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Serving as a community asset is a guiding principle of the San Francisco Giants. The
organization and the Giants Community Fund, the club’s 501(c)(3) non profit, work
together to identify, develop, support and raise awareness for people, issues and programs
that are important to our fans and the Bay Area community.
The Giants and the Fund offer support primarily through fundraising, grant giving
and awareness activities in the following focus areas:
Youth Recreation & Fitness
Health
Violence Prevention
Education/Literacy
The Giants community programs, such as the Giants Community Fund’s signature Junior
Giants Baseball program, field renovations and the many community awareness days held at
AT&T Park (e.g., Until There’s A Cure Day, Organ Donor Awareness Day, Strike Out Violence
Day, Family Safety Day) touch more than half a million people each year, from throughout
Northern California.
Each season, more than 6,000 game tickets are donated to approximately 200 community groups
through the “Take Me Out to the Ballgame” ticket donation program funded by Giants players.
Additionally, more than 1,000 groups receive donations in the form of signed memorabilia for
fundraising purposes.
Community involvement is a top priority within the Giants organization and all employees–
from the players to the front office staff–are expected to give back to their community. Over
300 community events are held each year, ranging from hospital and school visits to golf
tournaments to meet & greets with the players and coaches. Some players have developed their
own programs, while other players lend their support to causes in the form of appearances,
financial contributions and the taping of public service announcements.
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Community Focus: Youth Recreation & Fitness The foundation of the Giants community outreach endeavors is our youth recreation
and fitness programs.
Junior GiantsThe Giants Community Fund uses baseball as a forum to encourage youngsters and families
to live healthy, productive lives. The Fund provides more than $1 million annually to administer
the Junior Giants youth baseball leagues, refurbish baseball fields and to award grants to non-profits
providing services in the targeted focus areas. Junior Giants, the flagship program of the Giants
Community Fund, is a free, non-competitive and innovative baseball program for boys and girls
ages 5-18 years old.
In 1994, the Fund sought a program that would give at-risk kids an alternative to drugs, gangs and
crime. The Junior Giants Program was therefore established and now serves 15,000 children in 80
leagues across California and into Nevada and Oregon. The Community Fund provides all of the
uniforms, equipment, and training necessary to run a league. It also gives Giants tickets to Junior
Giants teams so the children can experience a Major League Baseball game. In addition to teaching
the fundamentals of baseball, Junior Giants focuses on the four bases of character development:
Confidence, Integrity, Leadership and Teamwork. This framework is integrated into the Junior
Giants handbook which is distributed each season to all of the kids and parents.
This program, presented by Bank of America, welcomes kids from all backgrounds and encourages
them to live healthy and productive lives by getting outside and playing baseball!
To learn more about the program, visit: JRGIANTS.ORG.
Giants Community Fund’s Field Renovation ProjectsSince 1998, the Giants Community Fund has renovated more than 10 baseball fields in more
than seven Bay Area cities. Each renovation has been done in parternship with the Good Tidings
Foundation and a current Giants player (players have included Jeff Kent, Jason Schmidt, Kirk
Rueter, Armando Benitez) and some of the fields have also included support from corporate
partners including Chevron and Applied Materials. 2007 marked the first time that the Fund went
outside of Northern California. The Fund, in partnership with former Giant Moises Alou and
Chevron, dedicated four fields in Haina, Dominican Republic in honor of the Alou family –
Felipe, Mateo, Jesus and Moises.
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Community Focus: HealthOne of the Giants’ greatest assets is the ability to communicate with thousands of people.
It is important that we use this unique position to make a difference in the lives of our fans.
Throughout the years community health outreach has included breast, prostate, ovarian,
stomach, skin and blood cancers, heart and lung disease, juvenile diabetes, ADD/HD,
dyslexia, and HIV/AIDS awareness days at AT&T Park.
Until There’s A Cure DayOn July 31, 1994, the Giants teamed up with the Until There’s A Cure® Foundation to become
the first-ever professional sports team to host an AIDS benefit game. Since then, the Giants
have repeated the effort each year, generating nearly $1.4 million for Bay Area HIV/AIDS
education, service providers and international AIDS research. Through UTAC Day, the Giants
have purchased a refrigerated truck for Project Open Hand, renovated the AIDS ward at San
Francisco General Hospital and provided scholarships to Camp Sunburst
for children living with HIV/AIDS.
