© 2010 thomson south-western student version chapter 12 business presentations
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 3 Getting Ready for an Oral Presentation Identify your purpose Understand your audience Organize the conclusion Organize the body Organize the introductionTRANSCRIPT
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© 2010 Thomson South-WesternStudent Version
CHAPTER 12CHAPTER 12
Business Business PresentationsPresentations
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 2
Getting Ready for an Getting Ready for an Oral PresentationOral Presentation
Know your purpose. What do you want your audience to believe,
remember, or do when you finish?
Aim all parts of your talk toward your purpose.
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 3
Getting Ready for an Oral Presentation
Identifyyour
purpose
Understandyour
audience
Organizethe
conclusion
Organizethe
body
Organizethe
introduction
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 4
Getting Ready for an Getting Ready for an Oral PresentationOral Presentation
Understand your audience. Friendly, neutral, uninterested, hostile? How to gain credibility? How to relate this information to their
needs? How to make them remember your main
points?
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 5
Organizing ContentOrganizing Content
Capture attention in the introduction. Grab listeners’ attention and get them
involved by opening with a promise, story, startling fact, question, quotation, relevant problem, self-effacing story, or some other tactic.
Identify yourself and establish your credibility.
Preview your main points.
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 8
Succeeding With Succeeding With Four Audience TypesFour Audience Types
Friendly Neutral Uninterested Hostile
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 9
Worst- and best-casescenarios
Personalizedstatistics
Personalanecdotes
Similes
Metaphors
Analogies
Building AudienceBuilding AudienceRapport withRapport with
Effective ImageryEffective Imagery
Building Rapport Like a Pro Building Rapport Like a Pro
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 10
Building Rapport Like a ProBuilding Rapport Like a Pro
Effective Imagery Analogy – a comparison of something
familiar with something unfamiliarTo understand how the heart is divided, imagine a house with two rooms upstairs and two downstairs.
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 11
Building Rapport Like a ProBuilding Rapport Like a Pro
Effective Imagery Metaphor – an implied, nonliteral
comparisonThe old office building became a money pit.
Simile – a comparison that includes the words like or as His mind works like a computer.
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 12
Building Rapport Like a ProBuilding Rapport Like a Pro
Other Ways to Connect With Your Audience
Personal anecdotes Personalized statistics Worst- and best-case scenarios
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 13
Using Verbal Signposts to Transition
As you can see, we have twoprimary reasons explaining . . .
Summarizing
PreviewingNow let's look at three reasonsfor . . . My next major point focuses on . . .
Let me review the two major factors I've just covered. . .
SwitchingDirections
I've just discussed three reasons for X. Now I want to move on to Y.
Up to this point, I've concentratedon . . .; now let's look at another significant factor . . .
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 14
Sending Positive Sending Positive Nonverbal MessagesNonverbal Messages
Look professional. Animate your body. Punctuate your words. Use appropriate eye contact. Get out from behind the podium. Vary your facial expressions.
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 15
Allow plenty of time to set up and test equipment.
Always bring backups. Consider transferring your presentation
to a CD or a USB flash drive. Look at the audience, not the screen. Do not read from a slide. Paraphrase.
Preparing a Visually Appealing Preparing a Visually Appealing PowerPoint PresentationPowerPoint Presentation
Use PowerPoint effectively.
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 16
Leave the lights as bright as possible. Use a radio remote control to advance
slides. Use a laser pointer to highlight slide
items. Don’t rely totally on your slides.
Remember that the audience came to see and hear you.
Preparing a Visually Appealing Preparing a Visually Appealing PowerPoint PresentationPowerPoint Presentation
Use PowerPoint effectively.
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 17
Stage Fright SymptomsStage Fright Symptoms
Dry throat Unsteady voice Trembling hands Tied tongue Wobbly knees
Stomach butterflies
Pounding heart
Shortage of breath
Sweaty palms
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 18
Combating Stage FrightCombating Stage Fright
Just before you begin to talk, take some deep breaths.
Convert your fear into anticipation and enthusiasm.
Select a familiar, relevant topic.
Prepare 150 percent. Use positive self-talk.
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Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 19
Shift the focus from yourself to your visual aids.
Ignore stumbles; keep going. Don't admit you're nervous. Feel proud when you finish. Reward yourself.
Combating Stage FrightCombating Stage Fright
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© 2010 Thomson South-WesternStudent Version
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