Zaid Coat Waterproofing and thermal Insulation solutions in India

Agenda• Issues that customers face• Competitive Landscape in India• Zaid Coat profile• Solutions and competitive comparisons

Normal roofHeavily used roofNormal roof: waterproofing + thermal insulationHeavily used roof: waterproofing + thermal insulationWet areas (washroom, kitchen, Balcony and landscape)Water tanks and Swimming poolsBasementExternal WallsMetal roof

• Competitor Products, for detailed analysis

Builders Issues

Issues• Leak in monsoon: rain water

from roof, walls and balcony spreads through capillary gaps

• Leak inside the building: water from washrooms spreads through the walls

• Leaking in the building: Builders’ credibility is in stake

• High roof temperature: No takers, low price for top floor

Dilemma• Capillary gap is a technical

challenge. Careful masonry can reduce the capillary gaps, but how can I eliminate it completely?

• Brick and concrete has higher thermal conductivity.

Home Owners’ Issues

Issues• Washroom leak on walls:

Really nasty when seen from dinner table

• Summer: Very high electricity bill owing to AC

• Leak in monsoon: Can’t get wet inside the house

• Winter: The whole building is cool, no matter how much I heat it up from inside

Dilemma• A leaking house is what I

bought with millions of rupees?

• House is once in a life time and I need to live with for the rest of the life?

• Save money by compromising the room temperature?

Plant Owners’ Issues

Issues• Joints of the metal sheets,

are prone to leak during rain• Thin metal roof: any small

impact can create a leak.• Leakage in plants: Millions

worth materials and equipments inside the building.

• A bad leak can adversely affect business operations

Customers

Builders• No regulatory codes• Fragmented Industry• Price, location and time to

market are primary drivers, quality is not

• No easy-to-use solutions in the market

Home/Plant Owners• Very price sensitive, bells

and whistles are avoided• Is worried about the quality,

but no alternatives

Competitor: Dr. Fixit

Dr. Fixit• The only major player in the

industry• A confused player: too many

“difficult-to-use” products, No marketing strategy

• We made our products, its up to the customers to make sense of our products

• Has money and muscle. Can’t under estimate Feviquick’s producer

Zaid CoatGulf Operations• 20 years of waterproofing

experience• Manufacturing base in Saudi,

service operations in Gulf and sales operations in North Africa

• Has faced tougher quality competition, driven-up by high per-capita-income of the region

• Has done government, military projects with tough scope

• Significant service share coming from Industrial Plants, maintenance, and big constructions

• Giving waterproofing certificate to customers

Overseas Operations• Can train the technicians in India;

caveat: with sizeable shipment• We remain with sales after the

training

Flat roof, slopping roof

Zaid Coat• Zaid Filler: spreads in the

cracks• Universal Coat:

Polyurethane based waterproof, 2 layer

• Fiber Tex• Universal Coat• Super Tex: UV protection 1

later

Dr. Fixit• Primeseal, 1 coat• New Coat, 3 coats

Zaid Coat• Life 15 to 25 years• -40 to +120 degrees• Protection against hairline,

capillary cracks• Widely used gulf countries

with standard building codes

Dr. Fixit• Life 5 to 10 years• Temperature range not

specified some documents say 10-45 degrees

Flat roof, slopping roof: Comparisons

Heavily used Roof

• Zaid Filler: spreads in the cracks

• HD2: Polyurethane based waterproof, 2 layer

• Normal floorings (Plaster, tiles, carpets etc)

• Bitumin primer, 1 coat• Torchshield

Zaid Coat Dr. Fixit

• Life 15 to 25 years• -40 to +120 degrees• Protection against hairline,

capillary cracks• Widely used gulf countries

with standard building codes

• Life 5 years, uncertainty owing to heating in the summer

• Not environment friendly• Once broken, difficult and

costly to fix• Temperature range not

specified

Heavily used Roof: Comparisons

Zaid Coat Dr. Fixit

Normal Roof: waterproofing and Thermal Insulation

• Zaid Filler: spreads in the cracks• Zaid Coat: Thermal Insulation +

water proofing, 2 layer• Fiber Tex + Polystyrene:

