online presence: developing your online presence

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Strategies for Online Presence Moving forwards Online Presence: Developing your presence ITLP: http://courses.it.ox.ac.uk/detail/TWOD Kate Lindsay | @ktdigital

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'Strategies for online presence' presentation given for the 'Developing your online presence' workshop provided by ITLP, IT Services, University of Oxford.

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Page 1: Online Presence: Developing your online presence

Strategies for Online PresenceMoving forwards

Online Presence: Developing your presence

ITLP: http://courses.it.ox.ac.uk/detail/TWOD

Kate Lindsay | @ktdigital

Page 2: Online Presence: Developing your online presence
Page 3: Online Presence: Developing your online presence

I want to raise the profile of my research I want to know more about what’s going on in my field I want to get feedback on my ideas I want to be part of a community I want to build a community I want to get a job / funding

What do you want to do?

Page 4: Online Presence: Developing your online presence

Increase web traffic by… Increase citations by… Increase downloads by… Increase connections by… Increase invitations by…

What do you want to do?

Know your objectives and make them measurable

Page 5: Online Presence: Developing your online presence

Monitor your community Look for keywords, advocates, and influencers Craft your content to your audience and make it

shareable.

Who do you want to engage with?

Choose your audience, discover your community

Page 6: Online Presence: Developing your online presence

Choose themes and topics Select media types Re-post and comment on others content Make it shareable. Create a content calendar Map content to existing publicity

What do I want to share?

Content is king

Page 7: Online Presence: Developing your online presence

Is my online presence supporting my objectives?

Review your tools, critique your presence

Page 8: Online Presence: Developing your online presence

Takes up too much time Difficult to keep track of different profiles Negative responses Not enough buy in from Department Difficult to tell if it’s working….

What challenges am I facing?

Page 9: Online Presence: Developing your online presence

Top Tips for Time Management

Build traction by targeting your chosen audiences and commenting on their content

Keep one profile and keep it up-to-date. Post regularly (but do not overload) or post for impact

(e.g. guest blog post, join a Twitter chat, a LinkedIn group)

Page 10: Online Presence: Developing your online presence

Spread your time evenlyConsider ‘opening hours’Post at key times (e.g. between 10-3pm).If you have multiple platforms use an aggregator e.g. Hootsuite, TweetDeck

Top Tips for Time Management

Page 11: Online Presence: Developing your online presence

Responding to negative

comments

Page 12: Online Presence: Developing your online presence

Expand content types Expand platforms Cross link

Where next?

Page 13: Online Presence: Developing your online presence

Measure your impact

Revisit your objectives Keep an impact file Collect analytics and social media metrics

Google Analytics Google URL Builder

Social Media Channel Trackers Hootsuite Crowdbooster Seesmic Twentyfeet

How am I doing?

Page 14: Online Presence: Developing your online presence

Culture24: Measure your impact onlinehttp://weareculture24.org.uk/projects/action-research/how-to-evaluate-success-online/

Page 15: Online Presence: Developing your online presence

Altmetric: http://www.altmetric.com/

Page 16: Online Presence: Developing your online presence

Benefit Value Impact Model by Simon Tanner

http://www.kdcs.kcl.ac.uk/innovation/impact.html