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  • darrell

  • Zig ZiglarsLit t le Instruct ion

    BookInspiration and Wisdom from Americas Top Motivator

  • Copyright 1997 by Zig Ziglar

    This edition published by Barnes & Noble Digital,by arrangement with RiverOak Publishing

    All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written

    permission of the publisher.

    2002 Barnes & Noble Digital

    ISBN 1-4014-0238-0

  • Introduction

    Success can be defined in many ways. That isprecisely why I have filled this Little InstructionBook with definitions and inspirations that havebeen most helpful to me on my journey.

    I have touched a wide variety of real-life topics,including attitude, praise, self-esteem,determination, time management, personalrelationships, and many more. Why? Because Ibelieve you cannot experience true success until itimpacts every area of your life. Only then will you trulybecome the very best that you can be!

    Some of the quotes and anecdotes in this book may befamiliar to you, but the motivating message behindthem is always fresh when the mind and heart areprepared to receive truth. I believe they will provide justthe right pick-me-up in the midst of your busy day.

    I hope you will keep this Little Instruction Bookhandy as you set your goals, plan your days, and makeyour way through life. Remember: In everything youdo, put God first, and He will direct you and crownyour efforts with success (Proverbs: 3:6).

  • Optimists are people who, when they wear out their shoes, just figure they are

    back on their feet.

    4

  • 5I love the way Robert Schullerdifferentiates between the optimist andthe pessimist. An optimist calls a halfglass of water half full, a pessimisthalf empty. The reason is simple. Theoptimist is putting water in the glass.The pessimist is taking water out of theglass. Its almost a universal truth.Anyone taking from society with no realeffort to contribute to society ispessimistic because he fears there wontbe enough for him. The person who isdoing his best and is making acontribution is optimistic and confidentbecause he is personally working on thesolution.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • When we do more thanwe are paid to do,

    eventually we will be paid more for what we do.

    6

  • 7As a youngster working in a grocerystore in Yazoo City, Mississippi, I knew ayoung boy who worked in the store acrossthe street.

    One day, I asked the manager of my storewhy Charlie Scott always ran everywherehe went. He replied that Charlie Scott wasworking for a raise, and he was going toget one. I asked him how he knew. He saidthat if the man he was working for didntgive him one, that he would!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • When you turn to God you discover He has been

    facing you all the time.

    8

  • 9Back in the days of sailing ships ayoung sailor went to sea for the first time.The ship encountered a heavy storm inthe North Atlantic. The young sailor wascommanded to go aloft and trim the sails.As he started to climb, he made a mistakeand looked down. He started to lose hisbalance. At that moment, an older sailorunderneath him shouted, Look up, son,look up! The young sailor looked up andregained his balance.

    When things seem bad, look to see ifyoure not facing the wrong direction.When youre looking at the sun, you seeno shadows. When the outlook isntgood, try the uplook its always good!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • You can get everything inlife you want, if you helpenough other people get

    what they want.

    10

  • 11

    Aman was given a tour of bothHeaven and Hell. At first glance, thescene was identical in both places. Theinhabitants were seated at a sumptuousbanquet table, with forks and knivesstrapped to their hands. Nonetheless, theinhabitants of hell looked dull and listlessand were literally skin and bones. Thenthe man noticed that the forks and kniveshad four foot handles which made itimpossible to eat.

    However with the same forks and knives,the inhabitants of Heaven were well fedand in excellent health. How could suchsimilar circumstances produce suchdifferent results? Each person in Heavenwas feeding the one across the table fromhim! By helping one another they helpedthemselves.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Men of genius are admired. Men of wealth

    are envied. Men of powerare feared, but only menof character are trusted.

    Arthur Friedman

    12

  • 13

    Several years ago I was speaking at atrade school in Tulsa, Oklahoma. Earlyon, only about one-third of the studentswere attentively listening. The localtelevision station had gotten word that Iwas there and sent a camera crew to getsome shots. When they walked on thestage behind me, spotlight glaring, 100percent of the students sat up straightand listened attentively.

    In many ways the spotlight is always on allof us as far as our morals, ethics, andresponsibilities are concerned. Byconducting our lives as if the camera ison, we will be living with integrity, whichmeans we wont have to apologize for, orexplain tomorrow, what we did today.This really is a character issue.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • God loves you whetheryou like it or not!

    14

  • 15

    The Holy Bible tells us that man wascreated in Gods own image. Jesus Christsaid, What I have done, ye can do alsoand even greater works. He put nosuperficial qualifications as a requirementto attainment. He didnt leave you out.

    Look at it this way. If you are a parent, howdo you feel when one of your children saysdegrading things about himself or herself?How do you think our Heavenly Fatherfeels when we say ugly, deprecating thingsabout ourselves? In reality, we have noright to belittle ourselves.

    God would be pleased if you were to takeone last look in the mirror before youstart your day and say, God loves you and so do I.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Make failure your teacher,not your undertaker.

    16

  • 17

    What makes us so afraid of failure?Its worry about what people think. Whatwill they say? we ask. We assume thatbecause weve made a mistake, werefailures and therefore forever disgraced.What a ridiculous assumption! How manypeople are completely successful in everydepartment of life? Not one.

    A failure means youve put forth someeffort. Thats good. Failure gives you anopportunity to learn a better way to do it.Thats positive. A failure teaches yousomething and adds to your experience.Thats very helpful. Failure is an event,never a person; an attitude, not anoutcome; a temporary inconvenience; astepping-stone. Our response to itdetermines just how helpful it can be.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Where you start is not as important as

    where you finish.

    18

  • 19

    Astudy of three hundred world-classleaders, including Franklin D. Roosevelt,Sir Winston Churchill, Helen Keller,Mother Teresa, Dr. Albert Schweitzer, andMartin Luther King, Jr., revealed that 25percent of them had serious physicaldisabilities and an additional 50 percenthad been abused as children or wereraised in poverty. These leaders respondedinstead of reacted to what happened tothem.

    Neil Rudenstiens father was a prisonguard and his mother a part-timewaitress. Today, Dr. Neil Rudenstien ispresident of Harvard University. He sayshe learned very early in life that there is adirect correlation between performanceand reward.

    Rudenstien and the three hundredworld-class leaders personally learnedthat its not where you start its whereyou finish that counts.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • These ten littletwo-letter words

    If it is to be it is up to me

    are absolutely valid.The solution is to

    do it now.

    20

  • 21

    I believe fear (which is faith in reverse)is a major reason for not using ourtalents. Many people dont understandthat failure is an event and not a person,so they decide to play it safe and not doanything at all. Then they will not havefailed because they never tried.