Additional Insulation• Foam Concrete: leveling• Zaid Filler + Fiber Tex• Universal coat: waterproofing• Super Tex: UV protection 1 later

• None

• 30- 40% AC bill reduction (when used with Zaid Coat Exterior wall products)

• Widely used gulf countries that have standard building codes

Benefits

Zaid Coat Dr. Fixit

Heavily used Roof: waterproofing and Thermal Insulation

• Zaid Filler: spreads in the cracks

• Zaid Coat: Thermal Insulation + water proofing, 2 layer

• Fiber Tex + Polystyrene: Additional Insulation

• Foam Concrete: leveling• HD2: Two coats• Regular flooring

• None

• 30- 40% AC bill reduction (when used with Zaid Coat Exterior wall products)

• Widely used gulf countries that have standard building codes

Benefits

Zaid Coat Dr. Fixit

Wet Area (Balcony, Kitchen, Wash room, Landscape)

Zaid Coat• Zaid Filler: spreads in the

cracks• HD2: Waterproof, 2 layer• Other flooring

Dr. Fixit (Except Landscape)• Pidifin 2k: 2 coats• Other flooring

• Bitumin primer, 1 coat• Torchshield

Dr. Fixit (Landscape)

Wet Area (Balcony, Kitchen, Wash room, Landscape): Comparisons

Zaid Coat• 15-25 years of life• Protection against hairline,

capillary cracks• Widely used gulf countries

with standard building codes

Dr. Fixit (Except Landscape)• 5 to 10 years of life• Powder based: Quality issues• Temperature range not specified

• 5 to 10 years of life• Heat-bond: quality issues• Once broken, difficult and costly

to fix• Not environment friendly• Temperature range not specified

Dr. Fixit (Landscape)

Water Tank and Swimming Pool

• Zaid Filler: Crack fill• Master Coat: Waterproofing• Fiber Tex• Master Coat

• Pidifin 2k: 2 coatsZaid Coat Dr. Fixit

Water Tank and Swimming Pool: Comparisons

Zaid Coat• 15-25 years of life• -40 to +120 degrees• Protection against hairline,

capillary cracks• Widely used gulf countries

that have standard building codes

Dr. Fixit• 5 – 10 years• Mixing process: Quality

issues• Temperature range not

specified

Basement

Zaid Coat• Zaid Filler• Master Coat• Fiber Tex• HD2

Dr. Fixit• Powder Waterproof: mix

with cement and concrete

Basement

Zaid Coat• 15 to 25 years• -40 to +120 degrees• Protection against hairline,

capillary cracks• Widely used gulf countries

that have standard building codes

Dr. Fixit• 5 to 10 years• Not effective for in rainy

season

External Walls

• Master Coat: For better contact with plaster, 1 layer

• Universal Coat: Thermal insulation, 1 layer

• Super Tex or Paint: as needed

• Heatshield. New product details are not known

• Weathershield, consumer paint

Zaid Coat Dr. Fixit

ICI

External Walls: Comparison

• 15-25 years life• Saves 30-40% energy, is

used with Zaid Coat’s thermal insulation

• New product, details are not known

• Claims 5 Degree reduction. Difficult to verify.

Zaid Coat Dr. Fixit

ICI

Our Solution • Royal Filler• Primo Flex• Fiber Tex• Universal Coat• Super Tex

Dr. Fixit• Bitumin primer, 1 coat• Torchshield

Metal roof of Industrial Plants

Metal roof of Industrial Plants

Zaid Coat• Localized solution• 15 to 25 years• -40 to +120 degrees• Protection against hairline,

capillary cracks• Widely used gulf countries

that have standard building codes

Dr. Fixit• Not very effective for hot

climate, owing to higher temperature on metal roof

• Difficult to repair• Not a localized solution,

costly• Temperature range not

specified

Competitor Products, for detailed analysis

Dr. Fixit• New Coat• Primeseal• Torchshield• Pidifin 2k• Heatshield• Bitumin PrimerICI• Weathershield

What we want to know?• Price of largest package• Coverage per unit• Temperature Range• Can use 1-800 to find

details