zoo in you: the human microbiome/ el microbioma humano in you... · the project was achieving its...

©OREGONMUSEUMOFSCIENCEANDINDUSTRY,February2016

Zoo in You: The Human Microbiome/ El microbioma humano

A Summative Evaluation Report

Prepared for

by: Steven Yalowitz, Ph.D.

Erin Wilcox, M.A. Audience Viewpoints Consulting

With the generous support from

This project was supported by grant number 1R25RR032210-01, from the National Center for Research Resources, National Institutes of Health. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of NCRR or NIH.

AudienceViewpointsConsultingOMSIZooinYouSummative2

TableofContents

ListofTables...............................................................................................................3

ExecutiveSummary.....................................................................................................5

Discussion...................................................................................................................7

INTRODUCTIONANDPROJECTBACKGROUND............................................................11Overview...........................................................................................................................11MainObjectives.................................................................................................................12AudienceImpacts..............................................................................................................13

SUMMATIVEEVALUATIONAPPROACHANDDESIGN..................................................13

METHODS..................................................................................................................14

FINDINGS:GeneralVisitorStudy................................................................................16Sample-OMSI....................................................................................................................16Sample-ScienceWorks.......................................................................................................19Analysis-OMSI...................................................................................................................22

TimingandTracking.......................................................................................................22Interview.......................................................................................................................24

Analysis-ScienceWorks.....................................................................................................34TimingandTracking.......................................................................................................34Interview.......................................................................................................................37

FINDINGS:FamilyScienceNightStudy........................................................................46Sample..............................................................................................................................46Analysis.............................................................................................................................49

FINDINGS:ScienceCaféStudy....................................................................................58Sample..............................................................................................................................58Analysis.............................................................................................................................61

References.................................................................................................................72

AppendixA:TitlesanddescriptionsofexhibitelementsintheZooinYouexhibition.73

AppendixB:GeneralVisitorinstruments,OMSI.........................................................80

AppendixC:GeneralVisitorinstruments,ScienceWorks............................................86

AppendixD:FamilyScienceNightinstrument............................................................92

AppendixE:ScienceCaféinstrument.........................................................................94


ListofTablesTable1:DemographicsforGeneralPublicVisitorsatOMSI........................................17Table2:LikelihoodofReturning,ParticipantsinGeneralVisitorStudyatOMSI.........18Table3:DemographicsforGeneralPublicVisitorsatScienceWorks...........................20Table4:LikelihoodofReturning,ParticipantsinGeneralVisitorStudyatScienceWorks

...........................................................................................................................21Table5:TotalNumberofExhibitElementsStoppedAt(outof14),atOMSI...............22Table6:PercentageEngagingandTimeatExhibitComponents,atOMSI...................23Table7:WhatGeneralVisitorsLearnedatZooinYouatOMSI...................................25Table8:GeneralVisitorPerceptionsofTheMainIdeaofZooinYouatOMSI.............27Table9:ExhibitElementsThatCommunicatedtheMainIdeaatOMSI.......................29Table10:WhatWorkedBestforGeneralVisitorGroupsatOMSI...............................30Table11:DidVisitorsSeetheTerm“HumanMicrobiome”atOMSI...........................30Table12:IfSawTerm“HumanMicrobiome”WhatStoodout,atOMSI......................31Table13:VisitorReactionstoBilingualExhibitionatOMSI.........................................31Table14:RatingsbyParticipantsintheGeneralVisitorStudyatOMSI.......................33Table15:TotalNumberofElementsStoppedat(outof14),atScienceWorks...........34Table16:PercentageEngagingandTimeatExhibitComponents,atScienceWorks...35Table17:WhatGeneralVisitorsLearnedatZooinYouatScienceWorks....................37Table18:GeneralVisitorPerceptionsofTheMainIdeaofZooinYouatScienceWorks

...........................................................................................................................39Table19:ExhibitElementsThatCommunicatedtheMainIdeaatScienceWorks........41Table20:WhatWorkedBestforGeneralVisitorGroupsatScienceWorks..................42Table21:DidVisitorsSeetheTerm“HumanMicrobiome”atScienceWorks..............42Table22:IfSawTerm“HumanMicrobiome”WhatStoodOut,atScienceWorks........43Table23:VisitorReactionstoBilingualExhibitionatScienceWorks............................43Table24:RatingsbyParticipantsintheGeneralVisitorStudyatScienceWorks..........45Table25:DemographicsforParticipantsinFamilyScienceNight................................47Table26:LikelihoodofReturning,ParticipantsinFamilyScienceNight......................48Table27:RatingforParticipantsatFamilyScienceNight............................................49Table28:WhatVisitorsThoughttheExhibitionWasAboutatFamilyScienceNight...50Table29:VisitorsWhoSawtheTerm“HumanMicrobiome”intheExhibitionDuring

FamilyScienceNight...........................................................................................52Table30:IfSawTerm“HumanMicrobiome”WhatStoodOutatFamilyScienceNight

...........................................................................................................................52Table31:VisitorReactionstoBilingualExhibitionDuringFamilyScienceNight..........54Table32:IfSaid“Enhanced”WhyDidTheySayThat..................................................54Table33:MuseumHavingExhibitioninSpanishChangeHowSpanishSpeakersFeel

aboutOMSI........................................................................................................55Table34:IfSaidHavingSpanishChangedVisit,How..................................................56Table35:DemographicsforParticipantsinScienceCafé............................................59Table36:ScienceCaféParticipantPerceptionsofTheMainIdea................................61


Table37:WhatParticipantsLikedMostAboutScienceCafé.......................................63Table38:WhatParticipantsLearnedatScienceCafé..................................................65Table39:RatingsbyParticipantsatScienceCafé........................................................67Table40:SpreadofTriviaScoresforParticipantsatScienceCafé...............................68Table41:HowScienceCaféParticipantsHeardAbouttheEvent................................68Table42:SuggestionsToImproveScienceCafé..........................................................70


ExecutiveSummary

Background

TheNationalInstitutesofHealth(NIH)awardedOMSIfundingduringthespringof2011tocreatea2,000sq.ft.bilingual(English/Spanish)travelingexhibitionexploringcurrentresearchonthehumanmicrobiomeandtheimpactofourresidentmicroorganismsonourhealth.TheexhibitionwasdevelopedwiththesupportoftheJ.CraigVenterInstituteandothernationalexpertsinmicrobiomeresearch.Moreinformationabouttheexhibitioncanbefoundathttp://omsi.edu/exhibitions/zoo-in-you/.ZooinYouProjectGoals1. Educatemuseumvisitorsandprogramparticipantsaboutwhatthehuman

microbiomeis,andengagetheircuriosityandcreativityabouttheirownuniqueandpersonalmicrobiomes.

2. Tobuildawarenessofcurrentresearchonthehumanmicrobiomeandtheimpactsofthemicrobiomeonourpersonalhealthanddisease.

DesignandMethodsAsummativeevaluationwasconductedtogatherinformationabouttheextenttowhichtheprojectwasachievingitsgoalsofengagingthepublicaroundthehumanmicrobiome,microbes,andtheresearchbeingdoneinthisarea.Amultiplemixedmethodsapproachwasusedtogatherinformationabouttheproject,including:1)ageneralvisitorstudywithvisitorstoZooinYouatOMSIinPortland,OregonandScienceWorksinAshland,Oregon(n=120);2)aFamilyScienceNightstudyfocusedonSpanish-speakingvisitors(n=43);and3)aScienceCaféstudyduringaneveningprogram(n=142).UtilizingdifferentapproachesandmethodswithdifferentaudiencesallowedforawiderunderstandingofhowtheZooinYouexhibitionwasreachingaudiencesatdifferentsitesandindifferentcircumstances.MainFindingsEngagementwiththeexhibition–TimespentinZooinYouvariedabitbyinstitution.MediantimespentatOMSIwas7minutes55seconds,whileitwasslightlylongeratScienceWorksat15minutes0seconds.VisitorsatScienceWorksonaveragestoppedattwomoreexhibitelements(8.3)comparedtoOMSIvisitors(6.0).Itislikelythatthebigsizedifferenceintheinstitutionsandpossiblylocationoftheexhibitionplayedapart:thereweremanymoreexhibitionstovisitatOMSIcomparedtoScienceWorks,andZooinYouwasmoresetoffinitsownspaceatScienceWorks.Therewere,however,quiteafewsimilaritiesinhowvisitorsengagedtheexhibition.Ofthetopfiveexhibitelements


engagedin,fourwerethesameacrossbothlocations:HandWashing,MarbleMaze,WeatherReport,andUndertheLens.Whenaskedwhichexhibitelementsworkedbestforthewholegroup,whichwasintergenerational,allofthetopfivespecificexhibitelementsmentionedwerethesameforbothlocations:HandWashing,DNAPuzzle,MarbleMaze,WeatherReport,andHowTiny.Thisshowsthattheintentionofdesigningexhibitionsthatcouldappealtovaryingaudiencesindifferentlocationshassomeconsistencyinwhatgroupsfindappealingandengaging.AwarenessandUnderstanding–Whenaskedwhattheylearnedfromtheexhibition,visitorsweremostlikelytoreferenceaspecificexhibitelementorexhibitionconcept,orthesizeandnumberofmicrobes.Somevisitorsdidtalkaboutthefactthatmicrobes/bacteria/virusescouldbebothgoodandbadforhumans,whereaspriortovisitingtheexhibitiontheyhadonlythoughttheycouldbebad.Anotheriteminquiredaboutthemainideaoftheexhibition,andthemostcommonresponseshadtodowithlearningaboutmicrobesingeneral,showinghowthehumanbodyworked,microbescanbegoodandbad,andhowtostayhealthy.Intermsofmentioningspecificexhibitionareasthatcommunicatedthemainmessages,visitorsatbothinstitutionsmentionedtheHandWashingandHowTinyexhibitelementsasgoodcommunicationtoolsofthemainideasoftheexhibition.VisitorssaidtheUndertheLens,WeatherReport,andMVPPuzzlealsodidagoodjobcommunicatingthemainmessages.TheScienceCaféeventwasheldindependentoftheexhibitionandwasmoreofapresentation;however,italsohadsuccessinengagingpeoplearoundthecontent.MorethanonequarterofparticipantsreferencedspecificinformationfromthepresentationwhenaskedwhattheylearnedduringtheScienceCaféevent,andalmostonefifthofparticipantssaidtheylearnedaboutthehumanmicrobiomeingeneral.TheTerm“HumanMicrobiome”–Theprojectteamwasinterestedintheextenttowhichvisitorstotheexhibitionwereawareofthespecificterm“humanmicrobiome”andwhatitmeantrelativetotheexhibitelementsandcontent.However,manyofthegeneralvisitorsatbothlocationssaidtheydidnotspecificallyrememberseeingthetermintheexhibition;thosewhodidsaytheysawitoftenhadatoughtimedescribingitaccuratelyandindetail.However,asmentionedabovemanyofthevisitorsgainedanunderstandingofthemainmessagesoftheexhibition:howthehumanbodyworks,whatmicrobesare,andthatmicrobescanbegoodandbad.Soanylackofnoticingorunderstandingthisspecifictermdidnotinterferewiththeoverallexhibitiongoals.BilingualNatureoftheExhibition–ForvisitorstoZooinYourecruitedduringregularvisitinghours,therewerenotverymanywhospokeSpanishonaregularbasis.Assuch,theydidnotneedtoengagewiththebilingualSpanish/Englishtext.Still,theoverwhelmingmajorityofvisitorstoZooinYousaidhavingabilingualexhibitionenhancedormadenodifferencetotheirexperience,whichisimportantgiventhatsomeinstitutionshaveexpressedconcernthatdoublingthetextwouldoverwhelmnon-Spanishspeakers.


FortheSpanish-speakinggroupsvisitingduringtheFamilyScienceNightevent,thebilingualtexthadalargepositiveimpactontheirvisittoZooinYou,mainlybecausemanymembersofthegroupneededSpanishtofullyexperiencetheexhibition.Thisallowedthemtoengageintheirnativetongue,knowwhattodoatthevariousexhibitelements,andmorefullyunderstandthecontentandlearnmore.AlmostthreequarterssaidthemuseumhavingtheexhibitioninSpanishchangedhowtheyfeltaboutOMSI.MorethanthreequarterssaidtheywerelikelytoreturntoOMSIatadifferenttime.

DiscussionThissectionisadiscussionofthemainfindings,theirsignificance,andsomediscussionofhowtheyrelatetofindingselsewhereinthefield.Thissectionseekstoaddcontexttothefindingsthemselves,aswellashowonemaythinkaboutthefindingsastheyrelatetoeachotherandthefieldingeneral.IntermsofengagementwiththeexhibitionthemostobviousdifferencewasthatstaytimewasdifferentatthetwoinstitutionswithvisitorsspendingmoretimeintheexhibitionatScienceWorks,thesmallerinstitution.Thisisacommontrendinthemuseumworld,wherevisitors’staytimeisdrivenbytryingtomaximizetheirtimebysplittingavisitupaccordingtowhatthereistoseeanddo.Thisapproachoftakingintoaccounthowmuchthereistodocandrivehowlongpeoplespendinaparticulararea,sinceiftheywantto“seeitall”thentheysplitupthetimebetweenthevariousexhibitions.Thelocationoftheexhibitionmayhavealsohadsomethingtodowithstaytime:atOMSI,ZooinYouwasonthesecondfloorandinalargerroomwithmorethanoneexhibitionalongsideit(i.e.,theNanotechexhibitionononesideandthePrenatalDisplayonanother).AtScienceWorksitwasinaseparateroomattheendofthemuseum,whereitwasinmoreofa“pocket”area,whereyouwalkedthroughoneexhibition,thenenteredaroomthatonlyhadZooinYouinit.Therefore,therewaslessflowinandoutoftheexhibitionatScienceWorksthanatOMSI.WiththelongerstaytimeitwasalsonotsurprisingthatpeopleengagedinacouplemoreexhibitelementsatScienceWorkscomparedtoOMSI.However,wecannotknowwhetherpeopleinthatlocationwenttomoreexhibitselementsbecausetheyspentmoretimeintheexhibition,whethertheyspentmoretimebecausetheywenttomoreexhibitselements,orwhethertheysawmoreelementsbecausetherewerefewertotalelementsinthemuseum.Oftentimes,weassumethatalongerstaytimeisbetter,anditiscertainlytruethatyoucandomoreifyoustaylonger,butthatdoesnotnecessarilymeanthatyouwillexperiencemoreexhibitelements.Thereseemstobeazerosumfactorintermsoftheamountoftimepeoplewillstay;ifyouaddmorecomponentsthenvisitorstendtobemoreselectiveaboutwhattheyvisit,theytendnottoaddtotheirtotalvisittimesimplybecausethereismoretosee.Theaveragetotalvisittimeforamuseumisaround2to3hours.Thereareexceptions,ofcourse,butRounds(1994)


talkedabouttheforagingbehaviorofvisitors(ratherthanseeingeverything)beingaveryeffectiveapproachbecausepeoplespendtimeengagingincomponentstheyfindinherentlyinteresting,andcanfocusonfewerexperiencesinmoredepth.Lookingatthetypesofelementsthatweremostengaging,thefactthatmanyofthesameexhibitelementswerethemostpopularatbothsitessuggeststhatthereisaninherentpatterninthekindsofelementsvisitorsfindengaginginZooinYou.Manyoftheelementshadcomponentsthatwerebothsimilaranduniqueatthesametime.Forexample,theHandWashingelementwasaboutsomethingwehopefullydoeveryday,yetpresentedtheuniquecontentabouttheamountofbacteriathatremaininavisualmannerthatwedon’tnormallysee.Thisexhibitcomponentalsoseemedtobepopularforparentsasameansofreinforcingsomethingtheyarefrequentlyaskingtheirchild(ren)todo.ApopularexhibitliketheMarbleMazehadahands-oncomponentofapinballmachinegamethatmanyarefamiliarwith,butwithcontentwasunique.Thekindsofexhibitsthatwerepopulartendedtobeonesthatwerehands-on,andeitherofferedfamiliarexperiencesorcontent(marbles,washinghands,puzzles)orofferedauniqueexperience(“doing”theweather,seeingrelativesizebymovingalever).Exhibitdesignersanddevelopershavebeenfocusedonfindingabalancebetweenapriorknowledgeandnewcontentforquitesometime,withthegoalofmakingitaworthwhileexperience.While7ofthe14exhibitelementsatOMSIhadastaytimeofaminuteorlonger,thiswastruefor9ofthe14elementsatScienceWorks.Astaytimeofaminutewouldallowforadecentamounttoengagewithanexperience.ForZooinYouitseemsthatifpeoplestoptheyaredecidingtospendarelativelydecentamountoftimeatthatexhibitelement;theyarenotjustbrowsingbutengaging.Giventimeconstraints,wewerenotabletoconducttrackingstudiesduringtheFamilyScienceNightStudy,butitwouldalsobeinterestingtoseewhetherthereweresimilarpatternsofbehaviorsforgroupsthatareusingtheavailablebilingualinterpretation.

Asmentionedinthefindingssections,thereisampleevidencethatvisitorswerelearningduringtheexperience.Visitorsseemedtogettheideathatwehavemicrobesinourbodies,theyaresmall,therearealotofthem,andthereisaninteractionbetweenourbodyandthesemicrobesthatcanbebothpositiveandnegative.Theapproachofusinghands-onexperiencesasawayofengagingdidwork,especiallywhenvisitorsmadesomekindofconnectionwithorexpandeduponwhattheyalreadyknew.Fewergeneralvisitorssaidtheysawtheterm“humanmicrobiome”intheexhibitionatOMSI,comparedtovisitorstoScienceWorksorparticipantsduringtheOMSIFamilyScienceNight.Evenwhilepeoplesaidtheysawtheterm,whenindividualswhodidseeitwereaskedwhatstoodoutforthemaboutthetermtheyhadamoredifficulttimedescribingwhatitwas.Thisdoesnotmeantheyweren’tabletorecallspecificfactswithinthetopic,theyjusthadahardertimediscussingwhatthehumanmicrobiomewasdefinedas.


