zee - final ppt
DESCRIPTION
ZeeTRANSCRIPT
-
Presentation On Zee TelefilmsSubmitted To:
Prof. Ankur MehtaSubmitted By:
Nerpagar Vaibhavi (133)
Darshit Joshi ( 132 )
-
IntroductionBoard Of DirectorsKey Milestones Of ZeeBusiness Running By ZeeZee LogosZee Firsts CreditCompetitorsStrategies Adopted By ZeeSWOT Analysis
-
INTRODUCTION OF ZEEZee Networks is a part of Essel Group.
In 1992 Zee Entertainment Enterprise Ltd. Launched.
Mr. SHUBHASH CHANDRA is Founder ,Chairman and MD of ZEEL.
Mr. PUNIT GOENKA is a CEO of ZEEL.
Zee TV is a Flagship channel of ZEEL.
It is viewed by 500 million viewers in 120 countries.
ZEE is the publicly listed company of Essel Group.
Zee operating in Media & Entertainment Industry.
2075 employees
SHUBHASH CHANDRAFounder, Chairman & M D
-
Subhash ChandraR. VaidyanathanMr. Punit GoenkaLord Gulam NoonAshok KurienDr. M. Y. Khan
-
1992 :Launches Zee TVInitial Public Offering of Zee Telefilms Limited 1995:Commences Siticable operations Joint Venture with News Corp.Launches Zee News and Zee Cinema.Zee TV goes global - launches Zee TV, UK
1996:Starts first cable channel in India - Siti Channel.Launches Zee TV, Africa.
1997:Launches Zee Music (originally called Music Asia).
-
1998Launches Zee TV in the US.Institutes a prime award in the film segment called 'Zee Cine Awards'.
1999 Acquires news corps 50% stack in join venture of their of the tv broadcasting business tie-up & Launches Religion Channel
2000Launches Internet over Cable services - Becomes first cable company in India
2001Introduces Zee TV and Zee News as pay television offerings.
-
2002Acquires controlling stakes in ETC Networks Limited and Padmalaya Telefilms Limited.
2003Launches 5 new channels for the DTH market viz. Action cinema, Classic cinema, MX, Premier cinema and Smile TV.Enters into a distribution tie-up with Rajshri Pictures for theatrical distribution of films in India.Launches 'Trendz' - A premium fashion and style channel, targeted at the fashion conscious Indian consumer.
2006De-merger of Zee Telefilms Limited.
-
2007-2009Zee Entertainment Enterprises Limited (ZEE) gets listed as an independent company.
2010Launches Zee Khana Khazana India's first 24-hour food channel.Launches Zee Salaam - India's first Urdu infotainment satellite television channel Acquires stake in Ten Sports.Launches Ten Cricket - a dedicated 24-hour Cricket Channel.Launches Ten Action+ - sports channel showcasing the best football action from around the world.Launches India.com - Joint Venture between Zee Entertainment Enterprises Ltd. and Mail.com Media Corporation
Cont
-
2011ZEE's distribution arm, Zee-Turner Ltd, enters into a 50:50 JV with Star Den Media Services Pvt. Ltd. to form MediaPro Enterprise India Pvt. Ltd.Announces share buyback for an aggregate expendable amount not exceeding7,000 million.
2012Launches Ditto TV - India's first and only OTT (Over-The-Top TV) Distribution PlatformLaunches Ten Golf India's first and exclusive 24 hour Golf channel
-
Alternate Life style
Meditation
EntertainmentMusic
Movies
Religional
-
First logo of the Zee TV introduced in 1992 to 2000.2000-2002
-
2002-2005
2005-2011
2011-present
-
First listed media company in India.
First to launch a Hindi General Entertainment Channel in India- Zee TV.
First to launch a Hindi Cinema Channel in India - Zee Cinema.
First to corporatize the Hindi film industry with the costliest production and the highest grossing Hindi movie in its time -'Gadar - Ek Prem Katha.
-
First to launch a 24 hour Hindi News Channel in India Zee News, now operating as a separate company called Zee News Limited (ZNL).
First to launch a 24-hour Food Channel in India
Zee Khana Khazana.
First to launch Indias Urdu infotainment channel Zee Salaam
-
Major competitors of Zee in INDIA
-
September 1999, the Star and Zee partnership came to an end.
Star, major break through Kaun Banega Crorepati came in july2000.
Satyamev jayte- Growth story Doubles its Reach Over the 4 Weeks Stars next agenda were tele-serials from Balaji telefilmsbanner for average married Indian woman (in the 25+ agegroup).
Star successfully attracted the viewers in the 7:30 to 11:00pm
-
Sony, launched its channel "SET MAX" in 1999.
Sony started aggressive counter strategy and launched 7 new shows; Jeeto Chappar Phad Ke with movie actor Govinda ashost, in January 2001.
Sony started aggressive counter strategy and launched new serial bade acche lagte hai & The Most Popular Show kaun banega Crorepati
Sony carried out research called UnderstandingWomen in 7 cities across India as a result launched Jassi JaisiKoi Nahi in Sept 2003.
-
Currently, the channel is featuring a number of successful shows, such a Big Boss. Jhalakh Dikhla Jaa.
The channels' most popular show,Balika Vadhuhas been ranked in the TOP 5 shows of Indian television's TRPs charts, within 3 months of its launch
-
KBC returned for its 6thseason last weekend with a big bang and surpassed all shows on Hindi general entertainment channels but it could not hold the top position in the second week.
Placed at No 3 is SonyEntertainment Television(Set) that has registered 244 GRPs (last week 210) in the week 36 of 2012
StarPlus Placed at No 2 Bylosting 15 GRPs to close the week with 250 GRPs. Its fiction properties like Diya Aur Bati Hum, Teri Meri Love Story have seen dips in viewership.
Finally , Zee got the Top Position, with Zee TV added 24GRPsto its last weeks tally to end the week with 251 GRPs.
-
Major marketing strategies adopted by Zee were:
Brand extension
Diversification
Launched nations 1st round the clock channel Zee news
Launched a 24 hrs Hindi movie channel called Zee Cinema
-
Strengths
High viewership ratingsComplete bouquet of channelsHigh subscription revenues
Weaknesses Lagging behind Star Plus Problem of attrition Increase in operating costs
-
Opportunities
Benefit from the robust growth of the Entertainment and Media sectorDigitization
Threats
Slowdown in India's economic growthIncreased competitionDeclining viewership and revenue share of GEC channels