your property expert listing services
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Your Property Expert Listing Services When you choose a Better Homes and Gardens The Masiello Group REALTOR® you are getting the most experience in the region!TRANSCRIPT
I Look Forward to Being Your Agent Of Choice My Services
50years
Meet us at www.masiello.com
Trusted Local ProfessionalsNationally Recognized for Service and Results
Closed Transaction Market Share for NH, ME & VT July 1, 2014 - June 3o, 2015*
Most Successful Homeownership Services Platform in the U.S.
Of the Top 500 companies in the U.S.
Of Our Past Customers Would Recommend Us To Friends & Family
Relocation Industry Excellence Award, Cartus Platinum Status
*Closed Transactions
37 t h
75 th
97%
Fastest Growing Real Estate Company in Northern New England
In All of Northern New England for Closed Transactions
Harris Poll Real Estate Brand Of The Year In All of New England for Closed Transactions
In All of The Better Homes and Gardens Real Estate Network
1 st
1 st
1 st
3 rd
3 rd
There is no substitute for the recognized leader. My dynamic and highly skilled team has the experience to provide you with the expert Seller Representation needed to get your home sold. Supported by the region’s most comprehensive portfolio of services, I am ready to get the job done.
TRUSTED LOCAL PROFESSIONALSNATIONALLY RECOGNIZED FOR SERVICE & RESULTS
CLOSEST COMPETITOR - 3,917
*Based on closed transactions from NNEREN, MREIS, & MLSPIN for the period of 01/01/2014 - 12/31/2014 for NH, VT, ME, & MA
BH&G THE MASIELLO GROUP NH/ME/VT/MA -6,301 TRANSACTIONS
WE ARE
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BEST IN CLASS
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
Most Successful Homeownership Services Platform in the U.S.
Of the Top 500 companies in the U.S.
Of Our Past Customers Would Recommend Us To Friends & Family
Relocation Industry Excellence Award, Cartus Platinum Status
*Closed Transactions
PEOPLE ARE THE DIFFERENCE
OUR AGENTS ARE 1 TO 3 TIMES MORE EXPERIENCED THAN THE AVERAGE NEW ENGLAND AGENT
EXPERIENCE EQUALS A SMOOTHER TRANSACTION
The Masiello Group Top 50% of Agents
25 TRANSACTIONS PER YEAR
The Masiello Group Top 20% of Agents
37 TRANSACTIONS PER YEAR
Typical Masiello Group Agent
15 TRANSACTIONS PER YEAR
Typical New England Agent
6 TRANSACTIONS PER YEAR
*Based on average TMG Agent production compared to NAR averages
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
I AM PART OF THE LEADING REAL ESTATE COMPANY IN NORTHERN NEW ENGLAND
WHICH ALLOWS ME TO PROVIDE A HIGHER LEVEL OF SERVICE TO YOU
GREATEST EXPOSURE
THE MOST OUT OF TOWN BUYERS
THE MOST CHOSEN
SUPERIOR TRANSACTION MANAGEMENT
BROADEST CONSUMER APPEAL
A HIGHER STANDARD
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A BETTER EXPERIENCE
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
q
e
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Produce a 24hr Information Line SIgn
3 POINT MARKETING SYSTEM
DISTRIBUTION u RESPONSE u MEASUREMENT REACHES MORE QUALIFIED BUYERS FOR YOUR LISTING
RESPONSEMy lead routing systems quickly connect interested buyers directly with me, instantly by phone, email and/or text message.
MEASUREMENTMy web traffic reporting system tells me how many buyers are viewing your l isting online and from where. This allows me to report back to you on to you on market activity.
DISTRIBUTION• Search friendly webpage for your listing• Detailed property guide• Property video on YouTube• Listing posted to social media sites• Property brochure • ePostcard sent to other Agents• Listing posted to all major Real Estate websites
• ... and more!