Whentalkingaboutwhattheyspecificallylearned,participantstendedtoeitherstayverygeneralintheirstatementsortalkaboutspecificexhibitelements.Forexample,whenaskedaboutwhatthemainideawasparticipantsmostfrequentlymentionedmicrobesingeneral,howthebodyworks,andbeinghealthy(although,tobefair,theitemdidaskforthemainideaandnotspecifics).Infact,thebeinghealthymessagewasonethatseemedtocomethrough,notonlybecauseofthecontentbutalsobecausehealthissomethingeveryonecanrelatetoandisconcernedabout.Onerelatedideathatseemedtogetthroughwasthatmicrobes/viruses/bacteriawerenotonlybadforyoubutcouldhaveapositiveeffect.Whilesomepeoplehadmoreextensiveknowledgeofthetopicbecauseofoccupationsorinterests,thiswassurprisingtomanyindividualssincewehavebeentaughtthatgermsarebad.Additionally,themessageabouttheimportanceofmicrobesseemedtocomethrough,thoughtheuniquenessandconstantstateofchangeofone’sownmicrobiome(oneofthemainideas)wasnotmentionedasfrequentlybyvisitors.Asmentioned,thereweremanyideasthatpeoplecouldrecallfromspecificcontentsovisitorsdoseemtobegettingbothgeneralinformationaboutthehumanmicrobiomeacrosstheexhibition,aswellasspecificpiecestheypickedupatindividualexhibitcomponents.Theexhibitdoesseemtohaveachievedtherightbalanceinprovidingengagingexperiencesaroundinterestingorrelevantcontentthatwasmemorableandinformativeforvisitors.Ingeneral,theSpanish-speakingvisitorsfoundthebilingualinterpretationtobeveryhelpful,whilealmostasimportantlythenon-SpanishspeakingvisitorssaidthatitdidnotdetractfromtheirexperienceinZooinYou.Whenaskedwhyitenhancedtheirvisit,peopletalkedabouthowtheyunderstandorlearnbetterintheirownlanguage,someoneintheirgroupdoesn’tspeakEnglish,orbecausetheirfirstlanguageisSpanish.ThefactthathavingthecontentinSpanishchangedhowthelargemajorityofSpanish-speakingvisitorsfeltaboutOMSIisnotsurprising,giventhatitmeanttheycouldengageinthecontentwithmoreease.WhilethisstudydidnotdelvedeeplyintothereasonswhyhavingbilingualinterpretationwouldenhancetheexperienceofSpanish-speakinggroups,anNSFresearchstudyhasconfirmedthattherearemanypositiveaffordancesforbilingualgroupswhenyouprovidecontentinbothSpanishandEnglish.Seehttp://informalscience.org/projects/ic-000-000-001-774/Bilingual_Exhibits_Research_Initiative_(BERI);Yalowitz,Garibay,Renner,&Plaza(2015);Renner,Garibay,Yalowitz,&Plaza(2015).Eventhoughaccesstocontentisveryimportant,thestudyshowedthataccessingcontentwaslessaboutsimplyunderstandingandwasmoreoftenawaytofacilitatetheexperienceforothersornotto“holdback”therestofthegroup.IncludingSpanishalsoprovidedawaytoconnecttotheirculturethroughlanguage,orpracticethelanguagetheywerelesscomfortablewithinasafeenvironment.Thislastpointisinteresting,inthatsecondorthirdgenerationLatinos/HispanicsareoftenEnglishonlyorEnglishdominant,somonolingualSpanish-speakingparentsseehavinginterpretationinbothlanguagesasawayfortheirchildrentopracticeorlearnSpanish.IntheNSFstudy,therewasalsoevidencethatitmadethemfeelmorecomfortable,enjoythevisitmore,andfeelmorevaluedbythe


institution.ThestudywasalsohighlightedinanissueofthejournalMuseumsandSocialIssues(Volume10,Issue1)thatlookedatredefiningmultilingualisminmuseumsandincludesotherrelatedarticles:http://www.maneyonline.com/toc/msi/10/1.Thispointthatnon-SpanishspeakerswereeithernotaffectedbyorpositivelyaffectedbytheinclusionofSpanishinterpretationisanimportantone.Whenthetopicofbilingualtextcomesupinthemuseumfieldthereisusuallyacommentthatnon-Spanishspeakerswillbevisuallyconfusedoroverwhelmedbytheamountoftextifitweredoubled(orslightlymorethandoubled,giventhatSpanishtendstotakeslightlymorecharactersthanitsEnglishcounterpart).Infact,theoverwhelmingmajorityofnon-Spanishspeakersinthisstudysaiditeithermadenodifference,meaningtheycanjustignoreit,orthatitactuallyenhancedtheirexperience.Alittlemorethan1outof5non-regularSpanishspeakerssaiditenhancedtheirexperience,eitherbecausetheyhadsomeknowledgeofSpanishalreadyorthatitwouldbebeneficialforthosewhodidspeakSpanish.TheveryfewpeoplewhosaiditdetractedfromtheirexperiencecommentedonthefactthatsomeofthesubtitlesonscreensshoweduponlyinSpanish,andtheywerenotsureifEnglishwereavailableorhowtoswitchit.ThesecommentswerelessaboutthepresenceofSpanishintheexhibit,andmoreabouthowitwasincluded.Thesefindingsechothosepreviouslyfoundinsomeunpublishedstudies;infact,thereisprettymuchonlyanecdotalevidenceaboutthenegativeimpactonthevisitorexperiencewhentextispresentedinmultiplelanguages,andthesetendtobeaverysmallnumberofcommentsfromafewindividuals.Muchofhowvisitorswillrespondtomultilinguallabelsdependsonhowtheyarecreatedanddesigned,andtheNanotechnologyNSF-fundedprojectcreatedabilingualdesignguidethatisveryhelpful:seethemainNISENetworksiteathttp://www.nisetnet.org(thedirectlinktotheguideisinReferencessectionofthisreport).Overall,theZooinYouexhibitiondidagoodjobofengagingvisitorsinthemaintopicsaboutthehumanmicrobiome,withvisitorsbuildingonwhattheyalreadyknewandaddingtotheirknowledge.Themixofexhibitapproacheswaseffective,withvisitorsrealizingmultiplemainmessagesaswellasspecificinformationinparticularexhibitcomponents.Thebilingualapproachdidnotnegativelyimpacttheexperiencefornon-SpanishspeakersandprovidedmanyaffordancesforbilingualSpanish-speakinggroups.


INTRODUCTIONANDPROJECTBACKGROUND

Overview

TheNationalInstitutesofHealth(NIH)awardedOMSIfundingforZooinYou:ExploringtheHumanMicrobiomethroughaScienceEducationPartnershipAward(SEPA)grant(1R25RR032210-01).OMSIpartneredwithhumanmicrobiomeresearchersattheJ.CraigVenterInstitute(JCVI)todevelopa2,000sq.ft.bilingual(English/Spanish)travelingexhibition,aswellaspublicprogrammingandawebsiteexploringcurrentresearchonthehumanmicrobiomeandtheimpactofourresidentmicroorganismsonourhealth.Theexhibitionadvisoryteamincludedadditionalexpertsonthetopicsofmicrobes,publichealth,andinformalscienceeducationtechniques.Moreinformationabouttheproject,includingdescriptionsandphotographsofthe14exhibitcomponentsthatmakeupthetravelingexhibition,canbefoundathttp://omsi.edu/exhibitions/zoo-in-you/.RenderingsanddescriptionsofexhibitcomponentscanalsobeenseeninAppendixA.CHALLENGES

• Translateunfamiliarcutting-edgescienceintostoriesandexperiencesthatareengagingforfamiliesandschoolgroups.

• Createbilingual,family-friendlyexhibitsthatplayfullyexploreourinvisibleinhabitantsandfosterpositiveappreciationofourinnermicrobiallife.

SOLUTIONResearch&DevelopmentAsmicrobiomeresearchisatechnologicallycomplexandrapidlyadvancingfield,OMSIpartneredwiththeJ.CraigVenterInstitute,anationalleaderinresearchonthehumanmicrobiome.OMSI'sexhibitdevelopersworkeddirectlywithresearchscientiststocraftaccurateandrelevantstoriesandexperiencesforvisitors.BilingualZooinYou:TheHumanMicrobiomewasco-developedinSpanishandEnglishbynativespeakers.Sincetwolanguagesautomaticallydoubletheamountoftext,theprojectteamusedinnovativestrategiestocommunicateinformationvisuallyandreducetheamountoftext.DesignOMSIdesignedthisexhibitiontobeplayful,colorful,andattractive.Thehumanmicrobiomecanbedifficulttofathom—itisapervasiveandessentialpartofus,yetitisinvisibleanddifficulttodetect.Designerscreatedinteractiveexhibitelementsthatareeasytousewithbold,eye-catchinggraphicstocreateanappealingexperienceforawideaudiencerange.


MainObjectives

ZooinYouProjectGoals1. Educatemuseumvisitorsandprogramparticipantsaboutwhatthehuman

microbiomeis,andengagetheircuriosityandcreativityabouttheirownuniqueandpersonalmicrobiomes.

2. Buildawarenessofcurrentresearchonthehumanmicrobiomeandtheimpactsofthemicrobiomeonourpersonalhealthanddisease.

EvaluationQuestionsThefollowingevaluationquestionsarebasedonconversationswithOMSIaboutthesummativeevaluation.1. Towhatextentandinwhatwaysarevisitorsengagedandinterestedinthehuman

microbiomeandcurrentresearchaboutit?

2. Whichcharacteristicsorpartsoftheexperienceleadtothemostengagementandinterestinthetopicsanddeliverables?

3. Towhatextentandinwhatwaysdotheexperiencesinfluencevisitors’awareness

andunderstandingoftheirownhumanmicrobiome?

4. Dovisitorexperiencesresultinincreasedunderstandingofthemaintopicsaboutmicrobiomes:a)whyyourmicrobiomeisimportantandunique,andb)howyourdailyhabitsandlifestylechoicesimpactyourhumanmicrobiome?

5. Howarebilingual(Spanish/English)signs/copybeingusedbyvisitors?Howdoesit

changetheexperienceforvisitors,includingtheirunderstanding,interactionsandconnectionwithOMSI?


AudienceImpacts

TargetAudiencesThetargetaudiencesforthisstudyincludedthefollowing:• Generalvisitorgroups(atOMSIandScienceWorks)withchildreningrades4-12• Spanish-speakingvisitorgroups(atOMSI)withchildreningrades4-12,attending

theZooinYouexhibitionaspartofgeneralvisitorgroups,andaFamilyScienceNight• Adults(18+)attendingaScienceCaféatOMSI

ThegoalofthestudywastogainarepresentativesampleofvisitorswithinthegroupsaboveatOMSIandScienceWorksinordertounderstandvisitorneedsandperspectivesaboutZooinYou.

SUMMATIVEEVALUATIONAPPROACHANDDESIGNToanswertheevaluationquestionsabove,theAudienceViewpointsConsulting(AVC)teamemployedthreemainmethods/studies:1) AGeneralVisitorstudyatOMSIandScienceWorks2) AFamilyScienceNightstudyatOMSI,focusedonSpanish-speakingvisitors3) AScienceCaféstudyatOMSI,duringtheprogram

Thereasonforusingmultiplemethodsistohelptogainanumberofperspectivesfromthedifferentaudienceslistedabove.ThemethodsandsamplingplanpresentedinthetablesbelowattempttoanswertheevaluationquestionsandhelpdeterminetowhatextentZooinYou,anditsdeliverables,meetthestatedgoalsandobjectivesfortheproject.AllmaterialswereavailableinEnglishandSpanish,withallstudyparticipantsselectingwhichlanguagetheywouldpreferforparticipation.BilingualdatacollectorsinteractedwithvisitorsandconductedinterviewsinbothEnglishandSpanish.Datawerecollectedattwosites,OMSI(July2015)andScienceWorks(October2015).


METHODSMETHOD1:GeneralVisitorStudyMethod(s) SampleSize(n=120total) PurposePairedcuedobservationsandinterviewsatOMSIandScienceWorks

n=90observationsandinterviewsatOMSIn=30observationsandinterviewsatScienceWorks

Examinevisitorawareness,engagement,andinterestintopicsaboutthehumanmicrobiome.ComparetheZooinYouexperienceatOMSIandScienceWorks

TheAVCteamdecidedtocuevisitorgroups(i.e.,askingthembeforetheyenteriftheyagreetobeobservedandtheninterviewedaftertheyvisittheexhibition)toensureamoreefficientdatacollectionperiod.Itwouldhavebeenmoredifficulttointerceptvisitorsafterobservingthemandpossiblylosetheinterviewportioniftheydecidednottoparticipateinthestudy.Additionally,sinceZooinYouhasanopenfloorplan,whereavisitorgroupcanleavethespaceandcomebacktoitatmultiplelocations,itwasimportanttoletgroupsknowwhichexhibitelementswereincludedinZooinYousovisitorswouldremaininthatspaceduringthestudyperiod.ToexaminetheexhibitioncomponentswithgeneralvisitorsatOMSIandScienceWorks(inAshland,Oregon),visitorswererecruitedattheentranceoftheexhibitionandaskedtoparticipateinthestudy.Thosewhoagreedwerefirstobservedintheexhibition,andtheninterviewedabouttheirvisitafterwards.Thetargetaudienceconsistedofgeneralvisitorgroupswithchildreningrades4-12,includingSpanish-speakinggroups(materialswereavailableinEnglishandSpanish).Attheendoftheinterview,visitorgroupswereaskedtocompleteashortsurveyconsistingprimarilyofdemographicquestions.EvaluationinstrumentsuseinOMSIandScienceWorkswereessentiallythesame;thenameofinstitutionsandthemapsusedfortimingandtrackingaretheexceptions(seeAppendicesBandCfortheinstruments).SinceScienceWorksrepresentsthetypeofmuseum–insize,andvisitorattendance–thatmightrenttheZooinYoutravelingexhibition,thehopewasthatinformationgatheredatScienceWorkswouldhelppaintapictureofthevisitorexperience,includingtimeattendingtheexhibitionandaudiencedemographics,atanothersciencecenter.ThiswouldbehelpfulwhentalkingtootherinstitutionsconsideringtakingZooinYou,asScienceWorksmaybemoretypicalofthetypeofinstitutiontohosttheexhibition.


METHOD2: FamilyScienceNightStudyMethod(s) SampleSize PurposeInterviews

n=43familygroupsSpanish-speaking

ReachthetargetaudienceofSpanish-speakingfamilies.Gatherreactiontobilingualnatureofexhibition,interactionsandconnectionwithOMSI.

ToreachthetargetaudienceofLatino/Hispanic/Spanish-speakingfamilygroups,datacollectionoccurredduringaFamilyScienceNight,aspecialeventheldatOMSIonJuly20,2015.Twohalls(theEarthScienceandLifeSciencehalls)werecordonedofffortheevent.TheZooinYouexhibitionwaslocatedintheLifeSciencehall.Bilingualdatacollectorswereemployed,andeachdatacollectorconductedinterviewsinEnglishand/orSpanishwithSpanish-speakingvisitors(visitorschosethelanguagetheypreferred).Sincetheeventlastedfortwohours,theAVCteamusedthreedatacollectorstoconductshortinterviewslastingbetween8to10minuteseachinordertoreachthetargetsamplesize.SeeAppendixDfortheinstrument.METHOD3:ScienceCaféStudyMethod(s) SampleSize PurposeSurveys

n=142adults

Examinevisitorawareness,engagement,andinterestintopicsaboutthehumanmicrobiome.

SurveyswereusedtoevaluatetheScienceCaféheldonAugust18,2015attheEmpiricalTheatre,atOMSI.Itwasoriginallyexpectedthatthisportionoftheevaluationwouldincludeonlyadults(18yearsandolder),howevertherewasasmallpercentageofparticipantswhoattendedtheScienceCaféeventwhowereundertheageof18yearsold.OMSIstaffdistributedsurveysforparticipantstocomplete.Giventhedurationoftheeventandtheneedtoreachmanyparticipantsatonce,participantsweregivenpen-and-papersurveys.Ashortsurveywasthemostsuccessfulwaytocollectalargernumberofsurveysattheevent.Theoriginalgoalwastocollect50to75surveys,howeverthenumberofparticipantsinattendanceexceededtheestimatedattendancenumber.TheevaluationinstrumentincludeditemsfocusedontheScienceCafé,itscontentanddelivery,andhadsomequestionsfromtheGeneralVisitorStudy.Thisincludedratingitems,aswellasclosedandopen-endedquestions.SeeAppendixEfortheinstrument.


FINDINGS:GeneralVisitorStudyNote:Inthefindingssectionnotallofthesamplesizesforthetableswillmatchthetotalnumberofparticipantsinthestudy.Typically,thisisbecausesomeparticipantsdidnotansweraquestionorfilloutpartofthedemographicsurvey.Whennoteveryoneansweredaquestionthepercentageisdividedbythenumberofrespondentsandnotthenumberofparticipants.

