your brand map
TRANSCRIPT
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Your Brand MapBy Nicola Murphy
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A brand is no longer what we tell the
consumer it is – it is what consumers tell
each others it is
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HOW TO• Create a WOW presentations
– Cut the text– Image is everything– Sense check it all– Timing of slides– Empathy with the crowd
• Create an engaging co-woking hub– Feels like home– Learning & socialising – Tech it up– Let’s have fun
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HOW TO• Understand and recruit Gen Z & Y
– Who are they ?– Experience VS career – What do they want ? – Z communication – Y communication – Keywords in adverts
• Create the right social media voice (Facebook, LinkedIn, Instagram,
Snapchat, You Tube, Twitter)– Where to start– What to say– When to say– Replying to feedback
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HOW TO• Conduct quality appointements
– It’s your house– Greeting people – Who sits where– The appointement – Exit them well
• Create a WOW company collateral– What is collateral – What to consider – Production– Content – Company identity
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HOW TO• Take a great photgraph
– Camera– The background– Pose like a pro– Tell a story– Resolution– The selfie master– Getting help
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HOW TO• Be a successfull digital speaker
– Camera– Practise – Strat with a story– Hold their attention– Speak to your friends – Use intesting facts – Lighting
• Be a successfull public speaker– Being prepared– Practice– Know your audience– Use the right tech– Just breath !
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