reaching your audience
DESCRIPTION
LibGuides Part 2: Author and User Practices. Reaching your audience. Gaby Castro Gessner Adam Chandler Wendy Wilcox CUL Career Development Week April 2, 2014. LibGuides Part 1 Summary. Springshare log server data Nov 2011 – Feb 2012 Logs system filtering IP address - PowerPoint PPT PresentationTRANSCRIPT
Reaching your audience LibGuides Part 2:
Author and User Practices
Gaby Castro GessnerAdam Chandler
Wendy WilcoxCUL Career Development Week
April 2, 2014
LibGuides Part 1 Summary• Springshare log server data• Nov 2011 – Feb 2012• Logs system filtering• IP address• Time stamp• Referrals• User search terms
• 637 LibGuides
LibGuides Part 1 Summary
1260330%
2921170%
Cornell affiliatedNon-Cornell affiliated
This paper: Reaching our Cornell audience
Our Data - Cornell affiliated use
11 author interviews20 LibGuides
User Search Termsonly CU affiliate use
PRODUCERS:
CONSUMERS:Info
rmat
ion
1. Where and how are we trying to meet our users?
2. Where and how are our users encountering us?
Research Questions
Framework
• Library-centric• Student-centric
mental models
LibGuide ProducersCornell University
Background: 20 LibGuides
• Various disciplines
• Undergrad & Grad
• Function:• Course guides• Subject guides• Skill Guides
Questions to Authors1. What is the purpose of a library guide?2. Where is the most important content located?3. Where is your libguide promoted (linked from)?4. How do you think users use your libguide?
Authors:purpose of library guides?
0
2
4
6
8
10
12
14
16
18 17
9 9
6 64 4
32
Authors: location of most important content?
• All the content is important• Depends on faculty preferences for course instruction• Depends on user needs
• Rank in order of importance preferable
• Tab 2 – most frequently cited
102483%
534%
706%
454%
393%
Home Tab (1)Tab 2Tab 3Tab 4Tab 5
TABS
Home tab: key content location
High Use LibGuiden= 1231 total page views
Authors: Libguides linked from where (promotion)?
TOP 3:Unit Library home page (n=14)
CUL LibGuides page (n=12)
Blackboard (n=6)
Source of Links
High Med -High Med-Low Low0%10%20%30%40%50%60%70%80%90%
100%
BB
CUL LG
UNIT
?OTHR
BB
CUL LG
UNIT
?OTH
R OTHR
UNIT UNI
T
CUL LG CUL
LG
BBBB
Authors: how do you think users used your LibGuide?
0123456789 8 8
4
2 2 21 1
Coun
t
LibGuide ConsumersCornell University
Users Data
1. Referrals from search engines2. User search terms
unmediated
Users:Referrals from 85
%5%7%
Users: 1325 Search terms in 9 categories
1. Course name and/or course number2. Libguides or library guides3. E-resources / databases4. Library staff name5. Person name6. Library7. Cornell8. Subject9. Unclear
Users:Categories & search terms
Course # / Name• ENGRC 3500• STS 1126 cornell• English 2060• Cornell English Writing and
Sexual politics
LibGuides• Libguides cornell• Guides library cornell
cheme 4620• Cornell historical guides• Library guides cornell
E-Resources / databases
• Scifinder cornell• Cornell library ebook• Springerlink cornell sign in• Cornell books 24x7
Unclear• 01• Senders• Labyrinthine casa poli• writ
Users:Search Categories to locate LibGuides
Course
# name
LibGuid
es
Librar
ian na
me
eReso
urces
/ data
bases
Cornell
Librar
y
Perso
n nam
esub
ject
uncle
ar0.0
10.0
20.0
30.0
40.0 38.9
21.113.1 12.8
6.2 3.1 2.9 1.1 0.7
Perc
ent
UsersSearch Terms by Location
Cornell3%
Course5%
eRes8%
LibGds25%
Staff
48%
Li-brar
y6%
Person6%
Library Staff Computers
Cornell1%
Course
44%
eRes5%
LibGds
44%
Staff4%
Library2%
Subj1%
Library Public Computers
Cornell7%
Course
45%eRes14%
LibGds
20%
Staff7%
Li-brary3%
Person3%
Subj1% Unclr
1%
Campus Computers
Where is the intersection between
Producers & Consumers?
Consumers
1. Receive little feedback2. Reliance on page views – Springshare statistics 3. LibGuides as teaching tools mean a duality of purpose ; important
content may be buried within the guide4. Promotion in library webspaces
Producers
1. Home Tab – greatest session views 2. Use Google to find information3. Search for primarily courses4. May search for LibGuides after exposure
For Producers:• Tabs• Linking• Tagging• Interactivity in LibGuides
For Springshare:• Context statistics (i.e.
affiliation based on IP address)• Include a tool to ingest
campus wide list of course numbers for search engine indexing
Recommendations for the future
Thank you• Feedback?• Questions?
Linking - NOT USED
BB15%
CUL Guides Page30%Unit Library Home
35%
Don’t know5%
other15%