Sample-OMSIDatacollectionforthegeneralvisitorstudyatOMSIwasconductedoverfivedays,fromJuly21st,2015throughJuly25th,2015.VisitorswereinterceptedastheyenteredtheZooinYouexhibitionandaskedtoparticipateinthestudy.Anyindividualwhodeclinedtoparticipateinthestudywasnotobservedandwasnotaskedtoparticipateinaninterviewattheendoftheirvisit.Therewereapproximately15refusalstoparticipateinthestudy.Datacollectorsencouragedvisitorstoexploretheexhibitioninthewaytheynormallywould,thenreturntothedatacollectorattheendoftheirtimeintheexhibition.Duringthevisit,datacollectorsobservedandtrackedthemainvisitorandtheirgroup,notingatwhichexhibitelementstheystopped,forhowlong,andwhetheranymemberofthegroupparticipatedinahands-onactivitywithintheexhibition.Attheendofthevisit,datacollectorsconductedashortinterviewwiththemainvisitor,includinganyothermembersofthegroupwhochosetoparticipateintheinterview.Morethantwothirdsofparticipants(71%)inthegeneralvisitorstudyatOMSIwerefemale,comparedtojustoveraquarter(29%)male(seeTable1).MostgeneralvisitorsatOMSIrangedbetween31and50yearsold,withthelargestmajority(33%)between31and40yearsold.Alongwiththe90individualswhocompletedaninterview,281individualstouredtheexhibitioninthegroupswiththesurveyparticipants.SeeTable1forabreakdownoftheagesofothergeneralvisitorstoOMSI.MostoftheotherindividualsvisitingOMSI(69%)wereundertheageof18yearsold.HalfofgeneralvisitorstoOMSIlivedinOregon.Almostathirdofvisitors(32%)livedinthewesternUnitedStates,whileasmallerpercentageofvisitors(14%)livedinotherpartsoftheUnitedStatesorwereinternationalvisitors.MorethanthreequartersofthegeneralvisitorparticipantsatOMSIidentifiedasWhite.Participantswereinvitedtowriteabetterdescriptionoftheirracialidentityinthe“Other”category.Examplesofthosedescriptionswritteninthe“Other”categoryare:AmericanIndianandWhite,AsianandWhite,BlackandAsian,HispanicandMexican.AsmallerpercentageofvisitorsdescribedthemselvesasAsian(6%),AmericanIndian/AlaskaNative(1%),NativeHawaiian/PacificIslander(1%)andAfricanAmerican/Black(1%).MostgeneralvisitorstoOMSI(89%)didnotidentifyasLatino/Hispanic/Spanishinorigin.


Table1:DemographicsforGeneralPublicVisitorsatOMSI

Characteristic Numberofparticipants(n=90) Percentage

Gender n=84 PercentageFemale 60 71%Male 24 29%

AgeCategory n=90 Percentage6to11 2 2%12to18 5 6%19to25 2 2%26to30 7 8%31to40 30 33%41to50 24 27%51to60 6 7%61andabove 14 16%

AgeofOtherGroupMembers 90Groups Percentage0to5 36 13%6to11 115 41%12to18 43 15%19to25 8 3%26to30 9 3%31to40 30 11%41to50 28 10%51to60 5 2%61andabove 7 2%

LocationofVisitors n=84 PercentageLiveinOregon 45 54%LiveinwesternUnitedStates 27 32%LiveoutsideofwesternUnitedStates 12 14%

RaceofParticipants n=85 PercentageCaucasianorWhite 67 79%Other 10 12%Asian 5 6%AmericanIndianorAlaskaNative 1 1%NativeHawaiianorPacificislander 1 1%AfricanAmericanorBlack 1 1%

Latino/Hispanic/SpanishOriginofParticipants n=84 PercentageNon-Latino/Hispanic/Spanishorigin 75 89%Latino/Hispanic/Spanishorigin 9 11%


Table1:DemographicsforGeneralPublicVisitorsatOMSI,continuedLanguageSpokenatHomebyParticipants Numberofparticipants

(n=84) PercentageEnglish 70 83%CombinationofEnglishandanotherlanguageotherthanSpanish 6 7%EnglishandSpanish 5 6%Spanish 1 1%Mandarin 1 1%Cantonese 1 1%

PreviousOMSIAttendance n=85 PercentageHavevisitedbefore 50 59%FirstvisittoOMSI 35 41%

OMSIMembershipofParticipants n=85 PercentageNon-member 59 69%Member 26 31%

MorethanthreequartersofgeneralvisitorstoOMSI(83%)spokeonlyEnglishathome.AsmallpercentageofOMSIvisitors(6%)spokebothEnglishandSpanishathome,andanother7%ofvisitorsspokeacombinationofEnglishandanotherlanguageathome.CombinationsofEnglishandanotherlanguagespokenathomeincludeThai,Mandarin,Nahuatl,French,RussianandKorean.OverhalfofthegeneralvisitorstoOMSI(59%)hadvisitedOMSIbefore.Lessthanathird(31%)ofgeneralvisitorstoOMSIweremembers,whiletwothirdsofvisitorswerenon-members.ThemajorityofOMSIgeneralvisitors(74%)saidtheywerelikelytovisitOMSIagaininthefuture(seeTable2).Table2:LikelihoodofReturning,ParticipantsinGeneralVisitorStudyatOMSI

Rating

(Notatall)

1 2 3 4 5 6

(Verylikely)

7Numberofresponses(n=83) 1 4 1 6 10 14 47PercentageofParticipants 1% 5% 1% 7% 12% 17% 57%

Note:Scalewasfrom1(Notatalllikely)to7(Verylikely)


Sample-ScienceWorksDatacollectionforthegeneralvisitorstudyatScienceWorkswasconductedoverthreedays,fromOctober23rd,2015throughOctober25th,2015.VisitorswereinterceptedastheyenteredtheZooinYouexhibitionandaskedtoparticipateinthestudy.Anyindividualwhodeclinedtoparticipateinthestudywasnotobservedandwasnotaskedtoparticipateinaninterviewattheendoftheirvisit.Therewereapproximately4refusalstoparticipateinthestudy,allofwhichwereduetogroupsattendingbirthdaypartiesatScienceWorksononeofthedaysofdatacollection.Datacollectorsencouragedvisitorstoexploretheexhibitionhowevertheynormallywould,thenreturntothedatacollectorattheendoftheirtimeintheexhibition.Duringthevisit,datacollectorsobservedandtrackedthemainvisitorandtheirgroup,notingatwhichexhibitelementstheystopped,forhowlong,andwhetheranymemberofthegroupparticipatedinahand-onactivitywithintheexhibition.Attheendofthevisit,datacollectorsconductedashortinterviewwiththemainvisitor,includinganyothermembersofthegroupwhochosetoparticipateintheinterview.Morethantwothirdsofparticipants(67%)inthegeneralvisitorstudyatScienceWorkswerefemale(seeTable3).MostgeneralvisitorsatScienceWorkswereadultsabovetheageof31yearsold,withthelargestmajority(37%)between31and40yearsold.Alongwiththe30individualswhocompletedaninterview,115individualsattendedthevisitinthegroupswiththesurveyparticipants.SeeTable3forabreakdownoftheagesofothergeneralvisitorstoScienceWorks.MostoftheotherindividualsvisitingScienceWorks(76%)wereundertheageof18yearsold.MorethanthreequartersofgeneralvisitorstoScienceWorks(77%)livedinOregon.TheothergeneralvisitorsinterviewedatScienceWorks(23%)livedinthewesternUnitedStates.ThemajorityofgeneralvisitorstoScienceWorks(76%)identifiedasWhite.AsmallerpercentageofvisitorsidentifiedasAsian(3%),AfricanAmerican/Black(3%),andAmericanIndian/AlaskaNative(3%).Morethan10%ofScienceWorksvisitorschosethe“Other”category.Participantswereinvitedtowriteabetterdescriptionoftheirracialidentityinthe“Other”category.Examplesofthosedescriptionswritteninthe“Other”categoryare:AmericanIndianandWhite,AsianandWhite.Only10%ofgeneralvisitorstoScienceWorksidentifiedasLatino/Hispanic/Spanishinorigin.AlmostallvisitorstoScienceWorks(97%)saidtheyspokeonlyEnglishathome,withjust3%ofvisitorsspeakingacombinationofEnglishandUrduathome.MorethanthreequartersofthegeneralvisitorstoScienceWorks(77%)hadvisitedScienceWorksbefore.GeneralvisitorstoScienceWorksweresplit50/50intermsofmembersandnon-members,whichisarelativelyhighnumberofvisitingmembers.


Table3:DemographicsforGeneralPublicVisitorsatScienceWorks



AgeCategory n=30 Percentage6to11 1 3%12to18 4 13%19to25 1 3%26to30 2 7%31to40 11 37%41to50 3 10%51to60 3 10%61andabove 5 17%

AgeofOtherGroupMembers 30Groups Percentage0to5 18 16%6to11 58 50%12to18 16 10%19to25 1 1%26to30 3 3%31to40 5 4%41to50 8 7%51to60 5 4%61andabove 5 4%


RaceofParticipants n=29 PercentageCaucasianorWhite 22 76%Other 4 14%Asian 1 3%NativeHawaiianorPacificislander 1 3%AfricanAmericanorBlack 1 3%AmericanIndianorAlaskaNative 0 0%

Latino/Hispanic/SpanishOriginofParticipants n=26 Percentage

Non-Latino/Hispanic/Spanishorigin 23 89%Latino/Hispanic/Spanishorigin 3 11%


Table3:DemographicsforGeneralPublicVisitorsatScienceWorks,continuedLanguageSpokenatHomebyParticipants Numberofparticipants

(n=29) PercentageEnglish 28 97%EnglishandUrdu 1 3%Spanish 0 0%

PreviousScienceWorksAttendance n=30 PercentageHavevisitedbefore 23 77%FirstvisittoScienceWorks 7 23%

ScienceWorksMembershipofParticipants n=30 PercentageNon-member 15 50%Member 15 50%

ThemajorityofScienceWorksgeneralvisitors(87%)saidtheywerelikelytovisitScienceWorksagaininthefuture(seeTable4).Table4:LikelihoodofReturning,ParticipantsinGeneralVisitorStudyatScienceWorks

Rating

(Notatalllikely)

1 2 3 4 5 6

(Verylikely)7

n=30 0 1 2 1 0 2 24PercentageofParticipants 0% 3% 7% 3% 0% 7% 80%


HowTinyexhibitelement


Analysis-OMSI

TimingandTrackingOfindividualstrackedinZooinYouatOMSI,timesrangedfrom40secondsto25minutesand38seconds.Themediantimewas7minutes55seconds,meaningthattheaveragegroupspentjustalittleunder8minutesintheexhibition;medianisusedasitisthemiddlenumber,andisnotskewedbylargerorsmallernumbersdisproportionately(asthemeanis).IntermsofthenumberofelementsstoppedatinOMSI(outof14totalexhibitcomponents)was6.0;theaveragegroupstoppedatlessthanhalfoftheexhibitcomponents(43%).SeeTable5foracompletelistofthenumberofstopsmadebyvisitorsduringtheirvisittoZooinYouatOMSI.Table5:TotalNumberofExhibitElementsStoppedAt(outof14),atOMSINumberofelementsstoppedat

Numberofparticipants(n=89) Percentage

0 0 0%1 2 2%2 3 3%3 11 12%4 12 14%5 10 11%6 14 16%7 13 14%8 8 9%9 9 10%10 6 7%11 1 1%12 0 0%13 0 0%14 0 0%OfindividualstrackedintheZooinYouexhibitionatOMSIthemostattractiveexhibitelements,bythepercentagewhostoppedtoengagethem,weretheDNAPuzzle(60%),theHandWashingstation(59%),theMarbleMaze(57%),andWeatherReport(56%).Sixoftheexhibitelementshadstoppingpercentagesinthefortypercentrange.Infact,themedianpercentforanexhibitelementwas44%,meaningthatonaverageanexhibitelementwaslikelytoattractaroundtwo-fifthsofthegroupsvisitingZooinYou.


Inlookingatthemediantimeforthosewhoengagedwithspecificexhibitelements,thehigheststaytimeswerefortheMarbleMaze(1:44),DNAPuzzle(1:35),andUndertheLens(1:15).Therewereanadditionalnumberofcomponentsthathadastaytimeofoneminuteorjustover:WeatherReport,HowTiny,MicrobesinBalance,andStoriesandChoices.Theresthadastaytimeofunderoneminute(seeTable6andFigure1).SeeAppendixBforrendereddrawingsoftheexhibitcomponentsontheflooratOMSI.Table6:PercentageEngagingandTimeatExhibitComponents,atOMSI

ExhibitElements

Numberofparticipants

(n=90) PercentageEngaging

MedianTime(thosewhoengaged)

DNAPuzzle 54 60% 1min.35sec.HandWashing 53 59% 48sec.MarbleMaze 51 57% 1min.44sec.WeatherReport 50 56% 1min.8sec.UndertheLens 44 49% 1min.15sec.HowTiny 42 47% 1min.5sec.MVPPuzzle 40 44% 33sec.PhotoOpportunity 39 43% 42sec.MicrobeMirror 38 42% 56sec.BuildaPhage 36 40% 40sec.MeettheMicrobes 33 37% 47sec.MicrobesinBalance 27 30% 1min.4sec.BacteriophageSculpture 16 18% 15sec.StoriesandChoices 7 8% 1min.0sec.


Figure1:MapofEngagementandStayTimesofExhibitComponentsatOMSI(n=90)

InterviewNote:Foropen-endedresponses,directquotesareprovidedinitalics.GeneralvisitorswereaskedtocompletethissentenceabouttheirvisittotheZooinYouexhibition:“Ineverrealizedthat…”VisitorstoOMSImostoften(17%)referencedlearningsomethingfromaparticularpartoftheZooinYouexhibition(seeTable7).Somevisitors(16%)saidtheyalreadyknewaboutthehumanmicrobiome.Generalvisitorsalsoreportedlearningaboutthesmallsizeofmicrobes(14%)andthenumberofmicrobeshumanshaveontheirbodiesandintheirbodies(14%).Thesamepercentageofvisitors(14%)saidtheydidnotreadmuchordidnotknowhowtoanswerthequestion.Afewvisitors(8%)learnedaboutwhatamicrobeis,andafewvisitors(3%)learnedthatmicrobescouldbegoodforhumans.And8%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.

StoriesandChoices8%,1:00

BuildaPhage40%,0:40

MarbleMaze57%,1:44

MeettheMicrobes37%,0:47

UndertheLens49%,1:15

BacteriophageSculpture18%,0:15

DNAPuzzle60%,1:35

MVPPuzzle44%,0:33

WeatherReport56%,1:08

PhotoOpportunity43%,0:42

HowTiny47%,1:05

MicrobesinBalance30%,1:04

MicrobeMirror42%,0:56

HandWashing59%,0:48

Entrance


Table7:WhatGeneralVisitorsLearnedatZooinYouatOMSI

Response


(n=82) PercentageReferenceofspecificpartofexhibition 15 17%Ialreadyknewaboutthistopic 14 16%Microbesweresmall/size 13 14%Wehavesomanymicrobesonusandinus 13 14%Ididn’treadmuch/Idon’tknow 13 14%Whatamicrobeis 7 8%Microbescanbegoodforhumans 3 3%Everythingisnew/Ididn’tknowanyofthis 2 2%Miscellaneous 8 8%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%VisitorstoOMSImostoften(17%)referencedlearningsomethingfromaparticularpartoftheZooinYouexhibition. Youhadtowashyourhandsforsolongtogetthegermsoff. Thatmicrobesareinpills. ThateatingArchaeamakesyoufart.Somevisitors(16%)saidtheyalreadyknewaboutthehumanmicrobiome.

Wentthroughanatomyclass.Alreadyknewalot.Theexhibitisnewtome,butI'manursesonotthecontent.Idon'tknow.Myhusband'sahighschoolscienceteacherandIaminthefield

too.Somegeneralvisitors(14%)alsoreportedlearningaboutthesmallsizeofmicrobes. Microbesaresosmall.Andtherearesomanyofthem. Learningcouldbesointeractive.Howtinythemicrobesare.That'scrazy. Otherbacteriacanactuallybethatsmall.


Somegeneralvisitors(14%)foundoutaboutthenumberofmicrobeshumanshaveontheirbodiesandintheirbodies. There'ssomanygermsonyourbody. Thatwehadfungusalloverus,naturally. Thenumberofmicrobesinourbody.Thesamepercentageofvisitors(14%)saidtheydidn’treadmuchordidn’tknowhowtoanswerthequestion. Didn'treadmuch. I'mwiththekidsandsoI'mnotreallypayingattention. No,nothing.Afewvisitors(8%)learnedaboutwhatamicrobeis,andwhatitdoes. Whatmicrobeswere. I'veneverseenapictureofbacteria. It'saboutbacteria.Afewvisitors(3%)learnedthatmicrobescouldbegoodforhumans. Howthey(microbes)helpmybody. Virusescouldbeforgoodpurposes. Thereweresomanymicrobesandsomewereactuallyhelpful.And8%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.

Howtheearworked,howtheeardrumworks.(Theearexhibitreferencedherewasanadjacentpermanentexhibitinthehall,notapartofZooinYou.)

Reaffirmnottojustuseantibioticsallthetime.Ialreadyknewthatbutitreaffirmedit.


VisitorswereaskedwhattheythoughtwasthemainideaoftheZooinYouexhibition(seeTable8).MorethanathirdofgeneralvisitorstoOMSI(34%)saidthemainideaoftheexhibitionwasshowinghowthehumanbodyworks.Almostathirdofvisitors(31%)thoughttheexhibition’sgoalwasteachaboutmicrobes,virusesandbacteriaingeneral.SomeOMSIvisitors(13%)believedthattheexhibitionshowedmicrobescouldbegoodandbad.Afewvisitors(6%)saidtheexhibitiontaughtaboutbeinghealthyandhowtomaintainhumanhealth.Afewvisitors(3%)madereferencetospecificexhibitelements,andafewvisitors(3%)werenotsurewhatwasthemainideaoftheZooinYouexhibition.And9%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.Table8:GeneralVisitorPerceptionsofTheMainIdeaofZooinYouatOMSI

Response


(n=90) PercentageHowyourbodyworks 31 34%Aboutmicrobesingeneral 28 31%Microbescanbegoodandbad 12 13%Healthandbeinghealthy 5 6%Referencetospecificexhibitelement 3 3%Idon’tknow 3 3%Miscellaneous 8 9%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%MorethanathirdofgeneralvisitorstoOMSI(34%)saidthemainideaoftheexhibitionwasshowinghowthehumanbodyworks. Germsandvirusesinyoumakeyoufunction,howyoufunction. Lettingpeopleknowwhatyou'remadeupof,whatgoesoninsideyourbody. Teachingyouaboutyourbodyandthethingsgoingoninsideyourbody.Almostathirdofvisitors(31%)thoughttheexhibition’sgoalwastoteachaboutmicrobes,virusesandbacteriaingeneral. Germsanddisease. Thebacteria. Germsandpeople.


