دورة الرياض ب 1

97
د0 ش ي سام درو ح ة ي ب ر لع ا مة ظ ن م ل ا! ى ب ن رو كت للا ا ق ي و س لت وا ة ي ب رو كت للا ا احة ي س ل ل ساعد م لم ا عا ل ا9 ن ميلا ا ة ح ا ي س ل ل

Upload: drhossam-darwish

Post on 10-May-2015

80 views

Category:

Social Media


4 download

DESCRIPTION

دورة اعداد مسوق الكترونى محترف

TRANSCRIPT

  • 1.http://www.youtube.com/watch?v=JlgTV0yHrFw

2. -- Research - Strategy -2 -Content -Branding DevelopmentDesign : -Online advertising: -Social Media: -Search Engine Marketing: -Email Marketing: -Public Relation: - 3. E-Marketing Intro 4. Internet Based Marketing 5. http://www.youtube.com/watch?v=zlphA lQf614 6. E-Marketing Channels 7. 8. 9. http://www.youtube.com/watch?v=hRk682fdk mc 10. http://www.youtube.com/watch?v=LzRBTSnTrmI 11. 12. - Planning and creating your website 13. Define your objectives 14. Define your customer 15. Define your Measurements 16. Design, Create Content Consumer experiences can't survive without quality content. Generating content at scale is the trickier part, with publishers. 17. Execute your Plan 18. The Essential 7Ps To An Effective Online Marketing Strategy. 19. Create a Messaging Calendar 20. http://www.youtube.com/watch?v=atNxLJVof bI 21. Next Steps 22. S E O 23. http://www.youtube.com/watch?v=1z5HfUJ72 j0 24. - - - - - - - -Reputation Management 25. We Are Social 26. Mobile Connections) 27. WhatsApp)Google+) 28. Wechat 29. - - - - 30. - Brand awareness diffusion 31. 32. .1 .2 .3 .4 .5 .6 .7 .8 .9 Like 33. StarcountSamsung YouTube Walt DisneyNational GeographicInstagram YouTube 34. - Content - It all starts with great content. 35. - Content curation Content curation is the gathering, organizing and online presentation of content related to a particular theme or topic. As a rule, a content curation. 36. 6 Steps to More Effective Content Curation 1) Understand your audience. 2) Understand yourself. 3) Assess title AND content. 4) Acknowledge the author(s). 5) Add a splash of commentary. 6) Re-share and re-distribute. 37. - social networks channels 38. Top 15 Most Popular Social Networking Sites | February 2014 - - - - - - - - - - - - - - - 39. - The next step is maximizing your ROI for time Choose the Right Time for Your Audience Understand the digital habits of the audience you're trying to reach. 40. - 2014: The Year of Social Media Engagement 41. The Engagement Pyramid - - - - - - - - - 42. - you need to have a listening strategy in place. 43. 44. - Influencers 45. Influence Marketing) Klout) www.klout.co Kred) www.kred.com PeerIndex) www.peerindex.com 46. - Influencers are on social media 47. - Most influencers blog 48. - Influencers create content 49. Influencers use social media to drive results 50. Influencers track metrics 51. 52. - Brand Ambassadors 53. - effective crisis management strategy 54. .1 55. In Summary 56. Social Media, Questions &Answers 57. - How do I find my TARGET audience with social media? 58. Where is your Target Market Hanging out in Social Media? #1: Know Where Your Customers Spend Their Time #2: Find Content That Will Resonate Deeply With Your Audience #3: Focus on FacebookIts Where Consumers Spend Most of Their Online Social Time #4: Its Time to Take Video Seriously #5: Consider the Role of Mobile #6: Think of your perfect customer. One person: male or female; age; marital status; education; occupation and household income. What do they like? What are their dislikes? Total number of monthly active Facebook users 1.310.000.000 Facebook: Casual 680,000,000 use Facebook via a mobile device 67% of online adults are on Facebook More women than men The average Facebook user has 130 friends Twitter: News, real-time communication 55% Female 62% between age 18 and 34 The average Twitter user has 27 followers Sources: http://www.statisticbrain.com/facebook-statistics/ 59. - How do I create a social media STRATEGY? 60. How do I create a social media STRATEGY? 61. - What social media TACTICS are the most effective? 62. Which Social Media Marketing Tactics Work Best? 63. - What are the best ways to ENGAGE my audience? - - - - - - - - - - - 64. - How do I SELL with social media? 65. 66. - - - - 67. http://www.youtube.com/watch?v=9PSG-fp4wlM 68. Social media can be a time suck - - - - - . 69. - - - - - 70. 71. Facebook