zenly goes viral using globally scalable user authentication api, alexis bonillo, zenly
TRANSCRIPT
TadSummit Lisbon - November 2015 - Zenly
Alexis Bonillo - Cofounder & COO
TadSummit Lisbon - November 2015 - Zenly
We have cracked a utility: frictionless background location sharing
Real-time Precise Cross-OS
TadSummit Lisbon - November 2015 - Zenly
with infinitely less impact on the battery than any other app
TadSummit Lisbon - November 2015 - Zenly
Our mission is to make location sharing a joyful, ubiquitous & actionable
experience for everyone
TadSummit Lisbon - November 2015 - Zenly
Our ambition is to serve
1,000,000,000 users
TadSummit Lisbon - November 2015 - Zenly
Our challenges
Impact on app installs
- Multiple SMS vendors: set up, credits, alerts - Adapting to each API, and maintaining based on their changes - Decrypting each SMS’s route callback - Filtering - Rate limitations - Building the fallback system - Lack of analytics - Cost in ressources:
- Huge support - Searching Analytics & logs - Daily debugs - Localization
SMS seen as SPAM
Privacy concerns
Low conversion rates
TadSummit Lisbon - November 2015 - Zenly
It creates friction
Benefits from using Nexmo Verify
27% increase
in global reach
15% increase in
successful app installs
174 countries with users activated
No more filtering/routing/latency
issues
Voice failover localized per area
only pay per successful installs
TadSummit Lisbon - November 2015 - Zenly
Single API that works globally
Ressources focus on our added value
+47 countries covered
There are infinite possibilities from extracting and processing data from
continuous realtime location
TadSummit Lisbon - November 2015 - Zenly
Zenly is the World’s Realtime Location
Platform
TadSummit Lisbon - November 2015 - Zenly
Thank You [email protected]
TadSummit Lisbon - November 2015 - Zenly