SomeOMSIvisitors(13%)believedthattheexhibitionshowedthatmicrobescouldbegoodorbad.

They’reallaroundyoutherearebigandsmallthings.Somecangoaway,somearegoodandsomearebad.

Thegutonesaregoodandthehandonesarebad.

It'skindoflikethebacterialobby.Therearebothgoodandbadbacteria.It'smakingkidsawareofbothtypes.

Afewvisitors(6%)saidtheexhibitiontaughtpeopleaboutbeinghealthyandhowtomaintainhumanhealth. Howtobemorehealthy.It'sbettertobeclean,takecareofyourself.

Todiscusshowmicrobesarehealthyforyou.Alsothere'sunhealthystuff.It'soktopickupababy'spacifierandputitintheirmouth.

Howtostayhealthy.Afewvisitors(3%)madereferencetospecificexhibitelements. AboutDNAtesting. Washyourhands.

Thekidswillsaywashingtheirhands.Theeffectsofbacteriaandhowtokillthemout.

Afewvisitors(3%)werenotsurewhatwasthemainideaoftheZooinYouexhibition. Idon'tknow. Icouldn’teventellyou.And9%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. Pickupthingsfromallyourinteractions.


Generalvisitorswereinformedthatoneofthemainideasabouttheexhibitionwas“Ourbodiesareacomplexecosystemthatwearejustbeginningtoexplore.”Visitorswereaskedwhatpartsoftheexhibitiondidagoodjobcommunicatingthatmessage(seeTable9).Almostathirdofvisitors(31%)reportednotlearningorseeingthatmessageanywherespecificwithintheZooinYouexhibition.TheexhibitelementsmentionedbygeneralvisitorstoOMSIweretallied,withtheelementsmostoftenmentionedbeingtheHowTinyinteractive(17%)andtheMarbleMazegame(10%).Justlessthan10%ofvisitorsfeltthatmanyoralloftheexhibitelementscommunicatedthemainidea.Table9:ExhibitElementsThatCommunicatedtheMainIdeaatOMSI

Response


(n=90) PercentageIdidn’tfindanything,Idon’tknow 28 31%HowTiny 15 17%MarbleMazegame 9 10%Everything/multipleelements 8 9%HandWashing 7 8%MVPPuzzle 6 7%MeettheMicrobesintropanel 6 7%Earexhibit(notpartofZooinYou) 6 7%DNApuzzle 5 6%WeatherReport 4 4%MicrobesinBalancegame 2 2%MicrobeMirrorinteractive 2 2%UndertheLensmicroscope 1 1%BuildaPhage 1 1%BacteriophageSculpture 1 1%StoriesandChoices 1 1%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%VisitorswereaskedwhichpartsoftheZooinYouexhibitionworkedbestfortheirgroup(seeTable10).GeneralvisitorstoOMSImostoftenmentionedHandWashing(20%),theDNAPuzzle(17%),theMarbleMazegame(14%)andWeatherReport(14%).Asmallpercentageofvisitors(10%)saidthatanythinginteractiveworksespeciallywellfortheirgroup.Smallerpercentagesofvisitorsmentionedotherexhibitelementsthatworkedwellfortheirgroup.And4%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.


Table10:WhatWorkedBestforGeneralVisitorGroupsatOMSI

Response


(n=90) PercentageHandWashing 18 20%DNAPuzzle 15 17%MarbleMazegame 13 14%WeatherReport 13 14%Anythinginteractive 8 10%HowTinyinteractive 7 8%MVPPuzzle 6 7%BuildaPhage 4 4%Earexhibit(notpartofZooinYou) 4 4%UndertheLensmicroscope 3 3%MicrobesinBalancegame 2 2%MicrobeMirrorinteractive 2 2%MeettheMicrobesintropanel 1 1%PhotoOpportunity 1 1%BacteriophageSculpture 0 0%StoriesandChoices 0 0%Miscellaneous 4 4%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%Whenaskediftheyrememberedseeingorhearingtheterm“humanmicrobiome”anywhereintheexhibition,themajorityofgeneralvisitorstoOMSI(72%)didnotrememberencounteringtheterm(seeTable11).Alittlemorethanoneinfivevisitors(20%)didrememberseeingorhearingtheterm.Table11:DidVisitorsSeetheTerm“HumanMicrobiome”atOMSI

Response


(n=82) PercentageYes,Isaw“humanmicrobiome” 17 21%No,Ididn’tseethis 65 79%Datacollectorsfollowedupwithvisitorsandaskedwhatstoodoutmosttothemabouttheterm“humanmicrobiome”(seeTable12).OfthoseOMSIvisitorswhosaidtheydid


rememberseeingorhearingtheterm,visitorsmostoften(35%)saidtheycouldnotrememberexactlywheretheysawit.Asmallpercentageofvisitorsmentionedexhibitelementswheretheyrememberedseeingorhearingtheterm“humanmicrobiome”liketheHowTinyinteractive(18%),MeettheMicrobesintropanel(12%),theDNAPuzzle(12%),HandWashinginteractive(6%),theMarbleMazegame(6%),andWeatherReport(6%).And6%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.Table12:IfSawTerm“HumanMicrobiome”WhatStoodout,atOMSI

Response


(n=17) PercentageIsawit,butdon’trememberwhere 6 35%HowTinyinteractive 3 18%MeettheMicrobesintropanel 2 12%DNAPuzzle 2 12%HandWashing 1 6%MarbleMazegame 1 6%WeatherReport 1 6%Miscellaneous 1 6%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%GeneralvisitorstoOMSIwereaskedifhavingtheexhibitioninEnglishandSpanishenhanced,detractedfrom,ormadenodifferencetotheirexperience(seeTable13).Themajorityofvisitors(72%)saidhavingbothlanguagesdidnotmakeadifferencetotheirexperience,andalmostafifthofvisitors(20%)saiditenhancedtheirexperience.Asmallnumberofvisitors(8%)saidhavingtheexhibitioninEnglishandSpanishdetractedfromtheirexperience.Forgeneralvisitors,almosteveryonesaidthebilingualinterpretationwasnotdetractingfromtheirexperience,whichiscountertosomeopinionsinthemuseumfieldthatmorethandoublingtheamountoftextwouldbeanissuefornon-Spanishspeakingvisitors.Thiswasnotfoundtobethecase.Table13:VisitorReactionstoBilingualExhibitionatOMSI

Response


(n=86) PercentageMadenoDifference 62 72%Enhancedthevisit 17 20%Detractedfromthevisit 7 8%Datacollectorsfollowedupwithvisitorsandaskedwhy,specifically,havingtheexhibitioninbothEnglishandSpanishaffectedordidnotaffecttheirexperience.


Visitorswhosaiditdidnotmakeadifferenceforthem(72%)gavesomeofthefollowingresponses: Can'treadorspeakSpanish. Usedtoit.I'mfromTexas,everythingisinSpanish. OnlyreadtheEnglish. IspeakSpanish,butIdidn'treadit. It'seasytopresstheEnglishbutton.

ButI'mgladtoseeit.Visitorswhosaiditenhancedtheirexperience(20%)gavesomeofthefollowingresponses: Canspeakandreadbothlanguages.

Speakalittle.Makesitmoreaccessibleforwideraudience.ShouldincludeFrench.YoungerchildislearningSpanish.It'ssomeplacethat'smoreinclusive.That'sgood.It'simportanttoknowtherearelotsofdifferentkindsofpeople.WespeakSpanishsoit'snicetohaveitandbeabletoreadthestuffinSpanish.There'salotofkidswhospeakdifferentlanguagesanditmakesitsomethinglotsofpeoplecando.

Visitorswhosaiditdetractedfromtheirexperience(8%)gavesomeofthefollowingresponses:

Sometimeswecouldn'tgetEnglishtopopup(probablyreferringtomalfunctioninmicrobemirrorhandsonactivity).HadtosetsometoEnglishfirst.Kidshadahardtimewiththis.TherewasoneplacewheretherewasnoEnglishatall.(WeatherReport-inSpanishmodeandvisitordidn'trealizesomeonehadselectedit)


Visitorswereaskedtoanswer,onascalefrom1to7,with1being“stronglydisagree”and7being“stronglyagree,”threequestionsthatdirectlyrelatedtothegoalsoftheZooinYouproject.GeneralvisitorstoOMSIgavegenerallypositiveratingsinresponsetothesequestions(seeTable14).Therewasagoodbitofconsistencyinhowwelltheexhibitionachieveditsmaingoals,sincetheaveragesrangedfrom5.0to5.3;thesearealsorelativelystrongagreementratings,abovethemiddlepointofneitheragreeingnordisagreeing.Table14:RatingsbyParticipantsintheGeneralVisitorStudyatOMSI

Today’svisit… Average

(Stronglydisagree)

1 2 3 4 5 6

(Stronglyagree)

7Helpedmelearnaboutthemicrobesinmyownbody(n=83)

5.0 4% 5% 5% 15% 35% 22% 16%

Increasedmyunderstandingoftheinteractionsbetweenmybody,mymicrobesandmyenvironment(n=81)

5.2 3% 3% 9% 11% 28% 32% 15%

Mademewanttolearnmoreaboutwhatscientistsarediscoveringaboutmicrobesandhealth(n=82)

5.3 1% 2% 9% 12% 27% 28% 21%

Note:Scalewasfrom1(Stronglydisagree)to7(Stronglyagree)

BacteriophageSculptureexhibitelement


Analysis-ScienceWorks

TimingandTrackingOfthe24individualstrackedinZooinYouatScienceWorks,timesrangedfrom2minutes28secondsto43minutesand55seconds(sixparticipantsintheScienceWorksstudywerenottrackedthroughtheexhibition,onlyinterviewed).Themediantimewas15minutes0seconds,meaningthattheaveragegroupspent15minutesintheexhibition;medianisusedasitisthemiddlenumber,andisnotskewedbylargerorsmallernumbersdisproportionately(asthemeanis).Intermsofthenumberofstopsmade,theaveragenumberofelementsstoppedatinScienceWorks(outof14totalexhibitelements)was8.3;theaveragegroupstoppedatmorethanhalfoftheexhibitelements(59%).SeeTable15foracompletelistofthenumberofstopsmadebyvisitorsduringtheirvisittoZooinYouatScienceWorks.Table15:TotalNumberofElementsStoppedat(outof14),atScienceWorksNumberofElementsStoppedAt

Numberofparticipants(n=24) Percentage

0 0 0%1 0 0%2 0 0%3 1 4%4 1 4%5 4 17%6 2 8%7 2 8%8 1 4%9 3 13%10 3 13%11 4 17%12 2 8%13 1 4%14 0 0%ForthosevisitingZooinYouatScienceWorks,themostpopularexhibitelementsweretheHandWashingstation(83%),UndertheLens(79%),WeatherReport(79%),andtheMarbleMaze(75%).ThesewerefollowedbyHowTiny(67%)andtheDNAPuzzle(63%).Themedianpercentforanexhibitelementwas54%,meaningthatonaverageanexhibitelementwaslikelytoattractaroundonehalfofthegroupsvisitingZooinYou.


Inlookingatthemediantimeforthosewhoengagedwithspecificexhibitelements,threeofthecomponentshadastaytimeofovertwominutes:MicrobeMirror(2:40),WeatherReport(2:20),andDNAPuzzle(2:01).ThenexthighestwereStoriesandChoices(1:48),MarbleMaze(1:34),UndertheLens(1:29),MostValuablePlayers(1:13),HandWashing(1:11),andHowTiny(1:10)Therewereanadditionalnumberofcomponentsthathadastaytimeofoneminuteorjustover:WeatherReport,HowTiny,MicrobesinBalance,andStoriesandChoices.Theresthadastaytimeofunderoneminute(seeTable16andFigure2).SeeAppendixBforrendereddrawingsoftheexhibitcomponentsontheflooratOMSI.Table16:PercentageEngagingandTimeatExhibitComponents,atScienceWorks

ExhibitElement


(n=24) Percentage

MedianTime(thosewhoengaged)

HandWashing 20 83% 1min.11sec.UndertheLens 19 79% 1min.29sec.WeatherReport 19 79% 2min.20sec.MarbleMaze 18 75% 1min.34sec.HowTiny 16 67% 1min.10sec.DNAPuzzle 15 63% 2min.1sec.MVPPuzzle 13 54% 1min.13sec.MeettheMicrobes 13 54% 37sec.BuildaPhage 12 50% 55sec.MicrobeMirror 12 50% 2min.40sec.MicrobesinBalance 12 50% 54sec.PhotoOpportunity 12 50% 37sec.StoriesandChoices 10 42% 1min.48sec.BacteriophageSculpture 8 33% 15sec.


Figure2:MapofEngagementandStayTimesofExhibitComponentsatScienceWorks(n=24)

StoriesandChoices42%,1:48

BuildaPhage50%,0:55

MarbleMaze75%,1:34

MeettheMicrobes54%,0:37

UndertheLens79%,1:29

BacteriophageSculpture33%,0:15

DNAPuzzle63%,2:01

MVPPuzzle54%,1:13

WeatherReport79%,2:20

PhotoOpportunity50%,0:37

HowTiny67%,1:10

MicrobesinBalance50%,0:54

MicrobeMirror50%,2:40

HandWashing83%,1:11

Entrance


InterviewGeneralvisitorswereaskedtocompletethissentenceabouttheirvisittotheZooinYouexhibition:“Ineverrealizedthat…”VisitorstoScienceWorksmostoften(30%)referencedlearningsomethingfromaparticularpartoftheZooinYouexhibition(seeTable17).Generalvisitorsalsoreportedlearningwhatamicrobeis(20%),aboutthenumberofmicrobeshumanshaveontheirbodiesandintheirbodies(17%).Somevisitors(13%)saidtheyalreadyknewaboutthehumanmicrobiome.Afewvisitors(10%)learnedaboutthesmallsizeofmicrobes,andafewvisitors(7%)learnedthatmicrobescouldbegoodforhumans.AsmallnumberofvisitorstoScienceWorks(7%)saidtheydidnotreadmuchwhilevisitingtheexhibition,ortheyweren’tsuretheyhadlearnedanythingduringtheirvisit.And10%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.Note:Foropen-endedresponses,directquotesareprovidedinitalics.Table17:WhatGeneralVisitorsLearnedatZooinYouatScienceWorks

Response


(n=30) PercentageReferenceofspecificpartofexhibition 9 30%Whatamicrobeis 6 20%Wehavesomanymicrobesonusandinus 5 17%Ialreadyknewaboutthistopic 4 13%Miscellaneous 3 10%Microbesweresmall/size 3 10%Ididn’treadmuch/Idon’tknow 2 7%Microbescanbegoodforhumans 2 7%Everythingisnew/Ididn’tknowanyofthis 0 0%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%VisitorstoScienceWorksmostoften(30%)referencedlearningsomethingfromaparticularpartoftheZooinYouexhibition.

Handwashing-thatthereisthatmuchstuffgrowingonus.Themicroscopewasamazing.Intropanelcomment-It'sawesometoputamatchinggameinhere.

Apersonwithacnecouldtakebacteriafromanotherpersonwithoutacneandbecured.Andthesamethingaboutfecalmatter.Wouldyouletsomeoneelsetestyourfecalmatter?


Thenanometers,theperspectiveofhowitzoomed.Helpedmeidentifytheperspective.Thenanometer.

GeneralvisitorstoScienceWorksalsoreportedlearningwhatamicrobeis(20%). Theactualshapeoftheviruses,thelocationofsomeofthedifferentbacteria. Whatgermslooklike.Andhowlongittakestowashthemoffyourhands. Thereweresomanydifferenttypesofbacteria.Somevisitorslearnedaboutthenumberofmicrobeshumanshaveontheirbodiesandintheirbodies(17%). Thatthere'ssomuchbacteria,liketrillions. Therearesomanygermsonyourbody. Allthegermsonyourhands.It'sprettygross.Somevisitors(13%)saidtheyalreadyknewaboutthehumanmicrobiome.

I'manenvironmentalsciencemajor.It'shardtoanswer.Ididn'treallylearnanythingnew.

Nothingnew.I'mlivingthroughthis.Ihavesomehealthissues. Iteachthis.I'manursinginstructorsoIalreadyknowmostofit.Afewvisitors(10%)learnedaboutthesmallsizeofmicrobes. Theviruseswerethattiny.Verysmall.

Thesizeofacoldviruswassotinyandcancausesomuchdamage.Afewvisitors(7%)learnedthatmicrobescouldbegoodforhumans.

Thattherearegoodandbadmicrobes.Somegermscanmakeyousick.It'sagoodreminderwehavegoodandbadmicrobes.Weforgetaboutthegoodones.


AsmallnumberofvisitorstoScienceWorks(7%)saidtheydidnotreadmuchwhilevisitingtheexhibition,orweren’tsuretheyhadlearnedanythingduringtheirvisit. Nothing,really.And10%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. Someofthescientificnames.MySpanishimproveddramatically. Yourhandsweredry,yourarmpitsarewet. Thatitwouldhavesomuchstuff.VisitorswereaskedwhattheythoughtwasthemainideaoftheZooinYouexhibition(seeTable18).AlmostathirdofgeneralvisitorstoScienceWorks(30%)thoughttheexhibition’sgoalwasteachaboutmicrobes,virusesandbacteriaingeneral.Onefifthofvisitors(20%)saidthemainideaoftheexhibitionwasshowinghowthehumanbodyworks.And20%ofScienceWorksvisitorsbelievedthattheexhibitiontaughtaboutbeinghealthyandhowtomaintainhumanhealth.SomeScienceWorksvisitors(17%)thoughttheexhibitionshowedthatmicrobescouldbegoodandbad.Afewvisitors(3%)werenotsurewhatwasthemainideaoftheZooinYouexhibition.And10%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.Table18:GeneralVisitorPerceptionsofTheMainIdeaofZooinYouatScienceWorks

ResponseNumberof

participants(n=30) PercentageAboutmicrobesingeneral 9 30%Howyourbodyworks 6 20%Healthandbeinghealthy 6 20%Microbescanbegoodandbad 5 17%Idon’tknow 1 3%Miscellaneous 3 10%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%AlmostathirdofgeneralvisitorstoScienceWorks(30%)thoughttheexhibition’sgoalwasteachaboutmicrobes,virusesandbacteriaingeneral. Blowingawayourpreconceptionsaboutbacteriaandmicrobes. Thehumanbiome,biology,viruses. It'saboutmicrobes.


