© 2010 the mcgraw-hill companies, inc. all rights reserved. chapter 4 reaching the audience
TRANSCRIPT
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© 2010 The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 4
Reaching the Audience
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© 2010 The McGraw-Hill Companies, Inc. All rights reserved.
The Self-Centered Speaker
Focus on self
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© 2010 The McGraw-Hill Companies, Inc. All rights reserved.
The Audience-Centered SpeakerFocus on audience
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Analyzing and Adapting
• Analyze
• Adapt
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Analyzing and Adapting
• Analyze
• Adapt
What do listeners know about ice
packs as first aid?
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Getting Informationabout the Audience
• Interviews
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Getting Informationabout the Audience
• Surveys
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Audience Diversity
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Audience Diversity
• Gender
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Audience Diversity
• Age
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Audience Diversity
• Educational background
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Audience Diversity
• Occupation
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Audience Diversity
• Religious affiliation
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Audience Diversity• Economic and social status
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Audience Diversity
International Listeners
• Respect taboos
Approval?Or insult?
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Audience Diversity
International Listeners
• Learn nonverbal signals
Evasive?Or respectful?
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Audience DiversityAmerica’s Diverse Cultures
• Avoid ethnocentrism
Are arranged marriagessuperior?
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Audience Diversity
America’s Diverse Cultures
• Learn expectations and viewpoints
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Audience DiversityListeners with Disabilities
• The best resource
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Audience Diversity
Listeners with Disabilities
• Listeners who have mobility impairments
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Audience Diversity
Listeners with Disabilities
• Listeners who are deafor hearing-impaired
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Audience Diversity
Listeners with Disabilities
• Listeners who are blind or visually impaired
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Audience Knowledge
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Audience Knowledge
• Audiences that know a lot about the topic
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Audience Knowledge
• Audiences that know little or nothing about the topic
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Audience Knowledge
• Mixed audiences
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Audience Psychology
Excited? Indifferent?
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Audience Psychology
Interest level
• Assess with a survey
• Create interest
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Audience Psychology
Attitudes toward the goal
• Unfavorable
• Neutral
• Favorable
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Audience Psychology
Attitudes toward the speaker
Attitudes toward the occasion
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The Occasion
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The Occasion
Time limit
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The Occasion
Purpose of the event
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The Occasion
Audience size
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Adapting during the Speech
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Tips for Your Career
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Tip 4.1Develop a Positive
Attitude Toward Each Audience
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Tip 4.2Work Closely
with Interpreters
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Tip 4.3Be Prepared to Trim Your
Remarks