YOUTECH & ASSOCIATES

By: The Diligent Demonettes Sam, Rita, Kim, Jada, and Oleks

Research Question About Youtech & Associates Research Methods Results Limitations Implications Questions & Comments

Overview:

What is the team culture at Youtech & Associates, and how does the culture affect the level of job satisfaction and commitment the

employees experience?

Research Question:

Marketing & Development Agency 11 Members Start-up agency Young CEO Corporate culture

About Youtech & Associates:

Survey -2 parts: open ended & rating scale

Observation -Coding

Research Methods:

Administered after observation Anonymous Sample questions

Written Survey

Written Survey Socioemotional: team members are friendly, agreeable, supportive, and respectful of each other Physical Environment: open space office facilitates greater interaction and communication and reflects organizational values Organizational Culture: shared values and common goals, rituals, practices, dress code, use of various technologies, and communication patterns

Written Survey Categories

Main Survey Findings and Themes Respect and recognition are most important Open space office provides ample opportunities for exchange of ideas, immediate feedback, camaraderie Hard work pays off Diversity spurs creativity Fun work environment increases productivity and satisfaction

Survey Monkey Created online and administered to the entire company (11 members) Questions rated from 1-5 Only 8 responses 75% answered in the highest category

Observation Sat in on four different meetings Took notes on behavior specifically the use of humor, arcade games, technology, and the frequency of how often each member spoke.

Pictures

Jada & Rita

Comparison to Other Studies

Bureaucratic- Hierarchical, Procedural, & Structured

Supportive- People-Oriented, Teamwork, Friendly, Encouraging, & Trusting

Innovative- Creative, Results-Oriented, & Challenging

Comparison to Other Studies: Supportive & Innovative Cultures = HIGHER Levels of Job Satisfaction, Cohesion, and Commitment

Culture has a direct impact on Satisfaction/Commitment Culture at Youtech- Relaxed, Laid-back (Supportive & Innovative) Employees attribute culture to their personal satisfaction, commitment AND the success of the business.

Results

Limitations: Socio-emotional factors and physical environment also affected job satisfaction (however not as much as culture overall, as analyzed by survey) Small group Team members schedule Only enough time to observe once

Other businesses, specifically in the marketing/advertising field, can use their culture as a model to increase employee satisfaction

Implications

Employee Quotes: On diversity in culture: Our different personalities, talents, and passions help to touch on so many different ideas that one project could potentially encompass. On their work environment: It keeps us focused at the right times, allows us to take a step back when necessary, allows us to mainly work on what we are interested in and good at, and brings us together and allows us to admire one another's talents and workmanship. The work environment [at Youtech] increases our creativity and job satisfaction. Having an enjoyable place to work makes people enjoy coming to work, which helps a lot in being productive and happy. When you love what you do, you never work a day in your life. #YOUTECH

From our research we have found that in this case, a more laid back, diverse corporate culture increases job satisfaction & commitment, therefore increasing

productivity & motivation in employees, which then allows for success of the business. In the field of marketing/

advertising, perhaps a more relaxed & laidback cultural environment is more suitable for a business to thrive.

What Can We Learn?

Questions? Comments?

Thank you!