YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video

Download YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video

Post on 08-May-2015

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http://www.flyte.biz - If you want to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business, then you need to include online video to your marketing tool box. In this slide deck, taken from Rich Brooks' YouTube marketing presentation at the 3rd annual Social Media FTW Fall Conference (http://www.socialmediaftw.com) you'll see how to create videos that answer your ideal customers' questions, how to get them to rank higher, and how to generate more ROI out of each video. For more information and follow up questions, ask Rich directly here: http://www.flyte.biz/contact

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  • 1.flyte school YouTube Marketing:How to Increase Your Visibility and Grow Your Business With Online VideoRich Brooksflyte new mediawww.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks

2. TODAYS GOALS Why online video? What your videos should be about How to promote your videos Examine advanced tactics How to measure your ROI 3. MY SUMMER VACATION... 4. MY SUMMER VACATION... 5. MY SUMMER VACATION... 6. MY SUMMER VACATION... 7. HOLISTIC WEB MARKETINGhttp://www.ickr.com/photos/myklroventine/ 8. HOLISTIC WEB MARKETINGhttp://www.ickr.com/photos/myklroventine/ 9. HOLISTIC WEB MARKETING Attraction http://www.ickr.com/photos/myklroventine/ 10. HOLISTIC WEB MARKETING Attraction Retention http://www.ickr.com/photos/myklroventine/ 11. HOLISTIC WEB MARKETING Attraction Retention Conversion http://www.ickr.com/photos/myklroventine/ 12. HOLISTIC WEB MARKETING Attraction Retention Conversion Measurement http://www.ickr.com/photos/myklroventine/ 13. WHY VIDEO? 14. WHY VIDEO? 15. WHY VIDEO? 16. WHY VIDEO? 17. WHY VIDEO? 18. WHY VIDEO? 19. SUCCESSFUL VIDEO TYPES How-tos Screen capture Testimonials Tours Tips/Secrets Series Response 20. WHAT DO I VIDEO ABOUT? 21. WHAT DO I VIDEO ABOUT? 22. UNCOVERING KEYWORDS bit.ly/betterkeywords 23. UNCOVERING KEYWORDS bit.ly/betterkeywords 24. GOOGLE INSIGHTS 25. GOOGLE INSIGHTS 26. SEARCH BOX SUGGESTIONS 27. SEARCH BOX SUGGESTIONS 28. CREATING EFFECTIVE VIDEOS 29. CREATING EFFECTIVE VIDEOS 30. CREATING EFFECTIVE VIDEOS 31. CREATING EFFECTIVE VIDEOS 32. WHY YOUTUBE? >55% market share of video hosting >2b video views/day 2nd largest SE; 3rd most visited site Avg. visitor spends >15 min/day Analytics w/a side of demographics 33. YOUTUBE CONCEPTS 34. YOUTUBE CHANNELS 35. CRACKING YOUTUBE SEARCH 36. CRACKING YOUTUBE SEARCH 37. CRACKING YOUTUBE SEARCH 38. ENGAGEMENT 39. POST-LAUNCH CHECKLIST 40. POST-LAUNCH CHECKLIST 41. POST-LAUNCH CHECKLIST 42. POST-LAUNCH CHECKLIST 43. LINKING VIDEOS TOGETHER 44. LINKING VIDEOS TOGETHER 45. LINKING VIDEOS TOGETHER 46. LINKING VIDEOS TOGETHER 47. LINKING VIDEOS TOGETHER 48. LINKING VIDEOS TOGETHER 49. LINKING VIDEOS TOGETHER 50. LINKING OFFSITE 51. LINKING OFFSITE 52. HOW TO MAKE AN OVERLAY AD 53. HOW TO MAKE AN OVERLAY AD 54. HOW TO MAKE AN OVERLAY AD 55. HOW TO MAKE AN OVERLAY AD 56. HOW TO MAKE AN OVERLAY AD 57. HOW TO MAKE AN OVERLAY AD 58. HOW TO MAKE AN OVERLAY AD 59. HOW TO MAKE AN OVERLAY AD 60. INSIGHTS 61. INSIGHTS 62. INSIGHTS 63. INSIGHTS 64. INSIGHTS 65. INSIGHTS 66. INSIGHTS 67. INSIGHTS 68. BEYOND YOUTUBE 69. BEYOND YOUTUBE 70. BEYOND YOUTUBE 71. BEYOND YOUTUBE 72. BEYOND YOUTUBE 73. BEYOND YOUTUBE 74. THANK YOURich Brooksyte new mediawww.yte.bizwww.yteblog.comtwitter.com/therichbrooks 75. THANK YOURich Brooksyte new mediawww.yte.bizwww.yteblog.comtwitter.com/therichbrooks