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Tajen University

19801986199119962006()3,171 3,471 3,651 3,526 3,559 ()15,969 23,952 35,629 36,750 58,484 ()- -- -- -- -1,702 ()1,177 812 1,342 2,133 2,357 1,201 865 547 423 304 - -3,034 709 1,425 1,450 56 76 88 160 435 ()- -- -- -1,539 1,942 ()2,139 2,567 5,243 3,794 8,873

Tajen University

2007

Tajen University

962007

Tajen University

2007

Tajen University

2007

Tajen University

962007c

Tajen University

2007

Tajen University

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20014,562,5465,121,0721,109,8163,069,603196,9301,242,23515,302,20220022,342,5845,229,1671,335,4542,809,416472,0991,480,40613,669,12620032,461,8853,873,8761,534,1043,332,017839,9891,007,92613,049,79720042,602,2744,384,6311,254,8672,397,070651,9261,189,15912,479,92720052,709,6724,122,7521,349,2813,856,593482,1851,083,07313,603,55620063,259,8594,456,3081,387,1616,265,973514,5521,048,21116,932,064

Tajen University

Tajen University

Tajen University

Green-Tourism Eco-Tourism Heritage-Tourism Theme tour 1980 Neo-Ruralism

Tajen University

Tajen University

& - & (, 2007)

Tajen University

SlowfoodismLOHASMinimumismZen + ..

Tajen University

Hospitality 1.2.3.4. quality 5.6.7.8.(Turnaround)(Transformation)

Tajen University

Competitive Advantages : Homogeneity Tangible Vs. Intangible Assets 2/3Win-Win situation

Tajen University

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Tajen University

Chart1

0.4470.2870.1620.0990.005

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44.7%28.7%16.2%9.9%0.5%

Tajen University

Chart1

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Tajen University

1. 2. 3.4.

Tajen University

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Tajen University

Service marketing

Tajen University

P.T. marketerRepeated guests ?

Tajen University

New market backpacker- web - MICE theme

Tajen University

SWOT Strength1.2. 3., 4.5.LOHAS6.7.8.9.

Tajen University

SWOT Weakness

1. 2.3.4.5.6.-7. 8.9.()

Tajen University

SWOT Threat

1.WTO2. 3.4.5.6. ,7..() 8.9.()10.

Tajen University

SWOT Opportunity1.87912.()3.4.5.6.7.8.(:() 9. 10.( , 2006)

Tajen University

1.2.3..4.5.6.+7.8.9.10.+

Tajen University

& :

Tajen University

1.2.3.NG4.5.6.7.8.9.10.

Tajen University

Tajen University

2002

200450,11111,17510,67653

20045,565.49 200310.61% 20042,954.30200310.80%

2002-2007

Tajen University

Tajen University

Rice burger

Tajen University

1.

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Tajen University

1.

2. Spa...

Tajen University

1. 3000

Tajen University

Ecotourism ecological tourism

Tajen University

END

Tajen University

Presenter : ASTD American Society for Training and DevelopmentHRDTTQS,.,.,AHLA CHDT,CHSUNLV University of Nevada Las Vega, Master of hospitality management Idaho State University, Doctor of Educational Leadership, major human resource development

Tajen University

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