zindex report for may 2014

May 2014 © Cloud90/Amárach Research 2014

An Amárach Research Report In partnership with Cloud90

ZIndex the emotional conversation

May 2014 Report

© Cloud90/Amárach Research 2014


ZIndex is the result of a unique research collaboration between Amárach & Cloud90

ZIndex equips Irish marketers and planners with real time insights into Irish consumers

About ZIndex

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Z = P - N Zeitgeist Consumer Index (ZIndex) =

balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors


ZIndex


food

beverages

insurance

fuel

clothing energy

property

telecoms

transport

ZIndex Sectors


Welcome to the May 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors

Overall we’re seeing a steady improvement in the ZIndex score suggesting a better outlook for consumer spending

The ZIndex for Beverages turned positive for the first time, providing a seasonal fillip to the drinks sector no doubt

What’s the Buzz?

Most of the social conversation remains focused on Property and Telecoms as in the previous month


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Weekly ZIndex Sept-May 2014


Share of Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr -14 May-14

Beverages 26% 6% 11% 8% 11% 6% 7% 5% Clothing 5% 8% 13% 7% 6% 5% 12% 8% Energy 7% 7% 4% 8% 13% 7% 10% 3% Food 15% 23% 18% 20% 12% 14% 13% 10% Fuel 12% 8% 11% 10% 8% 13% 11% 7% Insurance 6% 10% 9% 15% 9% 7% 9% 4% Property 5% 6% 4% 9% 6% 9% 20% 16% Telecoms 14% 20% 17% 22% 19% 14% 14% 11% Transport 14% 11% 11% 19% 16% 13% 12% 9%


ZIndex: Food

-46

-26

-43

-48

4

-46

-39

-16

-50

-40

-30

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0

10

Oct Nov Dec Jan Feb Mar Apr May

“Had a bite to eat here last night with Queen Bee. Great food, warm welcome & very reasonable price. We'll be back!” “Price reductions and food shops bring retail sales to 10-year high” “Decade-high jump in retail sales, driven by weather, Easter and food price discounting... “


ZIndex: Beverages

-68

-52

-32

-82 -74

-60

-13

23

-100

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0

20

40


“Still time to pick up a half price Frappuccino at Starbucks, Nutgrove Shopping Centre, 'Happy Hour' offer from...” “Drinking tonnes of water and still dehydrated...drink the juice pay the price” “RT @MCReport: The Labour health blueprint inc: Minimum alcohol price to stop ‘pre-loading’ by young drinkers”


ZIndex: Clothing

“RT @_SecondHandRose: All #vintage clothes are now half price in the shop! Any dealers interested in wholesale amounts get in touch!” “Newlook kids clothes are awesome, always half the price!! Yup get the weird looks to! Not our fault kids now are big” “RT @unreIiabIe: im so jealous of babies they have clear skin and their clothes cost like $2”

-41 -43

-21

-38

-48

4

-69

-3

Oct Nov Dec Jan Feb Mar Apr May-80

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0

10


ZIndex: Energy

-76

-49

-68

-50

-19

-74

-30

-13

-100

-90

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0


“Visit Stillorgan Decor and learn how we can help you save up to 90% on the cost of your electricity bill...” “RT @SEAI_ie: Power imported through new east-west interconnector has reduced cost of electricity by 9%” “RT @CANWindEnergy: Wind energy is our lowest-cost renewable resource for new electricity generation #windworks “


ZIndex: Fuel

-45

-36

-55

0

-72

-61

-76

-57

-80

-70

-60

-50

-40

-30

-20

-10

0


“RT @govindajeggy: I'm standing in a petrol forecourt. The price of diesel is SO LOW here it's actually making me quite emotional.” “Irish Car+Travel Magazine: Cost of fuel now lower than in Q1 2013 #SIMI” “Switch to Local Wood Fuel Puts €2.4 Million Back in the Irish Economy”


ZIndex: Transport “How is it that one way flights are twice the price of an entire return trip? :/ ” “Isn’t it mad how the price of flights go up when there is a sale on. #waitforthesaletoend” “I suspect the cost of flights would negate any potential sales to me.”

-40

-31

-64

-46

-7

-41 -44

-50

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0



ZIndex: Telecoms “Touch and go? BlackBerry launches low-cost phone in bid to revive sales “ “I have returned to the haven of my own bed and mobile internet that doesn't cost me an arm and a leg” “@internet_org Goal of new Coalition is “to cut the cost of providing mobile Internet services to 1% of its current level in 5 to 10 years"

-33

-25 -23

-3

3

-24

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-14

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-15

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-5

0

5

10



ZIndex: Insurance

-35

-79

8 2

-57

-36

-60

-43

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20


“#PracticeNetNews Insurance market booms as economy improves, says FBD” “Electronic cigarettes can halve the cost of your life insurance. “ “So so good, my car insurance is now half the price because I’m 18 now and have been driving a year :D”


-17 -24

-13

18 25

-20 -19 -20

-80

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20

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ZIndex: Property

“RT @JWKnightFrank: Luxury property price growth weakens in global markets. Jakarta and Dublin boast the biggest increases” “I will stick a further €1 on price of cigarettes, investigate property prices and build more outdoor toilets. Vote for me :)” “I hate hearing people refer to "property price recovery" - as though house prices ought to be insanely high”


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zindex report for may 2014

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