The besT new guides on CV

and inTerView suCCess

You’re Hired! CVISBN: 978 1 84455 177 4 Extent: 192pp Format: 234mm x 189mm

You’re Hired! Interview ISBN: 978 1 84455 178 1 Extent: 224pp Format: Royal (234mm x 156mm)

Publication: January 2009 Price: £9.99 Edition: 1 Category: Careers; self-help BIC code: VSC Binding: Paperback

SalesPortfolio Books Ltd Suite 3 & 4, Great West House, Great West Road Brentford, Middlesex TW8 9DF

Tel: 020 326 5620 Fax: 020 326 5621

Email: sales@portfoliobooks.co.uk

DistributionNBN International Plymbridge House Estover Road Plymouth PL6 7PY

Tel: 0870 900 2665 Fax: 01752 202333

Email: orders@nbninternational.com

bibliographiC informaTion

Trotman – the UK’s leading education and careers publisherTrotman Publishing is an imprint of Crimson Publishing

abouT The books

This brand new series from Trotman guides job hunters through the challenging process of finding their perfect job and securing the perfect role, on their own terms.

Trotman think it’s about time that there were some new books in the market place on this subject, with fresh new content to offer something different to jaded job hunters.

Going head-to-head with current bestsellers the Brilliant series, we believe the You’re Hired! series will give them a run for their money and prove worthy competitor titles – in both content and sales.

You’re hired! CV Presents proven strategies for putting

together a great CV that will get you noticed by recruiters

Uniquely explains the research process that is essential before you put pen to paper to create your CV

Filled with real-life sample CVs and exercises to help you pinpoint your skills

You’re hired! inTerView

Uniquely examines body language and the key to giving successful interviews

Coaches on how to dress, what to say and how to behave

Accessible and easy to read yet delivers key tips and techniques

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firsT in The series:

new series

hiTs The booksTores!

reasons To sToCk This series:

Large target market – over 300,000 people looked for a new job in January 2008

28% predicted market share – this buoyant sector has room for new players and we predict a strong market share for these new titles

Timed publication – launched at the time of year most people search for a new job

Broad sales appeal – target audience includes ambitious professionals, graduates looking for their first job, career changers and people returning to work after a career break

Strong shelf appeal – eye-catching, fresh and modern design with special production techniques that stands out on the bookshelf

Up-to-date – packed with the latest information on current issues in the recruitment sector

Expert authors – each title is written by an expert in their field, ensuring knowledgeable content from the best source (see author profiles)

Renowned publisher – Trotman is well established in the UK as the leading careers publisher

TargeT audienCe

Ambitious young professionals looking to move up the career ladder Graduates looking for their first job Men and women returning to work after a career break Career changers Careers advisors at schools and colleges, driving students and parents to buy in book stores

Job hunTing book seCTor

Top three best-selling CV and interview book sales (current editions only):

50,000 units sold overall (combined life sales) An average of 84 units sold per week Total revenue of over £470,000

markeT informaTion*

There were 655,100 job vacancies in April-June 2008 Over 190,000 students graduated from university in 2008 118,000 people were made redundant in March-May 2008 42% of UK workers intend to look for a new job in January 51% of UK workers demand greater career satisfaction Sources: Office for National Statistics, HESA and LSC

markeT share and sales

• Predicted annual sales are 5,000 per title • Predicted market share is 14% per title

Book 2008 sales*

Great Answers to Tough Interview Questions 9904

Brilliant CV: What Employers Want to See and How to Say It 6083

Brilliant Interview: What Employers Want to Hear and How to Say It 5200

You're Hired! Interview 5000

You're Hired! CV 5000

Perfect Interview 2324

Perfect CV 1586

Pitch Yourself: The Most Effective CV You'll Ever Write. Stand Out and Sell Yourself 1089

*estimated annual sales of current editions

pr & markeTing

LaunCH SupporteD bY £20K pr anD marKetIng CampaIgn, to InCLuDe:

Features in the national and regional press as well as lifestyle magazines

Author interviews on TV and radio

Marketing drive through booksellers such as Waterstones and Amazon as part of ‘New year new you’ promotions

Point of sale materials for bookstores, including shelf wobblers

Eye-catching cover design using special production techniques that stand out on the bookshelf

Advertising in trade press, including Gardners and Bertram’s catalogues

Downloadable chapter promotion on Crimson and Trotman websites driving footfall into stores

Key promotions through Monster.co.uk for two month period

JuDI JameSJudi James is a leading expert in body language. She has much experience in training people with motivational skills and how to get the best results at job interviews, as well as running training courses for businesses on a variety of

topics such as communication, motivation and body language skills. Judi appears regularly on TV programmes including Big Brother, The Xtra Factor, Newsnight, Sky News and 5 News. She writes regularly for Zest, You, Real and Q magazines, and has had six fiction and eight non-fiction books published.

CorInne mILLSCorinne Mills is a qualified career coach and MD of a leading career coaching company. Having previously worked in senior HR roles, she is uniquely positioned to understand recruitment both from the candidate’s and the

organisation’s point of view. Corinne appears regularly in the media as a spokesperson on career issues, including being the career coaching expert on the Tonight with Trevor MacDonald series, and has been interviewed by BBC News, the Guardian, Monster and frequent radio appearances. She has also written for a variety of newspapers.

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The besT new guides on CV

and inTerView suCCess

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