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PERSONALIZING B2B ECOMMERCEDigital disruption and the new B2B buyer are completely transforming the way business purchases are researched and completed. Along with large catalogs and unique purchasing approval processes specific to your customer and their business account, there’s something unique about the B2B buyer: they’re not necessarily the end user of your products, but they’re engaging through multiple channels and have higher expectations than ever.

Personalization simplifies B2B complexities.Certona approaches B2B personalization differently. Our team takes the time to get to know you, your customers, and your specific user and purchasing workflows to ensure the best one-to-one experience wherever buyers are engaging, including websites and contact centers.

Combine our personalization best practices with your unique workflows to guide the customer journey and create a seamless experience across all channels.

We understand your B2B challenges.Although selling to B2B buyers can be drastically different, they have adopted many of the same traits of B2C shoppers.

Your buyers’ behavior may have changed, but you still have complex catalogs and purchasing processes. While more buyers are choosing to research on their own online, product discovery, pricing transparency, and purchasing ease are the determining factors of a successful B2B experience.

www.certona.com/b2bsuite

INCREASE FINDABILITY

GUIDE YOUR BUYER

TAILOR THE EXPERIENCE

INCREASE CONVERSION

STREAMLINE PURCHASING

MAXIMIZEYOUR DIGITAL REVENUE WITH PERSONALIZATION

B2B ECOMMERCE BY THE NUMBERS

68%of B2B buyers prefer to

conduct research online before talking to a sales rep.

55%of B2B buyers will buy

at least half of their purchases online by 2020.

62%of B2B buyers

develop selection criteria solely based on digital content.

THE ONLY ALL-IN-ONE B2B PERSONALIZATION SUITE

PERSONALIZED SEARCHEnhance traditional keyword searches by combining Certona’s products to make search more visual and tailored to the consumer. Certona’s solutions include Site Search, Image Search, Predictive Visual Search, and Personalized Category Pages.

PERSONALIZED BROWSE & DISCOVERYGuide customers throughout their experience with your brand with unique and interactive content that drives conversion. Certona’s solutions include Personalized Category Pages, Product Finder & Guided Discovery, Personalized Landing Pages, and Personalized Visual Navigation.

PERSONALIZED RECOMMENDATIONSCurate the experience for each buyer by uncovering relevant, never-before-viewed or purchased products from your large online catalog. Certona’s product recommendations are available across all customer touchpoints, including web, mobile apps, email, ad networks, call centers, stores and other locations.

PERSONALIZED CONTENTEngage your customers with relevant content that reduces abandonment and improves conversion. Certona’s personalization solutions can be used to tailor any type of content, including product recommendations, offers, downloadable assets, messaging, and graphics.

WHY INDUSTRY-LEADING BRANDS CHOOSE CERTONA

AI-POWERED INNOVATIONTake advantage of our patented technology for predicting human behavior and tailoring the customer experience in any channel.

HIGH-TOUCH SUPPORTCollaborate with our client success team to build and test personalization strategies that increase engagement and conversion.

OPTIMIZATION EXPERTISEEnhance individual experiences using the best practices we’ve learned from partnering with hundreds of global brands.

ALL-IN-ONE SUITETransform the way you engage with your customers with our personalization solution suite that fits your business needs and goals.

BEST-IN-CLASS CLIENTSPartner with the most trusted personalization provider to the world’s most successful brands, including the IR 1000.

UNPARALLELED FLEXIBILITYCreate, test, and optimize sophisticated personalization strategies to tailor customer experiences in-the-moment.

We prefer vendors who are true partners. We feel that is what we have with Certona. With a well thought out testing plan, we are able to create a solution that greatly improves our customers’ shopping experiences.

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ABOUT CERTONACertona, the leading real-time omnichannel personalization solution and pioneer of AI-driven individualization, powers 100 billion unique experiences each month. Trusted by more than 600 brands in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.

Personalize your experience with the most trusted personalization provider: www.certona.com/b2bsuite

GO BEYOND SEGMENTATION WITH CERTONAWith 13 patents encompassing technologies for predicting human behavior, Certona’s personalization platform builds a unified profile for each of your customers based on contextual, historical, and real-time data. This profile is leveraged across all digital and physical touchpoints, including websites, apps, email, contact centers, and stores, to craft relevant and engaging omnichannel experiences.

FULLY-ORCHESTRATED INDIVIDUALIZED EXPERIENCES

10431 Wateridge Circle, Suite 200 | San Diego, CA 92121 | +1.858.369.3889

MORGAN KENDERSAnonymous

GEOFF RITTERAnonymous + Clicks

DANA TORRESReturning Customer

• Mobile web visitor• No profile data• Google search “lab safety

goggles”• Viewed mailing & shipping

supplies• In Pittsburgh, PA

• Website visitor• No profile data• Visited 3x last month• Added 6 chairs to cart• Favorited ink toner• Visited promo details

• Mobile app visitor• Purchased online 8x• 5 trash cans in cart• Rewards member• Buys from store #364• Frequently purchases

cleaning supplies