your business plan

23
Your Business Plan Is Science Fiction Annalee Newitz io9.com

Upload: webstock

Post on 27-Jan-2015

106 views

Category:

Technology


0 download

DESCRIPTION

Slides for Annalee Newtiz's presentation at Webstock 09

TRANSCRIPT

Page 1: Your Business Plan

Your Business PlanIs Science Fiction

Annalee Newitzio9.com

Page 2: Your Business Plan
Page 3: Your Business Plan

science fiction is cultural baggage

it's heavy but you need it if you wantto change your underwear

Page 4: Your Business Plan

“cyberspace” is a metaphor, not a prediction

Page 5: Your Business Plan

Tron (1982)

Page 6: Your Business Plan

The Matrix (1999)

Page 7: Your Business Plan

A tale of two androids

Page 8: Your Business Plan

Battlestar Galactica cylon

Page 9: Your Business Plan

the friendly droid from Android

Page 10: Your Business Plan

your mobile might be a happy servant

or an angry, subversive slave

Page 11: Your Business Plan

Am I a superheroor a supervillain?

Page 12: Your Business Plan

Our language for describingwearable computers

far outstrips the products available.

Page 13: Your Business Plan

Fluid Interface and Exoskeleton

Page 14: Your Business Plan

wearable computers arenestled inside

stories about superpowersrun amok

Page 15: Your Business Plan

sadly the Segway wasn't superpowered enough

Page 16: Your Business Plan

many RFID passports and bluetooth devices default to protected mode

Page 17: Your Business Plan

can I be programmedlike a computer?

Page 18: Your Business Plan

Dollhouse (2009)

Page 19: Your Business Plan

Brain-Computer Interface Systems

BrainGate neural“pacemaker”

Page 20: Your Business Plan

new interfacestrigger fears of bodily violation

and mind control

Page 21: Your Business Plan

but Facebook would never hurt you

Page 22: Your Business Plan

how do you escapefrom science fiction?

Page 23: Your Business Plan

work within the narrativetell new stories that counteract the old ones

pay attention to the fears expressed and address them