Onefifthofvisitors(20%)saidthemainideaoftheexhibitionwasshowinghowthehumanbodyworks.

Howourbodyworks.Thehumaninteractionwiththemicroscopicworld,withviruses.

Tolearnaboutwhatisgrowinginandoutsideofyourbodytoo.

Tellusabouttheenvironmentthatlivesinsideus.Weallhaveuniversesinsideus."Thesmall"isimportant.Wecanstudythesmallest,wecanalsomakeconnectionstothelargerouterspace.Thatwecan'tstudy.

And20%ofScienceWorksvisitorsbelievedthattheexhibitiontaughtaboutbeinghealthyandhowtomaintainhumanhealth. Thehealthaspect,thingstodotostayhealthy.

Certainmicrobescanhelpyoubehealthier,moreresistant.Likefromdogs.Orwhenthepacifierisdroppedonthefloor.Peoplearesoworriedaboutthingslikethat.Weneeddirttobehealthy.

Goodhygiene.Keepgermstoaminimum.SomeScienceWorksvisitors(17%)thoughttheexhibitionshowedthatmicrobescouldbegoodandbad. Goodbacteriaandbadbacteria.

Therearemicrobesonandinus.Somearegoodandsomearebad.Youdon'twanttogetridofallofthem.Somearegoodandsomearebad.Mostofthemaregood.You'realwayshealthywhenyouhavethegoodones.

Afewvisitors(3%)werenotsurewhatwasthemainideaoftheZooinYouexhibition. Idon’tknow.And10%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. Keepingitreal.Notricks,noillusions,nofantasy. Iguesstointerestkidsinmicrobes.


Generalvisitorswereinformedthatoneofthemainideasabouttheexhibitionwas“Ourbodiesareacomplexecosystemthatwearejustbeginningtoexplore.”Visitorswereaskedwhatpartsoftheexhibitiondidagoodjobcommunicatingthatmessage(seeTable19).TheexhibitelementsmentionedbygeneralvisitorstoScienceWorksweretallied,withtheelementsmostoftenmentionedbeingtheUndertheLensmicroscope(23%),WeatherReport(17%),theHowTinyinteractive(17%)andtheHandwashinginteractive(13%).Justlessthan10%ofvisitorsfeltthatmanyoralloftheexhibitelementscommunicatedthemainidea.Only13%ofgeneralvisitorstoScienceWorksreportednotlearningorseeingthatmessageanywherespecificwiththeZooinYouexhibition.Table19:ExhibitElementsThatCommunicatedtheMainIdeaatScienceWorks

Response


(n=30) PercentageUndertheLensmicroscope 7 23%WeatherReport 5 17%HowTinyinteractive 5 17%MVPPuzzle 5 17%HandWashing 4 13%Ididn’tfindanything,Idon’tknow 4 13%DNAPuzzle 3 10%StoriesandChoices 3 10%BuildaPhage 2 7%MicrobeMirrorinteractive 2 7%Everything/multipleelements 2 7%MarbleMazegame 1 3%Nutsexhibit(notpartofZooinYou) 0 0%MicrobesinBalancegame 0 0%MeettheMicrobesintropanel 0 0%BacteriophageSculpture 0 0%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%VisitorswereaskedwhichpartsoftheZooinYouexhibitionworkedbestfortheirgroup(seeTable20).GeneralvisitorstoScienceWorksmostoftenmentionedWeatherReport(23%),theDNAPuzzle(20%),andtheHandWashinginteractive(17%).Apercentageofvisitors(13%)saidthatanythinginteractiveworksespeciallywellfortheirgroup.Smallerpercentagesofvisitorsmentionedotherexhibitelementsthatworkedwellfortheirgroup.


Table20:WhatWorkedBestforGeneralVisitorGroupsatScienceWorks

Response


(n=30) PercentageWeatherReport 7 23%DNAPuzzle 6 20%HandWashing 5 17%HowTinyinteractive 4 13%MicrobeMirrorinteractive 4 13%Anythinginteractive 4 13%MarbleMazegame 3 10%MVPPuzzle 3 10%PhotoOpportunity 3 10%BuildaPhage 2 7%StoriesandChoices 2 7%UndertheLensmicroscope 2 7%MicrobesinBalancegame 2 7%MeettheMicrobesintropanel 1 3%Nutsexhibit(notpartofZooinYou) 1 3%BacteriophageSculpture 0 0%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%Whenaskediftheyrememberedseeingorhearingtheterm“humanmicrobiome”anywhereintheexhibition,themajorityofgeneralvisitorstoScienceWorks(57%)didinfactrememberencounteringtheterm(seeTable21).About43%ofvisitorsdidnotrememberseeingorhearingtheterm.Table21:DidVisitorsSeetheTerm“HumanMicrobiome”atScienceWorks

Response


(n=30) PercentageYes,Isaw“humanmicrobiome” 17 57%No,Ididn’tseethis 13 43%Datacollectorsfollowedupwithvisitorswhosaidtheyhadseenthetermandaskedwhatstoodoutmosttothemabouttheterm“humanmicrobiome”(seeTable22).ScienceWorksvisitorsmostoften(18%)rememberedseeingthetermontheintropanel,“MeettheMicrobes.”Asmallernumberofvisitorsmentionedotherexhibitelementswheretheysawtheterm“humanmicrobiome,”liketheMicrobeMirror


interactive,theStoriesandChoicesinteractive,theMicrobesinBalancegame,theHandWashinginteractiveandWeatherReport.About6%ofvisitorssaidtheysawtheterm,butcouldnotrememberwhereintheexhibition,andanother6%saidtheysaworheardtheterminmanyplacesthroughouttheZooinYouexhibition.Table22:IfSawTerm“HumanMicrobiome”WhatStoodOut,atScienceWorks

Response


(n=17) PercentageMeettheMicrobesintropanel 3 18%MicrobeMirrorinteractive 2 12%StoriesandChoices 2 12%MicrobesinBalancegame 2 12%HandWashing 2 12%WeatherReport 2 12%DNAPuzzle 1 6%HowTinyinteractive 1 6%MarbleMazegame 1 6%Isawit,butdon’trememberwhere 1 6%Thetermisinmayplacesintheexhibition 1 6%Miscellaneous 1 6%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%GeneralvisitorstoScienceWorkswereaskedifhavingtheexhibitioninEnglishandSpanishenhanced,detractedfrom,ormadenodifferencetotheirexperience(seeTable23).Themajorityofvisitors(73%)saidhavingbothlanguagesdidnotmakeadifferencetotheirexperience,andalmostaquarterofvisitors(23%)saiditenhancedtheirexperience.Asmallnumberofvisitors(3%)saidhavingtheexhibitioninEnglishandSpanishdetractedfromtheirexperience.Forgeneralvisitors,almosteveryonesaidthebilingualinterpretationwasnotdetractingfromtheirexperience,whichiscountertosomeopinionsinthemuseumfieldthatmorethandoublingtheamountoftextwouldbeanissuefornon-Spanishspeakingvisitors.Thiswasnotfoundtobethecase.Table23:VisitorReactionstoBilingualExhibitionatScienceWorks

Response


(n=30) PercentageMadenoDifference 22 73%Enhancedthevisit 7 23%Detractedfromthevisit 1 3%


Datacollectorsfollowedupwithvisitorsandaskedwhy,specifically,havingtheexhibitioninbothEnglishandSpanishaffectedordidnotaffecttheirexperience.Visitorswhosaiditdidnotmakeadifferenceforthem(73%)gavesomeofthefollowingresponses: Ifmorepeoplecanenjoyit,whoamItocriticize? It'sfine. It'shelpfulforpeople.It'simportanttoincludeSpanishspeakers. Theydon'tdistract,butyoudoneedtosortthroughthereadingalittlebit. Ididn'trealizeitwasinSpanish. Itjustdidn'tmakeadifference.Visitorswhosaiditenhancedtheirexperience(23%)gavesomeofthefollowingresponses:

I'mlearningSpanish,soitwasgood.Inthe(DNAPuzzle)theSpanish-Englishdidn'tmatchinonepart.It'snicetohavemoreopportunitiesformorepeoplewhospeakotherlanguages.ItwouldbereallyhelpfultopeoplewhospeakSpanish.Anddependingonwheretheexhibitgoesitmightbeimportant.It'sgoodforthosewhodospeakSpanish,itmakesitaccessible.MysonwasovertheresayingthingshewasreadinginSpanish.Ithinktheylearnalittleinschool.It'sgreat.Wehaveadiverseculturearoundhere.Inoticedthat.It'sgood.

Visitorswhosaiditdetractedfromtheirexperience(3%)gavesomeofthefollowingresponses:

Idon'tspeakSpanish.IkeptstartingtoreadtheSpanishbecauseitwasontherightside.


Visitorswereaskedtoanswer,onascalefrom1to7,with1being“stronglydisagree”and7being“stronglyagree,”threequestionsthatdirectlyrelatedtothegoalsoftheZooinYouproject.GeneralvisitorstoScienceWorksgavegenerallypositiveratingsinresponsetothesequestions(seeTable24).Onceagaintherewasagoodbitofconsistencyinhowwelltheexhibitionachieveditsmaingoals,sincetheaveragesrangedfrom5.5to5.7;thesearerelativelystrongagreementratings.Table24:RatingsbyParticipantsintheGeneralVisitorStudyatScienceWorks

Today’svisit… Average

(Stronglydisagree)

1 2 3 4 5 6

(StronglyAgree)


5.5 0% 0% 3% 14% 41% 17% 24%


5.7 0% 0% 3% 7% 38% 24% 28%


5.7 3% 0% 3% 14% 10% 35% 35%

Note:Scalewasfrom1(Stronglydisagree)to7(Stronglyagree)

HandWashingexhibitelement


FINDINGS:FamilyScienceNightStudyNote:Inthefindingssectionnotallofthesamplesizesforthetableswillmatchthetotalnumberofparticipantsinthestudy.Typically,thisisbecausetheparticipantdidnotansweraquestionorfilloutpartofthedemographicsurvey.Whennoteveryoneansweredaquestionthepercentageisdividedbythenumberofrespondentsandnotthenumberofparticipants.

SampleFamilyScienceNightsofferauniqueexperienceforaschool’sfamiliesandteacherstovisitthemuseumandsparklifelonginterestinscience.Thiseventforschoolsisdesignedtofostercommunitybetweenteachers,parentsandstudents,andstrengthenparentandfamilyinvolvementinscienceexplorationanddiscovery.Participantsexplorethepopularexhibithalls,aswellasthePhysicsLabandLifeScienceLab,engaginginexcitinghands-onactivities.AnOMSIspecialistworkswiththeschoolorParentTeacherAssociation(PTA)tocustomizetheeventforeachgroup,answerquestionsandtendstothelogistics.ForthisFamilyScienceNightanOMSIstaffmembercoordinatedwithanexternalrecruiterworkingwithMetropolitanFamilyServiceofPortlandtorecruitHispanic/Latinofamilies.MetropolitanFamilyService(MFS)isannon-profitorganizationthatprovidesfamilyservicessuchascounseling,childservices,andparenteducationalservicestofamiliesinneedofthePortlandMetroarea.OMSIstaffworkedcloselywithaprogramcoordinatorwithMFStorecruitHispanic/Latinofamiliesforthisevent.DatacollectionoccurredduringFamilyScienceNightatOMSI,aspecialeventheldatOMSIonJuly20,2015.Attendeeswereinterceptedduringtheirvisitandaskedtoparticipateinaninterview.Bilingualdatacollectorswereemployed,andeachdatacollectorconductedinterviewsinEnglishand/orSpanishwithSpanish-speakingvisitors(visitorschosethelanguagetheypreferred).Almostnineoutof10(85%)ofthesurveyparticipantswerefemale,while16%weremale(seeTable25).Intermsoftheage,morethanhalfoftheparticipants(53%)werefrom31to40yearsold,another19%werebetween26and30years,andanother12%between41and50yearsold.Asecondage-relateditemaskedabouttheagesoftheotherpeopleintheirgroups.AscanbeseeninTable25manyofthoseaccompanyingtheadultswerechildren:30%were0to5,another30%were6to11,and11%were12to18yearsold.Itisimportanttonotethatforthiseventonlygroupswithchildreninthetargetagerangewererecruited,sothisresultisnotsurprising.Someofthemdidvisitwithotheradults,as39%oftheothermemberswereadults19yearsandolder.Morethan90%ofparticipantsinOMSIFamilyScienceNightlivedinOregon.Averysmallpercentage(3%)livedinotherwesternstatesorlivedotherpartsoftheUnitedStatesorwereinternationalvisitors(6%).


Table25:DemographicsforParticipantsinFamilyScienceNight



AgeCategoryofRespondent n=43 Percentage6to11 0 0%12to18 0 0%19to25 3 7%26to30 8 19%31to40 23 53%41to50 5 12%51to60 0 0%61andabove 4 9%

AgeofOtherGroupMembers 37Groups Percentage0to5 41 30%6to11 41 30%12to18 15 11%19to25 9 7%26to30 12 9%31to40 16 12%41to50 2 1%51to60 1 <1%61andabove 0 0%Numberofothergroupmembers 137 100%


RaceofParticipants n=26 PercentageHispanicorLatino(write-in) 17 65%CaucasianorWhite 9 35%Asian 0 0%Other 0 0%AmericanIndianorAlaskaNative 0 0%AfricanAmericanorBlack 0 0%

Latino/Hispanic/SpanishOriginofParticipants n=39 PercentageLatino/Hispanic/Spanishorigin 38 97%Non-Latino/Hispanic/Spanishorigin 1 3%


Table25:DemographicsforGeneralPublicVisitorsatScienceWorks,continuedLanguageSpokenatHomebyParticipants Numberofparticipants

(n=39) PercentageSpanish 33 83%SpanishandEnglish 4 10%English 3 8%

PreviousOMSIAttendance n=40 PercentageHavevisitedbefore 30 75%FirstvisittoOMSI 10 25%


Twoitemswereincludedaboutrace/ethnicity.Thefirstaskedforvisitorstochoosetheirrace,andoverathird(39%)didnotrespond.Ofthosewhodidrespond,allparticipantseithercheckedtheCaucasian/Whitebox,orwroteinHispanic/Latinointhe“Other”option.AnotheritemspecificallyaskedifparticipantswereofHispanic,LatinoorSpanishorigin.ForFamilyScienceNight,97%saidtheywereofLatino/Hispanic/Spanishorigin.Whenaskedanopen-endedquestionaboutthelanguagesspokenregularlyathome,83%saidtheyspokeonlySpanishregularly,10%saidtheyspokeSpanishandEnglish,whilejust8%saidtheyregularlyspokeEnglishathome.ItwasalsoimportanttoknowaboutanypriorexperienceandconnectionsparticipantshadtoOMSI.Threequarters(75%)hadbeentoOMSIbefore,whileonequarter(25%)hadneverbeen.Thelargemajority(93%)werenotmembersofOMSI.Mostparticipants(84%)generallyfelttheywerelikelytoreturntoOMSIinthefuture(seeTable26).Table26:LikelihoodofReturning,ParticipantsinFamilyScienceNight

Rating

(Notatall

likely)1 2 3 4 5 6

(Verylikely)7

(n=40) 0 0 1 1 2 9 27PercentageofParticipants 0% 0% 2% 2% 5% 21% 63%



AnalysisAseriesofthreeratingitemsaskedhowmuchofanimpacttheexhibitionbeingbilingualhadonpeoples’experiencesinZooinYou,fromnotatalltoalot(seeTable27).Allofthescoreswerebetween5.5and5.9,withthehighestbeinghelpingthemengagewithdifferentpartsoftheexhibition,followedbytheabilitytounderstandtheexhibitioncontent,andhowtheyinteractedwithothermembersofthegroup.Table27:RatingforParticipantsatFamilyScienceNightHowmuchdidtheZooinYouexhibitionbeinginSpanishaffectthefollowing: Average

(Notatall)

1 2 3 4 5 6(Alot)

7Howmuchyouengagedwithdifferentpartsofexhibit(n=40)

5.9 0% 0% 3% 14% 41% 17% 24%

Yourabilitytounderstandtheexhibitcontent(n=40) 5.7 0% 0% 3% 7% 38% 24% 28%

Howmuchyouinteractedwithotherpeopleinyourgroup(n=40)

5.5 3% 0% 3% 14% 10% 35% 35%

Note:Scalewasfrom1(Notatall)to7(Alot)

UndertheLensexhibitelement


Askedwhattheythoughttheexhibitionwasabout,visitorsmostoftenmentionedmicrobes(38%)andthehumanbody(29%)(seeTable28).Thesewerefollowedbyhealth(21%),bacteriaandviruses(21%),learningandknowledge(19%)andhowtotakecareoforfightbacteria(10%).Therestofthespecificresponseseachrepresentedlessthan10%ofparticipants.Table28:WhatVisitorsThoughttheExhibitionWasAboutatFamilyScienceNight

Response


(n=42) PercentageMicrobios,microorganismosMicrobes,microorganisms 16 38%ElcuerpohumanoThehumanbody 12 29%Salud,lavidaHealth,life 9 21%Bacteria,virusBacteria,virus 9 21%Apredizaje,conocimentoLearning,knowledge 8 19%Comocuidar[elcuerpo],combatirbacteriaHowtotakecareof[thebody],fightbacteria 4 10%CosasafueradelcuerpoThingsoutsidethebody 2 5%ComoafectanaloshumanosHowtheyaffecthumans 2 5%LobuenoylomaloThegoodandthebad 1 2%RespuestasvariadasMiscellaneous 9 21%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%Note:Foropen-endedresponses,directquotesareprovidedinitalics.IftheresponsewasinSpanishanEnglishtranslationfollows,inbrackets.