Organ Donor Awareness DayIn 1998, the Giants organization learned first hand about the importance of organ
donation when Giants pitcher Mark Gardner’s late wife, Lori, received a liver transplant.
The Giants are committed to raising awareness and educating fans about the need
for organ donation. Each year, the club dedicates a game to Lori and hands out organ
donation pledge cards to fans in attendance.
San Francisco Hep B Free CampaignThe Giants celebrate Asian cultures and communities during its Asian Heritage Week at
AT&T Park. In partnership with AsianWeek and the SF Hep B Free Campaign, the Giants
hold a number of unique events to highlight the rich traditions and cultures of Bay Area Asian
populations. Volunteers from the SF Hep B Free Campaign are present at each heritage
game throughout the week (Chinese, Korean, Filipino and Japanese) to educate fans about
the importance of testing and vaccinating Asian Pacific Islanders for hepatitis B. Liver cancer
presents the greatest health disparity between Asian Americans and Caucasian Americans.
Assemblywoman Fiona Ma and Giants Outfielder Dave Roberts joined together to tape a public
service announcement to generate greater awareness.
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Strike Out Cancer Day presented by GenentechThe Giants and Genentech developed a program that offers hope and encouragement
to cancer patients and their families. Through the Strike Out Cancer Program and the
strikeoutcancer.com website, patients and families are encouraged to learn about new
treatments, support networks and educational resources. The program also raises money for
the Wellness Community of the San Francisco East Bay, which focuses on offering cancer
patients and their families free support, education and hope. For each strike out thrown by
a giants pitcher, the Genentech Foundation donates $200 to the Wellness Community. The
program raises more than $100,000 each season.
CHW Health ProgramsSince 2000, the Giants and Catholic Healthcare West (CHW) have partnered to raise
awareness about health, fitness and nutrition among Giants fans of all ages. Programs
include community health fairs, food drives, Make Time for Fitness Day at AT&T Park,
walking courses in Bay Area schools and the signature Kids Are Giants Too! program, which
encourages 4th and 5th graders to “eat healthy, stay active and be tobacco free.”
Project Open Hand/Plate to Plate presented by AT&TProject Open Hand and the Giants held the first official Plate to Plate 5K Run/Walk at AT&T
Park in 2007. More than 3,000 fans participated in this annual fundraiser for Project Open
Hand, which provides meals and nutritional counseling to seniors and people battling critical
illnesses in San Francisco and Alameda counties.
Children’s Holiday PartyThe Giants host an annual holiday party for children and their families from local homeless
shelters at the ballpark. More than 1,400 children and their families have attended this festive
event where they have participated in face painting, cookie decorating, magic shows, ice
skating and visits from Giants players and staff throughout the years. The special guests come
from the Homeless Prenatal Program, Hamilton Family Center, St. Joseph’s Family Center
and Edgewood Center for Children and Families.
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Community Focus: Violence PreventionViolence is a community issue that affects each of us – from individuals to families,
from school communities to sports teams, from work environments to neighborhoods.
Strike Out Violence DayIn 1997, the Giants and the San Francisco Sheriff’s Department joined together to raise
awareness about the effects of violence on our community and how we can work together to
end the cycle of violence. Using the Sheriff’s Department’s nationally acclaimed and modeled
RSVP Program as the foundation, this day reaches our fans with important messages at the
ballpark and through various public outreach campaigns. In addition, more than $800,000 in
grants has been given from the Giants Community Fund to violence prevention and victim’s
services organizations.
Willie Mays Boys & Girls Club at Hunters PointThe Boys & Girls Clubs of San Francisco are long–time partners of the Giants. During the
2007 MLB All-Star Game, both organizations came together to rename the Boys & Girls
Club at Hunters Point, the Willie Mays Boys & Girls Club at Hunters Point and embark on
a fundraising program to make the clubhouse a reality. Much like the clubhouse in baseball,
the clubhouse is the cornerstone of the Boys & Girls Clubs. It is a safe place for kids, ages
6 to 18 years, to go every day after school and all summer long. The Willie Mays Clubhouse
is located in one of the City’s most violent neighborhoods. In addition to the clubhouse, the
Giants Community Fund, in partnership with Giants alumni pitcher Kirk Rueter and the
Good Tidings Foundation, refurbished the Club’s baseball field.
