ABSTRACT

This project aims to create the design project of informational-corporate stand «Tile of Spain» within the framework of the Official Spanish Pavilion at Batimat Russia in 2015.

Under the brand name «Tile of Spain» Spanish Institute for Foreign Trade (ICEX) and the Spanish Association of Ceramic Tile Manufacturers (ASCER), in collaboration with the Economic and Commercial Section of the Embassy of Spain in Moscow, carried out promotion of Spanish ceramic tiles on Russian market. An inherent part of every Official Pavilion is information - corporate stand, the function of which is, on the one hand, the coordination of all of the Pavilion and the provision of information about the companies participating in the exhibition and the potential of the Spanish branch of production, and on the other hand, the formation of the visitor an attractive image of Spanish products.

INSPIRATION & CONCEPT

CREATING INFORMAL DESIGN and SPATIAL ORGANISATION

“Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.”

Victor Papanek, Design for the Real World: Human Ecology and Social Change

The main philosophy of designing exhibition space is using a minimum resources for the best result; unusual, affordable materials reinvented in a surprising way should represent as a key part of temporary construction and exhibiton space organisation experience. Common materials with strong textures are transformed into strong emotions.

NAVIGATION LAYOUTSTRUCTIRE

CONCEPT

Centre Georges Pompidou by Renzo Piano (1971-1977)The design concept was exposing all of the infrastructure of the building. The skeleton itself engulfs the building from its exterior, showing all of the different mechanical and structure systems not only so that they could be understood but also to maximize the interior space without interruptions.

Labyrinth as pattern In medieval times, the labyrinth symbolized a hard path to God with a clearly defined center (God) and one entrance (birth).

SO100 Exhibition / SO Architecture2011, TelAviv IsraelThe exhibition design creates an experience where the architects direct the visitor’s viewing perception using free movement on mobile office chairs.

SITUATION PLAN

exhibition stand for Tile of Spain 108m2

FUNCTIONAL ORGANISATION

RECEPTION ZONE 4,5m22persdesk length 2m

CLOSET 4,5m22 entries (slide doors) fridge, shelvs, wordrobe

CONFERENCE ZONE 27m2 - 18pers

BAR ZONE9m2

FRONT ELEVATION

COLLECTION ATELIER

COLLECTION TIMBER

COLLECTION RELIEVE

COLLECTION SEAWOOD

COLLECTION VINTAGE

COLLECTION FAME

COLLECTION REVIVAL

COLLECTION LA MAISON

EXIBITION SPACE for COMPANIES COLLECTIONS

OSB walls and floor serves as layout for exhibiting companies collections of tile.

AVAILABLE SPACE: FLOOR- 9m2WALLS-3,6m2

AVAILABLE SPACE: FLOOR- 9m2WALLS-3,6m2

AVAILABLE SPACE: FLOOR- 4,5m2WALLS-3,6m2

AVAILABLE SPACE: FLOOR- 4,5m2WALLS-3,6m2

AVAILABLE SPACE: FLOOR- 4,5m2WALLS-3,6m2

AVAILABLE SPACE: FLOOR- 9m2WALLS-3,6m2

AVAILABLE SPACE: FLOOR- 9m2WALLS-3,6m2

AVAILABLE SPACE: FLOOR- 9m2WALLS-3,6m2

COLLECTION ANTIQUE

COLLECTION MADELAINE

ENTNRIES & ACCESABILITY

LIGHTNING SYSTEM

EXHIBITION SPACE ACCESABILITY

Type BDIRECT LIGHT

Type CMOOD LIGHT

Type A ENTRY LIGHT

A A

A

A

A B

B

B B

B

B

B

B

B B

B

B

B

C

C

C C

B

B

B

A

exhihition SPACE (OSB walls)

exhihition SPACE (OSB walls)

external OSB walls(used for branding)

external OSB walls(used for branding)

bar zone seats

signboard Tile of Spain

signboard Tile of Spain(OSB)

signboard Tile of Spain(OSB)

lighting system Type B

lighting system Type B lighting system Type Bprojector screen

lighting system Type C

scaffolding

Tile of Spain new image campaign tagline

lighting system Type A

lighting system Type A

big reception OSB wall (used for branding)

big reception OSB wall (used for branding)

external walls(used for branding)

external OSB walls(used for branding)

receprion desk (lenght 2m) for 2pers

FRONT ELEVATION

BACK ELEVATION

scaffolding

projector

lighting system Type Clighting system Type C

lighting system Type C

external walls(used for branding)

external walls(used for branding)

external walls(used for branding)

bar zone seats

bar zone seats

conference hall seats

conference hall seats

receprion desk (lenght 2m) for 2pers

closet (slide doors entry)

RIGHT ELEVATION

LEFT ELEVATION

exhihition SPACE (OSB walls)

exhihition SPACE (OSB walls)

closet (slide doors entry)

receprion desk (lenght 2m) for 2pers

lighting system Type A

signboard Tile of Spain

signboard Tile of Spain

lighting system Type B

lighting system Type B

scaffolding

lighting system Type C

projector screen

RECEPTION VIEW