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Page 1: Youth Recreation & Fitness Violence Prevention Education ... · event where they have participated in face painting, cookie decorating, magic shows, ice skating and visits from Giants
Page 2: Youth Recreation & Fitness Violence Prevention Education ... · event where they have participated in face painting, cookie decorating, magic shows, ice skating and visits from Giants

Serving as a community asset is a guiding principle of the San Francisco Giants. The

organization and the Giants Community Fund, the club’s 501(c)(3) non profit, work

together to identify, develop, support and raise awareness for people, issues and programs

that are important to our fans and the Bay Area community.

The Giants and the Fund offer support primarily through fundraising, grant giving

and awareness activities in the following focus areas:

Youth Recreation & Fitness

Health

Violence Prevention

Education/Literacy

The Giants community programs, such as the Giants Community Fund’s signature Junior

Giants Baseball program, field renovations and the many community awareness days held at

AT&T Park (e.g., Until There’s A Cure Day, Organ Donor Awareness Day, Strike Out Violence

Day, Family Safety Day) touch more than half a million people each year, from throughout

Northern California.

Each season, more than 6,000 game tickets are donated to approximately 200 community groups

through the “Take Me Out to the Ballgame” ticket donation program funded by Giants players.

Additionally, more than 1,000 groups receive donations in the form of signed memorabilia for

fundraising purposes.

Community involvement is a top priority within the Giants organization and all employees–

from the players to the front office staff–are expected to give back to their community. Over

300 community events are held each year, ranging from hospital and school visits to golf

tournaments to meet & greets with the players and coaches. Some players have developed their

own programs, while other players lend their support to causes in the form of appearances,

financial contributions and the taping of public service announcements.

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Page 3: Youth Recreation & Fitness Violence Prevention Education ... · event where they have participated in face painting, cookie decorating, magic shows, ice skating and visits from Giants

Community Focus: Youth Recreation & Fitness The foundation of the Giants community outreach endeavors is our youth recreation

and fitness programs.

Junior GiantsThe Giants Community Fund uses baseball as a forum to encourage youngsters and families

to live healthy, productive lives. The Fund provides more than $1 million annually to administer

the Junior Giants youth baseball leagues, refurbish baseball fields and to award grants to non-profits

providing services in the targeted focus areas. Junior Giants, the flagship program of the Giants

Community Fund, is a free, non-competitive and innovative baseball program for boys and girls

ages 5-18 years old.

In 1994, the Fund sought a program that would give at-risk kids an alternative to drugs, gangs and

crime. The Junior Giants Program was therefore established and now serves 15,000 children in 80

leagues across California and into Nevada and Oregon. The Community Fund provides all of the

uniforms, equipment, and training necessary to run a league. It also gives Giants tickets to Junior

Giants teams so the children can experience a Major League Baseball game. In addition to teaching

the fundamentals of baseball, Junior Giants focuses on the four bases of character development:

Confidence, Integrity, Leadership and Teamwork. This framework is integrated into the Junior

Giants handbook which is distributed each season to all of the kids and parents.

This program, presented by Bank of America, welcomes kids from all backgrounds and encourages

them to live healthy and productive lives by getting outside and playing baseball!

To learn more about the program, visit: JRGIANTS.ORG.

Giants Community Fund’s Field Renovation ProjectsSince 1998, the Giants Community Fund has renovated more than 10 baseball fields in more

than seven Bay Area cities. Each renovation has been done in parternship with the Good Tidings

Foundation and a current Giants player (players have included Jeff Kent, Jason Schmidt, Kirk

Rueter, Armando Benitez) and some of the fields have also included support from corporate

partners including Chevron and Applied Materials. 2007 marked the first time that the Fund went

outside of Northern California. The Fund, in partnership with former Giant Moises Alou and

Chevron, dedicated four fields in Haina, Dominican Republic in honor of the Alou family –

Felipe, Mateo, Jesus and Moises.

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Page 4: Youth Recreation & Fitness Violence Prevention Education ... · event where they have participated in face painting, cookie decorating, magic shows, ice skating and visits from Giants

Community Focus: HealthOne of the Giants’ greatest assets is the ability to communicate with thousands of people.

It is important that we use this unique position to make a difference in the lives of our fans.

Throughout the years community health outreach has included breast, prostate, ovarian,

stomach, skin and blood cancers, heart and lung disease, juvenile diabetes, ADD/HD,

dyslexia, and HIV/AIDS awareness days at AT&T Park.

