© 2011 oracle corporation – proprietary and confidential · optimize information access and...


Oracle WebCenter: The User Engagement

Platform for Social Business

[email protected]

Technology Sales Consultant, Oracle FMW

November, 10th, 2011

Sheraton Hotel

Sofia


Key Trends in Your World

Personalized

Mobile

Social

Self-Service

Multi-Channel

Real-Time

Easy of Use Presence


Customers Partners

Focus on Improving User Engagement

Employees


How Do You Engage Customers?

Provide a Facebook like immersion

experience

Engage consistently across preferred

channels – including web, mobile & social

Offer a more personalized one-to-one

experience

Innovate via your customer service offerings

with self-help and self-service


How Do You Engage Employees?

View all customer related information

from one screen

Enable a document to be uploaded and used

everywhere regardless of device

Improve collaboration across organization

Continually innovate to improve

employee efficiency and effectiveness


How Do You Engage Partners?

Optimize information access and tools for

partners via any device

Extend relevant business processes to

partner community

Tighten relationship with partners through

collaborative tools

Develop and grow a partner community


MASH-UPS

User Engagement Trends and Solutions

WEBSITES

INSTANT MESSAGING

FILE SHARING WEB CONFERENCING

WIKIS BLOGS

WEB CONFERENCING

DOCUMENT MANAGEMENT

ACTIVITY STREAMS

APPLICATION INTEGRATION

SOCIAL NETWORKING

COLLABORATION

MOBILE

EASY TO USE

MULTI-CHANNEL

SOCIAL

PERSONALIZED

PRESENCE

SELF-SERVICE REAL-TIME


The Ideal Solution

• Connecting people and information –

powering social business

– Engage customers & build loyalty with

personalized online experiences

– Innovate and differentiate with new processes

and by offering new services online

– Quickly find expertise and knowledge

– Delight users with contextual, anytime,

anywhere access to collaboration, information

& applications

• Scalable, secure, integrated, future-

proof

A Complete, Feature-Rich, End to End Platform


IT Attempts to Respond But These Methods Don’t Really Work

COBBLE TOGETHER HIGH INTEGRATION COSTS

COMPATIBILITY ISSUES

JACK OF ALL TRADES ONLY GOOD FOR BASICS

REQUIRES CUSTOM ADD-ONS

TIME INTENSIVE RESOURCE INTENSIVE

DOES NOT SCALE


Oracle WebCenter

Oracle WebCenter is the user

engagement platform for social

business, connecting people and

information • Improve customer loyalty with personalized online

experiences

• Drive innovation with portals and composite

applications

• Enhance productivity with contextual collaboration

• Optimize information access with content

management

The User Engagement Platform for Social Business

Oracle Fusion Middleware

Oracle WebCenter User Engagement Platform

Sites Web Experience

Management

Portal Composite Applications

& Mash-Ups

Social Enterprise Collaboration

& Social Networking

Content Enterprise Content

Management


Oracle WebCenter Sites Web Experience Management

Increase Customer Loyalty with Personalized Online Experiences

• Quickly create, deploy, target and measure multi-channel online marketing

• Deliver enterprise connected, optimized and content rich websites

• Extend brand engagement and web presence to mobile and social channels


Oracle WebCenter Portal Composite Applications & Mash-Ups

Drive Innovation with Portals and Composite Applications

• Provide users with intuitive portals and websites with integrated application content

• Easily assemble new composite applications using prebuilt library of reusable components

• Access relevant content faster with personalized solutions and integrated social tools


Oracle WebCenter Social Enterprise Collaboration & Social Networking

Enhance Productivity with Contextual Collaboration

• Drive enterprise collaboration through natural Conversations

• Enable purposeful social networking without the noise

• Build cross-enterprise knowledge by integrating Conversations with business applications


Oracle WebCenter Content Enterprise Content Management

Optimize Information Access with Content Management

• Remove content silos and update most current documents, images and rich media files

• Manage end-to-end content lifecycle from creation to archiving

• Automate business processes with pre-built enterprise application integrations


Oracle Fusion Middleware

Broad & Deep Offering

Lower Cost, Lower Risk

Comprehensive Offering

Complete

Less Effort

More Value

Designed to Work Together

Integrated

More Choice Maximizes Existing

Investments

Standards-Based Architecture

Open

Robust, Proven Industry leading

Software

Industry Leader

Best of Breed

#1


Oracle WebCenter


Oracle WebCenter Integrated Suite of Leading Products

Gartner Magic Quadrant for

Enterprise Content Management


Web Content Management


Horizontal Portals


CUSTOMER LOGO

“I’m pleased to see the new Oracle WebCenter bring together leading

solutions in the portal, content, social and collaboration space. The

combined solution can help our clients connect people to the information

they need and transform businesses into a social enterprise.”