    Some of the saddest words youll everhear are what might have been.Speaker Vicki Hitzges puts it in a uniqueand different way when she asks, Willyou look back on life and say, I wish Ihad or Im glad I did? Following thesesuccess principles will make it possiblefor you to look back one day and say,Im glad I did. You do have a choice.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Love . . . does not holdgrudges and will hardlyeven notice when others

    do it wrong. 1 Corinthians 13:5

    22

  • 23

    The True Love Daily Checklist

    1. Did I speak words of love to my matetoday?

    2. Was I patient with my mate today?3. Was I kind to my mate today?4. Was I jealous or envious of my mate

    today?5. Was I selfish with or rude to my mate

    today?6. Did I demand my own way with my

    mate today?7. Did I hold on to grudges against my

    mate today?8. Was I loyal to my mate today?9. Did I use my strengths for my mate

    today?

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Do you know a hard-working man?

    He shall be successfuland stand before kings!

    Proverbs 22:29

    24

  • 25

    The profile of a wealthy person is this:hard work, perseverance, and most of all,self-discipline. The average wealthyperson has lived all his adult life in thesame town. Hes been married once andis still married. He lives in a middle-classneighborhood next to people with afraction of his wealth. Hes a compulsivesaver and investor, and hes made hismoney on his own. Eighty percent ofAmericas millionaires are first-generation rich. (Doesnt sound likeopportunity is dead to me.)

    Put all your excuses aside and rememberthis: You are capable.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Inject people with hope.

    26

  • 27

    I almost failed as a salesman. I hadstruggled for 2-1/2 years. I was on alosing streak, but I never saw myself as aloser. I still had the fear of rejection. Ididnt understand that prospects werentrejecting me, they were only rejecting theoffer I was making them.

    If it wasnt for some words ofencouragement from my companypresident, P.C. Merrell, I would haveprobably found another job. Merrell said,Ziglar, you have real ability, yourechampion caliber, Im looking at you as afuture officer of this company. Thosewords inspired me to become the numbertwo salesman in a company of 7,000 inone year.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • If a child lives with praise, he learns

    to appreciate. Dorothy Nolte

    28

  • 29

    Children Live What They Learnby Dorothy Law Nolte

    If a child lives with criticism,He learns to condemn.If a child lives with hostility,He learns violence.If a child lives with ridicule,He learns to be shy.If a child lives with shame,He learns to feel guilty.If a child lives with encouragement,He learns confidence.

    If a child lives with praise,He learns to appreciate.If a child lives with fairness,He learns justice.If a child lives with security,He learns faith.If a child lives with approval,He learns to like himself.If a child lives with acceptance andfriendship,He learns to love the world.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The difference between abig shot and a little shotis that a big shots just a

    little shot that kept on shooting.

    30

  • 31

    While being questioned by a youngreporter about an invention he had beenworking on for a long time, ThomasEdison revealed one of the secrets of hisgreatness. The young reporter asked,Mr. Edison, how does it feel to havefailed 10,000 times in your presentventure? Edison replied, Young man, Iwill give you a thought that shouldbenefit you in the future. I have notfailed anything 10,000 times. I havesuccessfully found 10,000 ways that willnot work.

    Edison estimated that he actuallyperformed over 14,000 experiments inthe process of inventing and perfectingthe incandescent light. He successfullyfound a lot of ways that wouldnt work,but he kept at it until he found one waythat would!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Hard work means prosperity; only a foolidles away his time.

    Proverbs 12:11

    32

  • 33

    I cant believe that failure is caused bylack of opportunity, because Americaoffers many unique opportunities. Forexample, several years ago a wealthyprisoner was released from the FederalPrison in Atlanta, Georgia. He had abuilt-in Losers Limp. Nevertheless, heaccumulated a small fortune by operatinga tailor shop in prison. After his bigmistake had landed him in prison, he wasdetermined not to make a bigger one byserving time. He made time serve him.

    In a real sense you have the same choice.Choose to make time your servant, notyour master.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Failure is the line ofleast persistence.

    34

  • 35

    There was once a young man who wasinvolved in an oil venture and ran out ofmoney, so he sold his interest to hispartners who stuck with it. After muchtime and effort, they got their break andhit a gusher. The company later becameCities Service, and we know it today asCITGO. The young man who withdrew,later got involved in the clothing businessand fared even worse than he had in theoil business. As a matter of fact, he wentbroke. Still, he wasnt discouraged. Lateron he got into politics.

    Historians have many kind things to sayabout Harry S. Truman, the two-timefailure who kept getting back up until hebecame President of the United States.

    You are not a failure until you quit trying.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • It is not what happens toyou that determines how

    far you go in life; it iswhat you do with what

    happens to you.

    36

  • 37

    One of the most remarkable men Iveever known is Charlie Wedemeyer fromLos Gatos, California. Charlie coachedthe Los Gatos high school football teamto the only state championship theyveever won.

    The amazing thing is that the only partsof his body he can move are his eyes andmouth. Charlie Wedemeyer suffers fromLou Gehrigs disease. Charlies exampleof commitment and courage whilemaintaining his upbeat attitude towardlife is an inspiration to literally millionsof people.

    When you see Charlie and talk with him,you realize that his very life is aninspiration, and it makes you want to domore with what you have. Wherever hegoes, people from all walks of life agreethat Charlie Wedemeyers life makes aprofound statement. Does yours?

    ZIG ZIGLARS L i t t le Instruct ion Book

  • You will make a lousyanybody else, but you are the best you in

    existence. You are theonly one who can use

    your ability. It is an awesome responsibility.

    38

  • 39

    Ive become completely convinced overthe years that the overwhelming majorityof people in our great country have apicture of themselves that is so narrowand shallow that it bears little or noresemblance to who they are or what theycan do.

    Far too many people have no idea ofwhat they can do because all they havebeen told is what they cant do.Unfortunately, too many people see howsuccess and the good life would beavailable for everybody else, but theyprotest, For me? No way!

    Just having ability and intelligence is notthe key its recognizing that ability,confessing it, appreciating it, developingit, and then using it.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The parent who truly has a good self-image

    understands that real lovedemands they do what is

    best for the child.

    40

  • 41

    There are going to be many instances asyou raise your kids when it would be easierand less hassle to simply give in to theirdemands. On many occasions, it will beeasier to plop the kids in front of thetelevision set or let them eat the junk food.

    Later it will be easier to allow them tostay up until ten instead of having toexplain why they need to be in bed bynine. Still later it will be easier to letthem start dating early and stay out toolate so they can be like all the otherkids, However, real love demands you dowhat is best for your children and notnecessarily what they want you to do.

    You love your kids. Decide today to keeptheir best in mind at all times.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • For a child, love isspelled T-I-M-E.

    42

  • 43

    Ayoung man was to be sentenced tothe penitentiary. The judge had knownhim from childhood and was wellacquainted with his father, a famous legalscholar, Do you remember your father?asked the magistrate. I remember himwell, your honor, came the reply. Thenthe judge asked, As you are about to besentenced and as you think of yourwonderful dad, what do you remembermost clearly about him?

