youth volunteers townsville - wordpress.com€¦ · 10/09/2013 · youth volunteers townsville...

connecting you with your community

YOUTH VOLUNTEERS TOWNSVILLE

Pre-Production DocumentationMichael WebleyDanielle Faust

Marina PapadimitriouNikita Stanton

CONTENTSWho are we? 1Project Identity Mission Statement 2 Manifesto 2 Influences 3 Target Market 4 Intended Outcome 5Industry Research Volunteering in Australia 6 Australian Volunteering Demographics 7 Types of Volunteers 8 Industry Market 9Timeline 10Design Brief Style Guide 18 Flow Chart 22 Web Pages 23 Print Media 28 Apparel 30 Facebook Design 31Website Information Technical Details 32 Website Accessability 33 Charities Involved 34

Photography Brief Photo Concepts 35 Photographs 36Marketing Plan Marketing Plan (Goals & Objectives) 38 Tools & Tactics 40 Implementation 43 Evaluation 44Extra Info Venue / Event 45 Venue Layout 46 Fundraising 47 Website Handover 48

WHO ARE WE?

Danielle FaustTeam LeaderGraphic Designer

Marina PapadimitriouGraphic DesignerPhotography Assistant

Michael WebleyCommunications and Marketing

Nikita StantonPhotographer

AlexIT

1

Mission Statement

Manifesto

PROJECT IDENTITYYouth Volunteers Townsville exists to connect the youth of Townsville with charities and community organisations that need unpaid help, in the form of time, service and skills.

Youth Volunteers Townsville intends to increase awareness among the youth of Townsville of the need for volunteers and highlight the importance of volunteering and helping out within our local community. As youth ourselves we understand the challenges, motives and reasons why youth do or do not volunteer. We believe that we can connect with them on a level that they will understand and give them messages that they will respond positively too.

2

Influences

PROJECT IDENTITYInitially our project group had our hearts set on redesigning an existing local charity or community organisations website. However when we were researching we discovered a website called Volunteering North Queensland. VNQ serves the community by referring volunteers to other not-for-profit-organisations. It was then that the idea of Youth Volunteers Townsville was born. Instead of redesigning someone else’s brand we would create our own.

Unlike NVQ we wanted to create a website that would be targeted specifically at the youth of Townsville. We wanted a website that was both aesthetically pleasing and informative without compromising on functionality and usability. When researching we found there were no local websites or organisations that offered a referral service specifically target at youth for local charities and not-for-profit organisations. We identified this as a gap in the local volunteering market and this reaffirmed our project idea.

3



Pre-Production DocumentationMichael WebleyDanielle Faust

Marina PapadimitriouNikita Stanton

Target Market

PROJECT IDENTITYThe website itself can be used by young people of all ages that are willing to volunteer within the Townsville area. However our specific marketing activities will be targeted at 16-24 year old university, Tafe and secondary school students within the Townsville region.

To reach this market we will be employing a variety of different marketing tactics and tools. This can be viewed in the Marketing Plan.

4

Intended Outcome

PROJECT IDENTITYThe intended outcome of Youth Volunteers Townsville is to connect youth to charities and not-for-profit organisations that need their help. In doing so we aim to create awareness among the young people of our community of the need for their participation in volunteering, and that it’s not only good for the community but also the individual involved. We hope to not only get young people involved in volunteering, but make them realise just how important it is for the betterfunctioning of society. We don’t see the website as a short term project, but an ongoing process that will continue grow with involvement from charities, not-for-profit organisations and the young people of Townsville.

5

Volunteering in Australia

industry researchIn Australia, more than 34% of the population over the age of 18 participate in some form of voluntary work, contributing more than $11 billion annually. A volunteer is defined as someone who willingly gives unpaid help, in the form of time, service or skills, through an organisation or group (Australian Bureau of Statistics, 2007).

Since 1995 participation in volunteering has steadily increased and this has been attributed to reductions in funding from the Government to organisations and charities. Combined with increasing expectations that not-for-profit organisations will provide services that previously have been the responsibility of the government, means the demand for unpaid workers has increased (Voluntas, 2007).