Nidal Haddad

Principal, Deloitte Consulting LLP, Global Oracle alliance leader


Oracle Fusion Middleware Complete, Open, Integrated, Best-in-Class

Development Tools

User Engagement

Social Web Mobile

Enterprise

Management

Identity

Management

Content Management

Business Intelligence

Business Process Management

Service Integration

Data Integration

Cloud Application Foundation


Oracle WebCenter

• Engage Users Inside and Outside Your Business – Customers, Employees, Partners

• Transform Organizations to Social Businesses – Increase customer loyalty, Improve business agility, Enhance user

productivity, Seamless access to the right information

• Oracle WebCenter – Sites, Portal, Social, Content

The User Engagement Platform for Social Business


Join the WebCenter Community!

Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter

LinkedIn: http://linkd.in/ORCL_Social


Q&A


ENGAGE

CUSTOMERS


Hartford Engages Customers with Dynamic

Personalized Website

OVERVIEW

• One of the largest insurance and

investment companies in the world

THE HARTFORD




CHALLENGES

• Market to the customer as a single

company across many different

product divisions

• Help customers more easily

discover what coverage is

appropriate for them

• Network of agents require The

Hartford branding and marketing

support THE HARTFORD




SOLUTION

• Customer Web site built on Oracle

WebCenter

• Oracle WebCenter provides site

management and content delivery

plus segmentation and targeting

• Oracle Siebel, Sun Solaris, Oracle

Database, WebLogic Server, and

SOA Suite THE HARTFORD




RESULTS

• Render 100+ sites in multiple

languages

• Support 150+ content providers in

US, Ireland, UK and Japan with < 5

developers

• Self-service branded agent

microsites

• Able to get a new site up and

running in a couple of days

THE HARTFORD


ENGAGE

EMPLOYEES


Balfour Beatty Improves Employee Productivity

OVERVIEW

• Professional, construction and

support services and infrastructure

investments

• Employs over 50,000 people

working in nearly 30 operational

companies across the globe

Balfour Beatty



CHALLENGES

• Various (often home-grown)

Intranet sites with minimum or no

content sharing

• Difficulty locating and accessing

expertise across the company

• Need to enable employees who

work full time at customer sites to

connect with each other Balfour Beatty



SOLUTION

• Developed a collaborative

Workspace for employees working

in remote locations and in the field

using Oracle WebCenter

• Improved ability to draw on local,

regional and global expertise

Balfour Beatty



RESULTS

• Internal collaborative workspace

providing rich user profiles and

social services

• Central place for accessing and

working with documents

• Unified search across content

Balfour Beatty


ENGAGE

PARTNERS


Land O’Lakes Optimizes Supply Chain

Process with Self-Service Partner Portal

OVERVIEW

• Second-largest cooperative in the

nation with 9,000 employees,

3,200 direct producer-members

and 1,000 member-cooperatives

serving more than 300,000

agricultural producers

• Leading marketer of dairy-based

food products LAND O’LAKES




CHALLENGES

• Improve management of supply

chain, from raw materials to

finished goods

• Improve partner satisfaction

• Increase self-service capabilities

• Eliminate siloed sources of orders

• Stay connected with their grower

partner activities LAND O’LAKES




SOLUTION

• One-stop portal for web sales

ordering, customer service, and

company support applications

• Built on Oracle WebCenter with

integration to JD Edwards

EnterpriseOne applications and

Oracle Transportation

Management LAND O’LAKES




RESULTS

• Achieved ROI of 25-30%

• Reduced average inventory levels,

generating an estimated $2.5

million in annual savings

• Optimized network transportation

logistics, cutting costs by 4%

• Improved on-time deliveries

LAND O’LAKES

© 2011 oracle corporation – proprietary and confidential · optimize information access and...

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