Until There’s A Cure DayOn July 31, 1994, the Giants teamed up with the Until There’s A Cure® Foundation to become

the first-ever professional sports team to host an AIDS benefit game. Since then, the Giants

have repeated the effort each year, generating nearly $1.4 million for Bay Area HIV/AIDS

education, service providers and international AIDS research. Through UTAC Day, the Giants

have purchased a refrigerated truck for Project Open Hand, renovated the AIDS ward at San

Francisco General Hospital and provided scholarships to Camp Sunburst

for children living with HIV/AIDS.

Organ Donor Awareness DayIn 1998, the Giants organization learned first hand about the importance of organ

donation when Giants pitcher Mark Gardner’s late wife, Lori, received a liver transplant.

The Giants are committed to raising awareness and educating fans about the need

for organ donation. Each year, the club dedicates a game to Lori and hands out organ

donation pledge cards to fans in attendance.

San Francisco Hep B Free CampaignThe Giants celebrate Asian cultures and communities during its Asian Heritage Week at

AT&T Park. In partnership with AsianWeek and the SF Hep B Free Campaign, the Giants

hold a number of unique events to highlight the rich traditions and cultures of Bay Area Asian

populations. Volunteers from the SF Hep B Free Campaign are present at each heritage

game throughout the week (Chinese, Korean, Filipino and Japanese) to educate fans about

the importance of testing and vaccinating Asian Pacific Islanders for hepatitis B. Liver cancer

presents the greatest health disparity between Asian Americans and Caucasian Americans.

Assemblywoman Fiona Ma and Giants Outfielder Dave Roberts joined together to tape a public

service announcement to generate greater awareness.

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Page 5: Youth Recreation & Fitness Violence Prevention Education ... · event where they have participated in face painting, cookie decorating, magic shows, ice skating and visits from Giants

Strike Out Cancer Day presented by GenentechThe Giants and Genentech developed a program that offers hope and encouragement

to cancer patients and their families. Through the Strike Out Cancer Program and the

strikeoutcancer.com website, patients and families are encouraged to learn about new

treatments, support networks and educational resources. The program also raises money for

the Wellness Community of the San Francisco East Bay, which focuses on offering cancer

patients and their families free support, education and hope. For each strike out thrown by

a giants pitcher, the Genentech Foundation donates $200 to the Wellness Community. The

program raises more than $100,000 each season.

CHW Health ProgramsSince 2000, the Giants and Catholic Healthcare West (CHW) have partnered to raise

awareness about health, fitness and nutrition among Giants fans of all ages. Programs

include community health fairs, food drives, Make Time for Fitness Day at AT&T Park,

walking courses in Bay Area schools and the signature Kids Are Giants Too! program, which

encourages 4th and 5th graders to “eat healthy, stay active and be tobacco free.”

Project Open Hand/Plate to Plate presented by AT&TProject Open Hand and the Giants held the first official Plate to Plate 5K Run/Walk at AT&T

Park in 2007. More than 3,000 fans participated in this annual fundraiser for Project Open

Hand, which provides meals and nutritional counseling to seniors and people battling critical

illnesses in San Francisco and Alameda counties.

Children’s Holiday PartyThe Giants host an annual holiday party for children and their families from local homeless

shelters at the ballpark. More than 1,400 children and their families have attended this festive

event where they have participated in face painting, cookie decorating, magic shows, ice

skating and visits from Giants players and staff throughout the years. The special guests come

from the Homeless Prenatal Program, Hamilton Family Center, St. Joseph’s Family Center

and Edgewood Center for Children and Families.

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Page 6: Youth Recreation & Fitness Violence Prevention Education ... · event where they have participated in face painting, cookie decorating, magic shows, ice skating and visits from Giants

Community Focus: Violence PreventionViolence is a community issue that affects each of us – from individuals to families,

from school communities to sports teams, from work environments to neighborhoods.

Strike Out Violence DayIn 1997, the Giants and the San Francisco Sheriff’s Department joined together to raise

awareness about the effects of violence on our community and how we can work together to

end the cycle of violence. Using the Sheriff’s Department’s nationally acclaimed and modeled

RSVP Program as the foundation, this day reaches our fans with important messages at the

ballpark and through various public outreach campaigns. In addition, more than $800,000 in

grants has been given from the Giants Community Fund to violence prevention and victim’s

services organizations.

Willie Mays Boys & Girls Club at Hunters PointThe Boys & Girls Clubs of San Francisco are long–time partners of the Giants. During the

2007 MLB All-Star Game, both organizations came together to rename the Boys & Girls

Club at Hunters Point, the Willie Mays Boys & Girls Club at Hunters Point and embark on

a fundraising program to make the clubhouse a reality. Much like the clubhouse in baseball,

the clubhouse is the cornerstone of the Boys & Girls Clubs. It is a safe place for kids, ages

6 to 18 years, to go every day after school and all summer long. The Willie Mays Clubhouse

is located in one of the City’s most violent neighborhoods. In addition to the clubhouse, the

Giants Community Fund, in partnership with Giants alumni pitcher Kirk Rueter and the

Good Tidings Foundation, refurbished the Club’s baseball field.