6

Australian Volunteering Demographics

industry researchIn terms of hours committed, a volunteer in Australia is more likely to be a woman than a man. 36% of women participate in some form of volunteer work, compared to only 32% of men. The highest contributing age group is the 35-44 year olds, with 43% of the population volunteering some of their time. Just over 29% of 18-24 year olds give up some of their time and skills to volunteer. This age bracket is amongst lowest in terms of volunteer participation. This can be viewed in the graph below.

7

Types of Volunteers

industry researchResearch conducted by Dolnicar & Randle suggests that there are six types of volunteers. These are:

1. Classic Volunteer – involved to do something worthwhile and help others. Typically older, less active in the workforce and very active in volunteering.2. Dedicated Volunteer – contribute the most hours per year to an average of 6 volunteering organisations.3. Personally Involved Volunteer – participate in the volunteering industry only temporarily, as long as their loved one is part of an organisation of which they rely on.4. Volunteers for Personal Satisfaction – motivated by gaining their own satisfaction and represent the least distinct segment of volunteers.5. Altruists – do the most work in the area of befriending and listening to people.6. Niche Volunteers – young and new to the volunteering industry, this group is typically highly educated and state a variety of reason for volunteering including feeling obliged, to gain work experience and religious reasons. (Voluntas, 2007)

8

Industry Market

industry researchUnderstanding the motivations of volunteers and why they volunteer will help us to gauge what it is they are looking for in volunteer work, and help us to devise our marketing strategy.

By identifying the different segments of the volunteer market makes it easier for us to be efficient when creating our marketing strategy. Our campaign can be designed to specifically target the segment of the market we want to attract, with messages that are meaningful and motivational to them. Our campaign will target ‘Niche Volunteers’; those that are young, new to the volunteering industry, highly educated, and have a variety of reasons for volunteering. Specifically, our marketing campaign will be targeted at 16-24 year old university and secondary school students within the Townsville region.

9

Week Date Who is Involved Task Description

Week 1 27th Jul GroupDiscuss Idea with Mitch Refine idea and run it by Mitch.

Week 2 3rd AugGroup

First Presentation Assignment 1a - Organise roles and initial action to start project.

Michael Communications/Contacting Clients

Make first contact with list of volunteering and charity contacts (via email)

Week 3 10th Aug

Group

Pre-production Documentation Organisation

Organise/ prepare production documents

Event Organisation Start thinking about potential venues to hold our event

Danielle & Marina

Design Concepts and Webpages

Website draft complete, gain feedback from team membersLogo complete

Nikita

Photography Research Research various photographers and begin draft-ing ideas and dates for sample photographs to take place

Michael

Communications/Contacting Clients

Send follow up email to non-responders and ar-range details with our clients

timeline

10


Week 4

16th Aug

Group Presentation 2 Meeting at SOCA at 2:00pm to organise presenta-tion to panel

Danielle & MarinaWebsite Design Share website draft with Katrina Youngman at

Mojito solutions

17th AugNikita Photography Organise dates and release forms for photogra-

phy to take place

Group Presentation 2 Assignment 1a - Presentation to Panel

timeline

11


Week 5

24th Aug

Michael

CommunicationsFundraisingProduction doc

Source Potential IT Personnel (Alex)Draft of individual content for pre-production document (send to Danielle)Compile a list of contacts to target for fundraising needs (make letters)

Nikita

Final PhotographsProduction doc

Have at least 5 images ready to go into the website Have draft photography content complete for pre-production document (send to Danielle)Contact potential venues for the launch event regarding prices in order to estimate fundraising goals

Danielle

Finalise Website content layoutProduction Document

Final touches with website pages should be com-plete and send to Alex. Draft of individual area for pre-production document (combine all contribu-tions and begin designing document

Marina

Facebook PagePrint DesignsProduction Doc

Designs for Facebook pageDraft of designated area for pre-production docu-ment (send to Danielle)Design Ideas for print media

23rd Aug Group Fundraising Contact businesses for sponsorship

26th AugDanielle Production Document Draft Have draft design for document complete

