zac garfield industrial design portfolio
DESCRIPTION
ZLouisGarfield Design Industrial Design PortfolioTRANSCRIPT
ZAC GARFIELD Industrial [email protected] | 818.263.1352 | in/ZLouisGarfield | instagram.com/zlouisgarfielddesign
IdeationDesign Strategy
3D Modeling + RenderingRhino 3D
Adobe Creative SuiteForm and Modelmaking
PrototypingWoodworking
Composites and CastingGraphic Design
IllustrationBranding
MarketingPublications
ArchitectureBicycles
Classic AutomobilesFine Arts
Music HistoryPrintmaking
Surfing: History and Culture
Experience EducationMFA Industrial Design
Expected Graduation 2018California College of the Arts
B.A. Fine ArtsB.A. History of Artand Visual Culture
June 2012University of California, Santa Cruz
Technicalideation
design strategy3d modeling + rendering
rhino 3dsolidworks
keyshotadobe creative suite
modelmakingformfindingprototyping
woodworkingcomposites and casting
graphic designbranding
Interestsarchitecture
bicyclesclassic automobiles
fine artsmusic history
printmakingsurfing history and culture
Santa Cruz, California Summer 2016
High-level ideation for consumer electronics, housewares, biotech, and toolsCAD modeling, rendering, in-house prototyping, model making, presentation building, client meetings, research and brandingNorton, Life Gear, Profusa, Clorox, Burt’s Bees, Slice
herbst produkt
January 2016 - PresentOversee operationsMaintain tools, machinery, and servicesInstruct students
woodshop at CCASan Francisco, California
January 2015 - Present
Design and implement signage from inception to completion; vinyl, wood, metal, paintRebuilt and updated SCCitySigns.com to owner’s specifications from ground upCreate client bids - Photoshopped mockups, materials pricing, and application logistics
santa cruz city signsSanta Cruz, California
October 2011 - August 2015
Principal graphic designer, marketing and publications lead. Promoted from internship roleDesign, produce, and implement marketing materials, paraphenalia and signage from in-house print shopHire and manage design team members and internsCollaborate with senior-level and executive teamOverhaul of website and brand identity in 2014 leading to 15% increase of enterprise clients
cruzio internetSanta Cruz, California
z.louis.garfield studioSeptember 2006 - Present
Founded a California SBoE-certified consultancy specializing in industrial design, branding and communicationCollaboration with Santa Cruz sports equipment craftsman Longship Design on constructing, shaping and fiberglassing wood, foam and fiberglass waveriding craftDeveloped Keyper key and item retention product for extreme sports, designed and brought to market at outdoor retailer in Santa Cruz, CA
San Francisco, California
Ultrasonic Toilet Brush | November:2015
TimelineWeek 1: Research/Immersion Week 3: Iteration
Week 4: Design
Project BriefGiven an object and a design language, synthesize a design that comprehensively incorporates the two concepts.
Object: Toilet Brush. Design Language: Fluid.
Understand and define the language, research the market, identify object opportunity, iterate, and ultimately design a Fluid Toilet Brush.
Week 6: Final Production
Week 5: Design/Detail/Production
Week 2: Synthesis/Immersion
Immersion and Discovery
Xylospongium c. 100 A.D.
Cucciolo Toilet Brush -
Makio Hasuike
Birch Toilet Brush - Mjolk
Raven Toilet Brush - Briscoes
Ballo Toilet Brush -
Normann
Excalibur toilet brush - Philippe Starck
Looblade
Good Grips toilet brush - OXO
Lec disposable toilet brush
Toilet Brush Swab - Fuller
SketchesFinding meaning through image + language. The fluid form is a pervasive symbol that is widely recognized. It is not enough to merely create a form study and wind up with an object that is shaped like flowing water, or has the curves of a raindrop. Are objects and movements designed to travel through liquid not fluid as well?
Ultrasonic Toilet Brush | November:2015
Visual Inspiration
Fluid forms
Objects that evoke or employ fluidity
The marks left behind
Ultrasonic Toilet Brush | November:2015
The final design is comprised of a base, a cord and a vibrating unit. The base has a foot-activated button which releases the vibrating unit gently dropping into the toilet bowl. The user flushes once. The water height is sensed by the tether and excess water is drained through a valve in the unit. The unit then vibrates,
using ultrasonic waves to clean the toilet bowl to an impeccable level.
How It Works
Tether coils back up into the base after cleaning cycle, returning the transducer to its resting position.
Tether is aware of water height and triggers the release valve in the transducer if water approaches the rim.
Transducer finds bottom of toilet and orients itself using its own shape and weight.
Doors swing open, allowing transducer to fall gently into toilet bowl.
Button is depressed with gentle toe tap, opening the doors and engaging the wash cycle.
Smart valve releases water to normal level after cleaning cycle. It also communicates with the water level sensor preventing spillage.