Junior Giants Violence Prevention Speakers Events & Art ContestThe Giants Community Fund created two programs to address violence prevention needs

in Junior Giants communities. A traveling speaker’s program featuring youth advocate

Michael Pritchard and other field experts visit select Junior Giants communities to address

issues such as bullying, character building and gang prevention. Additionally, the fund

sponsors the Junior Giants Imagine Peace contest, which encourages Junior Giants to submit

a poem, song, or piece of art that emphasizes what their community would look like if it

were violence free.

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Page 7: Youth Recreation & Fitness Violence Prevention Education ... · event where they have participated in face painting, cookie decorating, magic shows, ice skating and visits from Giants

Community Focus: Education & LiteracyThe Giants are dedicated to helping children learn to read and write at all grade levels. The

Giants’ commitment to education and literacy is represented in many facets of the community.

Junior Giants Scholars Each year, 10 Junior Giants Scholars are awarded a $2,500 scholarship to be used toward their

college education. Scholars are selected on the basis of leadership, character, Junior Giants

involvement and academic potential. The Community Fund has recognized more than 60

scholars since the program began in 2002.

Oracle Summer Reading ProgramThe Giants and Oracle partner with local libraries in five Bay Area counties to encourage

children and teens to read throughout the summer. For each book they read, youngsters are

rewarded with Giants’ incentive prizes and game tickets. In addition, Giants players and

coaches hold book readings at selected libraries, and librarians and program participants

officially launch the summer reading program on the field before a Giants game. Over the

years, Giants and Oracle have provided thousands of prizes and tickets.

School Visits Giants players, coaches and alumni visit a number of local school and educational

programs during the season – from pre-school programs for underserved children to schools

serving children with developmental disabilities to school mentoring programs for both

students and faculty.

Art ProgramsThe Giants understand that art is an important expression of communication and a

wonderful educational tool. Each year, the Giants conduct an annual art contest and have

players volunteer their time to lead classes at the LeRoy Neiman Art Center. Recently, the

Giants and PG&E unveiled the Gigantes Mural in San Francisco’s Mission District which

featured Giants history as depicted by local muralists from Precita Eyes Mural Arts.

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Page 8: Youth Recreation & Fitness Violence Prevention Education ... · event where they have participated in face painting, cookie decorating, magic shows, ice skating and visits from Giants

Community Focus: Community Needs & OutreachProject GreenThe Giants and Major League Baseball collaborated on this year-long greening effort. In

partnership with the San Francisco Department of Public Works and Project Connect the team

helped plant trees, clean up tree basins, remove graffiti and help beautify the neighborhoods of San

Francisco. This community legacy program, resulting from the 2007 All-Star Game, will forever be

remembered with the planting of more than 800 trees throughout the City.

Family Safety DayFor the past 17 years, the Giants have been committed to working with local law enforcement

agencies to remind fans about the importance of being safe on our roadways, highways and

waterways, but also safety in our homes, offices, schools and neighborhoods. Each season, the

Giants hold a Family Safety Festival outside the ballpark in conjunction with the California

Highway Patrol, San Francisco Police & Fire Departments, U.S. Coast Guard, California Office

of Traffic Safety and other state and local law enforcement and public safety agencies. Inside the

ballpark, the Giants Remember 9-11 and honor all those working to keep our daily lives safe.

Marine Mammal Day presented by ChevronWhen the Giants opened their new ballpark on the San Francisco Bay back in 2000, it seemed

fitting to develop a community program targeted at raising awareness for marine life. Who better

to lead this program, than the Giants lovable mascot, Lou Seal. The Giants and corporate partner,

Chevron, reached out to the Marine Mammal Center to develop a day dedicated to raising money

and awareness about care and protection of seals, sea lions, whales and other marine mammals.

Bay Area Women’s Sports Initiative (BAWSI)In 2008 the Giants started a partnership with the Bay Area Women’s Sports Initiative (BAWSI)

to further recognize the accomplishments of professional women athletes and the impact they

are making in both professional sports and in the lives of girls and women. BAWSI (pronounced

“bossy”) was founded in 2005 with the mission to create avenues for strong, talented, accomplished

women athletes and coaches to inspire girls and women with their leadership skills and community

service. These accomplished athletes, including Brandi Chastain from the U.S. Women’s National

Soccer Team and co-founder of BAWSI, shared their experiences and stories with the audience

before participating in a pre-game ceremony recognizing their achievements.

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