    There was a pause. Then the judgereceived an unexpected answer. Iremember when I went to him foradvice, he looked at me from the bookhe was writing and said, Run along, boy;Im busy! Your honor, you rememberhim as a great lawyer. I remember himas a lost friend.

    Our children need our time more thananything else; not just quality, butquantity.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The real opportunity forsuccess lies within the

    person and not in the job;you can best get to the

    top by getting to the bottom of things.

    44

  • 45

    Iwish it were possible for me tointroduce to you the scores of verytalented people I have met who aregenerally just one step ahead of the billcollector and often just two steps aheadof the law. They are always looking for adeal and the fast buck. They neverbuild very much or very high, becausethey have no foundation to build on.Others with the right foundation end upliving in the basement or building achicken shack on that foundation. Theydont take all the steps to use the talentthey have to get the richer life.

    Success and happiness are not matters ofchance, but choice. You literally choosewhat you want in life.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Ive got to say no to thegood so I can say yes to

    the best.

    46

  • 47

    About every five or six years, at thebeginning of the year, I engage in a littleprocess that is meaningful to me. The lasttime I did this I let my imagination dwellon anything and everything I wanted todo during the new year.

    I tried to evaluate how much time wouldbe required each week to do all of thethings I wrote down, and counting 7hours of sleep per night, it came to atotal of over 300 hours a week. Sincethere are only 168 hours in the week, Irealized something very significant: I hadto eliminate much of the good so I couldchoose the best. Thats what Imencouraging you to do.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • We deplete natures natural resources byusing them up. We

    deplete mans naturalresources by failing to

    use them.

    48

  • 49

    For a long time I thought the mosttragic thing that could happen to manwould be to discover an oil well on hisproperty as he lay on his deathbed. Now Iknow that it is infinitely worse to neverdiscover the vastly greater wealth that lieswithin the individual. As a good friendsays, A dime and a $20 gold piece havethe same value if they are corroding atthe bottom of the ocean. The differencein value is manifested only when you liftthose coins up and use them as they wereintended to be used.

    Your value becomes real and marketablewhen you learn to reach within yourselfand utilize the enormous potential that isthere.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • It seems universally truethat people who have

    direction in their lives gofarther and faster and get

    more done in all areas of their lives.

    50

  • 51

    David G. Jensen, from the UCLASchool of Medicine, surveyed the peoplewho attend public seminars I conduct.He divided them into two groups: Thosewho set goals and developed a plan ofaction to reach them, and those whotook no specific action to set their goals.

    The goal setters earned an average oftwice as much per month as thenonaction group. Not surprisingly, theaction group tended to be moreenthusiastic, more satisfied with life andwork, happier in marriage, and theiroverall health was better.

    As Mr. Jensen stated, These results alsoconfirm the academic literature on goalsthat, over the past 20 years, have shownunequivocally that those who set goalsperform better in a variety of tasks.Setting goals works!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • When you break goalsinto increments and start

    controlling your time,things begin to happen.

    52

  • 53

    Frequently, the difference between thegreat and the near great is therealization that if you expect to make itbig, you must work toward yourobjectives every day. The weight lifterknows that if he is going to accomplish abig objective, he must strengthen andexpand his muscles every day. Theparents who would raise a disciplined,loving child know that character andfaith are built by daily injections ofteaching-by-example.

    Daily objectives are the best indicators ofcharacter. This is where dedication,discipline and determination enter thepicture. Here we take the glamour of thebig, long-range goal and get right downto the nitty-gritty of foundation buildingthat will help make certain that yourdream becomes your destiny.

    How do you eat an elephant? Yes, onebite at a time!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • By the mile its a trial, butby the inch its a cinch.

    54

  • 55

    My first book, See You at the Top, has384 pages. After completing theresearch, I wrote the book in ten months.That boils down to writing an average of1.26 pages per day.

    You raise positive kids in a negative worldby giving daily injections of time, love,and attention to your children. You builda beautiful marriage by the dailyapplication of kindness, consideration,respect, faithfulness, thoughtfulness, andattentiveness to your mate. You build asuccessful career, regardless of your fieldof endeavor, by the dozens of little thingsyou do on and off the job.

    You reach those significant goals bybreaking them into small segments.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Some people find fault like there was a

    reward for it.

    56

  • 57

    For years I have been encouragingindividuals who are unhappy to changefrom being faultfinders to being good-finders. I suggest they make a list of allthe things they like, admire, or appreciateabout their job, mate, or city. Then Iencourage them to enthusiasticallyverbalize those things in front of a mirroreach morning and evening.

    Recently, in a presentation in Dallas, Isuggested that audience members listthings they liked about their jobs. Twoweeks later a woman told me shefollowed through on my suggestion, andin less than a week her supervisor wascomplimenting her on her new attitudeand the improvement in herperformance.

    The more you recognize and expressgratitude for the things you have, themore things you will have to expressgratitude for.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Direction literallycreates time.

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    Perhaps the greatest advantage ofhaving a goals program is the freedomthat goes with having direction in yourlife. When your goals are clearly definedand intelligently set, you have, in essence,taken a major step toward programmingyour left brain. That frees our right brainto be its creative best.

    The best analogy I can give you is thesuperbly conditioned and gifted athletewho is so disciplined and committed tothe fundamentals of the game that he orshe is free to be at their creative best.When unique situations arise where theathlete must improvise to make the bigplay, coaches of gifted athletes willtypically say, You cant coach that.

    Direction creates time and frees thebrain to think creatively and innovatively.Where are you going today?

    ZIG ZIGLARS L i t t le Instruct ion Book

  • When a job is loved, workmakes life sweet,purposeful, and fruitful.

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    Several years ago, when I was on aspeaking tour of Australia, I met a youngman named John Nevin who had theright mental attitude. He was in love withlife, his family, and with his job. He notonly had a job selling the World BookEncyclopedia, but the job had him,which meant that his progress was fastand inevitable. He moved from being apart timer just fourteen years ago toManaging Director of Field Enterprisesfor Australia. Then, John became thesecond non-American to be elected tothe board of Field Enterprises, USA. Heis financially secure and grateful for thefact that he is living and working in acountry that believes in the freeenterprise system.

    Sometimes, the difference betweenloving your job and hating your job is allin your attitude.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Children pay more attention to what you do

    than what you say. Mamma Ziglar

    62

  • 63

    Asolid foundation for childreninvolves a solid moral base. Parents whoteach their children honesty, but fail topractice it themselves create realproblems.

    For example, suppose parents repeatedlytell their children to be truthful, butwhen the telephone rings, they call out tothe child whos answering it, Tell themIm not home. The message to the childis clear. If children are taught to lie forparents, they are taught to lie to parents.

