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Presented by Your Lack of Creativity is Costing you Sales Presented by Marne Reed Head of Strategic Alliances PFL Kristen Malkovich Solutions Architect & Marketo Champion Perkuto Anna-Maria Kröner Marketing Manager Perkuto

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Page 1: Your Lack of Creativity is Costing you the Gift of Sales

Presented byYour Lack of Creativity is Costing you Sales

Presented by

Marne ReedHead of Strategic

Alliances

PFL

Kristen Malkovich

Solutions Architect & Marketo Champion

Perkuto

Anna-Maria Kröner

Marketing Manager

Perkuto

Page 2: Your Lack of Creativity is Costing you the Gift of Sales

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It’s time to go the extra mile…

With Ultra-Personalized Experiences

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Set Up--Simple and Quick

1. Webhook into Marketo to sync with PFL2. Data from warehouse and FedEx passed into

Marketo3. Marketo triggered actions

a. Emails, scoring programs, nurtures4. Salesforce triggered actions

a. Tasks, campaign attribution

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Benefits

Synchronicity between outbound and inbound marketing tactics

Increased engagement, awareness and branding

Key part of ABM strategy

Page 32: Your Lack of Creativity is Costing you the Gift of Sales

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Questions & Answers

Marne ReedHead of Strategic

Alliances

[email protected]@MarneDReed

Kristen Malkovich

Solutions Architect & Marketo Champion

[email protected]@Kristen_Malk

Anna-Maria Kröner

Marketing Manager

[email protected]@Annariak

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