Junior Giants Violence Prevention Speakers Events & Art ContestThe Giants Community Fund created two programs to address violence prevention needs
in Junior Giants communities. A traveling speaker’s program featuring youth advocate
Michael Pritchard and other field experts visit select Junior Giants communities to address
issues such as bullying, character building and gang prevention. Additionally, the fund
sponsors the Junior Giants Imagine Peace contest, which encourages Junior Giants to submit
a poem, song, or piece of art that emphasizes what their community would look like if it
were violence free.
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Community Focus: Education & LiteracyThe Giants are dedicated to helping children learn to read and write at all grade levels. The
Giants’ commitment to education and literacy is represented in many facets of the community.
Junior Giants Scholars Each year, 10 Junior Giants Scholars are awarded a $2,500 scholarship to be used toward their
college education. Scholars are selected on the basis of leadership, character, Junior Giants
involvement and academic potential. The Community Fund has recognized more than 60
scholars since the program began in 2002.
Oracle Summer Reading ProgramThe Giants and Oracle partner with local libraries in five Bay Area counties to encourage
children and teens to read throughout the summer. For each book they read, youngsters are
rewarded with Giants’ incentive prizes and game tickets. In addition, Giants players and
coaches hold book readings at selected libraries, and librarians and program participants
officially launch the summer reading program on the field before a Giants game. Over the
years, Giants and Oracle have provided thousands of prizes and tickets.
School Visits Giants players, coaches and alumni visit a number of local school and educational
programs during the season – from pre-school programs for underserved children to schools
serving children with developmental disabilities to school mentoring programs for both
students and faculty.
Art ProgramsThe Giants understand that art is an important expression of communication and a
wonderful educational tool. Each year, the Giants conduct an annual art contest and have
players volunteer their time to lead classes at the LeRoy Neiman Art Center. Recently, the
Giants and PG&E unveiled the Gigantes Mural in San Francisco’s Mission District which
featured Giants history as depicted by local muralists from Precita Eyes Mural Arts.
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Community Focus: Community Needs & OutreachProject GreenThe Giants and Major League Baseball collaborated on this year-long greening effort. In
partnership with the San Francisco Department of Public Works and Project Connect the team
helped plant trees, clean up tree basins, remove graffiti and help beautify the neighborhoods of San
Francisco. This community legacy program, resulting from the 2007 All-Star Game, will forever be
remembered with the planting of more than 800 trees throughout the City.
Family Safety DayFor the past 17 years, the Giants have been committed to working with local law enforcement
agencies to remind fans about the importance of being safe on our roadways, highways and
waterways, but also safety in our homes, offices, schools and neighborhoods. Each season, the
Giants hold a Family Safety Festival outside the ballpark in conjunction with the California
Highway Patrol, San Francisco Police & Fire Departments, U.S. Coast Guard, California Office
of Traffic Safety and other state and local law enforcement and public safety agencies. Inside the
ballpark, the Giants Remember 9-11 and honor all those working to keep our daily lives safe.
Marine Mammal Day presented by ChevronWhen the Giants opened their new ballpark on the San Francisco Bay back in 2000, it seemed
fitting to develop a community program targeted at raising awareness for marine life. Who better
to lead this program, than the Giants lovable mascot, Lou Seal. The Giants and corporate partner,
Chevron, reached out to the Marine Mammal Center to develop a day dedicated to raising money
and awareness about care and protection of seals, sea lions, whales and other marine mammals.
Bay Area Women’s Sports Initiative (BAWSI)In 2008 the Giants started a partnership with the Bay Area Women’s Sports Initiative (BAWSI)
to further recognize the accomplishments of professional women athletes and the impact they
are making in both professional sports and in the lives of girls and women. BAWSI (pronounced
“bossy”) was founded in 2005 with the mission to create avenues for strong, talented, accomplished
women athletes and coaches to inspire girls and women with their leadership skills and community
service. These accomplished athletes, including Brandi Chastain from the U.S. Women’s National
Soccer Team and co-founder of BAWSI, shared their experiences and stories with the audience
before participating in a pre-game ceremony recognizing their achievements.
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