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2. 10 3. - - - - - 4. 5. Introduction to advanced social media techniques What Is An Advanced Strategy or Techniques for social media ? 6. Multimedia Usage 7. A picture is worth a thousand words 8. HubSpot 9. A picture is worth a thousand words Amsterdam, Netherlands 10. The Most-Shared Ads http://www.youtube.com/watch?v=JkTsyll1SUo 11. - - - - - 12. - Strategy 2: Integrate Offline and Online Advertising 13. Strategy 3: Message Adaptation 14. - Strategy 4: Local Social Networks 15. Strategy 5: Contests and Discounts 16. Reasons You Should Run A Social Media Video Contest - - - - 17. Social Media Objectives, Voice and Tactics . 18. Social Media Tactics Tactics): Engage Be Authentic Keep Content Premium Experiment 19. Which social media platform is best for your business? Facebook-Instagram- Twitter- LinkedIn-Google+-YouTube- Pinterest-Yelp and/or Foursquare 20. - - - 21. - - 22. - - 23. - - 24. - - 25. - - 26. - - LinkedIn 27. - - 28. - - 29. - - 30. - - - 31. - - 32. - 33. -Google - - - -LinkedIn B2B 34. 35. Blogs Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, WordPress, Xanga Micro Blogs( Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Google Buzz, 36. Location Based Services LBS Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist 37. ASmallWorld, Bebo, Diaspora, Facebook, Hi5, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, XING , IRC, Yammer 38. Events LBS Tweetvite , Eventful, Meetup Information Aggregators 39. Social Interests Gdgt , GetGlue , GoodReads Online Advocacy and Fundraising Causes, Kickstarter 40. Wiki PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces Social Bookmarking 41. Social News Digg, Mixx, NowPublic, Reddit, Newsvine, Technorati Social Navigation GPS Trapster, Waze 42. Document Management & Editing DropBox, Box Google 43. Photo Sharing deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr Video Sharing & Streaming sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Openfilm Justin.tv, Livestream, Stickam, Ustream, blip.tv 44. Music & Audio Sharing ccMixter, Pandora Radio, Spotify, Last.fm, ReverbNation , ShareTheMusic, The Hype Machine, Groove Shark, SoundCloud, Bandcamp, SoundClick 45. Reviews & Opinions Product Reviews epinions, MouthShut Community Q&A 46. Virtual Worlds Avatar Active Worlds, Second Life, World of Warcraft, RuneScape Game Sharing Kongregate, Miniclip, Newgrounds, Armor Games 47. Facebook API- Myspace Orkut NetLog 5Hi LinkedIn 48. 49. http://www.youtube.com/watch?v=NJn_7GLJjs8&fe ature=youtu.be 50. Instagram 51. How to Use Instagram Part -1- 1- Download the Instagram app. 2- Launch the Instagram app. 3-Create an account. 4- Follow friends. use other social account 5- Instagram Direct. With Instagram's new update, you can also choose if you want to share your photo with all your followers or just a few 52. - - Instagram Instagram Instagram Privacy. 53. Heres a quick overview of the main tabs inside Instagram to get you started: 54. Instagram Instagram iOS InstagramSettings location Notification CenterInstagram app preferences notification settingsSettings Edit ProfilePush Notifications. . Settings > Edit Profile> Push Notifications external notifications News 55. Now just complete your profile information as follows: 56. Below is an example of profile information on a Users public profile page: 57. Following Other Instagram Users Tap on the Profile tab. Now tap on Find Friends and use any of the options to find users you want to follow. 58. Find Friends Instagram Instagram 59. Instagram Instagram GPS API Webstagram, Flipboard Prinstagram 60. Sharing Photos on Instagram To share photos on Instagram you can either: Take a new photo from inside Instagram. Choose from a photos saved on your device. But before sharing photos its worth first discussing Smartphone and tablet cameras because the quality the photos you take depend on the device youre using. 