Group Sausage Sizzle at Open Day Sausage Sizzle at JCU open day

timeline

12


Week 6

27th Aug

Danielle Pre-Production Final design for Pre-Production document (gain

approval from all team members)

Nikita Photography Have a collection of photographs ready for the

website

29th Aug Danielle Pre-Production Print copies of Pre-Production document at Kwik Kopy and bind

30th Aug

Marina PresentationPrint Designs

Create layout for slideshow Have draft print designs ready for feedback

GroupMeeting / PresentationEvent

Meet at SOCA to discuss presentation and pre-pare documentsBook Venue for Event

31st Aug GroupPresentation Industry DayProduction DocumentationIndustry Pitch

Present Pitch to Industry PannelHand over Production Document

timeline

13


Week 7

6th Sep

NikitaPhotography Continue to capture photographs of the group work-

ing on the project to showcase on the Facebook page

Marina and Danielle Flyer & Card Design Proofing all print mediums

Michael

Marketing & CommunicationsPreliminary Usability Testing

Draft 3 minute speech for use in presentations at university, high schools and Tafe. Test on class members that are part of the target audience.Ask classmates to perform simple tasks on the website. This to ensure the website will be clear and easy to navigate for our target audience. Take notes on where they stumble or become lost and contact Alex for changes.

Group

Website Website content complete including photographs, content and contact info for each venture involved in our project. These files should be handed to IT. Meet with Alex and work on the project; provide relevant files and information for them to continue working.

7th Sep Group

Peer ReviewFinalisation Process

Peer ReviewAll Project Leaders must draft a CXC class event schedule in a calendar format which includes the dates and venues for each launch event as @ 7th September.

timeline

14


Week 8

11th Sep Marina and DaniellePrint Adverts Have completed print designs and received

feedback from industry professionals. (Remember RSVP date for event is 24th Oct)

12th Sep Danielle Print Adverts Print posters, flyers, cards and invites at Kwik Kopy

14th Sep Danielle Production Meeting Production Meeting: meet with Ann to finalise event logistics

20th Sep Group Panel Presentation 3 Organise third presentation to panel

21st Sep Group Presentation 3 Assignment 1a - Presentation to Panel

Lecture Recess 28th Sep

Group FundraisingWebsite

Keep contacting Sponsors (continue fundraising)Meeting with Alex to finalise website

Michael Communications Contact charities and NFP for final approval of how they appear on the website

timeline

15


week 10

2nd Oct

Michael Fund Revision Organise payment to IT

Nikita & Michael

Event Organise what decorations and entertainment are allowed/needed at the venue. Have chosen works to frame for event decoration; these should include a mixture of the group and volunteers. Source photo frames or ways to display these.

5th Oct Group

Equipment List HandoverWebsite Handover

Equipment & Facilities Meeting: Provide Richard and Ben with a comprehensive list of equipment required for their Launch Event and its documentation. Deadline to find a person to hand website to

timeline

16

Week 11

10th Oct

Danielle Event Prints Danielle to Print any event essentials at Kwik Kopy

NikitaFacebook Upload photographs in albums onto the

facebook page, be sure to tag people or add people involved in the images as friends.

Group FacebookPresentations

Create event awareness on facebookPresent website to schools and tafe

11th Oct Group MeetingEvent

Organise fourth presentation to panelHand out event invitations

12th Oct Group Presentation 4 Assignment 1a - Presentation to Panel


Week 1219th Oct Group Criteria Sheet Development Criteria Sheet Development

21st Oct Group Presentations Present website to schools and tafe

Week 13 26th Oct

Individual

Consultation DocumentFinal Project Criteria

Assignment 1b Project Consultation Document Assignment 1c Final Project Criteria SheetFinal Production MeetingMedia Liaison Meeting

GroupEventPresentations

Checking off all components of event (food, drinks and decorations etc.)Present website to university students

Week 14 2nd Nov Assignment Collateral Due Media Liaison MeetingAssignment 3a Project submission