    As another example, suppose parentslecture their children on the importanceof obeying the law, yet install a radardetector in the car to avoid beingstopped for speeding. The message againis clear. If youre going to break the law,dont get caught.

    Good values are easier caught than taught.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The Success Family haswork as the father andintegrity as the mother.

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    Work is the foundation of allbusiness, the source of all prosperity andthe parent of genius.

    Work can do more to advance youth thanhis own parents, be they ever so wealthy.

    It is represented in the humblest savingsand has laid the foundation of everyfortune.

    It is the salt that gives life its savor butit must be loved before it can bestow itsgreatest blessing and achieve itsgreatest ends.

    When loved, work makes life sweet,purposeful, and fruitful.

    Anonymous

    ZIG ZIGLARS L i t t le Instruct ion Book

  • It is far more important to be the right kind of

    person than it is to marrythe right kind of person.

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  • 67

    Once while traveling, I noticed thefellow next to me had his wedding bandon the index finger of his right hand. Icommented, Friend, youve got yourwedding band on the wrong finger. Heresponded, Yeah, I married the wrongwoman.

    Many people have wrong ideas aboutmarriage. You may very well have marriedthe wrong person. However, if you treatthe wrong person like the right person,you could end up having married theright person after all. On the other hand,if you marry the right person and treatthem wrong, you certainly will end upwith the wrong person.

    In short, whether you married the rightor wrong person is primarily up to you.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • You are the way you arebecause thats the wayyou want to be. If you

    really wanted to be anydifferent, you would be inthe process of changing

    right now. Fred Smith

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  • 69

    The difference between me and manyothers who want to be speakers is that Inever let go of my dream or the willingnessto work toward achieving it. Most peoplewho fail in their dream fail not from lackof ability, but from lack of commitment.Commitment produces consistent,enthusiastic effort that inevitably producesgreater and greater rewards.

    You develop the qualities of success andbring them to full maturity in much thesame way I brought my speaking careerto a full-time occupation. I made thedecision to do.

    Unless you decide to do whatever ittakes to acquire the qualities necessaryfor success, you might end up neverrealizing what you could have been.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The best thing a parentcan do for a child is tolove his or her spouse.

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    This reality was brought home to mewhen my son was about fifteen years old.We were taking a walk and I asked him,Son, if anyone should ask you what youliked best about your dad, what wouldyou say?

    He said, Id say that the thing I like bestabout my dad is that he loves my mom.Naturally I asked, Son, why would yousay that? He replied, I know becauseyou love Mom youre going to treat herright, and as long as you treat her right,we will always be a family, because I knowhow much Mom loves you. That means,Dad, that I will never have to choosebetween you and Mom.

    Husbands, show the same kind of love toyour wives as Christ showed to theChurch. (Ephesians 5:25.)

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Caring is more thancompromise and morethan mutual agreementnot to hurt each other. Itis a tacit agreement to

    help each other. Anonymous

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  • 73

    When I was in the cookware business,I one day found that I had made moreappointments than I could keep. I askedmy assistant, Gerry Arrowood, who did allthe work while I did all the talking, todeliver six sets of cookware for me. Sinceshe wasnt accustomed to talking tocustomers, she did not want to do it, butfinally said she would.

    The next night I got one of the mostexciting phone calls Ive ever received.Gerry said, I dont ever rememberhaving this much fun or feeling so goodabout myself. Ill be glad to do this foryou anytime you want me to! Herpicture [of herself] had just undergone adramatic change.

    By helping others you help yourself.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Dont wait until you feellike taking a positive

    action. Take the actionand then you willfeel like doing it.

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    Remember Gerry? After taking thatfirst step, she became highly motivated,and her self-image improveddramatically. Her confidence started tosoar and she became more assertive. Shestarted setting bigger goals; her optimismrose; she became more positive. Theresults speak for themselves.

    Let me point out that Gerry started withonly courage, compassion, pride, andhumility; she was conscientious,absolutely dependable, and a very hardworker. She developed the other qualitiesof successful people as a direct result ofusing what she already had.

    Thats a tremendous lesson for you tolearn about motivation! Dont miss amajor, major point. The motivation cameafter she took action.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • A sincere compliment isone of the most effective

    teaching and motivationalmethods in existence.

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    As a young salesman, I read a storythat made a lasting impression. A womanwho had once had a tremendous careeras a singer had been so discouraged bythe criticism of her teacher sheeventually quit singing altogether.

    Her talent lay dormant until anexuberant salesman began courting her.On occasion, when she would hum alittle tune or a melody would burst forth,he would marvel at the beauty of hervoice. Sing some more, Honey. You havethe most beautiful voice in all the world,he would say. He showered her withpraise. Not too surprisingly, herconfidence returned and she began toreceive invitations to sing again. Sheeventually married the good-finder andwent on to a successful career.

    A sincere compliment can producesensational results.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • You cannot receive a sincere compliment

    without feeling better . . .and just as important, you

    cannot give a sincerecompliment without

    feeling better yourself!

    78

  • 79

    Part of our hesitancy in sharingcompliments comes from the fear ofbeing misunderstood. If a man greets anattractive lady at a business or socialoccasion with, Thats a beautiful dress,she might wonder about his motive. Ifyou compliment a male acquaintancewith, Thats a great looking watch youhave on, he might well think youretrying to set him up for a future favor oreven a small loan. Even though bothcompliments would be sincere, we oftendont share them because of the fear ofbeing misunderstood. This results in twopeople losing.

    A sincere compliment makes both thegiver and the receiver feel good. Sharingthe compliment results in a double win!Dont be afraid go for it!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Efficiency is doing thingsright. Effectiveness isdoing the right things.

    Thomas K. Connellan

    80

  • 81

    The proper utilization of our time andresources, involves some truths which areso simple and basic that many peoplemiss them completely. First, we need tounderstand that there is no point indoing well that which you should not bedoing at all. When you take on a task, youshould ask yourself if this is somethingyou should be doing, or is it somethingsomeone else should be doing.

    According to research, 10-15 percent ofthe tasks managers are personallyhandling should be delegated and 10-15percent should be eliminated. What taskscan you eliminate today? What tasks canyou delegate to someone else? Focus oneffective use of time rather than justefficient use of time.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • LOST Somewherebetween sunrise and

    sunset one golden hourencrusted with sixty silver minutes, each studded with sixty

    diamond seconds. Noreward is offered. They

    are lost and gone forever. Anonymous

    82

  • 83

    Everyone gets twenty-four hours a day sixty minutes for every hour and sixtyseconds for every minute. No one can getmore; no one can get less. You cant builda bigger time pipeline and say, I wantmore. No one can live more than onesecond at a time. In this sense, everyoneis truly equal. Now this one fact alonemakes time the most precious of allcommodities. This factor forces us to aninescapable conclusion: Weve got tomake our time work for us its the mostperishable and nonnegotiable possessionwe have. We have to get production outof every second.