61. Sharing a photo saved on your device using instagam is simple: 1- Just tap on the Camera/Share button 2. Tap on the Image Icon 62. Sharing photos saved on your device to Instagram 3. Choose a photo from your photo library, 4. Position the photo within the square crop box you can use a pinching motion to zoom in and out of the photo. 5. Then tap Choose 63. Sharing a photo 6. Choose your effects (lux and tilt shift), filter, if you want to show/hide border and, if satisfied with your image, tap on the green check mark to continue to add caption, location and share. 64. - Instagram Foursquare, Tumblr, FlickrMixi Weibo ProfileEdit Sharing SettingsInstagram Instagram 65. Filters-17 filters you can use- Instagram comes with 17 filters you can use. Which filter works best depends on the light, the content on your photo and what youre trying to achieve. Heres an overview of the Instagram filters: 1-Normal: This is no filter; its what your photo looks like before a filter has been added. 2- Amaro: Adds a country or old west feel to your photo. 3- Rise: Used when you want soft to warm light to leak and is great for landscape and nature shots. 4-Hudson: Creates subtle vignette like feel with cool blue tones. 5-X-Pro II: Brings out the warm, saturated tones with an emphasis on aquas and green. 6- Sierra: Warm and a little faded. A bit like a less intense version of Valencia. 66. Filters-17 filters you can use- 7-Lo-fi: Creates a dreamy, slightly blurry look with saturated yellows and greens. 8-Early Bird: Creates a faded, blurred colors, with emphasis on yellow and beige. 9-Sutro: Gives a sepia like feel with emphais on purples and browns. 10-Toaster: Adds high exposure to your photo with corner vignetting. 11-Brannan: Creates a low-key image with emphasis on greys and greens. 12-Inkwell: Creates a black and white image for that old photo look. 67. Filters-17 filters you can use- 13-Walden: Gives your photo a washed out color with bluish overtones. 14-Hefe: Makes your photo fuzzy with an emphasis on yellow and golden tones. 15-Valencia: Creates true-to-life contrast with slightly grey and brown overtones. 16-Nashville: Creates sharp images with magneta to purple tints. 17-1977: Gives your photo a 1970s feel. 18-Kevin: Creates a super-saturated retro looking photo. 68. Heres a sample image using each of the different filters: 69. Instagram filter filter Early bird 70. Tilt-Shift -Tilt-Shift Instagram Tilt-Shift X Tilt- Shift 71. Lux Instagram Instagram 72. captions, hashtags and sharing 73. Editing a caption or comment 74. Using hashtags on Instagram Hashtags work similar to Twitter hashtags. You can add hashtags to any of your own photos by including hashtags in the caption of your photo or in a comment under the photo. You search hashtags in Instagram by: 1. Going to Your Profile tab. 2. Tap on Search Instagram 75. Using hashtags on Instagram 76. 3. Tap on Tags and add your search term. 77. Hashtags help users connect with each other. 78. - Instagram 79. Sharing your photos Once youve added your caption, and decided if you want to enable location, its time to share your photo by tapping on Done. You can share your photo to Twitter, Facebook and all your other social network services when you post to Instagram or share to them after youve posted it to Instagram. 80. hashtags Foursquare, Tumblr, FlickrMixiWeibo 81. Share Photos You share photos youve already uploaded to Instagram as follows: 1. Locate your photo. 2. Tap the . link at the bottom right of the photo you want to share. 3. Tap on Share post and select the services you want to share to. Just tap on Setup Sharing if you havent set up your services. 82. Instagram Instagram Instagram 83. -Instagram 84. -http://2u.com/ 85. -Global Giving http://www.globalgiving.org/ Global Giving 86. -Pinterest http://www.pinterest.com/ 87. -Airbnb http://www.airbnb.com/ 88. -Square https://www.squareup.com/ 89. --Zappos.com 90. -BetterWorks http://www.betterworks.com/ 91. -Docstoc http://www.docstoc.com/ doc, pdf, ppt, pptx Docstocscribd. 92. - - - - - - - - - - 93. Pinterest) 94. iTech Radar: Pinterest in 2013- http://www.youtube.com/watch?v=6L8w -IJ3qaA 95. 