zestadz - mobile advertising marketplace overview [ mobile-worx ]

All Rights Reserved. Copyrights 2007 mklix

Advertiser Overview

April, 2007

Asif Aliwww.mobile-worx.com [email protected]

91-44-45500360

All Rights Reserved. Copyright © 2007

Discussion Outline

• Mobile Advertising• Key Stakeholders in ZestADZ• Mobile Advertising• How does ZestADZ work• USP of ZestADZ• AD Scenarios• About mobile-worx• Summary


TraditionalAdvertising

On-lineAdvertising

WirelessAdvertising

One-to-one advertising Different design to different audiences Interactive advertising

Location based, highly targeted Highly Interactive, viral , very

personal & ubiquitous

Mass advertising, large reach Limited customisation No interactivity

CAPABILITIES PERSONALISATION

-

+

Highly targeted, Highly relevant, Permission based and ubiquitous=

Value for all stakeholders – Customers, Carriers, Publishers, Advertisers

Mobile advertising


ZestADZ Overview and StakeholdersZestADZ • NEXT GENERATION MOBILE ADVERTISING PLATFORM• OFFERS THE WIDEST ON-DEVICE RANGE• IS ABOUT MAKING ADVERTISING UBIQUITOUS !

PUBLISHERS

Game developers, WAP site owners

And otherpremium services

providers sell ADS within

the ZestADZ ecosystem

ADVERTISERS

Leverage ZestADZ patentPending technology

To target and deliver Mobile marketing

campaigns

CARRIERS

Leverage ZestADZ leading

to increased ARPUsand better revenues

SUBSCRIBERS

Ultimately benefit fromBetter content andServices that are

Available at a betterPrice point of free

Due to an AD supportedContent model


Mobile advertising

Source: Vodafone


However…current mobile advertising

Has very poor targeting capabilities

Limited only to WAP sites

Is non Interactive


How does ZestADZ work

TargetingTargetingBy geography, By geography, demographics, demographics,

and locationand location

Response ManagementResponse ManagementForward Coupon or ADForward Coupon or AD

Save couponSave couponSave user data Save user data

on advertiser WAP siteon advertiser WAP site

AudienceAudience

Opt-inPortal to set up preferencesLifestyle preferences

SMS, WAP or Rich Client

promo ad

Response&viral

e-coupon forward

AdvertisersAdvertisers

AudienceSelection

ResponseChannel

Customer Customer Data & Data &

AnalyticsAnalyticsAd Serving Ad Serving

& Billing& BillingSales PromotionLocalized traffic

generationLead generationCRMPolling {Branding}

Campaign management portal

http://en.wikipedia.org/wiki/Image:Gap.svg


Highly Highly granular granular targetingtargeting

Wider Wider coverage of coverage of

mobile mobile clientsclients

Non-Non-intrusive, intrusive,

interactiveinteractive

Campaign Campaign capabilitycapability

Win-win Win-win revenue revenue modelmodel

Service-Service-oriented oriented

architecturearchitecture

6 factors that make ZestADZ unique

ZestADZ features highly granular targeting that enable advertisers to choose their target audience – geographically and based on other parameters.

http://images.google.com/imgres?imgurl=http://www.nevadamagazine.com/Celine_Dion_reddress.jpg&imgrefurl=http://www.nevadamagazine.com/BestofNevada.htm&h=591&w=410&sz=49&hl=en&sig2=usjYQQy6QopJZnrqCCDYsw&start=6&tbnid=YsdQVO78830sEM:&tbnh=135&tbnw=94&ei=2GQtRaPdGc6QJJPpgLUN&prev=/images%3Fq%3Dceline%2Bdion%2B%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGIC,GGIC:2006-38,GGIC:en











SMS AD

Widest coverage

In-Game or App AD

WAP Deck AD

ZestADZ supports the widest range of on-device technologies for AD delivery which include SMS, WAP and the following rich

client technologies






InteractiveInteractive





•All ads are displayed in a very non intrusive manner.