    Time is the only commodity we deal withwhich cannot be counterfeited, stolen, orplaced in inventory. Remember, time isirreplaceable.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • What you do off the jobplays a major role in howfar you go on the job. Howmany good books do you

    read each year? How oftendo you attend workshops?Who do you spend most of

    your time with?

    84

  • 85

    Aclassic example of someone whohasnt finished her education is LaurieMagers, my administrative assistant. Shecame to work with less than a high-schooleducation, but she clearly understoodthat she could continue her education.Shes an avid reader and a good studentof vocabulary. She attends lectures andseminars on a regular basis, and has formany years.

    When we conducted a comprehensiveevaluation for the key people in ourcompany, Laurie scored slightly higherthan the masters level of educationaverage. To me, that says a great deal.Because Laurie continued her educationon and off the job, she has not only jobsecurity at our company, but employmentsecurity, should something happen to ourcompany.

    Work to have employment securityinstead of just job security.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • As the earth revolvesaround the sun, so should

    our lives also revolvearound the Son.

    86

  • 87

    On July 4,1972, I declared mycomplete dependence on Jesus Christ, anevent which completely changed my life.However, even though I claim July 4th asmy born again day, Im not certain thatit actually happened that day. For me,there was no clanging of bells or flashingof lights. But, there was a warm, solidfeeling of complete confidence that Godsaw my heart, heard my confession of sin,and welcomed me into His Kingdom. Itsimportant that you understand thisbecause many people never have an earth-shattering moment of ecstasy. If you dont,or didnt, dont be concerned. You are notsaved by a feeling, but by trusting God andaccepting Jesus Christ as your Savior.

    Have you celebrated your DependenceDay?

    ZIG ZIGLARS L i t t le Instruct ion Book

  • You can no more do Godswork without God than

    you could have sunshinewithout the sun.

    88

  • 89

    Not long after I turned my life over tothe Lord, a man I met noticed my fishand seven pin. He said, I know what thefish means, but what does the sevenmean? I explained that there are sevendays in the week and they all belong tothe Lord. I explained that I had recentlyturned my life entirely over to the Lordand that it had made a dramaticdifference.

    He said, I know exactly what you mean.He went on to say that for over fifteenyears he had served as a choir director inone of the local churches but had notknown Jesus Christ personally untilrecently.

    Many people profess Christ, but do notpossess Him.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The price of success ismuch lower than the

    price of failure.

    90

  • 91

    This little story Charles Getts tells inGuideposts emphasizes the attitude ofenjoying the price.

    In old age, Pierre Auguste Renoir, thegreat French painter, suffered fromarthritis, which twisted and cramped hishand. Henri Matisse, his artist friend,watched sadly while Renoir, grasping abrush with only his fingertips, continuedto paint, even though each movementcaused stabbing pain.

    One day, Matisse asked Renoir why hepersisted in painting at the expense ofsuch torture.

    Renoir replied, The pain passes, but thebeauty remains.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Man was designed for accomplishment,

    engineered for success,and endowed with the

    seeds of greatness.

    92

  • 93

    From my vantage point, the trulybeautiful people come from every walkof life. Ive seen people who havesucceeded sometimes because of, andmany times in spite of, almostunbelievable handicaps. They refused toaccept a Losers Limp and became quitesuccessful, happy, and well-adjustedindividuals in the process. Their storiesare the most beautiful stories we canencounter.

    Without exception, these people believethis last quote. When you adopt thisbelief you will discover that there will beno need to blame anyone for anyproblem. In short, you will be on yourway because you will have discovered thatyou can always find a capable, helpinghand at the end of your own sleeve.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • There is little you canlearn from doing nothing.

    94

  • 95

    Easily, the most puzzling incident inthe sports world occurs in baseball whena batter steps up to the plate and lets thepitcher throw three strikes without takinga single cut at the ball. He has threeopportunities and he never moves thebat from his shoulder. He saw himselfstriking out. He left his bat on hisshoulder hoping for a walk a free rideto first base.

    Even more disappointing is to see aperson in the ball game of life step up tothe plate, and never really take a cut atthe ball. He is the biggest failure of allbecause he doesnt try.

    If you try, and lose, you can learn fromlosing which greatly reduces the loss!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Take what you have anduse it, and your talent will

    be increased.

    96

  • 97

    Surely you remember the story of thetalents in the Bible. One man had one,another had two, still another had five.When their lord returned from his travelshe asked them what they had done withthe talents. The man with five investedhis and had five more. The man with twomultiplied his. The man who was givenone went and buried it.

    The lord said, Thou wicked and slothfulservant. And He took the one talent andgave it to the one who had ten. Since thattime the cry-babies of the world havebeen saying, The rich get richer and thepoor get poorer. The Bible says, To himwho hath, the more shall be given.

    We must not bury our talents, but investthem, spend them, pour them out. Then,we will have even more.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Life is an echo. What yousend out comes back.

    98

  • 99

    Once a little boy in a fit of angershouted to his mother that he hated her.Fearing punishment, he ran out of thehouse to the hillside and shouted intothe valley, I hate you, I hate you, I hateyou. The valley echoed back, I hateyou, I hate you, I hate you. Startled, theboy ran back and told his mother therewas a little boy in the valley saying hehated him. His mother told him toreturn and shout, I love you, I love you.The little boy did and this time hediscovered there was a nice little boy inthe valley saying, I love you, I love you.

    Remember, what you say comes backto you!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The way you see yourselftoday will affect yourperformance today.

    100

  • 101

    Right pictures and wrong pictures canbe painted with one sentence. Theperson who says, I hope I dont forget,or Dont let me forget, has just givenhimself the wrong instructions. Its farbetter for him to say, Im going toremember that I placed the keys in mytop desk drawer.

    The list can be endless. I encourage youto take a notepad and each time youcatch yourself saying something thatpaints a negative picture, write downwhat youve just said and then rephrase itto paint a positive picture.

    The most influential person who will talkto you all day is you, so you should bevery careful about what you say to you!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • A lot of people have gonefurther than they thought

    they could becausesomeone else thought

    they could.

    102

  • 103

    ANew York businessman dropped adollar into the cup of a man sellingpencils and stepped aboard the subwaytrain. Then he stepped back off the train,and took several pencils from the cup.He explained he had neglected to pickup his pencils. After all, he said, youare a businessman just like myself. Youhave merchandise to sell and its fairlypriced.

    A few months later, a neatly-dressedsalesman stepped up to the man andintroduced himself. You probably dontremember me but I will never forget you.You are the man who gave me back myself-respect. I was a beggar sellingpencils until you came along and told meI was a businessman.

