Youth Charter

Social Impact of Participation in Culture and Sport

Written Evidence

Prepared for:

DCMS Inquiry into the social impact of participation in culture and sport

Prepared by:

The Youth Charter

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Contents

Page

1.0 BACKGROUND AND INTRODUCTION 1 1.1 YOUTH CHARTER RESEARCH 1 1.2 GEOFF THOMPSON MBE FRSA DL, FOUNDER & EXECUTIVE

CHAIR

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2.0 DCMS SOCIAL IMPACT INQUIRY THEMES & TERMS OF

REFERENCE

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2.1 SOCIAL MOBILITY 4 2.2 HEALTH 5 2.3 CRIME REDUCTION 5 2.4 EDUCATION 6 2.5 COMMUNITY ENGAGEMENT AND DIVERSITY

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3.0 CASE STUDY 1: YC DIGIWISE PROJECT 7

3.1 WHAT IS A COMMUNITY CAMPUS? 8 3.1.1 BENEFITS – LEGACY DEVELOPMENT GOALS 8

3.2 YC DIGIWISE ACADEMY – THE LANDING, MEDIACITYUK 9 3.3 DUKE OF YORK – INSPIRING DIGITAL ENTERPRISE AWARDS –

iDEA

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4.0 CASE STUDY 2: MEDIACITYUK COMMUNITY CAMPUS & CBBC

SUMMER SOCIAL FREE SCHOOLS EVENT

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5.0 CONCLUSION – LEGACY CALL TO ACTION

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1.0 BACKGROUND AND INTRODUCTION 1. The Youth Charter is a UK registered charity, UN accredited non-governmental

organisation and is a 25 Year Games Legacy of Manchester’s bid for the 2000 Olympic Games and the hosting of the Manchester 2002 Commonwealth Games.

2. The Youth Charter has campaigned and promoted the role and value of sport,

arts and cultural activity in the lives of disaffected young people from disadvantaged communities nationally and internationally.

3. The Youth Charter has a proven track record in the creation and delivery of

social and human development legacy projects and programmes with the overall aim of providing young people with an opportunity through sport, art and cultural activity to develop in life.

4. Through our work with youth and communities the Youth Charter has pioneered

three core youth and community development programmes:

• Community Campus – Somewhere to Go

• Youthwise “Curriculum for Life” – Something to Do

• Social Coach Leadership Programme – Someone to Show Them

1.1 YOUTH CHARTER RESEARCH 5. The Youth Charter has produced, contributed to, and participated in:

• 23 Youth Reports (produced) • 31 External Reports and Government Publications (contributed to) • 205 Conferences and Events (participated in)

6. The Youth Charter has produced five Youth and Community Development

reports produced since the London 2012 Olympic and Paralympics:

• YC 2012 Games Legacy Report (2013)

• YC Glasgow 2014 Legacy Forum Report (2014)

• YC ‘21’ Soccerwise Report (2014)

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• YC ‘22’ Tenniwise Report (2015)

• YC 2016 Games Legacy Impact Report (2017) 7. The Youth Charter can provide these reports on request.

1.2 GEOFF THOMPSON MBE FRSA DL, FOUNDER & EXECUTIVE CHAIR 8. Former five times World Karate Champion, Geoff Thompson is one of the leading

youth activists and experts in sports development and politics with over 25-years’ experience in the bidding and hosting and legacy of major games and the positive impact of sport, arts, culture and technology in the social and human development of young people and communities. He is Founder and Executive Chair of the Youth Charter (www.youthcharter.co.uk), a UK registered charity and United Nations Non Governmental Organisation established in 1993.

9. Through his work with the Youth Charter, Geoff has advised major games,

including: 1992 Barcelona Olympic Games, 1997 FIFA World Cup, Nagano 1998 Olympic Bid, 1999 FIFA Women’s World Cup, All Africa Games 1999, Manchester 2000 Olympic Bid, Commonwealth Games 2002 bid and games, Cape Town 2000 Olympic Bid, 2008 UEFA Soccer Championships, 2010 FIFA World Cup on the social and human development policy, strategies and programmes in the bidding, hosting and legacy of major championships in the lives of young people and their local communities.

10. Geoff has also worked on assignments for United Nations agencies such as

UNESCO, UNICEF, ILO, WHO and the UN Office on Sport for Development and Peace as well as the FIFA, Commonwealth Secretariat and Swiss Agency for Development.

