zindex report for november 2013

December 2013 © Cloud90/Amárach Research 2013

An Amárach Research Report In partnership with Cloud90

ZIndex: November 2013 the emotional conversation



Welcome to the November edition of ZIndex – our monthly look at the social conversation around brands and sectors

In November we became a nation of foodies: not only did it make up a quarter of the comments, our ZIndex for Food turned less negative

The ZIndex for Beverages, Energy, Fuel, Transport & Telecoms all turned more positive in November

What’s the Buzz?

However, the ZIndex for Insurance plunged to its lowest level so far, while the ZIndex for Property weakened


Turning social media into marketing insight

Linking online opinion to offline spending

Identifying turning points & opportunities

About ZIndex

Zeitgeist: the emotional conversation


ZIndex


Z = P - N Zeitgeist Consumer Index (ZIndex) =

balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors


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Weekly ZIndex July-Nov 2013


food

beverages

insurance

fuel

clothing energy

property

telecoms

transport


Share of Buzz Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Beverages 13% 10% 11% 26% 6% Clothing 11% 10% 9% 5% 8% Energy 4% 4% 7% 7% 7% Food 14% 13% 14% 15% 23% Fuel 9% 14% 12% 12% 8% Insurance 9% 9% 4% 6% 10% Property 3% 11% 8% 5% 6% Telecoms 15% 17% 21% 14% 20% Transport 22% 12% 14% 11% 11%


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July August September October November

“40% off Dominoes, so much food, so little cost” “My favourite part about staying in the RadissonBlu hotel is quality sleep, great price, excellent food & Service” “Uglyducklingdub seriously the best food at the best price in Dublin City Centre! The two lads who own are a bit of craic!”

ZIndex: Food


ZIndex: Beverages

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“Absolutely Heartbroken, They’re putting the price of drink up in the offy’s”

“Lidl Riesling with the bird on the label is really yummy especially if you usually drink Marlborough Sauv Blanc like me. Half the price”


ZIndex: Clothing

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“All clothes on the internet have gone up in price for Christmas” “@Officeshoes Thanks for the tipoff, got 2 pairs of vans today ½ price Xmas shopping for nieces done” “Found a pair on hooligan clothing, hefty delivery price”


ZIndex: Energy

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“Lights left on again, my electricity bill will cost me a small fortune” “Ireland 2nd most expensive base price for electricity to consumers”


ZIndex: Fuel

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“@GillenFuels Why is the price of fuel so expensive in the republic compared to the north...i'm in killea &so fecked off having to lug drums” “WOW! @ClonmelChamber the first in the country to offer price reductions on fuel and energy for their members”


ZIndex: Transport

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“Dear @Ryanair, your insane price hike on Christmas flights since last week means I now have no money to live off. Yayy thanks” “F*** everyone who gives out about Ryanair their always on time quick moving and flights a third of the price !” “Flights home for Christmas just cost me an arm and a leg”


ZIndex: Telecoms

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“@Meteor_Mobile ye are are the worst service in the world I went on the internet for 5 minutes and it cost me 16 euro. Fools” “I really wish that instead of ‘priority moments’, O2 would actually price match competitors for phone handsets. Is that not a priority?”


ZIndex: Insurance

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“The car insurance ads on tv drive me mad, they're all price based on a 1 litre car, who wants to drive a f***** 1 litre!” “Handy tips for driving down the cost of car insurance from @CWeston_Indo talking to @cooper_m http://t.co/UGSwCuBRQt”


ZIndex: Property 31

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“Prediction: government will do little or nothing to take heat out of property price increases because it's good for bank balance sheets.” “81 shares/hr: Dublin property prices up 15 per cent as rest of country shows some positive signs - http://t.co/9ZtQeU5cU8” “A mistake in the property tax legislation will cost the government €3m http://t.co/l1P9WO2n3M”

http://t.co/9ZtQeU5cU8

http://t.co/9ZtQeU5cU8


Weekly and monthly updates

New sectors and categories – and countries

Data fusion to identify turning points & opportunities for marketers


cloud90.ie/cloud90-blog/zeitgeist

zindex report for november 2013

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