Week 15 9th Nov Group Event HOLD EVENT! And handover website

Week 16 13th Nov GroupEvent Documentation Assignment 3B Event Documentation

Assignment 3C Peer Review 02

timeline

17

Style Guide - Fonts

design briefLogo fontabcdefghijklmnopqrstuvwxyzFranklin gothic Demi Cond - Regular

Tagline FontabcdefghijklmnopqrstuvwxyzEras Light ITC - Regular

Website Content FontabcdefghijklmnopqrstuvwxyzKalinga - Regular

18

Style Guide - Colours

design briefC 4 R 89 #f1f6fcM 1 G 90Y 0 B 92K 0

C 36 R 175 #afcc46M 3 G 204Y 92 B 70K 0

C 0 R 255 #ffcb05M 20 G 203Y 100 B 5K 0

C 0 R 178 #b1b3b6M 0 G 179Y 0 B 182K 35

C 2 R 233 #e93134M 3 G 49Y 87 B 52K 0

C 0 R 89 #58595bM 0 G 90Y 0 B 92K 80

C 30 R 171 #abe1faM 0 G 225Y 0 B 250K 0

C 0 R 0 #000000M 0 G 0Y 0 B 0K 100

The Youth Volunteers Townsville logo can be used in any of these colours. The logo must remain a solid colour not a combination

19

Style Guide - Logo Layout

design brief



Logo Layout

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm



Logo Layout

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

2mm

20

Style Guide - Logo Variations

design briefPrint & media Logo Variations Shirt Logo

Incorrect Logo Variations



YOUTH VOLUNTEERSTOWNSVILLE

YOUTH VOLUNTEERS TOWNSVILLEYOUTH

VOLUNTEERS TOWNSVILLE

YOUTH VOLUNTEERS TOWNSVILLE YOUTH VOLUNTEERS TOWNSVILLE

Print and Web Print & media Logo Variations Shirt Logo








Print & media Logo Variations Shirt Logo








T-Shirt

Incorrect Variations

































21

Flow Chart

design brief

22

Web Pages - Home

design brief

Youth Volunteers Townsville exists to connect the youth of Townsville with charities and community organisations that need unpaid help, in the form of time, service and skills.

OUR VOLUNTEERS

Description about this page

WHY VOLUNTEER?


VOLUNTEER NOW REQUIREMENTS

Description aboutthis page




KEEP IN TOUCH! [email protected]

OUR VOLUNTEERS | WHY VOLUNTEER? | VOLUNTEER NOW | INFORMATION The aim of the website content is to create an ‘environment’ for the user. By following this idea, we will create a site that people enjoy visiting and can comfortably read about the local charities.

23

Web Pages - Our Volunteers

design briefThe Our Volunteers page showcases stories and galleries of past volunteers. This shows the viewer what it is like to volunteer.

As Townsville is a great sunny place the website aims to match this, portraying mountains and hills, birds and a clear blue sky. By doing this it makes people feel calm and want to get involved in volunteering. Each page has a different theme and each have similar layouts (depicted by a grid system).


OUR VOLUNTEERS

SAMPLE text..Youth Volunteers Townsville exists to connect theyouth of Townsville with charities and community organisationsthat need unpaid help,.....

SAMPLE text..Youth Volunteers Townsville exists to connect the youth of Townsville with charities and community organisationsthat need unpaid help,

SAMPLE text..Youth Volunteers Townsville exists to connect the youth of Townsville with charities and community organisations that need unpaid help,



Description about this page.. Youth Volunteers Townsville exists to connect the youth of Townsville with charities and community organisations that need unpaid help.

GALLERY TITLE

GALLERY TITLE

GALLERY TITLE

GALLERY TITLE

GALLERY TITLE

GALLERY TITLE

GALLERY TITLE

GALLERY TITLE

GALLERY TITLE

OUR VOLUNTEERS | WHY VOLUNTEER? | VOLUNTEER NOW | INFORMATION


24

Web Pages - Why Volunteer

design brief


why volunteer?Description about this page.. Youth Volunteers Townsville exists to connect the youth of Townsville with charities and community organisations that need unpaid help.

