your promotional 2013 - aquage.com · merchandising materials and location(s) targeted clients...
TRANSCRIPT
on the next two pages you will find an annual promotional planning tool to help you makeover your business in 2013!this special insert is a tool that will help guide you through the promotional planning process. as you complete the planning sheet on the next page, it would be helpful to think about the following:
• theme – what is the overall theme you want to focus on for the month or bi-monthly period?
• staff meeting date – when will you cover the promotion details with your staff to get them excited to sell?
• staff incentive – what contest or incentives can you offer your staff to motivate additional sales and fun competition?
• merchandising materials and location(s) – what additional support materials can you use to make the promotion more attractive? is there an opportunity to merchandise outside of your regular retail area?
• targeted clients and communication methods – who is the ideal consumer for this promotion and why (i.e. blowout clients, new color services, teens, working moms, etc)? how can you word your signage to catch their attention?
finally, you want to establish your sale dates and estimate the amount of inventory needed to support the promotion. it’s a lot to think about, but the easy, step-by-step planning tool on the next page will walk you through the process. be sure to check out the rest of this issue for more tips on promo planning and merchandising.
your promotional planning tool for 2013
did you know?our most successful salon
businesses have retail sales that account for about 20% of their
total revenue
pr
healingconditioner
®
transformingpaste
®
the BUZZOur goal is to drive consumers into your salon.
Our public relations team creates news
and views in popular fashion and trade publications.
find Aquage and Biomega in your favorite beauty books
sold only to independent salons | no nat ional sa lon chains or reta i l stores®
©2012 S
alonQuest, LLC
. jan/feb HU
insert
2013
ex
am
ple
aquage 2013 planning worksheetobjective: increase sale of aquage_____________% $________________more in $ in revenuesresults:_____________________________________________________________________________________
theme
staff meeting date
staff incentive
merchandising materials and location(s)
targeted clients & communication methods
sale dates: start & finish
buy-in date & quantity
2013 aquage retail sales (by month)
period example
aquage key promotions
valentine's day
1-10-2013
for each gift set sold,stylist receives entry for raffle to win cash
table top display featuring gift sets. include hearts, gift bags with tissue and signage
• Biomega volume users; all clients with appointments during Jan/Feb.
• email blast
start:1-14-2013finish: 2-14-2013
buy-in date: 1-6-2013quantity: 24 sets
buy-in date:____________
quantity: ______________
buy-in date:____________
quantity: ______________
buy-in date:____________
quantity: ______________
buy-in date:____________
quantity: ______________
buy-in date:____________
quantity: ______________
buy-in date:____________
quantity: ______________
start:__________________
finish: _________________
start:__________________
finish: _________________
start:__________________
finish: _________________
start:__________________
finish: _________________
start:__________________
finish: _________________
start:__________________
finish: _________________
november | decemberseptember | octoberjuly | augustmay | junemarch | apriljanuary | february
holiday gift setspink products | breast cancer awarenessback to school liters
travel sizes | father’s day gift set
hairspray | mother's day gift set
big sizes, big savings | salon essentials
liters | valentine'sday gift set