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com 16
HERE ARE THE 7 IMPORTANT MARKETING ACTIVITIES THAT I AM GOING TO DO FOR YOU
SO YOUR LISTING WILL REACH MORE BUYERS
Interactive webpage with property video
Create & email property eCard announcing your listing
Listing posted to YouTube
Online property guide with pertinent property details
Prepare property brochures for buyers
Listing posted to my social media sites
Your Listing
DISTRIBUTION
Distribution to 100’s of the most popular, local & regional sites
CREATING A WEBSITE FOR YOUR LISTING
HELPS REACH MORE QUALIFIED BUYERS
DISTRIBUTION
DRIVING DIRECTIONS
SCHOOL INFORMATION
LEAD GENERATION
SHARE WITH A FRIEND AND MORE...
PROPERTY DETAILS
SCHEDULE A SHOWING
PROPERTY TOUR
DISTRIBUTION
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YOUR LISTING’S
WEBSITE
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
MY MARKETING PLAN REACHES MORE BUYERS FOR YOUR LISTING
*Minimum Market Value $500,000
*The Most Viewed Luxury Real Estate Website
in the World
wall street journal digital network
* *
The World’s Premier Luxury Marketplace
* Largerst online newspaper* Popular high personal wealth publication
*
SPECIALTY SITES
Linking from the #1 website for home design & lifestyle
content 8 million unique visitors
w w w . m a s i e l l o . c o mThe website of the region’s leading
Real Estate company
My Personal Website Showcases your
home & much more!
Your Property’s Website Your listing video on YouTube
DISTRIBUTION
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
n Assist2selln Masiello.com n Zillow n Trulia n HomeFinder.com n Homes.com n RealtyTrac n The Real Estate Book n Vast n LakeHomesUSA n Lands of America n RealtyStore n LandAndFarm n LandWatch n Foreclosure.com n AdWerx n All Acres n ApartmentList n Apartments.com n Close2Homes.com n CommercialSearch n CondoCompare.com n DODHousingNetwork n eLookyLoo n eppraisal n FindaNewHouse.com by Obeo n FindAPlace4Me by VisualTour n FindTheBest Homes n FixFlip n FreedomSoft n FreeHomeFind n Guidance Realty n Harmon Homes n Home2.me by TourFactory n HomeBidz n HomeFacts n HomeSpotter n HomeStarSearch n HomeSteps n HomeWinks n Househappy
MY MARKETING PLAN REACHES MORE BUYERS FOR YOUR LISTING
n HouseHunt.com n Housely n Houses.net n HousingBlock n Hubdin n HUD Seeker n ImagesWork by CirclePix n Investability n Joyful Home n Juwai n Kahping n Keyboom n LearnMoreNow.com n Lifestyled Listings n LotNetwork.com n LuxuryRealEstate.com n MassLive.com n MyHouseKit n MyRentToOwn.com n NestBuilder n New Home Source n Open Real Estate Community n PadMapper n PocketListings n Point2 Homes n PreApprovalLetter.com n Property Shark n RadPad n RealQuest Express n RealSavvy n RealStir n Realy n Relola n RentalRoost n RentHop n RentRange n Revestor n SearchALLProperties by L2L n Showing Suite n USAA n USHUD.com
n Veracity n WikiRealty n XiLi Mobile n Ylopo n Zumpern UniqueHomesn LivingChoicesn RiverHomesUSAn OceanHomesUSAn UltraForeclosuresn RentToOwn.orgn YouRent2own n HiddenListings n IrentToOwnn HUDForeclosedn GetRentToOwnn RentBeforeOwningn Regentsn NewHomes.moven HomePathn QuickSalen StarCouriern Mpnnow n MorningSun n Sacbee n Sjnewsonline n Courier-journal n Marshfieldnewsherald n Theleafchronicle n Chronicle-express n Pjstar n Coshoctontribune n Echo-pilot n Thenews-messenger n Siskiyoudaily n Jconline n eveningtribune
SOME OF OUR EXTENDED DISTRIBUTION WEBSITES
DISTRIBUTION
RESPONSE
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CONNECTING INTERESTED
BUYERS
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
Your Realtor.com Listing & Your Property Website Direct Inquiries to the Realtor Who Knows Your Home Best: Me!