IMAGE



The Why Volunteer? page specifically tells younger people why they would want to volunteer. There is also an image on this page to enhance the message.

25

Web Pages - Volunteer Now

design brief


Volunteer nowDescription about this page.. Youth Volunteers Townsville exists to connect the youth of Townsville with charities and community organisations that need unpaid help.

COMMUNITY

Description about this.. Youth Volunteers Townsville exists to connect the youth of

KIDS & YOUTH


ANIMALS


ENVIRONMENT

Description about this .. Youth Volunteers Townsville exists to connect the youth of



ART & CULTURE

Description about this .. Youth Volunteers Townsville exists to connect the youth of

The Volunteer Now page presents the user with categories.This is utilised to direct the user to the charities/NFP they may want to be involved with.

26

Web Pages - Information

design brief


informationInfo and links.. Youth Volunteers Townsville exists to connect the youth of Townsville with charities and community organisations that need unpaid help.

IMAGE IMAGE



The Information page is a simple referal page that has links to various forms. A new volunteer may find these handy, an example would be a link to an application form for a Blue Card.

27

NOTE: Before saving,turn off or delete guides layer*

CMYK 300 DPI

YOUTH VOLUNTEERS TOWNSVILLEconnecting you with your community TRIM

*Vistaprint is not responsible for guideslayer left in customer’s document

YOUTH VOLUNTEERS TOWNSVILLEWOULD LIKE TO THANK YOU

FOR BEING APART OF OUR SERVICES

Print Media

design briefThis design can be applied to a wide range of print forms. The following are mock ups of thank you notes, sticky notes, business cards, letterheads and a banner. We will also use this design across invitations, and thank you packages.

NOTE: Before saving,turn off or delete guides layer*

CMYK 300 DPI

YOUTH VOLUNTEERS TOWNSVILLEconnecting you with your community TRIM

*Vistaprint is not responsible for guideslayer left in customer’s document

YOUTH VOLUNTEERS TOWNSVILLEWOULD LIKE TO THANK YOU

FOR BEING APART OF OUR SERVICES

NOTE: Before saving, turnoff or delete guides layer.*

www.youthvolunteerstownsville.com















Thank You Card Sticky Note Business Cards

28

Print Media Cont.

design brief


EVENT LAUNCH

1ST NOVEMBER 2012VENUE

7PM

NIBBLIES & DRINKSPROVIDED


YOUTH VOLUNTEERS TOWNSVILLEconnecting you with your community

34 Cross Street Townsville[p] 4782 1298[f ] 4782 1299

youthvolunteerstownsville@hotmail.comwww.youthvolunteerstownsville.com









Letterhead Banner Printing is at no expense to our team; Kwik Kopy have kindly offered to support our project by providing us with free copying.

29

design briefPolo shirts and caps can be purchased from Vista Print online. These are advertisements for YVT and can be worn by anyone to promote the brand.

Apparel

30

Facebook Design

design briefFacebook has been utilised to direct viewers to the webpage. It is also a friendly community in which volunteers can view photographs and chat to eachother.

31

Technical Details

website informationURL: www.youthvolunteerstownsville.com

The site is presently a static† implementation with plans to evolve beyond this into a simplistic and fully featured, custom built Content Management System (CMS).

The website is hosted with Dreamhost, a popular and well know website hosting company; residing on a private dedicated system with an underlying Linux installation, Apache server, version 5.3 of PHP (server scripting language) and the added benefit of unlimited storage and bandwidth‡.

†: All document requests are served as hard coded resources.‡: Dreamhost ensures sufficient storage and bandwidth as the site expands or becomes increasingly popular.

32

Website Accessability

website informationIn order to make the Youth Volunteers Townsville website accessible to as much of our target audience as possible it has been designed to be viewable on a wide scope of platforms. Alex, our website developer advised us to design the site on a page 960 pixels wide. This will make it viewable and accessible on large monitors as well as mobile devices. This is important as our target audience are just as likely to access the website on their hand-held devices and smart phones as they are their laptops and desktop computers.

