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11/17/14 10:05 PMYouTube, Lionsgate Create Series to Promote 'Hunger Games' | Digital - Advertising Age
Page 1 of 6http://adage.com/article/digital/youtube-lionsgate-create-series-promote-hunger-games/295478/
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YouTube, Lionsgate CreateBranded Series to Promote 'HungerGames'Debuting Monday, Five-Episode Series Features YouTube Stars
By Tim Peterson. Published on October 20, 2014. 0 358
11/17/14 10:05 PMYouTube, Lionsgate Create Series to Promote 'Hunger Games' | Digital - Advertising Age
Page 2 of 6http://adage.com/article/digital/youtube-lionsgate-create-series-promote-hunger-games/295478/
YouTube is looking to show marketers how branded entertainment is done.
The online video service and its parent company Google have created a branded
online video series with Lionsgate to promote the film studio's upcoming movie
"The Hunger Games: Mockingjay -- Part 1."
The five-episode branded YouTube series will star seven of the online video
service's stars, including Justine Ezarik, whose iJustine channel has more than
two million subscribers. Each YouTube creator will act as a citizen of one of the
film's fictional "districts."
The first episode, from the fictional world's District 8, premiered today on
YouTube and a branded website for the film.
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11/17/14 10:05 PMYouTube, Lionsgate Create Series to Promote 'Hunger Games' | Digital - Advertising Age
Page 3 of 6http://adage.com/article/digital/youtube-lionsgate-create-series-promote-hunger-games/295478/
The following four episodes will debut daily through Friday. The series was shot
at YouTube's Los Angeles studio YouTube Space LA, among other locations in
L.A..
In this article:
Branded Entertainment Content Marketing Digital Digital Video
Entertainment Media Technology
This report explores the thinking behindthe ways marketers and their creativeagencies engage with consumersthrough building communities.
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11/17/14 10:05 PMYouTube, Lionsgate Create Series to Promote 'Hunger Games' | Digital - Advertising Age
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11/17/14 10:05 PMYouTube, Lionsgate Create Series to Promote 'Hunger Games' | Digital - Advertising Age
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