•If you want to get to it later Save it

•If you like it, Forward it to a friend

•1 click takes care of things

Non-intrusive, Interactive


11 22 33

77 88 99








Simplifying Simplifying mobile mobile

advertisingadvertising

Full fledged campaign management

ZestADZ has a full featured campaign manager that allows advertisers to launch mobile marketing campaigns with ease


11 22 33

77 88 99










$$$$

$

$$$

“win win” revenue model

Advertiser

Publisher Carrier Subscriber

http://images.google.com/imgres?imgurl=http://www.tjanstemaklarna.se/res/default/handshake.jpg&imgrefurl=http://www.tjanstemaklarna.se/&h=239&w=300&sz=22&hl=en&sig2=jTIFWvEdyFTVmwyxtqgtnA&start=6&um=1&tbnid=GfzvvVc65CdGXM:&tbnh=92&tbnw=116&ei=nQUKRqSQKZGkrQPm8uG3Ag&prev=/images%3Fq%3Dhandshake%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGIC,GGIC:2006-49,GGIC:en%26sa%3DN


SMS Ad InsertionConcept• Advertising within SMS – viral marketing• Highly targeted and Relevant ads are inserted into SMS

stream (unused characters of the 160 character frame)• Ads are inserted only in an opt-in fashion – user

registration required• User will not be charged for any SMS that contains ads• No change in user experience

SMS Facts• All SMS messages are max 160 characters• Average SMS sent has 80-100 characters• Decent Ad can be constructed in 40 characters

(including URL, Phone numbers, etc)• ads are inserted


Rich Client AD Insertion

Original Game

Inserted Banner Ad

Can contain audio, video, banners or

text

Audio is playing


Scenario 1 – SMS Ad

Hi. Taking tomorrow off. U want 2 meet up for dinner and a movie? Jane is coming!DaVinci Code – In StarGaze Cinemas. Buy 4 Tickets, Get 1 FREE!

Original SMS

Appended SMS Ad

Message (Char): 85Ad (char): 44Total Char: 129

Stuck at meeting, Will be 45 mins late. Don’t wait for me for dinner. Miss UNew Lamb Burger at Broadway McDonald

Original SMS

Appended SMS Ad

Message (Char): 81Ad (char): 41Total Char: 125


Scenario 2 – End to End Ad Flow

Brand Manager

1 MarketingStrategy

We shouldtarget 18 year olds to

promote our new jeans outlet thorough

mobile ads

http://images.google.com/imgres?imgurl=http://www.allied-thai.co.jp/b_f_m/data/2005_8/Mr_Trevor1.jpg&imgrefurl=http://www.allied-thai.co.jp/bfm/ms.cgi%3Ft%3Dcategory%26ShowDiary_dir%3D/intervie&h=133&w=200&sz=10&hl=en&sig2=KF1yp8PlVy0O7wkkiZ9LjQ&start=9&um=1&tbnid=DwvfJyvcXUOlkM:&tbnh=69&tbnw=104&ei=iIgKRv7yOYqEqQP69u2yAw&prev=/images%3Fq%3Dmaketing%2Bmanager%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGIC,GGIC:2006-49,GGIC:en%26sa%3DN


Define Targeting Criteria

2 Campaign Definition

Test your ADDefine BudgetDefine AD


3 Campaign Execution ZestADZPartners


4 Response and analytics


VAS PRODUCTSContent Delivery PlatformMobilizing BloggingM-Commerce / SMS Prepaid Top-upMobile Games

Mklix.com mobile communityPowered by user generated contentAD supported

MOBILE COMMUNITY

ZestADZ mobile advertising platform is a cutting edgemobile advertising solution that enables AD enabledMobile applications, games, WAP site and SMS services

MOBILE ADVERTISING


Summary Most innovative, patent pending mobile advertising platform Partnership, win-win revenue model Commitment to 100% customer satisfaction

Terry Uppal, Founder/Presidentwww.mobile-worx.com

[email protected] | (562) 235-8077

Questions

mailto:[email protected]

mailto:[email protected]

zestadz - mobile advertising marketplace overview [ mobile-worx ]

Business