Community Manager New York, NY August 2012 - December 2012Imagine Global Communications- Managed day-to-day operations on client accounts creating effective timelines - Analyzed gathered quantitative data to create online strategies that optimize audience reach- Initiated strategy that resulted in 35% increase in social media reach within three month period

Marketing Strategy Intern, New York, NY January 2012 - May 2012Gin Lane Media- Researched and presented digital marketing best practices for client Adidas by Stella McCartney- Created Social media engagement strategy for AOL MAKERS through interpreting collected data- Developed content calendar recommendations for AOL MAKERS to best engage target audience

Brand Marketing Intern, Ithaca, NY September 2011 - December 2011Swidjit.com- Conducted primary and secondary market research to guide product development- Led market research data analysis process to create strong brand messaging to target markets- Forecasted business development to secure funding from regional organizations

Marketing Intern, Taipei, Taiwan July 2007 - August 2007UCB Pharmaceuticals- Analyzed regional product performance data and presented findings to UCB executive board- Oversaw UCB’s international conference coordination processes while collaborating with suppliers and vendors to ensure translators and suitable accomodations for international participants

Technology Trainer, Ithaca, NY August 2010 - December 2011Information Technology Services- Implemented Adobe InDesign instructional processes in response to customer needs- Developed loyal customer base by solving consumer software issues while providing strong customer service

Staff Designer, Ithaca, NY April 2010 - December 2011Park Design House - Designed deliverables for clients’ promotional needs according to creative briefs- Managed client accounts successfully to establish returning customer base

Design Editor, Ithaca, NY December 2010 - June 2011The Ithacan- Led 10 staff designers to maintain 30-page award-winning newspaper while meeting deadlines- Facilitated solutions to production conflicts by developing communication channels between conflicting parties

- 2011 National Conference of Undergraduate Research presentation finalist- American Advertising Federation / American Marketing Association / Model United Nations member- Native fluency in Mandarin Chinese, Taiwanese- Proficiency with Microsoft Word, Powerpoint, Excel / Adobe Creative Suite

Yu-Chen (Jane) Chen

Avid traveler, badminton player & yogi, unofficial Taiwan brand ambassador, and explorer of all food

Professional Experience

Leadership Experience

Activities and Skills

Ithaca College, Roy H. Park School of Communications, Ithaca, NY Bachelor of Science degree, December 2011 GPA: 3.2/4.0 Major: Integrated Marketing Communications / Minor: International Communications

Education Columbia University, School of Continuing Education, New York, NYBusiness Certificate Program, May 2013 GPA: 4.0/4.33

200 2nd Ave Apt. 55 New York, NY 10003 607-279-5195 | yuchen.j@gmail.com flavors.me/yuchenjane | @yuchenjane