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2.0 DCMS SOCIAL IMPACT INQUIRY THEMES & TERMS OF REFERENCE 11. The DCMS Social impact of participation in culture and sport inquiry provides

five major themes:

• Social mobility • Health • Crime reduction • Education • Community engagement and diversity

12. With the following Terms of Reference:

• Which programmes best demonstrate the positive social impact that participating in sport and culture can have on the five central themes of this inquiry?

• How can access to cultural and sporting professions be improved to enable greater diversity? How can the Government build a pipeline of talent?

• Why has the Government not co-ordinated its efforts more effectively?

• Where are the examples of departmental best practice and how could it be shared?

• Has the sport sector been better for social mobility than the arts? If so, why?

• How can museums, galleries and other cultural venues boost access and social impact?

13. The Youth Charter has launched five key Games Legacy Impact Reports, since

the London 2012 Olympic and Paralympic Games. For the purpose of this submission the Youth Charter will provide a brief summary of our findings within the five major themes of the DCMS Social impact of participation in culture and sport inquiry.

14. The 2010 Voluntary Code of Conduct for Rights Owners provides the opportunity

for a funding model that links professional sport and community sport. The Voluntary Code included: Reinvestment – Putting a minimum of thirty per cent of their net UK broadcasting revenue back into the long-term development of their sport. The Premier League is a co-signatory but has not provided 30% of its £10.4bn TV Revenues for 2016/17 to 2018/19 to long-term development of their sport.

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2.1 SOCIAL MOBILITY 15. Sport is not necessarily better than Arts in promoting social mobility. Professional

soccer is one sport that promotes social mobility on the pitch, but is still struggling with promoting equality and diversity in coaching, administration and leadership.

16. The best way to assess social mobility in sport and culture is through analysis of

the secondary education of people taking part in sport and culture. The Youth Charter analysed the Social Mobility of Team GB athletes at the London 2012 and Rio 2016 Olympic and Paralympic Games, and found:

• 201 (66%) Olympic Team GB Athletes educated at state secondary schools in the United Kingdom (out of 304 found)

- 27% less than the 93% of UK population who attended state schools

- 49 Olympic Team GB Athletes educated in South East, the highest number for a UK region/country

- 57% (28) of Olympic Team GB Athletes educated in South East attended State Schools, compared to 93% of UK population

- 100% (12) of Olympic Team GB Athletes educated in Wales attended State Schools

- 7% (20) were educated outside the United Kingdom 17. For Greater Manchester, the Youth Charter found:

• 7 Olympic Team GB educated at secondary schools in Greater Manchester

- 8 less than 15 Athletes proportional share of 366 Olympic Team GB Athletes

- 71% (5) went State Schools

- 29% (2) went to Independent Schools

- 0 were educated at state schools in Manchester, Oldham, Tameside, Trafford or Salford (1 in Rochdale but this athlete moved from South Africa aged 13)

18. These results suggest that the publicly funded Team GB Olympic squad are not

promoting Social Mobility.

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19. This approach can be applied across the Sport and Culture sectors, from participation to administration to leadership, and should be part of Equality, Diversity, Participation and Inclusion (EDIP) analysis.

2.2 HEALTH 20. The Health challenges of Obesity and Mental Health are now being felt by the

NHS and are expected to grow over the coming years. 21. The NHS and WHO recommend that children and young people (aged 5 to 18)

take part in at least 1 hour of sport and physical activity every day. We have to aim to build sport and physical activity into the daily lives of youth and communities and this will require sport and recreation opportunities to be delivered in the following areas:

• School – e.g. Wales 5x60: Secondary School Sport Programme • Club – e.g. Junior Sports Clubs and Leagues • Community – e.g. Community Sport and Physical Activity programmes • Informal participation - e.g. recreational facilities, active play and active

travel (cycling and walking)

2.3 CRIME REDUCTION 22. The Youth Charter launched as an inspired response to the murder of Benji

Stanley, 14, on 2nd January 1993, and has since pioneered the role of sport, arts and culture in addressing crime, unemployment, underachievement and anti-social behaviour amongst youth.

23. The Youth Charter has recorded 77 Young Lives Lost due to anti-social

behaviour, gang culture and terrorism during 2017. Of this 35 were killed in London and a further 18 killed in Greater Manchester. There were 10 children and young people, age 8 to 19, killed in the Manchester Arena attack, with a further 12 adults also killed. In London 26 teenagers were murdered in 2017, which is three times the 8 teenager’s murders in the 2012 Olympic year and a 60% increase on the 16 murdered in 2016, with 231 teenagers murder in London since 2005, when London won its bid host the 2012 Olympic and Paralympic Games with a pledge to ‘Inspire a Generation’.

