your professional brandcr.shrm.org/sites/cr.shrm.org/files/influencing as... · your professional...
TRANSCRIPT
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Your Professional Brand:Influencing as an HR Professional
Laura Hampton, SPHR, SHRM-SCPVice PresidentThe Employers Association
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The key to successful leadership today is
influence, not authority.
Ken Blanchard
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Today’s Journey
Building Your Brand
• Individual
• HR Professional
• Employer
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What is a Brand?
• Brand
• Corporate identity
• Corporate image
• Personal brand
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Do you recognize them?
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Do you recognize these?
• Stephen ___________
• ________ Maxwell
• Tom ____________
• __________ Blanchard
• Dale _____________
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Building Your Brand
• Individual
•HR Professional
•Employer
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Branding Essentials
Build Relationships
Establish Trust
Maintain Credibility
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HR Professionals
Build Relationships
Establish Trust
Maintain Credibility
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HR Professionals
Key Competency: Relationship Builder
• Internal
• External
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HR Professionals
Key Competency: Trusted Advisor/Consultant
• Relationships
• Authenticity/Transparency
• Confidentiality
• Consistent execution
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HR Professionals
Key Competency: Credibility
• Reputation
• Skills & Knowledge
• Professional Image
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HR Expertise/Credibility
Stay Current
• Business Acumen
• HR Profession
• Industry
• Business/Economy
• Community
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HR Expertise/Credibility
Skills & Knowledge
• Education
• Continuing Education
• Certifications
• Career Path
• Volunteer Service
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HR Credibility
Professional Image
• Character
• Communication
• Appearance
• Etiquette
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Influencing the Organization
Internal Factors
• HR Strategy
• Organization Strategy
• Culture
• Change Agents
• Human Capital
• Learning Organization
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Influencing the Organization
External Factors
• Competition
• Economy
• Political/Regulatory/Legislative Landscape
• Workforce Demographics
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Next Steps
Developing Your Brand/Influence
Create a vision
Reflect on your current brand
Identify role
models/mentors
Create a plan &
implement Measure results/review
periodically
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Build Your Influence: Next Steps
Your Challenge
• Define Your Personal/Professional Mission Statement
• Review Organization’s Vision/Mission/Strategic Goals
• Align HR Strategy with Organizational Strategy
• Build Relationships – Start with One
• Build Your Credibility/Image – Set Three Goals