AlittlemorethanathirdofthoseattendingFamilyScienceNight(38%)thoughttheexhibition’sgoalwasaboutmicrobesormicroorganisms. Microrganismosdentrotucuerpo.[Microorganismsinyourbody]

Losdiferentesmicrobiosalosquesomosexpuestos.[Thedifferentmicrobesweareexposedto.]

Losmicrobiosqueexistenenlasdiferentespartesdenuestrocuerpo.[Themicrobesthatexistindifferentpartsofourbody.]

Another29%saidithadtodowiththehumanbody.

It'saboutyourbodyandwhathappenswhenyou'resick.Paraaprenderunpocomásdecomofuncionanciertaspartesdelcuerpohumano.[Tolearnalittlemoreabouthowcertainpartsofthehumanbodyfunction.]

Nuestrocuerpoylosmicroorganismosquehayennuestrocuerpo.[Ourbodyandthemicroorganismsthatareinourbody.]

And21%ofFamilyScienceNightparticipantsthoughtitwasabouthealthorlife. Health,lifeandaging.Itwasfun.

Queimportanteeslavida...[Howimportantlifeis…] Lasaludfamilia.[Familyhealth.]Therewereanother19%whosaiditwasaboutlearning,knowledge.

Dequelosniñosaprendanunpocodetododeloquetenemosenlavidadiaria.[Sokidscanlearnalittlebitaboutallthatwehaveindailylife.]Yopiensoqueparaaprenderunpocoyparaayudarnuestrasfamilias.[Ithinktolearnalittleandhelpourfamilies.]

And10%ofparticipantssaiditwasabouttakingcareofthebodyorfightingbacteria. Decomopodemosevitarlosmicrobios.[Howwecanavoidmicrobes.]

Explicarcomocombatirlosmicrobiosydarsecuentaendondeestán.[Explainhowtocombatmicrobesandrealizewheretheyare.]


Therewasaninterestinfindingoutwhetherparticipantswerenoticingtheterm“humanmicrobiome”;morethanthreequarters(79%)saidtheydidseethetermintheexhibition(seeTable29).Whenaskedwhatstoodoutforthemregardingtheterm,theytalkedaboutmicrobesandthenumberofmicrobes(35%),learningaboutit(26%),thatresearchersarestudyingmicrobes(13%)andhowtocareforthebodyintermsofmicrobes(13%).Fewoftheresponsesspecificallytalkedaboutwhatthehumanmicrobiomewas,orwhatitwasmadeupof(seeTable30).Table29:VisitorsWhoSawtheTerm“HumanMicrobiome”intheExhibitionDuringFamilyScienceNightResponse Numberof

participants(n=42) Percentage

Yes,Isaw“humanmicrobiome” 33 79%No,Ididn’tseethis 9 21%Table30:IfSawTerm“HumanMicrobiome”WhatStoodOutatFamilyScienceNight

Response


(n=31) PercentageLosmicrobios,lacantidadMicrobes,thenumberofthem 11 35%EstamosestudiandolosmicrobiosThatwearestudyingmicrobes 4 13%CómoentramosencontactoconlosmicrobiosHowwecomeincontactwithmicrobes 4 13%LoquehacemosparaelcuerpoWhatwedoforthebody 3 10%ParteespecíficadelaexhibiciónSpecificpartofexhibition 3 10%EltamañodelosmicrobiosThesizeofmicrobes 3 10%LosmicrobiospuedenserbuenosomalosMicrobescanbegoodorbad 3 10%RespuestasvariadasMiscellaneous 4 13%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%


Alittlemorethanathird(35%)talkedaboutthenumberofmicrobes.

Lacantidaddemicrobiosquetenemosenelcuerpo.[Thenumberofmicrobeswehaveinourbodies.]

Todoslosmicrobiosquepodemostenersindarnoscuenta.[Allthemicrobeswehavewithoutrealizingit.]

Lacantidaddemicrobiosenlasmanos.[Thenumberofmicrobesonourhands.]

Another13%talkedabouthowwearestudyingmicrobes.

Lainvestigaciónprofundaqueestánhaciendoparaprotegernuestroscuerpos.[Theintensiveresearchbeingdonetoprotectourbodies.]Queestánestudiandomásparaaprendermássobrelosmicrobios.[Thattheyarestudyingmoretolearnaboutthemicrobes.]

Anadditional13%mentionedhowwecomeintocontactwithmicrobes.

Quetantohumanosmascosastienenmicrobiomasomicrobiosquepuedenestarenlugaresquetocan.[Thathumansandthingshavemicrobiomesormicrobesthatcanbeinplaceswetouch.]Losniñosalnacersonexpuestosaesabacteria.[Childrenbeingbornareexposedtothosebacteria.]

Whenaskedwhethertheexhibitionbeingbilingualenhanced,detractedfrom,ormadenodifferencetotheirvisit,almostalloftheparticipants(91%)saiditenhancedthevisit(seeTable31).Alittlelessthanoneinten(9%)saiditmadenodifference,andnoonesaiditdetractedfromthevisit.Thosewhosaiditenhancedtheirvisitwereaskedwhy,andtheyweremostlikelytosayithelpedthemunderstandorlearnbetter(50%),theyorsomeoneintheirgroupdoesn’tspeakEnglish(21%),orthattheirfirstlanguageisSpanish(13%)(seeTable32).


Table31:VisitorReactionstoBilingualExhibitionDuringFamilyScienceNightResponse Numberof


Enhancedthevisit 39 91%Madenodifference 4 9%Table32:IfSaid“Enhanced”WhyDidTheySayThat

Response


(n=38) PercentageEntender,aprendermejorUnderstand,learnbetter 19 50%AlguienenelgruponohablainglésSomeoneinthegroupdoesn’tspeakEnglish 8 21%MiprimeridiomaesespañolMyfirstlanguageisSpanish 5 13%YosoybilingüeI’mbilingual 2 5%Esmejor,masabiertoIt’sbetter,moreopen 2 5%RespuestasvariadasMiscellaneous 5 13%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%Halfofthepeople(50%)saidthatSpanishenhancedthevisitbecausetheyunderstandorlearnbetterwhenit’sinSpanish.

Porqueasítodosaprendemosmásytodossabremosdequesetrata.[Becauselikethatwecanlearnmoreandeveryoneunderstandswhatit’sabout.]Paraentenderlasfuncionesdecadaexhibición.[Tounderstandthefunctionsofeachexhibit.]Podemosescogerelidiomaquemejorentendamos.[Wechoosethelanguageweunderstandbest.]


Another21%saidtheyorsomeoneintheirgroupdidn’tspeakEnglish.

Laspersonasquenosabenenglishtienenlaoportunidaddecomprenderexactamentequeesloquelaexhibiciónestatratandodecomunicar.[Peoplewhodon’tknowEnglishhaveachancetounderstandexactlywhattheexhibitistryingtocommunicate.]Porquepudetenermejorconocimientoacercadelainformaciónqueseofrece.[BecauseIcanhavebetterknowledgeabouttheinformationthatisincluded.]

Anadditional13%saidthatSpanishwastheirfirstlanguage.

Puedoentendera100%porquemiprimerlenguaesespañol.[Icanunderstand100%becausemyfirstlanguageisSpanish.]Porquelostérminosdeciertaspalabrasquenoentendíalasentendíenmiidioma.[BecausecertainwordsIdidn’tunderstandIunderstoodinmyownlanguage.]

ParticipantswereaskedwhetherthemuseumhavingtheexhibitioninSpanishchangedhowtheyfeltaboutOMSI.Almostthreequarters(70%)saiditdid,while30%saiditdidnot(seeTable33).Forthosewhosaiditdidchangetheiropinion,theysaiditdidbecauseithelpedthemunderstandorlearnbetter(40%),theyorsomeoneintheirgrouponlyspeaksSpanish(16%),itgenerallygavethemabetteropinionofOMSI(12%),ortheypreferSpanish(12%)(seeTable34).Basically,theyweremorelikelytoanswerwhyitchangedtheiropinionthanhow.ThosewhosaiditdidnotchangetheiropiniongenerallysaidthatitwasbecausetheyalreadyhadahighopinionofOMSI,independentofthelanguageusedintheexhibition.Table33:MuseumHavingExhibitioninSpanishChangeHowSpanishSpeakersFeelaboutOMSIResponse Numberof


Yes 28 70%No 12 30%


Table34:IfSaidHavingSpanishChangedVisit,How

Response


(n=32) PercentageEntender,aprendermejorTounderstandorlearnbetter 14 44%TenermejoropinióndelmuseoHaveabetteropinionofthemuseum 5 16%AlguienenelgruponohablainglésSomeoneinthegroupdoesn’tspeakEnglish 4 13%Esmejor,engeneralIt’sbetter,ingeneral 3 9%Prefieroelespañol 3 9%EsmascómodoIt’smorecomfortable 2 6%MasconfianzaMoreconfidence 2 6%RespuestasvariadasMiscellaneous 3 9%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%AskedwhyhavingSpanishchangedtheirviewofthemuseum,almosthalfofthepeople(44%)saidtheywereabletounderstandorlearnbetter.

Esmuchomejorymasentendibleporqueestaennuestroidioma.[It’smuchbetterandeasiertounderstandwhenit’sinourlanguage.]Porsupuestoquesi,asíloentenderíanmejorlaspersonasquenohablaningles.[Ofcourse,solikethispeoplewhodon’tspeakEnglishcanunderstandmore.]Porquetodospodemosaprenderypoderentendermejor.[Becausewecanalllearnandunderstandmore.]


Another16%simplysaiditleftthemwithabetteropinionofthemuseum.

Porquedemuestraelgraninterésquetienen,dequetodosobtengamoslainformación.[Becauseitshowstheinteresttheyhave,thatwecanallgettheinformation.]Definitivamentemesientoconmascomunidadyentenderelmensajedecadaactividad.[Itdefinitelymakesmefeelmorepartofthecommunity,andtounderstandeachactivity’smessage.]

Meanwhile,13%saidtheyorsomeoneintheirgrouponlyspeaksSpanish.

Porquemifamiliasolohablaespañol.[BecausemyfamilyonlyspeaksSpanish.]Porqueahorapersonasquenohablannileeninglespuedenentenderloquevenyasípuedenenseñarleasushijos.[Becausenowpeoplewhodon’treadEnglishcanunderstandwhattheyareseeingandthuscanteachittotheirchildren.]

MVPPuzzleexhibitelement


FINDINGS:ScienceCaféStudyNote:Inthefindingssectionnotallofthesamplesizesforthetableswillmatchthetotalnumberofparticipantsinthestudy.Typically,thisisbecausetheparticipantdidnotansweraquestionorfilloutpartofthedemographicsurvey.Whennoteveryoneansweredaquestionthepercentageisdividedbythenumberofrespondentsandnotthenumberofparticipants.

SampleOMSIhostsaseriesofeventscalledOMSIScienceCafés.TheseeventsareorganizedbyOMSIandtakeplaceatlocalrestaurants,theatersandpubs.OMSIinvitesaguestspeaker,usuallyascientist,explorerorauthor,togiveatalkabouttheirworkinaninformalsettingwhereguestscaneat,drinkandplaytrivia.DatafortheScienceCaféstudywascollectedonTuesday,August18,2015.Onthenightofdatacollectionforthisstudy,theguestspeakerwasHernanLorenzioftheJ.CraigVenterInstitute,whowasascienceadvisorfortheZooinYouproject.Histalkfocusedonthehumanmicrobiome,inconnectiontotheZooinYouexhibitionthatwasondisplayatOMSI.ThepresentationtookplaceattheEmpiricalTheaterontheOMSImuseumcampus.Attendancewasimpressivelyhigh,witheveryseatinthe300-person-capacityvenuefilled.IndividualsparticipatingintheScienceCaféeventsweregivenasurveyuponentrytotheevent,whichincludedatableonwhichtoscoretheirtriviagameandthequestionsincludedinthesurvey.Playerswereaskedtocompletethesurveybeforeleavingtheevent.ParticipantsintheScienceCaféstudyhadamostlyevensplitbetweengenders(53%male,46%female),withoneparticipantwritingintheterm“fluid”asaresponsetotheopenendedquestion(seeTable35).Thelargemajorityofparticipantswereovertheageof21yearsold.Surprisingly,over40%ofparticipantsinScienceCaféwereover61yearsold.Weoftenassumethattrivianightsaredesignedforyoungadultswhoarelikelytolookforsocialnightlifeexperiences,butitseemsasthoughScienceCaféisattractingamuchwiderrangeofages.MorethanthreequartersofparticipantsinScienceCafé(91%)livedinOregon.Asmallpercentageofparticipants(9%)camefromotherwesternstates,mostlyfromnearbyVancouver,Washington.


Table35:DemographicsforParticipantsinScienceCafé


Gender n=132 PercentageFemale 70 53%Male 61 46%“Fluid” 1 1%

AgeCategoryofRespondent n=142 Percentage6to11 0 0%12to18 6 4%19to25 15 11%26to30 13 9%31to40 14 10%41to50 15 11%51to60 20 14%61andabove 59 41%


RaceofParticipants n=112 PercentageCaucasianorWhite 105 94%Asian 3 2%Other 3 2%AmericanIndianorAlaskaNative 1 1%AfricanAmericanorBlack 0 0%HispanicorLatino 0 0%

Latino/Hispanic/SpanishOriginofParticipants n=107 PercentageNon-Latino/Hispanic/Spanishorigin 104 97%Latino/Hispanic/Spanishorigin 3 3%

PreviousOMSIAttendance n=138 PercentageAttendedinlast12months 80 58%Havenotattendedinlast12months 58 42%



Table35:DemographicsforParticipantsinScienceCafé,continued

PreviousScienceCaféAttendanceNumberof

participants(n=142) PercentageHavebeentoScienceCafébefore 101 73%FirsttimeatScienceCafé 37 27%

RangeofScienceCaféAttendance n=80 Percentage1to5times 42 52%6to10times 21 26%11ormoretimes 17 21%

ThelargemajorityofScienceCaféparticipantsidentifiedasWhite,withjust7%identifyingasAsian,NativeAmericanorOther.Therewerenowrittenresponsestoclarifythe“Other”category.Only3%ofparticipantsreportedbeingLatino/Hispanic/Spanishinorigin.OverhalfofparticipantsinScienceCaféhadvisitedOMSIinthelastyear.However,only13%ofparticipantssaidtheyweremembersofOMSI.Almostthreequartersofparticipants(73%)intheScienceCaféstudyhadpreviouslybeentoaScienceCafé.Overhalfofparticipants(52%)intheScienceCaféstudyhadattendedbetween1and5timesinthepast,while26%ofparticipantshadbeentoScienceCafébetween6and10times,and21%hadattendedScienceCafémorethan10times.

DNAPuzzleexhibitelement


AnalysisScienceCaféattendeeswereaskedwhattheythoughtwasthemainideaoftheScienceCaféeventthatnight(seeTable36).Overathirdofparticipant(35%)thoughttheevent’smainideawastoteachaboutthehumanmicrobiomeingeneral.Someparticipants(23%)saidthegoaloftheeveningwastoteachpeopleaboutbeinghealthyandhowtomaintainhumanhealth.OtherScienceCaféparticipants(19%)believedthetopicoftheeventwasmeanttoshowhowthehumanbodyworks.Afewparticipants(6%)mentionedthattheeventwasfunorcoolorinteresting,andafewparticipants(6%)wrotethatthemainideaoftheeveningwastoeducatetheguests.Asmallpercentage(5%)saidthemainideaoftheScienceCaféeventwastoshowthatmicrobescouldbegoodforhumans.And7%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.Table36:ScienceCaféParticipantPerceptionsofTheMainIdea

Response


(n=101) PercentageThehumanmicrobiomeingeneral 35 35%Howtobehealthy,humanhealth 23 23%Howthehumanbodyworks 19 19%Itwascool/fun/interesting 6 6%Toeducate 6 6%Microbescanbegoodforyou 5 5%Miscellaneous 7 7%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%Note:Foropen-endedresponses,directquotesareprovidedinitalics.Overathirdofparticipant(35%)thoughttheevent’smainideawastoteachaboutthehumanmicrobiomeingeneral. Humanmicrobiome. Benefits/functionsofthemicrobiome. Currentstateofknowledgeofthesignificanceofthebiome.


Someparticipants(23%)saidthegoaloftheeveningwastoteachpeoplebeinghealthyandhowtomaintainhumanhealth. Ourhealthislargelydeterminedbythehealthofourmicrobiome. Humanmicrobiomeisessentialforgoodhealth. Interactionofthehumanmicrobiomeandhealth.Significantandinteresting.OtherScienceCaféparticipants(19%)believedthetopicoftheeventwasmeanttoshowhowthehumanbodyworks. Bacteria,etc.,inandonthebody. Wearecoloniesofmillionsofcritters. Theorganismsthatliveinandonyouaresuperimportant.Afewparticipants(6%)mentionedthattheeventwasfunorcoolorinteresting. Prettycool Veryinteresting. Great!Afewparticipants(6%)wrotethatthemainideaoftheeveningwastoeducatetheguests. Educateaboutthemicrobiome.

Toinformusaboutthehumanmicrobiome,ahugecollectionofmicrobesthathelpspeopleinvariouswaysandisessentialtous.

