your own personal social media policy
TRANSCRIPT
YOUROWNPERSONALSOCIALMEDIAPOLICYTips on developing digital identityfrom @paulbromford
70% of recruiters have changedtheir minds about an applicant based on social media profile
Protect your Social CV
Companysocial media policycan encourage uniformity
This is about YOUR brand YOUR story
What’syour
personal social media
strategy?
What do YOU want to be known for?
Do you want to be a thought
leader?
Or do you want to be a Social CEO?
Or do want to be known for posting funny cat pictures?
Be clear in your profile what followers or fans can expect
As a general rule
Don’t say anything on social media
you wouldn’t say to your boss’s face
If you’re not provocative in some way, how can you possibly stand out to inspire someone else? – Brian Solis
But don’t be afraid to divide opinion…
Don’t constantly talk about yourself. It’s 8 part others , 2 parts you. Otherwise you
just bore people
Never engage trolls or
argue with others
No-one wins
Don’t be one of them
Almost 40 per cent of UK employees criticise their workplace online
What’s your follow back policy?
Follow everyone and risk appearing desperate for approval
Follow a small percentage of your followers and risk appearing aloof and
elitist
It’s fine to automate some of your posts
Just be around to join in the conversation
Don’t be a robot
Always share great content and credit sources
Everybody loves asharer…
It’s also the quickestway to build a following (via Shirley Ayres)
Be clear howmuch you mix personal and
private or whether you separate them to different
networks
But being serious all the time
can be awfully dull
A four word social media
policy we can all follow
(via Charlie Brooker)
(via Aatif Bokhari)
YOUROWNPERSONALSOCIALMEDIAPOLICYRead the blog version here