YouTube Channel

Statistics Let’s collaborate - In-depth Overview

Manchester, UK +407754255849

iulialup@hotmail.com youtube.com/iulialup

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Contents

1. Summary

a. Channel Objectives

b. Channel Lifetime Overview

2. Channel Statistics

a. Audience Gender

b. Demographics

c. Unique Viewers

d. Traffic Sources

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Summary

My channel mainly addresses young individuals and professionals, that just like me, struggle to find

at least a spark of happiness in the daily mundane routine. A routine made up of Work, Sleep and

Social Networking that goes on and in a loop. I’m an introvert that decided to change her life and

share that experience with other people. I also enjoy educating people on certain real life scenarios,

like getting a job.

This document contains a more in-depth overview of my YouTube channel statistics. It clearly

outlines that the majority of my audience is made up by females, 18-34 years old. Most of the

traffic is coming from YouTube Search or Suggested Videos, the channel reaching over 15K

New Unique Users in 90 days.

Hopefully, based on the findings below, your brand will consider doing collaborations with me.

Channel Objectives

• Grow an audience that is more engaged

• Inspire and educate people

• Establish a relationship based on trust with the audience, by only working with premium and

quality brands that believe in the same values as we do

Figure 1. Channel Lifetime Overview

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Channel Statistics

Understanding the statistics plays a key role in better understanding the audience. More statistics can

be illustrated on request.

Audience Gender

Figure 2. Demographics Total

The image above illustrates the demographics of the channel since I first started posting videos. It is

easily noticeable that most of my audience is females. The age groups also make this audience great

for beauty products campaigns. I believe that women between the age of 18-34 are also a

considerable part of your targeted audience, as they have the funds and would also be more inclined

to purchase products from an influencer they follow on a regular basis.

Below you will see a comparison between the last 90 days and the month of September 2018. These

statistics clearly prove that the female audience on this channel is consistent.

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All these audience gender statistics confirm the fact that my audience consists of many

females, females that would be interested in your top-quality products.

Figure 3. Demographics - Last 90 days

Figure 4. Demographics - September 2018

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Demographics

The picture below is showing the Average View Duration for the last 365 days. Even though most

of the traffics is coming from outside of UK, it is easily noticeable how from April 2018 the

Average View Duration has increased significantly, from month to month.

Figure 5. Top demographics for last year

In the picture below, the US and UK Average View Duration is compared head to head. It is clear

that the US audience has been watching my videos more constantly last year. On the other hand, the

UK spikes from the table are directly related to the times I published a video. This means that the

UK audience watched in average more time of my videos, when I published a video and they got

a notification.

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Unique Viewers

Figure 6. Building an audience

In the last 90 days, over 15K new users have watched my content. Also, the channel gained 186 new

subscribers.

Traffic Sources

All the statistics presented in the following pictures, demonstrates where all the traffic of my channel

is coming from. The top five traffic sources are: YouTube search, Suggested videos, Channel

pages, External and Browse features.

The statistics presented in the pictures below also confirm the fact that this channel has obtained its

traffic through authentic sources, not through click farming or any other fraudulent manners.

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Figure 7. Traffic Sources - Last 90 days

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Figure 8. Traffic Sources - Last 365 days

Figure 9. Traffic Sources – Lifetime