    You never know what one word ofencouragement can do for someonetoday. Dont hesitate to give it.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Men and women are limited not by the place of

    their birth, not by thecolor of their skin, but by

    the size of their hope. John Johnson

    104

  • 105

    John Johnson was raised in Arkansas

    City, Arkansas, the geographical center ofthe world. You can start there and goanywhere in the world you want to go and never go more than twelve thousandmiles. Mr. Johnson went less than twothousand miles from the tin-roofedshotgun house where he was born, butfar enough to live on Chicagos GoldCoast and next door to Bob Hope inPalm Springs, California. He has beenlisted as one of the four hundredwealthiest men in America.

    You, too, are fortunate becauseregardless of where you live you are inthe geographical center of the world. Youcan go from where you are to anywhereyou want to go.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Important: Until you commit your goals to

    paper you have intentions that are seeds without soil.

    Anonymous

    106

  • 107

    Goal setting is demanding, which isone of the reasons only 3 percent of ushave a goals program. This is also onereason the rewards for those who have aprogram are so great.

    The thought of investing the timenecessary might be overwhelming, andyou might feel you simply dont have thetime right now.

    If you dont have time to invest inestablishing a goals program, is itpossible that you dont have time becauseyou dont have a goals program? In allprobability, lack of time always has beenand always will be the problem.

    Make a commitment to establish a goalsprogram now and you will have moretime in the future to do what you need todo and want to do.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • You get the best out ofothers when you give the

    best of yourself. Harvey Firestone

    108

  • 109

    When General Schwarzkopf wasinterviewed by Barbara Walters, she askedhim for his definition of leadership. Hereflected for a moment and said, Itscompetence. More important, itscharacter. Its taking action. Its doing theright [ethical] thing. These fourqualities are critical for success in thebusiness world.

    Later Barbara asked him what he wantedon his tombstone. With just the hint of atear in his eye, he said, I want it to say,He loved his family and he loved histroops and they loved him.

    Having the ability to walk in the shoes ofanother is of paramount importance.When you truly know how the otherperson feels, you can communicate withhim or her more easily and lead moreeffectively.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Money will buy all kindsof things for my family,

    but it wont buy their love.

    110

  • 111

    Iconfess that I was once like the youngman who equated security with money andmoney with success. I was able to help himsee where his perspective was off becauselife had taught me that true contentmentand total success come from the thingsmoney cant buy. Dont misunderstand. Ilike the things money can buy, and Ill betyou do, too. I like nice clothes, a beautifulresidence, big, comfortable cars, and soon. However, I love the things moneywont buy. It will buy me a house, but not ahome; a bed, but not a good nights sleep;pleasure, but not happiness; a good time,but not peace of mind; and a companion,but not a friend.

    Success is not equal to money. Truesuccess involves every area of your life.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Kids go where theresexcitement. They stay

    where theres love.

    112

  • 113

    I challenge you, next time the phonerings and one of your children is near, toanswer it with an enthusiastic, Goodmorning, this is Mollys proud mom! orGood morning, this is Pauls proudpoppa! Youll be amazed at what willhappen the first few times you do it. Yourfourteen-year-old may shrug hisshoulders and say, Aw, Dad! but I canguarantee you, the next time the phonerings, he will wait for you to answer it inthe hopes youll answer it in the sameway. The reason is simple: You arestroking him by verbalizing your love forhim and his importance to you. At thesame time youre visibly demonstratingthat enthusiasm is important.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • One definition of insanityis to believe that you can

    keep on doing whatyouve been doing andget different results.

    114

  • 115

    Let me ask you a couple of questions,which are primarily designed to give youcomfort and encouragement: Is there apossibility that youre not as far along inlife as you would like to be? Is it becauseyou dont have the ability or it is far morelikely that you have everything it takes,but you have been following the wrongplan of action for your life?

    Now youre faced with a choice. You canchoose to keep on doing (following thesame blueprint) what youve been doing,which means youll keep on getting whatyouve been getting, or you can choose toaccept that you do have what it takes(and you do), but youve been followingthe wrong blueprint.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • When you choose to bepleasant and positive inthe way you treat others,you have also chosen, inmost cases, how you are

    going to be treated by others.

    116

  • 117

    One day my son, Tom, and I wereheaded home, after playing in a golftournament. We walked to the gate tocatch our flight, and there were roughly1,121 irate passengers waiting to get theirboarding passes.

    As my son and I stepped up, Ienthusiastically greeted the ticket agent,Good morning. How ya doin?

    The young man looked at me andreplied, Compared to whom?

    Compared to the individual who doesnthave a job, who doesnt have warmclothes to wear. How ya doin? Hereplied, Im doing much better thankyou very much for reminding me.

    We were bumped to first class and theticket agent greeted the remainingpassengers with enthusiasm and courtesy.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Motivation fuels that attitude that builds the

    confidence necessary tosustain the persistence.

    118

  • 119

    One football team is dominatinganother when a big break suddenlyoccurs for the losing team and everyathlete on the team instantly feels a senseof excitement, fueled by hope that turnsto belief that they can and will winthe game. They feel victory, and thatfeeling is reinforced by the look in theeyes of the opposing players.

    Life is that way. When we sense thatsomething positive is going to happen,were energized. When we fear weregoing to lose, we are de-energized. Thatswhy motivation is important.

    Thats the reason a person who wants tomaximize life will deliberately scheduleregular motivational input just as surelyas he will schedule putting food into hisstomach.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Check the records. There has never been

    an undisciplined personwho was a champion.

    Regardless of the field ofendeavor, youll find this

    to be true.

    120

  • 121

    Discipline, according to thedictionary, means to instruct or educate,to inform the mind, to prepare byinstructing in correct principles andhabits; to advance and prepare byinstruction. Author Sybil Stanton saystrue discipline isnt on your back,needling you with imperatives. It is atyour side, nudging you with incentives.These are better pictures because theybuild hope for the future.

    The great violinist Isaac Stern was asked,Is talent born? He responded yes, talentis born, but musicians are made. It takesan incredible amount of discipline, hardwork, and talent to become a greatmusician.

    No matter how great the talent or thefield of endeavor, unless the individual ispersonally disciplined much of thepotential will remain just that potential.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Youre not old until you have lost all of your marvels.

    Anonymous

    122

  • 123

    When Bismarck was chancellor ofGermany in the 1870s he observed thatvirtually all of his powerful enemies weremen who were 65 years old or older. Hepersuaded the German legislature to passlegislation making 65 the mandatory agefor retirement. It had nothing whateverto do with a decline in their mentalfaculties or a drop-off in productivity. Forsome strange reason other countries inEurope followed suit, and the policy waseventually adopted in America.

    What an absolute tragedy to encouragepeople to quit when they are at the verypeak of their intellect, wisdom, andexperience! Could that be the reasonthat the only time the Bible mentionsretirement it is as a punishment?

