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The importance of a web presence.

Tina Arnoldi

(843) 723-3635Twitter: @TinaArnoldi

Blog: http://blog.tinaarnoldi.comtina@palmettotechnologyhub.org

tina@coastalcommunityfoundation.org

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• You need a web site

• Social media• Channels

• Privacy

• Blogging

• Eventbrite

• Online giving

• Mobile

• Google Alerts

• Google Analytics

• Google AdWords

AGENDA

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Yes, we will be done by 12:30pm.

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You need a web site

• It doesn’t have to be expensive.

• Buy your name now.• Make sure you own it.

• Forward it to Facebook short-term.

• WordPress as an option.

• Weebly?

• Free hosting with Dream Host.

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Social Media

• If you can only do one channel, use Facebook.

• 800 million people

• Events

• Viral

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Other channels

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Privacy

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Blogging

• Free

• Have a reason

• Start slow

• Comment on others

• Guest authors

Shameless promotion http://blog.tinaarnoldi.com

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Eventbrite• Free

• Public

• Searchable

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Online giving

• Make it an option for your donors.

• Don’t make it hard! (ex. Registration)

• Read the fine print.

• Rates vary

• 2.9%

• 2.2% plus 30 cents

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Mobile

• Pay attention

• Optimized web site

• Resources

• http://www.mgivefoundation.org/

• $500k+, $500/month

• http://mobipledge.com/

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Google Alerts• What are people saying about…

• Your nonprofit

• Your issues

• You!

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E-newsletter• Don’t assume everyone wants it.

• Have a way to unsubscribe.

• Are people reading it? (html/text)

• Do they click your links? (Google Analytics)

• Vary your subject lines.

• Have a (fairly) consistent schedule.

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Google AnalyticsIs anyone visiting your web-site?

If so, what are they doing while they are there?

How did they find you?

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Start with your questions

• Are people clicking links in my e-mail newsletters?

• Are there referral partners I can cultivate?

• Are people bouncing on a key page?

• Is my AdWords campaign driving useful traffic?

• Why do I even have a website?

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Google Analytics - Home Page

Dashboard• Info at a glance• Keep in context• Can customize

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Google Analytics - Standard Reporting

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Google AdWords for Nonprofits

• Target location

• $1.00 max bid

• “Long tail” keywords

• Daily budget of $329

• Must actively manage

• Can take 5 months for approval

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AdWords connects to Analytics

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Volunteer Resources

The Analysis Exchangewww.webanalyticsdemystified.com

Media Causewww.mediacause.org

Palmetto Technology Hubwww.palmettotechnology.org

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You need to be online….Tina Arnoldi

(843) 723-3635Twitter: @TinaArnoldi

Blog: http://blog.tinaarnoldi.comtina@palmettotechnologyhub.org

tina@coastalcommunityfoundation.org