your message matters
TRANSCRIPT
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Your Message Matters
PC Sweeney@pcsweeney
John Chrastka@mrchrastka
Building voter support for libraries
![Page 2: Your message matters](https://reader035.vdocuments.net/reader035/viewer/2022070513/588313fa1a28ab31068b5ed5/html5/thumbnails/2.jpg)
About EveryLibrary
Building voter support for libraries
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Nationwide Data
Building voter support for libraries
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Your Library is a Cause
Building voter support for libraries
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The Librarian as Candidate
Building voter support for libraries
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Data vs Stories
Building voter support for libraries
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Surfacing
Building voter support for libraries
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Theme vs. Message
Building voter support for libraries
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Why is your message important?
Building voter support for libraries
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What is your message?
Building voter support for libraries
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Local MattersThere is not one message that fits all campaigns
Building voter support for libraries
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Polling
Building voter support for libraries
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Stakeholder Groups
Building voter support for libraries
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Power Mapping
Building voter support for libraries
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Message Box
Building voter support for libraries
What we say about ourselves
What they say about us
What we say about
them
What they say about themselves
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27 – 9 - 3
Building voter support for libraries
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Oppositional Messaging
Building voter support for libraries
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A/B Testing
Building voter support for libraries
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Segmented Lists and Data
Building voter support for libraries
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The “P” Word
Building voter support for libraries
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Get Your Message Out
Building voter support for libraries
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Your Message Matters
PC Sweeney@pcsweeney
John Chrastka@mrchrastka
Building voter support for libraries