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Theres harmony andinner peace to be found

    in following a moral compass that points in

    the same direction,regardless of fashion

    or trend. Ted Koppel

    124

  • 125

    For twenty-three years, KatherinePower was a fugitive. She had driven thegetaway car in a bank robbery that endedin the death of a policeman. Extremedepression and the realization that shecould not, would not, get better withouttaking responsibility for her part in theheinous crime led her to surrender.

    Physically, she surrendered to the FBI;emotionally she surrendered to survive.The self-imposed prison she had beenliving in was much worse than the physicalbuilding she would ultimately occupy.

    Serenity, relief, and hope etchedKatherine Powers face when the judgehanded down her sentence of eight totwelve years. She was smiling the smile ofsomeone who has been set free afteryears of unfathomable torture andsolitary confinement. Confession is goodfor the soul.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Outstanding people have one thing in

    common: an absolutesense of mission.

    126

  • 127

    If we had to drive from Dallas to Bostonwith no directions, maps, or signs, wewould have a degree of fear. Withdirections, good maps, and clear roadsigns, that fear would largely disappear.Actually, very few of us would attempt thattrip without directions and maps.Unfortunately, very few people areequipped with specific directions of howto navigate the highways of life. Nowonder the overwhelming majority ofpeople end up at the end of lifes journeywith just a fraction of what life has to offer.

    Dr. Karl A. Menninger said, Fears areeducated into us and can, if we wish, beeducated out. James Allen stated, Hewho has conquered doubt and fear hasconquered failure.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • No one can make you feel inferior without

    your consent. Eleanor Roosevelt

    128

  • 129

    Years ago, I read that a Rembrandtpainting had sold for over one milliondollars. As I read, I thought to myself,What in the world would make somepaint on a canvas worth so muchmoney? Then a couple of thoughtsoccurred to me. First, this was obviously aunique painting. Its rarity gave it value.Second, Rembrandt was a genius.

    Then I started thinking about you. Thereare several billion people on earth today,but you are a rare, exclusive, differentand unique being on the face of thisearth. These qualities give you enormousvalue. The same God who createdRembrandt created you, and you are asprecious in Gods sight as Rembrandt oranyone else.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Confrontation doesntalways bring a solution tothe problem, but until you

    confront the problem,there will be no solution.

    James Baldwin

    130

  • 131

    Theres strength in admitting aweakness. Most of us are vulnerable incertain areas of our lives, and those whoare wise and ambitious will admit theirweaknesses and vulnerability.

    For example, I have a friend who becameaddicted to pornography and has brokenthe habit. Recognizing that weakness, heis careful not to have even the slightestexposure to anything of a pornographicnature. If hes in a place where thetelevision set is on and theres suggestivelanguage or behavior that is of a lustfulor seductive nature, he immediatelyleaves the scene. Thats smart.

    If you have a weakness, be strong enoughto admit it and get some help in whateverarea that might be.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Today be aware of howyou are spending your

    1,440 beautiful moments,and spend them wisely.

    132

  • 133

    You will never realize more than a smallfraction of your potential as a wanderinggenerality. You must become a meaningfulspecific. Unfortunately, most people haveonly a vague idea of what they want, andvery few people consistently act on vagueideas. The typical person goes to workevery day because thats what he didyesterday. If thats the only reason forgoing to work today, the odds are longthat he will be no more effective todaythan he was yesterday.

    Harry Emerson Fosdick said it best: Nosteam or gas ever drives anything until itis confined. No Niagara is ever turnedinto light and power until it is tunneled.No life ever grows until it is focused,dedicated, disciplined.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Denial is not a river inEgypt; denial is ignoring

    the obvious.

    134

  • 135

    Im absolutely convinced that mostpeople kid themselves when they say,This member of the opposite sex and Iare just friends. That might well betrue in the beginning of somerelationships. But in far too many cases,this friendship with the opposite sex,over a period of time because of mutualrespect for the intellect or professionalcapabilities of the other, changes intosomething more than friendship.

    Tragically, most attractions are denied inthe beginning with catastrophic results.When this happens, rather than pretendthat it didnt happen: (a) honestlyacknowledge what has happened; (b)remember your commitment to yourmate; and (c) remind yourself of theproven fact that there are no harmlessflirtations.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • When obstacles arise,change your direction toreach your goal, not the

    decision to get there.

    136

  • 137

    Once when I took a flight from LosAngeles to Dallas, our scheduleddeparture was for 5:15 PM, but due tounavoidable delays we didnt leave until6:03 PM. When we left the Los Angelesairport, we headed for Dallas, but within20 minutes the situation had changed.The crosswinds were slightly differentfrom those predicted before takeoff, so wewere slightly off course. The captain madea slight adjustment and we were againheaded for Dallas. My point is this: whenwe were a little off our course, the captaindidnt turn the plane around and returnto Los Angeles to make a fresh start.

    Even so, as you head toward your goals,be prepared to make some slightadjustments in your course.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Your mind acts on whatyou feed it.

    138

  • 139

    Its like the story of the woman who hada serious kidney infection. An operationwas scheduled to remove one of herkidneys. After they put her to sleep, theyran the final test, and discovered that theoperation was not necessary. They didntremove the kidney, but when she awoke,the first thing she said was, Oh, my back.Oh, I hurt. Oh, I feel so bad. Oh, ithurts. When she was told they had notperformed the operation, she was slightlyembarrassed. Obviously, she went to sleepexpecting to wake up hurting, and that isexactly what she did! In her mind, herpains were just as real as if the operationhad been performed.

    Your mind doesnt know the differencebetween reality and fantasy. Feed it goodthoughts.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Education and intelligence are not the

    same thing.

    140

  • 141

    Three of the most intelligent andsuccessful people I know finished the3rd, 5th, and 8th grades. Henry Fordquit school at 14 and Thomas J. Watson,founder of IBM, went from a $6.00/weeksalesman to Chairman of the Board. Alimited formal education is no excuseand certainly no reason to have a poorself-image. Obviously education isimportant, but dedication is even moreimportant. Get rid of your excuses forfailure, find reasons and methods tosucceed, and dedicate yourself toutilizing the potential you possess andyour education, or lack thereof, will noteven be an issue.

    Unfortunately, many educated peoplenever succeed in life because they are notmotivated to put their imagination towork to utilize their knowledge. Thatsone less excuse!

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The most destitute personin the world is the one

    without a smile.

    142

  • 143

    Join the smile and compliment club.

    When you smile at someone and theysmile back, you automatically feel bettereven if they dont smile back. Youimmediately become richer by giving thatperson your smile. Ditto for thecompliment. When you sincerelycompliment a person or extend him acourtesy he is going to receive a directbenefit and like himself better. It isimpossible for you to make someone feelbetter and not feel better yourself.