96. -- About -- Pinterest Pinterest -- 97. --Pinterest . --Pinterest -- 98. Pinterest 99. - 100. - 101. - 102. - 103. - 104. 105. 106. - - 107. 108. . 109. Facebook Insight 110. #1: Log into Facebook 111. #2: Create a Page While Logged in as Your Profile 112. #3: Choose Your Category from the Drop- down Menu and Name Your Page 113. #4: Add Your Profile Picture 114. #5: Add Your Basic About Information 115. #6: Like Your Own Page 116. #7: Do Not Invite Your Email Contacts Yet 117. #8: Share Something 118. #9: Add a Cover Photo 119. #10: Add to Your About Page 120. Address of your business 121. #11: Review Your Permissions 122. A step by Step Guide to High-Converting Facebook Ads 123. Basic Campaign Settings: 124. - 1-Page Like Ad - the standard Facebook Ad 125. 2-Promote Page Posts - 126. 3- Get Offer - 127. 4. Sponsored Stories - 128. 5-Event Ads - 129. Build Assets for Marketing an Event on Facebook Ads - - - 130. How to create a Domain Sponsored Story on Facebook 131. 132. 133. 134. - 135. - 136. - 137. - call to action( 138. Facebooks latest feature: Call-to- action buttons Shop Now, Learn More, Sign Up, Book Now, and Download 139. How to use Facebook call-to-action buttons in ads 140. Why is this new call-to-action feature important? Only through the Facebook Power Editor: Shop Now, Learn More, Sign Up, Book Now and Download. 141. How to Create A Paid Facebook Ad With A Call-To-Action Button Step 1: If you havent yet downloaded your Facebook ad accounts into Power Editor, do so. Go into your Ads Manager and find the account that youd like to dive into. Click Power Editor in your left hand menu and youll automatically be prompted to download your ad account 142. Step 2: In order to create an ad with the new CTA button, you must choose website conversions as your objective and create a new unpublished post 143. Step 3: You will then be prompted to create your unpublished post. Insert your designated URL (I recommend using the Google Analytics URL Builder to source code your link for tracking purposes), post copy and image (you can import from the website or you can upload a new one). After creating your post, you will be prompted to designate your target audience and pricing optimization. 144. -- Power Editor. Ads Manager. 145. URL 146. - 147. -Unpublished post Power Editor. Power Editor. Power Editor. 148. 149. 150. Facebook Call-To-Action Button Tips - Use Google Chrome while creating your ads / posts. We had troubles using other browsers and Google Chrome was the only one that was completely reliable. - Get creative with how you use your CTA button: - Use Shop Now to promote a new product, a product thats newly on sale, a product that is newly restocked - Use Learn More to showcase a new or popular blog post or product feature - Sign Up is a great CTA for newsletter and webinar registration Book Now can be used to book an appointment or ticket - Use Download to promote e-books and white papers 151. - - . 152. -- 153. - 154. - 155. - - 156. - .. 157. - Keywords sales special offer offer discount hot offer coupon- 158. - 159. - 160. - Facebook mobile users are growing 161. http://www.youtube.com/watch?v=t4kIYwAJ XNY 162. Facebook starts rolling out premium auto play video ads in News Feeds 163. Thank you 164. Best Regards Dr.Hossam Darwish Internet Marketing Consultant, trainer and author Assistant Secretary General For E-Marketing and E-Tourism . Arab Tourism Organization "Arab League State " president Of Worldwide union for digital Marketing " Wudmac" American E marketing association professional member www.wudmacevents.com www.atoorg.org drhossamdarwish@gmail.com festivalsinegypt@yahoo.com hossamtoursegypt@hotmail.com Skype :Hossamtours Egypt Contact : 00201223293909 Saudi Contact : 00966561112110 Facebook : drhossamdarwish https://www.facebook.com/ATO.COURSES Twitter : Hossamdarwish Linkedin : Dr.Hossam Darwish Youtube : http://www.youtube.com/user/Ministerofemarketing www.wudmacevents.com