yunit studio brandbook
DESCRIPTION
Yunit is an Amsterdam based universal t-shirt brand that includes every one and excludes no one. We all have feelings, thoughts and a beating heart. In this book we will explain more about us. Who we are, what our mindset is and how we approach the world. As well as showing you our collection, tribe and tone of voice. We hope this brandbook provides you with all the information needed. If not, you are always welcome to contact us!TRANSCRIPT
![Page 1: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/1.jpg)
Y U N I TFor people with thoughts, feelings and a beating heart.
![Page 2: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/2.jpg)
![Page 3: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/3.jpg)
Welcome at Yunit Studio!
In this book we will explain more about us. Who we are, what our mindset is and how we approach the world. As well as showing you our collection, tribe and tone of voice.
We hope this brandbook provides you with all the information needed. If not, you are always welcome to contact us.
BRANDBOOK
![Page 4: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/4.jpg)
4
MIN
DS
ET
![Page 5: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/5.jpg)
5
MIN
DS
ET
WHERE OTHER BRANDS ZOOM OUT TO SEE DIFFERENCES BETWEEN PEOPLE, YUNIT ZOOMS IN TO SEE SIMILARITIES. WE BELIEVE BEAUTY IS IN BEING THE SAME AND OUR ASPIRATION IS TO CREATE UNITY. NATURALLY WE ARE ALL THE SAME SIMPLE CREATURES, WHEN YOU SEE THE WORLD IN PERSPECTIVE.
WE ALL HAVE FEELINGS, THOUGHTS AND A BEATING HEART. OUR COLLECTION SHOWS WE ARE ALL THE SAME IN ESSENCE. IT INCLUDES EVERY ONE AND EXCLUDES NO ONE.
![Page 6: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/6.jpg)
6
MIN
DS
ET PEOPLE HAVE MORE
THAN DIFFERENCES
SIMILARI TIES
![Page 7: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/7.jpg)
7
VIS
ION
SIMILARI TIES
![Page 8: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/8.jpg)
8
MIS
SIO
N
![Page 9: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/9.jpg)
9
MIS
SIO
N
INCLUDING EVERY ONE, EXCLUDING NO ONE
![Page 10: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/10.jpg)
![Page 11: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/11.jpg)
THIS LINE IS PART OF A VERY BIG CIRCLE
![Page 12: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/12.jpg)
![Page 13: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/13.jpg)
![Page 14: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/14.jpg)
VA
LUE
S
14
WE ARE ALL
HUMAN
![Page 15: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/15.jpg)
15
VA
LUE
S
![Page 16: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/16.jpg)
16
![Page 17: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/17.jpg)
17
VA
LUE
S
WE
INCLUDEEVERY ONE
![Page 18: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/18.jpg)
![Page 19: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/19.jpg)
![Page 20: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/20.jpg)
CH
AP
TE
R
20
RESPON SIBILITY
![Page 21: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/21.jpg)
21
TR
IBE
The way the tribe of Yunit thinks is the most important insight. They believe they can make change. They do not just sing about change but they find ways to make it. Even if it is a small local one, every change counts. The tribe feels responsible for themselves and their choices. They have the feeling that they have to do it themselves, because no one is going to do it for them.
The tribe demands the same of companies. That is why they are critical towards big corporations, who often do things without taking responsibility. And they do not buy companies who are trying to manipulate them. The tribe is not only critical towards companies, but also towards society.
They believe in equality and being tolerant. Their mind set is positive and open. And they are looking for meaningfulness in life. Most of them feel it is sad we still need to discuss topics as feminism and equality in sexuality but recognize it is still an issue. Tom van Sleeuwen puts it nicely: “There are only differences through the eyes of the mind. In other words: if we would not talk about it, think about it; would these differences still exist?”
RESPON SIBILITY
Oh, and sometimes they spill their coffee.
![Page 22: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/22.jpg)
22
AT
TIT
UD
E
![Page 23: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/23.jpg)
23
AT
TIT
UD
E
WE ARE OPTIMISTIC, APPROACHING THE WORLD WITH A SOFT SMILE
BEING HONEST ABOUT BEING US
![Page 24: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/24.jpg)
24
IDE
AL
S
OUR COLLECTION IS UNIVERSAL, SUITABLE FOR EVERY ONE OF THE SPECTRUM
TO BRING PEOPLE TO AN EQUAL LEVEL
![Page 25: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/25.jpg)
25
IDE
AL
S
![Page 26: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/26.jpg)
26
CO
LL
EC
TIO
N
The t-shirt collection of Yunit is universal, so one fit is suitable for every person of the spectrum. The twisted seams on the side, diagonal fabric cut and a subtle finishing guarantee a nice fitting.
Yunit carefully selects the fabrics on their quality. The fabrics are specially treated through the process. Because of this, the fabrics feel soft to the skin and complement the body.
The t-shirts of Yunit take every one to an equal level.E
QU
AL
ITY
![Page 27: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/27.jpg)
27
CO
LL
EC
TIO
N
![Page 28: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/28.jpg)
CH
AP
TE
R
28
![Page 29: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/29.jpg)
29
TON
E O
F VO
ICE
Seeing things in perspective and approaching them in an optimistic way is a mind-set. That is why we talk with a smile, always with a positive tone. But not too cheerful or extravagant. You can’t always be cheerful. We tell things in a gentle way, nothing that distracts from the message we want to get across. With our messages we rather make our tribe think, than think for them. Yunit really sees people, real human beings. The essence of these people is what we want to get across. So we show you real people.
PEOPLE
![Page 30: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/30.jpg)
![Page 31: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/31.jpg)
Enjoy your day!
![Page 32: Yunit Studio Brandbook](https://reader030.vdocuments.net/reader030/viewer/2022020202/57906de11a28ab687491f03a/html5/thumbnails/32.jpg)
Yunit [email protected]+31 6 28 76 08 41