    One of the best ways to make anyone elsefeel better is to spread optimism andgood cheer. Im convinced that everyone,including you, just naturally feels betterwhen exposed to a cheerful, optimisticindividual almost regardless of the natureor length of the contact. So, smile withyour face and with your heart.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • The chains of habit aretoo weak to be felt until

    they are too strong to be broken.

    144

  • 145

    This is evidenced by the number ofpeople who have nicotine fits from thetime they run out of cigarettes until theycan buy, beg, borrow, or steal another.Ive seen an otherwise healthy 200-poundman reduced to a quivering mass by acraving for a cigarette that weighed lessthan 1/10th of an ounce. It almostmakes me wish we were creatures of logicinstead of creatures of emotion.

    Yes, habits are funny things. Whatsfunny, or rather tragic, is that bad habitsare so predictable and avoidable. Despitethis, there are people by the millions whoinsist on acquiring habits that are bad,expensive, and create problems. Thehabit they werent going to get, got them.

    Choose good habits and the bad onescant sneak up on you.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • If you learn from a defeat,you havent really lost.

    146

  • 147

    My friend, Cavett Robert, takes aphilosophical, refreshing and common-sense approach to a journey intoNegativeville as he observes, Nobodyfails by falling down or gettingdespondent. They only fail if they staydown or negative. Cavett stresses thatyou should be like a leaky tire. A defeatshould take something out of you anddeflate you a bit. If it didnt, it would be astrong indication you not only didntmind losing, but you werent emotionallyinvolved in wanting to win.

    Im talking about your internal reactionto defeat. Obviously, I dont feel youshould pout or throw a tantrum. Begracious and mature and the chances aregood you will enter the winners circleafter the next encounter.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Go as far as you can see,and when you get there

    you will always be able tosee farther.

    148

  • 149

    Without long-range goals, you arelikely to be overcome by short-rangefrustrations. The reason is simple.Everybody is not as interested in yoursuccess as you are. You might occasionallyfeel that some people are standing in theway and deliberately slowing yourprogress, but in reality the biggest personstanding in your way is you.

    Occasionally, circumstances arise that arebeyond your control. If you dont havelong-range goals, then temporaryobstacles can be needlessly frustrating. Asetback can be a stepping-stone and not astumbling block. When you have thatlong-range goal its easier.

    If you wait until all the lights are greenbefore you leave home, youll never getstarted on your trip to the top.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Success occurs whenopportunity meets

    preparation.

    150

  • 151

    Many times it is just over the hill oraround the corner. Sometimes it takesthat extra push to climb that hill orround that curve. The wit was right whenhe said, If you have enough push youdont have to worry about pull.

    President Calvin Coolidge wrote,Nothing in the world can take the placeof persistence. Talent will not. Nothing ismore common than unsuccessful menwith talent. Genius will not. Unrewardedgenius is almost a proverb. Education willnot. The world is full of educatedderelicts. Persistence, determination, andhard work make the difference.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Wouldnt it be wonderfulif our mind growled likeour stomach does when

    it is hungry?

    152

  • 153

    From the neck down, very few peopleare worth more than $100.00 a week.From the neck up, there is no limit towhat an individual is worth. So what dowe do? We feed our stomachs, the$100.00 part below our necks, every day.How often do we feed our minds, thepart that has no limit to its value, earningand happiness potential? Most of us feedit accidentally and occasionally, if itsconvenient. The excuse we often give isour lack of time. This is ridiculous. If youhave time to feed the $100.00 part ofyou every day, doesnt it make sense youshould take time to feed the part whichhas no ceiling to its potential?

    ZIG ZIGLARS L i t t le Instruct ion Book

  • Happiness is like a kiss.In order to get any good

    out of it, you have to giveit to someone else.

    154

  • 155

    Many people honestly believe theywill be happy when they get into a homeof their own; they will be happy whenthey get all of the little things thatfrequently convert a house into a home but they wont. Then theyll be happywhen they get the mortgage paid butthey wont. Then they will be happy whenthey get their second home down at thelake or up on the mountainside butthey wont.

    The reason is simple: It makes nodifference where you go, there you are.And it makes no difference what youhave, theres always more to want. Untilyou are happy with who you are, you willnever be happy because of what you have.

    ZIG ZIGLARS L i t t le Instruct ion Book

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    You are at the top when . . .1. Youve made friends with the past, are

    focused on the present, and optimisticabout your future.

    2. You have made friends of your adversariesand have gained the love and respect ofthose who know you best.

    3. You are filled with faith, hope, and loveand live without anger, greed, guilt, envy,or thoughts of revenge.

    4. You know that failure to stand for what ismorally right is the prelude to being thevictim of what is criminally wrong.

    5. You are mature enough to delaygratification and shift your focus fromyour rights to your responsibilities.

    6. You love the unlovable and give hope tothe hopeless, friendship to the friendless,and encouragement to the discouraged.

    7. You know that success doesnt make you,and failure doesnt break you.

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    8. You are at peace with God and man.

    9. You clearly understand that failure isan event, not a person; that yesterdayended last night, and today is yourbrand-new day.

    10. You know that he who would be thegreatest among you must becomethe servant of all.

    11. You are pleasant to the grouch,courteous to the rude, and generousto the needy because you know thelong-term benefits of receiving.

    12. You recognize, confess, develop, anduse your God-given physical, mental,and spiritual abilities to the glory ofGod and for the benefit of mankind.

    13. You stand in front of the Creator ofthe universe, and He says to you,Well done, thou good and faithfulservant.

    ZIG ZIGLARS L i t t le Instruct ion Book

  • About the AuthorZIG ZIGLAR, one of the mostpopular communicators of hisday, is known as the MotivatorsMotivator. More than threemillion people have attendedZigs live presentations, andmillions of others have been inspired by histraining tapes and videos. A prolific author,Zigs books have sold more than four millioncopies worldwide, and his syndicated column,Zig Ziglars Encouraging Word, now appears innewspapers nationwide. His long list of awardsincludes, Communicator of the Year, by theSales and Marketing Executives International.But what makes Zig most proud is being happilymarried to his wife of 49 years, Jean, whom helovingly calls Sugar Baby.

    For additional information on seminars,scheduling speaking engagements, or towrite the author, please address yourcorrespondence to:

    Zig Ziglar3330 Earhart, Suite 204

    Carrollton, TX 75006-5026

  • other books by

    zig ziglar

    Confessions of a Happy Christian

    Network Marketing for Dummies

    Over the Top: Moving from Survival to Stability, fromStability to Success, from Success to Significance

    Raising Positive Kids in a Negative World

    See You at the Top : Daily Motivational Thoughts from Zig Ziglar

    Success for Dummies

    Top Performance: How to Develop Excellence in Yourself and Others

    You Can Reach The Top

    Zig Ziglars Little Instruction Book

    Zig Ziglars Secrets of Closing the Sale

    Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional of the Nineties