-elsachen53@mail.nutn.edu.tw0912-309960

What ISO Why & Who WhichHowWhere

certification vs. accreditation

Label vs. Logo vs Mark

Ecolabelingor Green Stickers

Green marketing vs

Green-Wash

http://www.globalecolabelling.net/http://en.wikipedia.org/wiki/Ecolabelinghttp://en.wikipedia.org/wiki/Green_marketing

ISO overall environmental preferability http://greenliving.epa.gov.tw/GreenLife/info/mark/mark-4.aspx

Why & Who The precautionary principle The substitution principle

GENGloab Ecolabelling Network 1.2.3.

Tour

ISOGMPGMPMOA(CNS)(GMP)20%-75%

1. Austrian Ecolabel1991 2. The Integrated Pest Management (IPM) Star Certification Program3. GreenGuard (1991) 4.Eco-School internaitonal Award 5. ISO 14004

20081006IUCN FST(EU Ecolabel)

2005

2009.02

20-30%50%

Ecolabelling301 8(ANSI) FLOGENIFOAMISEAPEFCVISIT

(ANSI) 73-24ecolabelling.org, 2008

Martha Honey

The Blue Flag

NEAP

Green Globe 21

The Blue Flag(,,):(FEE) :() (ENCAMS),:(,,):: (FEE,NEUP,WTO,EUCC,EU):, ():,, NGO,, ,,, FEE:,,Ram, TUI Group,First Choice Holiday: 1. 2. 3. 4.

NEAP ()

:EAA,ATON :,,:,,

:,:NEAP,::,EAA,:

:,, : 1. 2. 3. 4. 5. 6. 7. 8.

Green Globe 21 ()

:Earth Council,WTTC,PATA:CRC:(,,)Affiliated:Benchmarked:,Certified:,

:,:WTOGlobal Code of Ethics PATATravellers Code, 1., 2., 3. 4. 5. 6. 7.

The Green tourism Business scheme 2002 ()The Seaside Award ()The Blue Flag ()Green Globe 21 (GG21)ruralresort,,,(,,)(FEE)Earth CouncilWTTCPATA()NCAMS() ENCAMSCRC,,,,,A,B,C,,,,,,,,,,,,,,ISO 14001;Global Code of Ethics;Travellers CodeNEAP

NEAPCSTGreen DealHorizonsPAN Parks+all++PetenSaskatchewan25000 haEAA,ATON 2001 ATONICT,INCAE, NGOs,Chamber of Tourism:AV()CI():ESS(NGO)WWF,Dutch Leisure CompanyMolecaten Groupy,,ICTCIPROARCA,CAPAS, USAIDPAN Parks Fundation

NEAPCSTGreen DealHorizonsPAN Parks/ISO, 1531.ISO2. ,1.(/)2.51.2.3.4.5.NEAP2001ICT, ESSNEAPICTAV,CI, ,ESS,2ESSFundation PAN,PAN Parks Board

NEAPCSTGreen DealHorizonsPAN Parks:US$85-258:US$53-398US$65US$33320519510%400171200031122AV3,1,17 1WWF

Quelle: Synergy (2000), Tourism Certification-A analysis for Green Globe 21 and other tourism Certification Programms, a report for WWF-UK

Quelle: Synergy (2000), Tourism Certification-A analysis for Green Globe 21 and other tourism Certification Programms, a report for WWF-UK

NEAP 8NEAP

:1.VV2.VV3.V4.V5.V6.V7.V8.V9.V10.V11.V12.VV13.VV14.VV15.:V16.:VV

:17.VV18.V19.:V20.:V21.:V22.:V23.:V24.:V25.:V26.:V27.:V28.:V29.:V30.:V31.:V

A. 1.2.3.()

5.5.1221.222.223.224.225.226.5.2227.228.229.5.3230.231.232.233.234.235.236.

:12

22 34

EU Eco-Management and Audit Scheme, EMASEco-label Award Scheme EMAS25%

1EUEB

2

3

4

5EC1980/2000

,

,

,

: ,, ,,

: , ,

::/:://:/::/

ISO/IEC Guide 65-4.2

1. 2. 3. 4. 5.(stakeholders) 6.Hamele2001

9891709830025751()(ISO)(HACCP)(5S)()

GG21

http://dolphinwild.bookconfirm.com/

5

-1 Segway

-2 Partybike

-3 Partybike

-4 Partybike

-5

Ecotourism