Ultrasonic transducer
Ultrasonic Toilet Brush | November:2015
The Ultrasonic Toilet brush addresses the brief on multiple levels. Firstly, in its encapsulation of fluid design language. The sound waves it uses to clean are fluid in their shape; their movement - rippling waves through water; and their action of uti l izing the very l iquid that resides in the toilet bowl to clean. The movement of the transducer using gravity to fall into the bowl is reminiscent of a water droplet fall ing into a puddle. The comprehensive designed form of the object is fluid.
Further, the Ultrasonic toilet brush is an improvement on the uti l ity of the toilet brush as a whole. It cleans to a higher fidelity with far less user input.
Final Design
OBELISK | March:2015Virtual Reality 3D Scanner
Project BriefStudying the boundaries of the modern workplace, my team posited that the worker of the future wil l no longer need to suffer a commute, and will instead communicate with their coworkers via virtual reality. Our resulting deskset negotiates the boundary between the real and the virtual of the future worker.
The OBELISK scanner uses both optical triangulation and sonar 3D scanning technology to scan the user. Thus bringing the user into the virtual world, enabling real-time face to face communication. Gestures, emotions, and facial expressions are not lost in the virtual world of the future office place.
TimelineWeek 1: Research/Immersion
Week 2: Synthesis/Immersion/Iteration Week 4: Design
Week 3: Iteration
Week 8: PresentationWeek 6: Detail
Week 5: Design Week 7: Design
Sketches + IdeationThe initial sketches explored the technologies available for 3D scanning and addressed the issues of housing those technologies and where in the user’s space this object might l ive. Tabletop, floor, and overhead ideas were investigated. Since limited direct user interaction is necessary - save for turning the device on and off - the object needed a clear front face due to its directional nature.
Virtual Reality Scanner | March:2016
Virtual Reality Scanner | March:2016
Visual Inspiration
Objects that employ and interact with radar and sonar
The transmitters and the waves that are emitted
The images produced by the technology
Virtual Reality Scanner | March:2016
Schematic + Technology
Power button
LEDs indicate system booting, errors, and function
Sonar sensor uses ultrasonic waves to scan the space. When used in conjunction with optical triangulation, the scanner is incredibly accurate and can selectively remove objects from the scan
Optical sensors use triangulation to scan the space and user in real time
Sonar producer and engine
Optic laser triangulation sensors
10.5”
11”
13.7”
The truncated tetrahedron mounts to any opposing wall in relation to the desktop scanner. It allows the scanner to read the user’s face and gestures even when the user is facing away from the scanner.
6.5”Settl ing on a combination of active sonar and optic triangulation, I had to accomplish two tasks. 1) Researching and understanding the form language of the technology and the objects that employ it and 2) Proving that this technology was suitable and scalable for a tabletop object.
Virtual Reality Scanner | March:2016
Wall ModuleThe secondary module mounts to the wall, bouncing the scanner’s waves back, and
allows for 360 degree, h i g h - r e s o l u t i o n scanning. Both objects are faceted, referencing the stealth ships and jets, sharing the rippling motif of the sonar technology.
Virtual Reality Scanner | March:2016
FamilyThe family of objects facil itates the Virtual Reality user’s every physical need. From a voice-command, hand-held stenographer to a physical walking boundary to prevent the user from exiting the 3D scanning zone; to a human-scale, real-time messenger and finally a 3D
scanner - the user will be well prepared to enter the virtual realm. Free of worry, and better able to attend to the job at hand.
Keyper | January:2015Key Retention System
Keyper | January:2015
What do you do with your keys when you go in the ocean?Devices designed to keep the key in the vicinity of the car are easily broken into, and pouches located within wetsuits and board shorts are prone to failure. When the shoestring I was using to tie my key around my neck broke, I resolved to design the ultimate key retainer. After numerous prototypes, I settled on rot-proof 7-strand cordage that was quick-drying and rated to 550lbs. The knot system serves a dual purpose: 1) to provide heft to the fob so the user can be confident that the key is secure, and 2) be completely unwound to provide the user with 15’ of cordage in the event an of emergency. Additionally, the neck loop is devoid of joining knots, providing comfort when making intense movements. The bright, reflective colors aid in spotting the key in messy cars, deep pockets and dark purses. For sale at Sawyer Land and Sea Supply in Santa Cruz, CA.
Concept
Next Phase // Branding
Keyper | January:2015
Toothbrush Holder | October:2015
Timeline
Week 2: Synthesis/Immersion/Iteration
Week 3: Iteration
Week 6: Detail
Week 7: PresentationWeek 5: Design
Week 4: Design
Week 1: Research/Immersion
Project BriefPick an item from the IKEA showroom and improve upon its uti l ity. Many items seem, at first glance, to be poorly conceived. However, when delving deeper into their design, we see they are not so daft after all. Object: Toothbrush Holder
Understand and define the essence of Util ity, research the market, identify opportunity for improvement, iterate, and ultimately
design a toothbrush holder with improved utility.
