you're the youth: the future of democracy

You’re the Youth: The Future of Democracy™Presented By: Allison Nold

© Copyright 2010 You’re the Youth: The Future of Democracy™ 2

Let’s start at the beginning.


Let’s start at the beginning.What is a Democracy?


De•mo•cra•cyA form of government to where power is vested in 1exercised directly by the people or by their representative.


Who is “The Youth”?


The largest 1 most diversedemographic in the United States.



18-29



18-29

44 Million



18-29 21% of the Electorate

44 Million


Multi-taskers,


Multi-taskers, digital natives


Multi-taskers, digital natives 1 super-communicators


93% have cell phones



90% are consumers of content on the web




88% are online regularly




88% are online regularly

73% participate in social media


“The youth incorporate digital media into their lives at a faster rate than any other generation.

All generations adopt devices and internet technologies, but the youth are Net natives.”


So what’s the problem?


There is a generation gapbetween the youth 1 politics.



Civic education remains largely a textbook based experience.



Civic education remains largely a textbook based experience. Boring!


Political websites that do exist are often:

Not Interactive Irrelevant

Unattractive Unreliable

Content Heavy Biased

Inaccessible






Inaccessible


The youth is impressionable!



Their political beliefs are:

less defined

lack stability




less defined

lack stability


What does it all mean?


This emphasizes the importance for:



The youth to receive factual, non-partisan information early on in their voting career.



The youth to receive factual, non-partisan information early on in their voting career.

An organization to bridge the gap between the youth 1 politics.


How do we solve this problem?


How do we solve this problem?Introducing:

You’re the Youth: The Future of Democracy™


You’re the Youth™ aims to:



Educate, engage, 1 mobilize the youth by leveraging the potential of new media.



Educate, engage, 1 mobilize the youth by leveraging the potential of new media.

Build political power for young people by providing relevant, unbiased information.


and...

Help bridge the generation gap between the American youth 1 politics.


How will we close the gap?


How will we close the gap?Branding 1 Identity


Brand Name Color Palette

Brand Tagline Typography


How will we close the gap?


How will we close the gap?We’ll start online.


How will we close the gap?We’ll start online.

Let’s check it out!


What’s under the hood?


What’s under the hood?Initial Planning


What’s under the hood?Development


1. HTML 1 CSS

2. PHP

3. Javascript

4. SEO


Speaking of SEO...


Speaking of SEO...How does the youth find us?


SEARCHENGINE


RichContent

SEARCHENGINE


RichContent

Titles

SEARCHENGINE


RichContent Alt Tags

Titles

SEARCHENGINE



Titles

LinksSEARCHENGINE



Web Text

Titles

LinksSEARCHENGINE



Web TextBacklinks

Titles

LinksSEARCHENGINE



Web TextBacklinks

Time

Titles

LinksSEARCHENGINE


And is it working?


And is it working?Absolutely!


5,462 Pageviews 49.32% Return

3:51 Avg Time 110 Countries

38.51% Bounce Rate 44 U.S. States





and these numbers are increasing daily...


How do we know these statistics?


How do we know these statistics?Google Analytics


Future Plans


Future PlansWhat’s next for You’re the Youth™?


1. Endorsements 1 Sponsorships

2. Offline Marketing

3. Mobile Website

4. E-Commerce




3. Mobile Website

4. E-Commerce


Quick Recap


Quick RecapWhat we want you to walk away with


Problem

Not enough unbiased, reliable references online for the youth that are attractive and interactive.

Solution

You’re the Youth: The Future of Democracy™ www.youretheyouth.org

Thank you!www.youretheyouth.org

you're the youth: the future of democracy

News & Politics