Educationaboutourbodies!Asmallpercentage(5%)saidthemainideaoftheScienceCaféeventwastoshowthatmicrobescouldbegoodforhumans. Humanmicrobiomeisgoodoverall. Microbesarehelpfultothebodyandcanbeusedasmedicine/therapeutictools. Bacteriaareourfriends!


And7%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. It'sagood'n Intriguing.Timely.Pertinent(wifehasCrohn's).

Wearenotalone.ParticipantsintheScienceCaféeventwereaskedwhattheylikedmostabouttheeventthatevening(seeTable37).Morethanathirdofparticipants(42%)wrotethattheyenjoyedtheinformationorcontentpresentedduringtheevening,andsomeparticipants(15%)specificallycalledoutthegraphicsorslidesshownduringthepresentation.Someparticipants(16%)likedthegeneraltopicoftheScienceCaféevent.Afewparticipants(9%)didnotmentiononespecificpartoftheeveningthattheyliked,butsaidtheyenjoyedeverything,orthattheeveningwasfun.Asmallpercentageofparticipantsmadeadditionalsuggestionsforimprovements(3%),saidtheyenjoyedthegameoftrivia(3%).And15%ofparticipantsgaveresponsesthatdidnotfitintoanyofthesecategories.Table37:WhatParticipantsLikedMostAboutScienceCafé

Response


(n=91) PercentageInformationorcontentfrompresentation 38 42%Topicofthetalk 15 16%Graphicsfrompresentation 14 15%Enjoyedeverything/itwasfun 8 9%Suggestionsforimprovements 4 3%Trivia 4 3%Miscellaneous 14 15%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%Morethanaquarterofparticipants(42%)wrotethattheyenjoyedtheinformationorcontentpresentedduringtheevening. Thestudyabouttheleanversesobesemicewassuperinteresting. Rightleveloflayman'sviewpoint.Clearandinformative.Wellorganized.

ThetalkiswhatI'minterestedinstudyingsoitwasallfascinatingtome.Especiallythefutureusesintherapy.


Someparticipants(15%)specificallycalledoutthegraphicsorslidesshownduringthepresentation.

Graphics.Alsolikedinfoonproandprebiotic,oncholesterol,HM,andcancertreatment.Wouldhavelikedmoredetailandmoreoncuttingedgeinfo-whatarewelearning/studyingrightnow?Whatarehottopicsinthefield?ThistalkcanallbefoundonNYTarticles.Whatisspeakeranexperton?Whatdoesheworkonandcareabout?Theslidesabouthowthemicrobiomeprotectsus(withthediagram).Solidslidedeckwithgooddetailandvisuals.

Someparticipants(16%)likedthegeneraltopicoftheScienceCaféevent. Greatintegratedsummaryofthewholetopic! Ilovethetopic! Relevanceoftopic.Afewparticipants(9%)didnotmentiononespecificpartoftheeveningthattheyliked,butsaidtheyenjoyedeverything,orthattheeveningwasfun. Niceevent-funwaytogetalecture. Thehumor-greattalk! Everything.Asmallpercentageofparticipants(3%)madeadditionalsuggestionsforimprovements.

Terriblepresentation.Superficial,poorlypresented,andlimitedknowledgedemonstratedintheQ&A.

Poorspeaker-justreadhisslides. Asmallpercentageofparticipants(3%)saidtheyenjoyedthegameoftrivia. Trivia. Triviawasfun.Presentationwaspoor.


And15%ofparticipantsgaveresponsesthatdidnotfitintoanyofthesecategories. Learning. Perseverancedespitespilledbeer. Somethingeveryhumanshouldcareabout. Havinglotsofpeoplelearningaboutthis! ThelastquestionontheScienceCafésurveyaskedparticipantswhattheylearnedfromtheevent,ifanything.ParticipantsintheScienceCaféstudymostoften(47%)referencedlearningsomethingfromaparticularpartofthepresentationduringtheevent(seeTable38).ScienceCaféparticipants(29%)alsoreportedlearningwhatthehumanmicrobiomeis,ingeneral.Forafewparticipants(12%)alloftheinformationwasnew.Afewparticipants(6%)saidtheyalreadyknewaboutthehumanmicrobiome.And6%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories.Table38:WhatParticipantsLearnedatScienceCafé

Response


(n=85) PercentageInformationspecificallyfrompresentation 40 47%Aboutthehumanmicrobiomeingeneral 25 29%Everything/Ididn’tknowanyofthis 10 12%Ialreadyknewalot 5 6%Miscellaneous 5 6%ParticipantsintheScienceCaféstudymostoften(47%)referencedlearningsomethingfromaparticularpartofthepresentationduringtheevent.

Themicrobiomevarieswidelybylocationinthebody.Ididn'tknowaboutmicrobiometransplantforcancerpatients.Transitionofhumanmicrobiomethroughlifechanges.Placentaltransmissionofbacteria.Microbiomeandobesity-fascinating.Fecaltransplantsarebeingmadeintopillform.


ScienceCaféparticipants(29%)alsoreportedlearningwhatthehumanmicrobiomeis,ingeneral. Ididn'tknowhowdiversedifferentpartsofthebody'smicrobesare. Themicrobiome-bacterialcellsmakeup10timesourhumancellsamount! Igainedabetterunderstandingofthemicrobiome.Forafewparticipants(12%)alloftheinformationwasnew. Almosteverythingpresentedherewasnewtome. Knewalmostnothing.Learnedquiteabit,toomuchtolist. Everything!Seriously,Ididn'tknowanything.Afewparticipants(6%)saidtheyalreadyknewaboutthehumanmicrobiome. MostoftheinformationIknowalready.

I'mmoreknowledgeablethanIthought.Inowhaveproofformydoubtinghusbandthatpreandprobioticswork.Forreal.Sothanks!

Notmuch.And6%ofparticipantsgaveresponsesthatdidnotfitintoanyofthesecategories. Onyourquizslides,18ftdoesnotequal3yards. Good:detailsofsystem.

Ithoughtthehygienehypothesishadbeendisprovenintermsofcausingallergies.Orincreasinglikelihoodofhaving.

ScienceCaféparticipantswereaskedtoanswer,onascalefrom1to7,with1being“stronglydisagree”and7being“stronglyagree,”threequestionsthatdirectlyrelatedtothegoalsoftheZooinYouproject.ScienceCaféattendeesgavegenerallypositiveratingsinresponsetothesequestions(seeTable39).Interestingly,theratingsfortheseitemsweresomewhathigherthanthosefromtheexhibition,rangingfrom5.7to6.2.However,giventheamountoftimefortheScienceCaféwasmuchhigherthantimespentbygeneralvisitorsintheexhibition,andwasalsofacilitatedratherthanself-guided.


Table39:RatingsbyParticipantsatScienceCafé

Tonight’ssciencecafé… Average

(Stronglydisagree)

1 2 3 4 5 6

(Stronglyagree)


5.8 1% 1% 6% 8% 17% 33% 35%


5.7 1% 1% 5% 13% 16% 32% 33%


6.2 0% 1% 2% 7% 14% 19% 57%

Note:Scalewasfrom1(Stronglydisagree)to7(Stronglyagree)OMSI’sScienceCaféeventstypicallystartoffwithaten-questiontriviagamewhichfeaturesquestionsrelevanttothetopiconwhichthespeakerwillbepresenting.Thequestionsarepreparedinadvancebytheguestspeaker,withsomeeditingforstyleandclaritybyOMSIstaffbeforehand.Thesetriviagamesservetointroducesomeofthethemesinadvanceofthetalkandbuildanticipationandengagementintheaudience,buttheycanalsobeseenasawaytoinformallygaugetheaudiencemembers’priorknowledgeonthesubject.Thenumbersreportedbelowdidfocusonthehumanmicrobiome,butthequestionswerebasedonthespeakerandnottheexhibition.Onaverage,participantsinScienceCaféscored6.9outof10ontheirhumanmicrobiome-focusedtriviagame.BelowisamoredetailedspreadofscoresfromparticipantsintheScienceCaféstudy(seeTable40).Themajorityofparticipants(77%)scoredbetween6and8outof10points,whilenoparticipantsscoredbelow4outof10points.


Table40:SpreadofTriviaScoresforParticipantsatScienceCafé

Score


(n=136)PercentageofParticipants

1 0 0%2 0 0%3 0 0%4 3 2%5 16 12%6 37 27%7 27 20%8 41 30%9 8 6%10 4 3%

Note:Thetriviawasindependentofandnotrelatedtotheexhibition,andscoresareincludedtobecomprehensiveinprovidingsurveyresults.Also,inordertogatheralargernumberofresponses,thesurveywashandedoutatthebeginningoftheeveningsoitispossiblethatsomeparticipantspreviewedthequestionsbeforetheprogram.TogainsomeinsightaboutthereachofOMSIpublicityandadvertising,participantsintheScienceCaféstudywereaskedhowtheyheardabouttheScienceCaféevent(seeTable41).Participantsmostoftensaid(46%)theyheardabouttheeventthroughtheOMSImailinglist.Overaquarterofparticipants(26%)wroteananswerinthe“other”category.SomevisitorslearnedabouttheeventthroughtheOMSIwebsite(18%)oralreadyknewaboutScienceCafébecausetheyhadattendedpreviously(18%).Andasmallpercentageofparticipants(10%)heardaboutScienceCaféthroughsocialmedia.Table41:HowScienceCaféParticipantsHeardAbouttheEvent

Response


(n=124) PercentageMailinglist 57 46%Other 32 26%OMSIwebsite 22 18%Attendedpreviousevent 23 18%FacebookorTwitter 13 10%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%


Participantswhochosethe“Other”categorywroteinresponsesincluding: Mymom'sonthesciencepubmailinglist Friend(citedbymultipleindividuals)

Otherwebsite MysonwentinCorvallis. Sci-filitatPCC.... Scienceteacher FriendwhoworksatOMSI Mywifeinvitedme. Professor OMSIvolunteernewsletter Meetupemail HusbandandhisnerdtendenciesParticipantsintheScienceCaféeventwereaskedtosuggestimprovementsfortheScienceCaféevent(seeTable42).Themostcommonsuggestionsfromparticipants(28%)wereinregardstothepresentation.Someparticipants(23%)wroteaboutimprovementsfortheevent’sspeaker,andafewparticipants(14%)suggestedchangestothelocationofScienceCaféevents.And38%ofparticipantsmadesuggestionsthatdidnotfitintoanyofthesecategories.Itshouldbenotedthatanumberoftheseresponseswereinreferencetoaminormishapinvolvingaglassofbeerandthecomputeronwhichthepresentationwasbeingshown.


Table42:SuggestionsToImproveScienceCafé

Response


(n=70) PercentagePresentation 20 28%Speaker 16 23%Locationofevent 10 14%Miscellaneous 27 38%

Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmorethan100%Themostcommonsuggestionsfromparticipants(28%)wereinregardstothepresentation. Itwouldbecooltoseemoreevidence/currentresearchthat'sbehindthesefacts.

Slidesshouldn'thavemorethan15words.Keepmomentum.Previewspeakersforrapport/charisma.Adapttoalayaudience.Guidelinesforimageresolution-Hernan'sweretooblurry.

Thisonewasclear,extremelyinteresting.NosalespeoplelikeguyafewmonthsagosellingDNAtesting.

Theprojectorwasalittleoutoffocus.Thepacewasalsoalittleslow. Perhapslesstimeforquestions-theaudienceislessinterestingthanthespeaker. Someparticipants(23%)wroteaboutimprovementsfortheevent’sspeaker.

Betterspeaker.Thepresenterwasverydryandappearedtobereadingtheinformationoffthepowerpointslidesmostofthetime.Agreattopicneedsadecentpublicspeakertobewellreceived.

Speakerwasdifficulttounderstandduetohisaccent. InvitesomeonefromMIT'smedialabtotalkaboutbigdataandvettingdatasets.

Makesurespeakerknowshowtoexplainsciencevocabtoaudienceandmakesciencemorefun!

Youneedtopre-qualifythespeakers-thisonehadwaytoothickofanaccent;alsoheisapoorqualitypublicspeaker,evenasidefromtheaccentandlanguagebarrier.


Afewparticipants(14%)suggestedchangestothelocationofScienceCaféevents.

Changetheseats-theseareawful.Thecupholderscutintomyarmsandkeptslidingoutofthechair.

GobacktotheBagdadTheaterorMissionTheater.

Moreserversatthebarintheory.Largervenue?

And38%ofparticipantsmadesuggestionsthatdidnotfitintoanyofthesecategories. Don'tspillbeeronthecomputer. Havethemmoreoften!Andrepeatpopulartalks.

Giveideastoaddressclimatechange.Havetopicsfocusedonclimatechangeandslideswithquestionsonclimatechangebeforethetalk. Doingagreatjob,keepitup.Awarningforwhenit'sabouttostart(5-10minsbefore)forabathroombreak,lastfoodcall,etc.


References

BilingualDesignGuide.(2016,April18).Retrievedfromhttp://www.nisenet.org/catalog/tools_guides/bilingual_design_guide

Rounds,J.(2004).Strategiesforthecuriosity-drivenmuseumvisitor.Curator:TheMuseumJournal,47(4),389-412.

Renner,N.,Garibay,C.,Yalowitz,S.S.,&Plaza,C.(2015).BilingualExhibits:CurrentPractices,CollectiveKnowledge,OutstandingQuestions.JournalofMuseums&SocialIssues,10(1),66-82.

Yalowitz,S.S.,Garibay,C.,Renner,N.,&Plaza,C.(2015).BilingualSpanish-EnglishIntergenerationalGroups’ExperiencesinBilingualExhibitions.JournalofMuseums&SocialIssues,10(1),35-51.


AppendixA:TitlesanddescriptionsofexhibitelementsintheZooinYouexhibition Working title, as used in summative report

Header of exhibit sign and brief description of activity with illustration

Meet the Microbes

What’s Your Inner Life Like? Spin small colorful microbe disks to reveal the four major types of microbes (bacteria, archaea, fungi and viruses) and where they live inside you!

How Tiny

How Tiny Are Your Microbes? Zoom down to the microbe level and explore how much smaller our microbe companions are than our human cells.


Working title, as used in summative report


MVP Puzzle

Could You Survive Without Your Microbes? Insert puzzle pieces into a silhouette of the human body and learn about our “good” microbes.

Microbe Mirror

Are You More Than Human? Watch your microbiome react to everyday occurrences in this full-body Kinects-style game.




Marble Maze

Where Did Your Microbiome Come From? Manipulate a tilt table maze to learn how a newborn baby is first colonized by microbes.

Weather Report

How’s The Weather Inside Your Body? Interact with green screen technology to give a “weather report” on the climate conditions of your nose, mouth, gut or skin.




Microbes in Balance

How Do Your Microbes Protect You? See if you can keep your gut microbes in balance in this touch-screen video game.

Hand Washing

How Should You Wash Your Hands? “Wash” your hands and observe how long it takes to be free of germs.




Stories and Choices

What Would You Do? Would you donate your poop to science? Vote on various scenarios and see if most people agree or disagree with your choice.

Under the Lens

What Do Your Microbes Look Like? Peer into a microscope and examine real preserved microbe specimens.




DNA Puzzle

What Is Your DNA Puzzle? Race against the clock to see how fast you can assemble a DNA strand.

Bacteriophage Sculpture and Build a Phage

Do All Viruses Make You Sick? Build your own three-dimensional virus and see if it matches the gigantic bacteriophage virus towering nearby.




Photo Opportunity

What Would You Look Like? Take a picture of you, your family and friends, all as giant microbes.


AppendixB:GeneralVisitorinstruments,OMSI

ZooinYouInterview[Onlyrecruitgroupswithatleastonechildage8to18]Hello,mynameis____andI’mworkingwith[OMSI/ScienceWorks]togetsomefeedbackaboutthevisit.Todaywe’retalkingtopeopleabouttheZooinYouexhibitandwewerehopingyoucouldhelpusouttodaybyvisitingitandthenansweringsomequestions.Itdoesn’taddverymuchtimeatalltoyourvisit–wouldyoubewillingtohelpusout?[IfNO]Okay,thanksverymuchandenjoytherestofyourvisit.[IfYES]Great,theZooinYouexhibitincludestheexhibitareasrighthere[indicateboundariesofZooinYou].Justgothroughitlikeyounormallywould–we’llbeheretakingacouplenoteswhileyougothrough,andthenletusknowwhenyou’redonesowecanaskyousomequestions.

Totaltime:_____________ H=Handson/interactive


YOURVISITTODAY

1) PleasecompletethissentenceaboutyourvisittotheZooinYouexhibit:“Ineverrealizedthat…”

2) Whatdoyouthinkthisexhibitisabout?Whatisthemainideait’stryingtocommunicate?

3) Oneofthemainideasabouttheexhibitis“Ourbodiesareacomplexecosystemthatwearejustbeginningtoexplore.”Whichpartsoftheexhibitdidagoodjobcommunicatingthis?

4) WerethereanyareasinZooinYouthatworkedparticularlywellforyourwholegroup?

☐Yes☐No

4a.Ifyes,where?________________________________________________________________

5) Theexhibitusedtheterm“humanmicrobiome.”Didyousee,hearorreadthisanywhereintheexhibit?☐Yes☐No5a.Ifyes,whatstoodoutmostforyouaboutthistopic?______________________________

6) DidtheexhibitbeinginbothSpanishandEnglishenhance,detractfrom,ormakeno

differenceforyourexperienceinZooinYou?

☐Enhance☐Detractfrom☐Makenodifference

6a.Whydoyousaythat?___________________________________________________________

AudienceViewpointsConsultingOMSIZooInYouSummative82

Thesequestionsareeasierforyoutofilloutonyourown.7) Towhatextentdoyouagreewiththefollowingstatements.VisitingZooinYou…

7a.Helpedmelearnaboutthemicrobesinmyownbody.12 3 4 567

StronglyDisagree StronglyAgree

7b.Increasedmyunderstandingoftheinteractionsbetweenmybody,mymicrobes,andmyenvironment.