RESPONSEMy lead routing system quickly connects me to interested buyers, so I can
provide accurate information on your property
FASTER RESPONSE TIME = BETTER RESULTS FOR YOU
I have an average response time of 15 to 30 minutes to inquiries on your property. The industry’s average is 42 hours.*
INDUSTRY’S AVERAGE
MY SYSTEM
*NAR/MIT Survey
15 - 30 minutes
42 hours
MEASUREMENT
ACCURATE INFORMATION IS THE BEST WAY TO TRACK YOUR PROPERTY’S POSITION IN THE MARKET
MEASUREMENT
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TRACKING YOUR PROPERTY IN THE MARKET
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
THE POWER OF THE BRAND
85 YEARS OF SUCCESSFUL BRAND HISTORY
CHRIS MASIELLO | PRESIDENT/CEOBetter Homes and Gardens Real EstateThe Masiello Group As quoted in RIS Media
1920s 1930s 1950s 1970s Today
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
THE POWER OF THE BRAND BETTER HOMES AND GARDENS REAL ESTATE
BHG.COM, PRINTED & ONLINE PUBLICATIONS
BH&G REAL ESTATE WEBSITE
REACHING 50 MILLION CONSUMERS A MONTH
MASIELLO.COM
YOUR LISTING AGENT
YOUR PROPERTY LISTING
• #1 LIFESTYLE CONSUMER BRAND
• #1 REAL ESTATE BRAND IN NORTHERN NEW ENGLAND
• FASTEST GROWING REAL ESTATE BRAND IN THE US
• HARRIS POLL REAL ESTATE BRAND OF THE YEAR
1920s 1930s 1950s 1970s Today
ADVANTAGEu
MULTIPLE OFFICE
LOCATIONS
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
MULTIPLE OFFICESINFLUENCING THE MARKETPLACE
NEW HAMPSHIRE
Atkinson
Bedford
Concord
Dover
Durham
Exeter
Hampton
Hollis
Keene
Nashua
Peterborough
Portsmouth
Rochester
Tilton
Windham
32 Office Locations Throughout New England
MAINE
Auburn
Augusta
Bangor
Belfast
Camden
Dover-Foxcroft
Ellsworth
Gorham
Kennebunk
Sanford
Unity
Wells
Windham
York
MASSACHUSETTS
Greenfield
VERMONT
BrattleboroQuechee
OUR CLIENT SERVICES CENTER
RELOCATION CONNECTING US WITH MORE OUT OF TOWN BUYERS FOR YOUR LISTING
n Relocation Counselingn Searching Assistancen Departure Assistance
n Corporate Relocationsn Referral Placementsn Affinity Relationships
Relocation & Referral companies represented
OUR PARTNERSWe represent over 80% of the world’s leading relocation management companies, which includes handling relocations for 40% of the Fortune 500,100% of the Fortune 100 companies and the majority of the federal government.
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
WE HAVE THE RESOURCES
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TO MOVE YOU
RELOCATION CONNECTING US WITH MORE OUT OF TOWN BUYERS FOR YOUR LISTING
SUPPORTu
A COMPLETE TEAM WORKING
FOR YOU
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
AN ENTIRE TEAM WORKING BEHIND THE SCENES SUPPORTING ME, HELPING YOU.
Our Support System For Your Listing
ExperiencedManaging Brokers
Over 800 agents and support staff
Administrative Staff
In-HouseMarketing Dept.
Full Client Services Relocation Dept.
Technology Staff
Internet CoordinatorIn-House
Training Dept.
In-House Legal Dept.
In-House Title Processing Staff
In-House Title Attorney
In-House Mortgage Processors
In-House Mortgage Originators
In-House Insurance Professionals
OUR FAMILY OF COMPANIES
Web Traffic Reporting
Lead Management Program
Online Listing Distribution
MortgageTitle
InsuranceHome Warranty
CHOICE
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Make the Right Move!
AN IMPORTANT DECISIONBy choosing me as your representative, you are also getting one of the most respected Real Estate and Homeownership Service Companies in the country!
I look forward to being your agent of choice.
Thank You!
Better Homes and Gardens Real Estate | The Masiello Group www.masiello.com
800.741.1540
www.masiello.com