國際行銷管理 chapter07

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國際行銷管理

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2. 7-2 C h a p t e rC h a p t e r 77 3. 7-3 Chapter 7 4. 7-4 Chapter 7 5. 7-5 Chapter 7 (waterfall strategies) : (sprinkler strategies) : 6. 7-6 Chapter 7 7. 7-7 Chapter 7 () 8. 7-8 Chapter 7 ?? 7-1 9. 7-9 Chapter 7 10. 7-10 Chapter 7 11. 7-11 Chapter 7 12. 7-12 Chapter 7 13. 7-13 Chapter 7 14. 7-14 Chapter 7 Know-how 15. 7-15 Chapter 7 - (Jeannet and Hennessey,2001) 1. 2. 3. 4. 16. 7-16 Chapter 7 5. 6. 17. 7-17 Chapter 7 - (Jeannet and Hennessey,2001) 1. 2. 3. 18. 7-18 Chapter 7 19. 7-19 Chapter 7 20. 7-20 Chapter 7 21. 7-21 Chapter 7 Know-How 22. 7-22 Chapter 7 (Financial Times,1990) 1. 2. 3. 4. 5. 23. 7-23 Chapter 7 1700 20049131700 24. 7-24 Chapter 7 Know-How 25. 7-25 Chapter 7 26. 7-26 Chapter 7 27. 7-27 Chapter 7 28. 7-28 Chapter 7 (Permutter and Heenan,1986) 1. 2. 3. 4. 5. 6. 29. 7-29 Chapter 7 (Hamel,Doz, and Prahalad, 1989) (1) (2) (3) (4) 30. 7-30 Chapter 7 7-2 31. 7-31 Chapter 7 Know-How 7-2 32. 7-32 Chapter 7 7-2 33. 7-33 Chapter 7 80 WTO 34. 7-34 Chapter 7 35. 7-35 Chapter 7 Know- How 36. 7-36 Chapter 7 37. 7-37 Chapter 7 7-3 38. 7-38 Chapter 7