12 3 4 567StronglyDisagree StronglyAgree

7b.Mademewanttolearnmoreaboutwhatscientistsarediscoveringabout

microbesandhealth.12 3 4 567


NOWJUSTAFEWQUESTIONSABOUTYOU1) IsthisyourfirstvisittoOMSI?☐Yes☐No

2) AreyoucurrentlyamemberofOMSI?☐Yes☐No

3) HowlikelyareyoutovisitOMSIagain?12 3 4 5 6 7Notatall Verylikely

4) Whatisyourgender?☐Male☐Female

5) Whichofthefollowingbestdescribesyourethnicorigin(checkallthatapply)☐AmericanIndian/AlaskanNative ☐Asian ☐NativeHawaiian/OtherPacificIslander ☐White ☐BlackorAfrican-American ☐Other:__________________________

6) AreyouofHispanic,LatinoorSpanishorigin?☐Yes☐No

7) Whichcityandstatedoyoulivein(orcityandcountryiffromoutsideUnitedStates)?___________________________________

8) Whatlanguage(s)doyouregularlyspeakathome?___________________________________

9) Whatyearwereyouborn?______

10) Whataretheagesoftheotherpeopleinyourgrouptoday?

________________________________________

Thankyouverymuchforyourtimeandfeedback,itismuchappreciated!


SpanishversionofGeneralVisitorInstrument,OMSI:

ZooinYouInterview[Onlyrecruitgroupswithatleastonechildage8to18]Hola,mellamo____yestoycolaborandocon[OMSI/ScienceWorks]paraobtenersusopinionesacercadesuvisita.HoyestamoshablandoconlagenteacercadelaexhibiciónZooinYouynosgustaríasaberpodríavisitarlaexhibiciónyluegoresponderalgunaspreguntas.Nolequitacasiningúntiempodesuvisita.¿Estaríadispuesto(a)aayudarnos?[IfNO]Estábien,muchasgraciasyquedisfrutedelrestodesuvista.[IfYES]Perfecto,laexhibiciónZooinYouincluyelasáreasdeexhibiciónaquí[indicateboundariesofZooinYou].Visítelacomoloharíanormalmente;estaremosaquítomandoalgunosapuntesmientraslaexplorayluegoindíquenoscuandotermineparapoderhacerleunaspreguntas.

Totaltime:_____________ H=Handson/interactive


YOURVISITTODAY

1) CompletelasiguienteoraciónacercadesuvisitaalaexhibiciónZooinYou:"Noteníaideadeque..."

2) ¿Dequépiensaquesetrataestaexhibición?¿Cuáleslaideaprincipalqueintentacomunicar?

3) Unadelasideasprincipalesdelaexhibiciónesque"nuestrocuerpoesunecosistemacomplejoqueestamosapenascomenzandoaexplorar."¿Quépartesdelaexhibicióncomunicaronbienestemensaje?

4) ¿HuboalgúnáreadelaexhibiciónZooinYouquetuvounefectoparticularmentepositivoentodosugrupo?

☐Sí☐No

4a.Silarespuestaesafirmativa,¿dónde?__________________________________________________

5) Enlaexhibiciónseusóeltérmino"microbiomahumano."¿Vio,escuchóoleyóestoenalgunapartedelaexhibición?☐Sí☐No5a.Silarespuestaesafirmativa,¿quéfueloquemáslellamólaatenciónsobreestetema?______________________________

6) ¿Elhechodequelaexhibiciónseofrecieraeninglésyespañolmejoró,leempeoróono

tuvoningúnefectoensuexperienciaconlaexhibiciónZooinYou?

☐Mejoró☐Empeoró☐Notuvoningúnefecto

6a.¿Porqué?___________________________________________________________


Estaspreguntassonmásfácilesdecontestarporsucuenta.8) ¿Enquémedidaestádeacuerdoconlassiguientesafirmaciones?Durantesuvisitaa

ZooinYou...

7a.Meayudóaaprendersobrelosmicrobiosenmipropiocuerpo.12 3 4 567

Paranadadeacuerdo Muydeacuerdo

7b.Mejorómiconocimientodelainteracciónentremicuerpo,mismicrobiosymientorno.

12 3 4 567Paranadadeacuerdo Muydeacuerdo

7b.Hizoquequisieraaprendermássobreloqueloscientíficosestándescubriendo

sobrelosmicrobiosylasalud.12 3 4 567

Paranadadeacuerdo MuydeacuerdoAHORALEHAREMOSALGUNASPREGUNTASSOBREUSTED9) ¿EssuprimeravisitaalaOMSI?☐ Sí☐ No

10) ¿EsustedactualmentemiembrodelaOMSI?☐ Sí☐ No

11) ¿CuánprobableesquevuelvaavisitarlaOMSI?12 3 4 5 6 7Nada Muyprobable

12) ¿Cuálessusexo?☐ Hombre☐ Mujer

13) ¿Cuáldelassiguientesdescribemejorsuorigenétnico(marquetodaslasquecorrespondan)?

☐ Amerindio/NativodeAlaska ☐ Asiático ☐ NativodeHawái/otraisladelPacífico ☐ Blanco ☐ Negrooafroamericano ☐ Otro:__________________________

14) ¿Esdeorigenhispano,latinooespañol?☐ Sí☐ No

15) ¿Encuálciudadoestadovive(ociudadypaíssivivefueradeEstadosUnidos)?

16) ¿Quéidioma(s)hablaregularmenteencasa?___________________________________

17) ¿Enquéañonació?______

18) ¿Quéedadestienenlasdemáspersonasqueestabanensugrupohoy?

________________________________________

¡Muchasgracias!Apreciamossutiempoysusrespuestas.


AppendixC:GeneralVisitorinstruments,ScienceWorks[Onlyrecruitgroupswithatleastonechildage8to18]Hello,mynameis____andI’mworkingwith[OMSI/ScienceWorks]togetsomefeedbackaboutthevisit.Todaywe’retalkingtopeopleabouttheZooinYouexhibitandwewerehopingyoucouldhelpusouttodaybyvisitingitandthenansweringsomequestions.Itdoesn’taddverymuchtimeatalltoyourvisit–wouldyoubewillingtohelpusout?[IfNO]Okay,thanksverymuchandenjoytherestofyourvisit.[IfYES]Great,theZooinYouexhibitincludestheexhibitareasrighthere[indicateboundariesofZooinYou].Justgothroughitlikeyounormallywould–we’llbeheretakingacouplenoteswhileyougothrough,andthenletusknowwhenyou’redonesowecanaskyousomequestions.Totaltime:_____________ H=Handson/interactive


YOURVISITTODAY

1) PleasecompletethissentenceaboutyourvisittotheZooinYouexhibit:“Ineverrealizedthat…”

2) Whatdoyouthinkthisexhibitisabout?Whatisthemainideait’stryingtocommunicate?

3) Oneofthemainideasabouttheexhibitis“Ourbodiesareacomplexecosystemthatwearejustbeginningtoexplore.”Whichpartsoftheexhibitdidagoodjobcommunicatingthis?

4) WerethereanyareasinZooinYouthatworkedparticularlywellforyourwholegroup?☐Yes☐No

4a.Ifyes,where?________________________________________________________________

5) Theexhibitusedtheterm“humanmicrobiome.”Didyousee,hearorreadthis

anywhereintheexhibit?☐Yes☐No5a.Ifyes,whatstoodoutmostforyouaboutthistopic?______________________________

6) DidtheexhibitbeinginbothSpanishandEnglishenhance,detractfrom,ormakeno

differenceforyourexperienceinZooinYou?

☐Enhance☐Detractfrom☐Makenodifference

6a.Whydoyousaythat?___________________________________________________________


Thesequestionsareeasierforyoutofilloutonyourown.7) Towhatextentdoyouagreewiththefollowingstatements.VisitingZooinYou…

7a.Helpedmelearnaboutthemicrobesinmyownbody.12 3 4 567


7b.Increasedmyunderstandingoftheinteractionsbetweenmybody,mymicrobes,andmyenvironment.

12 3 4 567StronglyDisagree StronglyAgree

7b.Mademewanttolearnmoreaboutwhatscientistsarediscoveringabout

microbesandhealth.12 3 4 567


NOWJUSTAFEWQUESTIONSABOUTYOU1) IsthisyourfirstvisittoScienceWorks?☐Yes☐No

2) AreyoucurrentlyamemberofScienceWorks?☐Yes☐No

3) HowlikelyareyoutovisitScienceWorksagain?12 3 4 5 6 7Notatall Verylikely

4) Whatisyourgender?☐Male☐Female

5) Whichofthefollowingbestdescribesyourethnicorigin(checkallthatapply)☐AmericanIndian/AlaskanNative ☐Asian ☐NativeHawaiian/OtherPacificIslander ☐White ☐BlackorAfrican-American ☐Other:__________________________

6) AreyouofHispanic,LatinoorSpanishorigin?☐Yes☐No

7) Whichcityandstatedoyoulivein(orcityandcountryiffromoutsideUnitedStates)?___________________________________

8) Whatlanguage(s)doyouregularlyspeakathome?___________________________________

9) Whatyearwereyouborn?______

10) Whataretheagesoftheotherpeopleinyourgrouptoday?

________________________________________

Thankyouverymuchforyourtimeandfeedback,itismuchappreciated!


SpanishversionofGeneralVisitorInstrument,ScienceWorks:

NOTE:WhilethisSpanishversionoftheinstrumentwasavailable,noonechosetocompleteitinSpanishatScienceWorks.

ZooinYouInterview[Onlyrecruitgroupswithatleastonechildage8to18]Hola,mellamo____yestoycolaborandocon[OMSI/ScienceWorks]paraobtenersusopinionesacercadesuvisita.HoyestamoshablandoconlagenteacercadelaexhibiciónZooinYouynosgustaríasaberpodríavisitarlaexhibiciónyluegoresponderalgunaspreguntas.Nolequitacasiningúntiempodesuvisita.¿Estaríadispuesto(a)aayudarnos?[IfNO]Estábien,muchasgraciasyquedisfrutedelrestodesuvista.[IfYES]Perfecto,laexhibiciónZooinYouincluyelasáreasdeexhibiciónaquí[indicateboundariesofZooinYou].Visítelacomoloharíanormalmente;estaremosaquítomandoalgunosapuntesmientraslaexplorayluegoindíquenoscuandotermineparapoderhacerleunaspreguntas.Totaltime:_____________ H=Handson/interactive


YOURVISITTODAY

1) CompletelasiguienteoraciónacercadesuvisitaalaexhibiciónZooinYou:"Noteníaideadeque..."

2) ¿Dequépiensaquesetrataestaexhibición?¿Cuáleslaideaprincipalqueintentacomunicar?

3) Unadelasideasprincipalesdelaexhibiciónesque"nuestrocuerpoesunecosistemacomplejoqueestamosapenascomenzandoaexplorar."¿Quépartesdelaexhibicióncomunicaronbienestemensaje?

4) ¿HuboalgúnáreadelaexhibiciónZooinYouquetuvounefectoparticularmentepositivoentodosugrupo?

☐Sí☐No

4a.Silarespuestaesafirmativa,¿dónde?__________________________________________________

5) Enlaexhibiciónseusóeltérmino"microbiomahumano."¿Vio,escuchóoleyóestoenalgunapartedelaexhibición?☐Sí☐No5a.Silarespuestaesafirmativa,¿quéfueloquemáslellamólaatenciónsobreestetema?______________________________

6) ¿Elhechodequelaexhibiciónseofrecieraeninglésyespañolmejoró,leempeoróo

notuvoningúnefectoensuexperienciaconlaexhibiciónZooinYou?

☐Mejoró☐Empeoró☐Notuvoningúnefecto

6a.¿Porqué?___________________________________________________________


Estaspreguntassonmásfácilesdecontestarporsucuenta.19) ¿Enquémedidaestádeacuerdoconlassiguientesafirmaciones?DurantesuvisitaaZooin

You...

7a.Meayudóaaprendersobrelosmicrobiosenmipropiocuerpo.12 3 4 567


7b.Mejorómiconocimientodelainteracciónentremicuerpo,mismicrobiosymientorno.12 3 4 567


7b.Hizoquequisieraaprendermássobreloqueloscientíficosestándescubriendosobrelosmicrobiosylasalud.

12 3 4 567Paranadadeacuerdo Muydeacuerdo

AHORALEHAREMOSALGUNASPREGUNTASSOBREUSTED20) ¿EssuprimeravisitaalaScienceWorks?☐ Sí☐ No

21) ¿EsustedactualmentemiembrodelaScienceWorks?☐ Sí☐ No

22) ¿CuánprobableesquevuelvaavisitarlaScienceWorks?12 3 4 5 6 7Nada Muyprobable

23) ¿Cuálessusexo?☐ Hombre☐ Mujer

24) ¿Cuáldelassiguientesdescribemejorsuorigenétnico(marquetodaslasquecorrespondan)?

☐ Amerindio/NativodeAlaska ☐ Asiático ☐ NativodeHawái/otraisladelPacífico ☐ Blanco ☐ Negrooafroamericano ☐ Otro:__________________________

25) ¿Esdeorigenhispano,latinooespañol?☐ Sí☐ No

26) ¿Encuálciudadoestadovive(ociudadypaíssivivefueradeEstadosUnidos)?

27) ¿Quéidioma(s)hablaregularmenteencasa?___________________________________


29) ¿Quéedadestienenlasdemáspersonasqueestabanensugrupohoy?

________________________________________

¡Muchasgracias!Apreciamos


AppendixD:FamilyScienceNightinstrument

NochedecienciaZooinYouPorfavorrespondalassiguientespreguntasacercadesuvisitaaZooinYou.Laencuestaesanónima,asíquepuederesponderconlamayorhonestidad.Muchasgraciasporsuscomentarios.SUVISITADEHOY1) ¿Dequépiensaquesetrataestaexhibición?¿Cuáleslaideaprincipalquese

intentacomunicar?

2) Enlaexhibiciónseusóeltérmino"microbiomahumano."¿Ustedvioeste

términoenalgunapartedelaexhibición?☐Sí☐No

2a.Silarespuestaesafirmativa,¿quéfueloquemáslellamólaatenciónsobreestetema?________________________________

3) ¿Elhechodequelaexhibiciónseofrecieraeninglésyespañol:mejoró,empeoró,

onotuvoningúnefectoensuexperienciaconlaexhibiciónZooinYou?☐Mejoró☐Empeoró☐Notuvoningúnefecto

3a.¿Porqué?___________________________________________________________4) Estaexhibiciónfueraofrecidaenespañol,¿hacambiadosuopiniónacercadel

OMSI?

☐Sí☐No4a.¿Porqué?___________________________________________________________


5) LaexhibiciónZooinYouesofrecidaeninglésyespañol;¿queefectotuvoestoen:5a.Suinteracciónconlasdistintaspartesdelaexhibición.

12 3 4 5 6 7Nada Mucho

5b.Sucapacidaddeentenderelcontenidodelaexhibición.


5b.Suinteracciónconotraspersonasdesugrupo.


AHORALEHAREMOSALGUNASPREGUNTASSOBREUSTED

6) ¿EsestasuprimeravisitaalOMSI?☐ Sí☐ No

7) ¿EsustedactualmentemiembrodelOMSI?☐ Sí☐ No

8) ¿QuétanprobableesquevuelvaavisitarelOMSI?

12 3 4 5 6 7Noprobable Muyprobable

9) ¿Cuálessugénero?☐ Masculino☐ Femenino☐ Otro

10) ¿Cuáldelassiguientesdescribemejorsuorigenétnico?(Marquetodaslasquecorrespondan.)

☐ IndiodeEstadosUnidos/NativodeAlaska ☐ Asiático ☐ NativodeHawái/otraisladelPacífico ☐ Blanco � NegrooafroAmericano � Otro:__________________________ 11) ¿Esdeorigenhispano,latinooespañol?☐ Sí☐ No

12) ¿Enquéciudadoestadovive(ociudadypaíssivivefueradeEstadosUnidos)?

___________________________________13) ¿Quéidioma(s)hablaregularmenteencasa?___________________________________


15) ¿Quéedadestienenlasdemáspersonasqueestánensugrupohoy?

________________________________________

¡Muchasgracias!Apreciamossutiempoysusrespuestas.


AppendixE:ScienceCaféinstrument

OMSISciencePubEvaluation

• Whatdoyouthinkthemainideaoftonight’sSciencePubis?

• Whatdidyoulikemostattonight’sSciencePub?

• HowcouldweimprovethenextSciencePub?

• What,ifanything,haveyoulearnedherethatyoudidn’tknowbefore?

• Towhatextentdoyouagreewiththefollowingstatements.Tonight’sSciencePub…

Helpedmelearnaboutthemicrobesinmyownbody.12 3 4 567


Increasedmyunderstandingoftheinteractionsbetweenmybody,my

microbes,andmyenvironment.123 4 567


Mademewanttolearnmoreaboutwhatscientistsarediscoveringaboutmicrobesandhealth.12 3 4 567


1

2

3

4

5

6

7

8

9

10

Triviaanswers!

OVERè


• Howdidyouhearaboutthisevent?

!I’montheSciencePubmailinglist!OMSIwebsite!AttendedaPreviousSciencePubevent!FacebookorTwitter!Other

• HaveyoubeentoOMSIinthepast12months?!Yes!No

• HaveyoubeentoSciencePubbefore?!Yes!No Ifso,howmanytimes?

• AreyoucurrentlyamemberofOMSI?☐ Yes☐ No

• Whichofthefollowingbestdescribesyourethnicorigin(checkallthatapply)!AmericanIndian/AlaskanNative !Asian !NativeHawaiian/OtherPacificIslander !White !BlackorAfrican-American !Other:__________________________

• AreyouofHispanic,LatinoorSpanishorigin?☐Yes☐No• Whatyearwereyouborn?______• Whatisyourgender?____________

• ZipCode:____________

SignupfortheOMSISciencePubemaillist!

Email: OMSIwillnotsellordistributeyouremailaddress

Thankyou!

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