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24. In a Winter Olympic and FIFA World Cup year, the Sport for Development, Peace and Inclusion movement, sector and industry are called to action within our proposals presented last year at the Youth Charter launch of its 2016 Games Legacy Impact Report.

2.4 EDUCATION 25. The Youth Charter proposes a Learn as You Earn reward system that uses

sports, arts, culture and digital technology. Pupils with good attendance, behaviour and performance in the classroom will be rewarded with sports, arts, culture and digital technology activities. For pupils with low attendance, challenging behaviour and/or underperforming, the Learn as You Earn reward system will be used as a behaviour intervention programme to incentivise improved behaviour, attendance and performance.

26. The role of sports, art and culture is recognised in the DfE Education Excellence

Everywhere (2016) as supporting the development character and resilience. This is further supported by evidence presented in ‘A review of the Social Impacts of Culture and Sport’ (2015) by Sheffield Hallam University and the ‘A Literature Review of the Evidence Base for Culture, The Arts and Sport Policy’ (2004) by the Scottish Government.

2.5 COMMUNITY ENGAGEMENT AND DIVERSITY 27. The Youth Charter Equality, Diversity, Inclusion and Participation (EDIP)

regularity and ethical Framework reflects the Youth Charter philosophy, mission aims and objectives of sport, arts and cultural activity as fundamental human rights and responsibilities for the young people and communities that we aim to engage, equip and empower through our projects, programmes, initiatives and advocacy irrespective of where you come from, what you look like, what you believe in and what you sound like.

28. The EDIP Framework delivers the Community Campus model, Social Coach

Leadership Programme, Youthwise Initiative and a Digital Platform and Passport, Code for Youth, digital governance and due diligence that maps, tracks and measures the social, cultural and economic outputs and outcomes of our approach within our partnerships and networks locally and globally.

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3.0 CASE STUDY 1: YC DIGIWISE PROJECT

‘Interactively Active, Actively Interactive’ 29. The Youth Charter (YC) Digiwise project provides an ‘interactively active,

actively interactive’ Curriculum for Life that reflects the Youth Charter’s work to engage, equip and empower young people through sport, art, culture and digital technology.

30. The aim of the YC Digiwise project is to deliver a:

• Citizenship initiative that will Engage, Equip and Empower young people through sport, art, culture and digital technology

31. The YC Digiwise project is delivered with youth and communities in three

phases:

• PHASE 1 - ENGAGE, motivate and inspire young people in the classroom, in the playground and beyond the school gate to be more mentally, physically and emotionally active through our Interactively Active and Actively Interactive Digiwise programme.

• PHASE 2 - EQUIP young people with life skills, resilience and tools required to enable them to develop the rights and responsibilities of global citizenship though our digital programme.

• PHASE 3 - EMPOWER young people with aspirational hope and opportunity through further and higher education, employability and entrepreneurship, which will be taken forward and delivered as the final stage of the project.

32. The YC Digiwise ‘interactively active, actively interactive’ Curriculum for Life will

be available via a Digital Platform, Digital Passport and e-learning toolkit as part of the YC Digiwise Project.

33. The Digital Platform and Passport will provide a cohesive approach to bringing

together a collaboration of facilities, organisations, volunteers and young people through the Youth Charter Community Campus Model.

34. The YC Digiwise project is being developed with 10 key partners these are:

Amaven; UTC@MediaCityUK; Salford City College; University of Salford; Salford

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City Council; University of East London; Muhammad Ali Center; Louisville Metro Council; HAN University of Applied Sciences; Sierra Leone Ministry of Sport.

3.1 WHAT IS A COMMUNITY CAMPUS? 35. The Youth Charter Community Campus has been developed as a result of the

agency’s work in communities, urban, suburban and rural, locally, nationally and internationally. As part of 25 years of bidding, hosting and legacy of major games, the community campus provides a coordinated and holistic approach in the development, delivery and sustainability of young people and communities within the regeneration and renewal strategies of public, private and third sector agencies.

36. A Community Campus is made up of 7 key facilities, such as, schools,

community centres, youth clubs, sports centres, further and higher education institutions or any facility delivering a youth cultural engagement provision. Each facility is quality assured in the delivery of the Social Coach Leadership Programme and the Youthwise offer.

3.1.1 BENEFITS – YC LEGACY DEVELOPMENT GOALS

37. The outputs and outcomes of the Youth Charter Community Campus are

measured against the following Legacy Development Goals (LDGs):

• EDUCATION - attendance, attainment and performance

• HEALTH - physical activity, wellbeing and active lifestyle

• SOCIAL ORDER - civic rights and responsibilities

• ENVIRONMENT - community cohesion and quality of life

• VOCATION, TRAINING, EMPLOYMENT AND ENTERPRISE 38. The Youth Charter Legacy Development Goals are underpinned by:

• COLLABORATION & PARTNERSHIP

• EQUALITY, DIVERSITY, PARTICIPATION AND INCLUSION 39. The Youth Charter Legacy Development Goals are directly linked to UN 2030

Sustainable Development Goals.