33

Charities Involved

website contentAs of the 30th August 2012, there are twelve participants who will be showcased in the YVT website. These will be categorised to target specific interests of each viewer. The categories consist of community, kids & youth, animals, environment and art & culture. Some charities involved are:

34

Photo Concept

photography briefThe purpose of the photography for this project is to ‘sell’ volunteering to the youth of Townsville; there is no better way to do this then to photograph volunteers at work. Therefore, by having images it will provide a taste of what viewers would be doing if they choose to volunteer.

Before each photo shoot the volunteers will sign a consent form agreeing to the use of their images in any publications we produce. Each image will capture the energy and passion of young volunteers, which will appeal to our target market. The photographer will consider the correct lighting, will emphasisecolour and will create an effective composition.

Each and every image will give each charity an opportunity to advertise the types of events they run for volunteers.

Equipment such as canon 5D, 24-105mm Lens, flash, tripod and a memory card is needed for this task.

35

Photographs

photography briefPinnacles Gallery is showcased in the below images. These images act as a taste of what is to come in the future, clean, fun photography.

36

Photographs Cont.

photography brief

37

marketing planMarketing PlanTo achieve our aim of connecting the youth of Townsville with charities and organisations that require volunteers a marketing plan has been created. The plan outlines the goals and objectives of the project, which tools and tactics we will employ and how we will measure the success of our project.

Goals

• TocreateawarenessandgenerateinterestinYouthVolunteers Towns ville and volunteering amongst the target market.• Toincreaseparticipationinvolunteeringandcommunityworkbyyoung people in Townsville.• Satisfythevolunteeringneedsoflocalcharitiesandnot-for-profit organisations by referring young people to them.

38

marketing planMarketing PlanObjectives

The objectives outlined below are measurable, to ensure we will be able to determine the success/failure of the marketing plan and project.

• Toreceive100hitstothewebsiteperweekafterthecommencementof marketing presentations• Toplace10volunteersindifferentcharitiesandnot-for-profit organisations after the first month• Togainfreeexposureinlocalmediasuchasradio,newspapersand other publications• Tohave20charitiesandnot-for-profitorganisationsfeaturedonthe website by the event launch

39

marketing planTools & TacticsMarketing tools that will be used during the marketing campaign include:

• Presentations – given at James Cook University, Tafe and certain high schools to introduce Youth Volunteers Townsville. These presentations will only be 2-3 minutes long and will involve a quick introduction to YVT, why young people should volunteer and what they have to do next. These presentations will focus on the benefits of volunteering for young people.

• Flyers/Handouts – following presentations A5 handouts will be given to the young people present. These handouts will reinforce the key messages from the presentations, as well as provide a YVT website address. This will act as a call to action for young people to go and check out the web site and places they can give their time too around town. Flyers will also be distributed to faculty offices. • Posters – upon the launch of the website posters will be put up around university on all major noticeboards. This will help to further reinforce the key messages and the poster will also display a call to action for young people to jump online.

40

marketing planTools & Tactics Cont.• Articles in JCCN + Other University Publications – following the website launch journalism students, JCNN and other university publications will be approached in an attempt to have an article written about YVT. The article will acts as a follow up to the presentations. This will help to reinforce the key messages as well as provide another call to action.

• Media Release – a media release will be written and distributed to various community publications and radio stations around Townsville. This will coincide with the launch of the website and will include the reasons why youth should volunteer. The media release will also act as a means to attract more charities and not-for-profit organisations to feature on the website.

41

marketing planTools & Tactics Cont.The key tactic throughout the marketing campaign will be to reinforce 3 key messages to the Townsville youth. As seen in the Situation Analysis, the youth of Australia volunteer for different reasons than other demographics. Youth volunteer because:

1. It will look good on their resume.2. Volunteering may lead to a job3. Volunteering may provide a good networking opportunity.

These three motivators make up the three key messages we will be communicating when marketing volunteering and Youth Volunteers Townsville. By informing youth that volunteering benefits themselves as well as the community we believe we can increase the youth volunteering participation rate.

