zindex report for february 2014

February 2014 © Cloud90/Amárach Research 2014

An Amárach Research Report In partnership with Cloud90

ZIndex the emotional conversation

February 2014 Report

© Cloud90/Amárach Research 2014


ZIndex is the result of a unique research collaboration between Amárach & Cloud90

ZIndex equips Irish marketers and planners with real time insights into Irish consumers

About ZIndex

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Z = P - N Zeitgeist Consumer Index (ZIndex) =

balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors


ZIndex


food

beverages

insurance

fuel

clothing energy

property

telecoms

transport

ZIndex Sectors


-80.0

-60.0

-40.0

-20.0

0.0

20.0

40.0

Wee

k 2

-Sep

t-1

3

Wee

k 9

-Sep

t-1

3

Wee

k 1

6-S

ept-

13

Wee

k 2

3-S

ept-

13

Wee

k 3

0 -

Sep

t-13

Wee

k 7

-O

ct-1

3

Wee

k 1

4-O

ct-1

3

Wee

k 2

1-O

ct-1

3

Wee

k 2

8-O

ct-1

3

Wee

k 4

-No

v-1

3

Wee

k 1

1-N

ov-

13

Wee

k 1

8-N

ov-

13

Wee

k 2

5-N

ov-

13

Wee

k 2

-Dec

-13

Wee

k 9

-Dec

-13

Wee

k 1

6-D

ec-1

3

Wee

k 2

3-D

ec-1

3

Wee

k 3

0-D

ec-1

3

Wee

k 6

-Jan

-14

Wee

k 1

3-J

an-1

4

Wee

k 2

0-J

an-1

4

Wee

k 2

7-J

an-1

4

Wee

k 3

-Feb

-14

Wee

k 1

0-F

eb-1

4

Wee

k 1

7-F

eb-1

4

Wee

k 2

4-F

eb-1

4

Weekly ZIndex Sept-Feb 2014


Welcome to the February 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors

The month finished positively for some sectors, Food, Transport, Telecoms and property saw increases in Zindex scores

The ZIndex for Telecoms actually turned positive for the first time having come close last month.

What’s the Buzz?

We are seeing steep declines in some sectors e.g. Fuel and Insurance.


Share of Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Beverages 26% 6% 11% 8% 11% Clothing 5% 8% 13% 7% 6% Energy 7% 7% 4% 8% 13% Food 15% 23% 18% 20% 12% Fuel 12% 8% 11% 10% 8% Insurance 6% 10% 9% 15% 9% Property 5% 6% 4% 9% 6% Telecoms 14% 20% 17% 22% 19% Transport 14% 11% 11% 19% 16%


ZIndex: Food

-46

-26

-43

-48

4 1

-50

-40

-30

-20

-10

0

10

October November December January February

“Grocery price war sees vegetable sales up as more spent on alcohol http://t.co/ySxoClvmBK”

“Bought lots of healthy food today and u know what it didn't even cost very much!!! #lifestyle #change colourful foods ie fruit and veg :)” “First time in Bunsen last week & it's a really lovely place. Great food at a great price.”


ZIndex: Beverages

-68

-52

-32

-82

-74

-100

-90

-80

-70

-60

-50

-40

-30

-20

-10

0


“Consultant blames cheap price of alcohol for 'NekNomination' craze http://t.co/Nasg9Dq30j”

“The government doesn't need to raise the price of drink or the legal age, people need to know their limit and stop trying to impress others”

“Yes Government, increasing the price of alcohol will stop nek nominations. #fools”


ZIndex: Clothing

-41 -43

-21

-38

-48

-80

-70

-60

-50

-40

-30

-20

-10

0


“@lidl_ireland Their clothes are excellent quality for the price. Nappies too. Going to stock up ;)” “Forever shopping online and sorting items by price low to high bc poor.” “Anyone know where you get summer clothes in Dublin at a reasonable price? Just saw a pair of shorts in Quicksilver for €70!!!”


ZIndex: Energy

-76

-49

-68

-50

-19

-100

-90

-80

-70

-60

-50

-40

-30

-20

-10

0

October November December January Febraury

“'Big two' spark electricity price war with discounts on power http://t.co/KZlwZibG9b”

“Bord Gáis announces 2.2% electricity price increase - http://t.co/Ld2nSN1cr5” “This farmer has solar PV and wind turbine and electric car. He's driven 20,000 miles for no fuel cost, no CO2 http://t.co/xv…”


ZIndex: Fuel

-45

-36

-55

0

-72

-80

-70

-60

-50

-40

-30

-20

-10

0


“We Have No Plans To Increase Fuel Price – FG Assures Nigerians http://t.co/gnxGflCBEt Via @okGist” “#twip Varadkar CAN control the cost of fuel by exponentially increasing wind, wave solar power, etc, for electric public transport”

“@PhillyD just drove home from College. The cost of fuel is TOO DAMN HIGH!”


ZIndex: Transport

-40

-31

-64

-46

-7

-70

-60

-50

-40

-30

-20

-10

0


“Thanks to @ryanair for sorting out a change of dates on flights at no cost #refund #custcare” “Just doing a quick price comparison for flights - Aerlingus was a little expensive :(” “Ryanair putting up the price of flights to Gilbraltar as we tweet.. #EURO2016”


ZIndex: Telecoms -33

-25 -23

-3

3

-35

-30

-25

-20

-15

-10

-5

0

5


“Broke my phone anyone selling a decent one at a decent price let us know ” “Switch to Three, €40 a month, phone will cost 50 quid. Works out in the long run way better than paying 130 quid a month” “@eircom What's the cheapest Home Broadband, Mobile Phone and TV package - no home phone. Whats the best package price as looking at UPC too?”


ZIndex: Insurance

-35

-79

8 2

-57

-100

-80

-60

-40

-20

0

20


“To put the 59% health insurance cost increase into context, overall inflation in the period 2008-2013 was -1.3%” “Sean Quinn tells how he had to take money out Quinn Insurance to meet "margin calls" as anglo share price crashed #anglotrial”


ZIndex: Property

-17 -24

-13

18 25

-80

-60

-40

-20

0

20

40


“The personal & financial cost to people/property due to the flooding is immense. Can't begin to fathom what they're going through. #panorama” “If the price of your property has gone up by 20% are you still going to be punished by the revenue for under declaring on property tax?”


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zindex report for february 2014

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