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3.2 YC DIGIWISE ACADEMY – THE LANDING, MEDIACITYUK 40. As part of the development of the ICZ MediaCityUK Community Campus, the

Youth Charter is establishing a Digiwse Academy at The Landing in MediaCityUK. The Landing is home to the Youth Charter is located.

41. The Landing provides a place of work for digital SMEs and micro-businesses

next to large media and technology organisations based in the rapidly growing community of MediaCityUK.

42. The YC Digiwse Academy will see young people from Greater Manchester given

the opportunity to develop their digital skills with the companies based at The Landing.

43. The YC Digiwise 2 Work programme will be delivered as part of the development

of the YC Digiwsie Academy. Digiwise 2 Work is designed to help young people to get back into education, training and employment. The programme provides a pathway to employment or enterprise by supporting young people to grow in confidence through achieving the goals set for them, applying behaviour and performance principles.

3.3 DUKE OF YORK – INSPIRING DIGITAL ENTERPRISE AWARDS – iDEA 44. The YC Digiwise project will be linked to the Duke of York’s Inspiring Digital

Enterprise Awards (iDEA) programme which provides Bronze, Silver and Gold awards in the areas of Citizen, Worker, Maker and Enterprise.

45. The iDEA programme will provide young people participating in the YC Digiwise

project with:

• REWARD • RECOGNITION • RESPECT

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4.0 CASE STUDY 2: MEDIACITYUK COMMUNITY CAMPUS & CBBC SUMMER

SOCIAL FREE SCHOOLS EVENT

‘Interactively Active, Actively Interactive’ 46. The Youth Charter, in collaboration with CBBC, invited schools to participate in a

FREE preview event to the annual CBBC Summer Social Festival, which was held on the piazza at MediaCityUK on the 7th – 9th July 2017.

47. The CBBC Summer Social Schools event was delivered as part of the

development of the ICZ MediaCityUK Community Campus. The ICZ MediaCityUK Community Campus in Salford, provides a great example in the potential of multi-agency working. Developed as part of the University of Salford’s 50th Anniversary year to build stronger collaborations in four key areas of sport, health and wellbeing, creative and digital and industry and business, the Youth Charter’s Community Campus provided an ideal model in engaging the young people and wider community that reflects the social and cultural heritage of the university and its origins.

48. The Campus brings together the combined efforts of the University staff,

students and faculties in the recruitment of Social Coaches with the research, innovation and beacon project development to work beyond the University campus boundaries and as a result, integrate with the public, private and third sector agencies that make up Media City such as BBC, ITV, Salford City Council, Peel Holdings, the Lowry, Salford Foundation, Salford Lads and Girls Club, Salford City College and UTC@MediaCityUK.

49. The ICZ Media City Community Campus provides a social, cultural and

economic value for money impact with multi agency working, taking young people from physical activity and lifestyle development with aspirations and life-skills that will be enhanced and sustained within the apprenticeships, internships, employability and business start-ups that can be realised within the Media City boundaries. This will also have a wider impact and benefit to the on-going Greater Manchester Northern Powerhouse skills and infrastructure development.

50. The CBBC Summer Social Free Schools Event, included:

• 17 Schools • 680 Pupils • 70 School Staff • 75 Social Coaches

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51. The CBBC Summer Social FREE Schools event included the following ‘interactively active, actively interactive’ activities:

• CBBC Zone with activities related CBBC Programming • Learning with University of Salford • Football with MUFC Foundation • Rugby with Toronto Wolfpack • Sport with University of Salford • Yoga with GoLive Yoga

5.0 CONCLUSION – A LEGACY OPPORTUNITY FOR ALL… 52. The digital age is very much a part of 21st century youth culture, and we need to

ensure that young people are prepared for the multi-media and social media world through an ‘interactively active, actively interactive’ Curriculum for Life.

53. The social, cultural and economic benefits and the potential to provide a truly

holistic physical, mental and emotionally well-rounded British citizen through 21st century interactive mobile lifestyles presents as many challenges as it does opportunities going forward.

54. The YC Digiwise project provides an integrated intergenerational youth centred

approach that will see digital equality, diversity and inclusion through sport, art, culture and digital technology - an #legacyopportunity4all…