42

marketing planImplementationBelow is a list of the marketing activities and when they will be implemented.

43

Marketing Implementation TimelineMarketing Tool Mon Tue Wed Thu Fri Mon Tue Wed Thu Fri Mon Tue Wed Thu Fri Mon Tue Wed Thu Fri Mon Tue Wed Thu Fri Mon Tue Wed Thu FriWebsitePresentationsUniversityHigh SchoolsTAFEFlyers/HandoutsPostersJCU Publications - Article SubmissionMedia ReleaseYVT Website Handover Event

Tool 01/08 - 05/08Week 11Week 12Week 13Week 14Week 15Website Website LaunchPresentationsUniversityHigh SchoolsTAFEFlyers/HandoutsPostersJCU Publications - Article SubmissionMedia ReleaseYVT Community Event

Week 15 (05/11 - 9/11)Week 10 (1/10 - 5/10) Week 11 (8/10 - 12/10) Week 12 (15/10 - 19/10) Week 13 (22/10 - 26/10) Week 14 (29/10 - 2/11)

marketing planEvaluationIn order to measure the success of the website we will employ the use of Google Analytics to determine how many people are using the website. We can determine how many visitors or ‘hits’ we are receiving per week on the site. We can also find which pages visitors to the website are viewing the most and how long they are spending on these pages. We can then follow up with the charities and not-for-profit organisations and find out whether or not a visitor spending time on their page results in them recruiting a new volunteer.

To determine whether the website and subsequent marketing material had any effect on the participation rate of young volunteers we will set a participation benchmark prior to the website going live. This will be determined by asking the charities and not-for-profit organisations how many youth volunteers they currently have. Once the website has been live for a month and the marketing plan has been implemented we will measure the participation rate again. From these two measurements we will be able to determine if the website and marketing had any effect on the participation rate of youth volunteering in Townsville.

44

extra infoVenue / EventBased on the below information we are holding our event at Casa lounge bar and restaurant in Flinders street Townsville. This location is ideal for our guests and also being a Friday night will prove an ideal location for everybody to have a relaxing evening and enjoy our hospitality.

The YVT launch event will be held on the 9th of November 2012, starting around 6:00pm. The decorations we need for this are minimal as the venue is fully equipped and everything in regards to guest comfort is provided. This includes waiters/waitresses, food platters, beverages, bathroom facilities and tables and chairs. We will be providing a laptop with a slideshow showcasing our efforts throughout the semester.

The evening will consist of speeches, the website handover and possibly a cake cutting.

45

extra infoVenue Layout

Flinders Street

Bar

Far left: basic floor plan of Casa, highlighting the different function areas

Left: lounge area

Left bottom: outside courtyard

46

To raise funds we have utilised JCU Open Day, and held a sausage sizzle in the School of Creative Arts court yard. This was purely to raise money for our end of year event; we will provide food and at least one beverage for all guests. The evaluation below demonstrates our expenses and profits.

Goal: $300Our total costs were $140. This includes sausages (200), soft drinks (4 cartons), ice (6 bags) and water (1 carton) and our bread was generously donated. Through selling everything at $2 we made a profit of $360.

We believe this sausage sizzle was a success as this profit will cover the costs for our end of year event.

is holding aSausage SizzleSunday 26th August

SoCA Courtyard10am-2pm


Come and support third year uni students & help us raise money

for our new organisation

is holding aSausage SizzleSunday 26th August

SoCA Courtyard10am-2pm


Come and support third year uni students & help us raise money

for our new organisation

extra infoFundraising

Left: a snippet of our advertisement poster

47

We are handing this project over to Anita at Volunteering North Queensland.She currently has a venture promoting volunteering, targeting people within the North Queensland region. However, her attempts at doing so have attracted mostly older people.

Her future with YVT will see her appealing to a younger crowd.

This Handover will be the main focus of our event as we have put our best efforts into the project and would like to see it succeed.

extra infoWebsite Handover

48

youth volunteers townsville - wordpress.com€¦ · 10/09/2013 · youth volunteers townsville...

Documents