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Roller is a digital platform that enables hospitality and entertainment venues to capture and manage pre-paid bookings for events, packages and spaces from internet

enabled devices

Roller is a nightlife tool for patrons… and a revenue driver for venues.

THE PRODUCTA DIGITAL SALES AND MARKETING PLATFORM

Roller’s flagship website that provides a central aggregated platform for customers to view and book at associated venues

Venue Specific Booking Platforms

Fully branded and stand-alone venue booking platforms that are accessed via the venues websites and social media platforms

The Stand Alone Platform

Venue Management Tool

Complete ‘self serve’ platform to allow venues to create, promote and manage bookings online

INDUSTRY SOLUTIONFacilitating a transition from manual, labor intensive booking processes…

to a streamlined, automated booking platform designed to drive and capture more value through online channels

FOR CONSUMERSPeople who use Roller are 21- 34 y.o with disposable

income and who aspire to a VIP lifestyle but may not have access

Access and certainty

Simple and Efficient

Rewards and Recognition

Real-time offers and promotion

Our core clients are bars, night clubs, events, festivals. Anyone who sells beverages, tickets, offers experiences and

utilizes guest lists will benefit from integrating Roller into their existing business

FOR VENUES

Automated reservation system reduces labor costs

Customized booking platform at no incremental cost

Busy venues… maximize yield by monetizing traffic

Quiet venues… stimulate revenue through targeted offers

PROVEN PRODUCT

Roller was founded in Melbourne, Australia in 2010

After testing the market for 6 months, it raised its firstround of investment from CMB Capital and a consortium of private investors, and officially launched in late 2011

Roller now has 350+ venues on board, 42,000 members and is approaching $10M in processed booking (75% of which has been generated in the last 9 months) in Australia

After investing a lot of time and funds to building the propriety platform and proving the model, Roller is now leveraging its experience, scalable technology and support teams by expanding into overseas markets

STRATEGIC PARTNERSHIP

Diageo is the world's leading premium drinks business with an outstanding collection of beverage

alcohol brands across spirits, beer and wine.

The most advanced VIP booking platform available in the US.

Paving the way in digital promotions and marketing …

THE PRE-GAME

BUSINESS MODEL

Core Income Streams

Event listing & promotions fees

Sponsored packages (beverage companies)

Premium membership fees

Roller USA hosted events

Advertising

Upside potential for booking fees from selling distressed inventory

Other Income Streams

Roller USA charges a 10% non refundable commission on all bookings made directly made through Roller’s central consumer channel (rollervip.com) and its affiliates

2% handling fee on all bookings made on the Venue’s booking platform

Venue’s can also choose from 3 monthly subscription options, based on access to features and usage limits:

Starter Plan - $0/mStandard Plan - $50/mPro - $160/m

ACHIEVING THE FOOTPRINTRoller USA will look to utilize databases of other consumer brands to increase consumer uptake…

whilst leveraging strategic partnerships to fast track venue acquisition

OWNING THE ONLINE MARKETDiageo will be able to utilize the Roller platform to further expand its service offerings

and achieve a competitive edge in the digital space…

Leveraging Diageo’s existing trade marketing team to maximize sales efficiency

Will give Diageo venues the ability to control their own ecommerce booking platform

Will be a ‘service add’ to existing Diageo customer’s and further embed Diageo’s presence and brand

Potential for a ‘white label’ approach across both the web and mobile based platforms

All Diageo venues will be armed with a digital platform to facilitate nationwide promotions

Available across all Diageo venues

Proximity based promotions

Marketing direct to handsets

Transaction based redemption

Capture data and effectiveness of marketing spend…

DIGITAL PROMOTIONS

MARKETING ANALYSISRoller provides full transparency into the effectiveness of digital promotions…

How effective was the marketing spend?

What dollar value did this drive to the company?

How many customers engaged with the promotions?

What are the demographics of consumers that did & did not engage in the promotion?

DATA & CUSTOMER PROFILING Through digital promotions, Roller will provide a new level of insight into your customers..

Build a tangible consumer base

Capture data on exactly who your customers are

Acknowledge customer loyalty

Track performance of your venues

Use data to tailor future promotions

We look forward to hearing your feedback and thoughts. Should you have any further questions or would like to arrange another meeting

to discuss the opportunity, please contact:

SIMON LEWICKIPARTNER

e:simon.lewicki@rollerdigital.com | p: +1 310 409 5534