Sketches
Toothbrush Holder | October:2015
The initial sketches were wild and outlandish. My main concern was to devise a system that would address the issues of stabil ity, hygiene and water drainage that I found with the case study of the IKEA Lil lholmen design. Early concepts included waste water draining into a potted plant or being fi ltered through charcoal or sponges; brushes being held with magnetic sleeves or adhering via a rubber tether to the ceil ing or mirror; and multi-part construction that would facil itate ease of cleaning.
Visual Inspiration
Poorly designed toothbrush holders
High-end ultraviolet self-cleansing holders
Well designed toothbrush holders
Toothbrush Holder | October:2015
Toothbrush Holder | October:2015
ProcessThe design was influenced most by the cone and ring sketches. Combining the two allows for the secure toothbrush support of the ring to pair with the low center of gravity of the cone.
Toothbrush Holder | October:2015
With the general cone and ring form decided, these sketches begin to work out the details. Stabil ity, drainage, form and effectiveness are the main items of focus.
Construction
Toothbrush Holder | October:2015
Toothbrush Holder | October:2015
Toothbrush Holder | October:2015
Final DesignThe design is comprised of three components -
the ring, the cone, and the base. The base has a concave bottom, which adheres to non-porous surfaces i.e. bathroom counters. The cone detaches from the base with a snap-fit, facil itating cleaning; solving the issue of pooling contaminated water. The ring is grooved, and fits onto the female counterpart receptors on the cone. The exterior of the cone is grooved to collect any rogue drips heading for the counter-top. All three pieces are dishwasher safe.
It wil l be available in a variety of colors, and oriented vertically at point-of-sale. Providing the consumer with a top down view, showcasing the interplay of shadow and form of the transparent ring over the grooved body.
Troika Stool | April:2016
troi·ka/´troike/noun: troika; plural noun: troikas1) Russian, from troe ‘set of three.’
Troika Stool | May:2016
Visual InspirationFocusing on the tripod and its joint, I wanted to explore the possibil it ies of what happens where the three legs come together.
Troika Stool | May:2016
Ideation
Troika Stool | May:2016
First Model X/Y Axis Augmentation
Troika Stool | May:2016
Z Axis Augmentation
Troika Stool | May:2016
Final Design
Troika Stool | May:2016
Joint Detail
1
2
3
Steel wedges
Seat
Legs
29.22
15.88
10.2
1
8.67
2.59
15.43
26.0
928
.35
24.9
5
2.26
2 .45
30.00
Troika Stool | May:2016
Troika Stool | May:2016
Troika Stool | May:2016
Personal Work
Place an object in a space. Define the object’s unique characteristics. Re-imagine and augment those characteristics.
I brought my 2.2 l iter water bottle to the Ferry Building in San Francisco. To the chagrin of the vendors, I staged my bottle with their window displays and proceeded to i l lustrate the sti l l l i fe. Later, I scanned the drawings and augmented them with Photoshop and Il lustrator. Next I tweaked classic isometric drafting techniques to achieve a modified drafting image. Finally creating a collage homage to the bottle form.
Bottle Study
Bottle Study | October:2015
Sand Casting | April:2016
Wabi Saké. Sand-cast tin Saké cups with inset Poplar rings to diffuse heat from hot beverages. No fasteners or glue. Embracing the Japanese tradition of Wabi Sabi in design. Nothing lasts forever. Nothing is finished. Nothing is perfect. Edition of 8.
3D Prototyping | November:2015
Raddish Whistle | November:2015
Concept
What gives a whistle its characteristic sound?The shape? The chisel-shaped splitter? The rattl ing ball within? After identifying the chisel shaped splitter as the cause of the sound, I delved deeper, looking to explore what complex forms might do to effect the sound. Both iterations were researched with hands-on explorations, followed by digital modeling and 3D printing. First Iteration
Second Iteration
Research and Development | Ongoing
5’9, 20.5 - Darkwood, Polyurethane foam, 1.5x1 6oz S-Glass Fiberglass, Watercolor lam
Hydrodynamic Field Study | Ongoing
7’3.5, 21.75 - Cedar, Polyurethane foam, 2x1 6oz S-Glass FiberglassHand-foiled fin, Watercolor lam
All contours, concaves and curves are the product of research on the principles of hydrodynamics i l lustrated by Lindsay Lord in his preeminent 1963 work
Naval Architecture of Planing Hulls. Initial sketches based on Lord’s research. Foam was shaped using saws, rasps, power hand planers, plunge routers, block planes and sandpaper Fiberglass cloth applied with tints. Built in collaboration with Longship Design.
Concept
7’4, 21.5 - Bass, Polyurethane foam, 2x1 6oz E-Glass FiberglassHand-foiled fin, Watercolor lam
7’4, 21.5 - Bass, Polyurethane foam, 2x1 6oz Fiberglass, Watercolor lam
Hand plane - 12” x 7” - Marine-grade Plywood
Thank you.Zac Garfield