© february 2002 confidential information business plan presentation this business plan presentation...
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© February 2002 Confidential Information
Business Plan Presentation
This Business Plan presentation is intended solely for informational purposes. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projections that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are of course not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent of Mobius Microsystems Inc.
Mobius Microsystems Inc.
3430 E. Jefferson Ave. #140
Detroit, MI 48207
313.205.3489
www.mobius-microsystems.com
Spirit of Enterprise Business Plan Competition
Indianapolis, IN
February 22, 2002
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Overview
• Vision Statement
• Management Team
• Technology
• Industry, Market, and Competition
• Marketing and Sales
• Business System
• Financials
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Vision Statement
The world today is a mix of digital and analog technologies. Every day, system engineers are forced to assemble discrete components to meet the requirements of this mixed-signal world.
Mobius’ vision is to profitably deliver cutting edge mixed-signal technology solutions that enable a new generation of integrated high-performance, low-noise, mixed-signal silicon products, while significantly reducing price, size, and power consumption.
Vision Team Technology Industry Marketing B. System Financials
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Management Team
Vision Team Technology Industry Marketing B. System Financials
Richard J. Goldstein, President & Chief Executive Officer Richard is a veteran technology entrepreneur with twenty-five years of experience that includes 15 years of Profit & Loss leadership. His most recent position was as Chief Operating Officer at Synergetic Micro Systems of Downers Grove, IL. Synergetic completed and launched a three-year system-on-chip development program targeted at embedded communications. Synergetic was recently sold to a public company in multi-million dollar merger.
Michael S. McCorquodale, Chief Technology Officer Michael is a Ph.D. Candidate in Electrical Engineering at The University of Michigan. Michael also possesses significant industrial microsystems design experience with Hughes Space and Communications Company as well as experience engaged in collaborative research efforts with Analog Devices, IBM, and MOSIS.
James Vincke, Chief Financial Officer Jim is a veteran entrepreneur with twenty years of experience in business development & technology. Jim was a critical part of the successes at Mechanical Dynamics of Ann Arbor, MI where he held several positions from manager of accounting and personnel to Chief Financial Officer.
Jeff Wilkins, Vice President of Business Development Jeff is currently an MBA student at the University of Michigan Business School, graduating in 2003 with a marketing strategy focus. Prior experience includes consulting, corporate banking, business development, and entrepreneurship.
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Technology Overview
Vision Team Technology Industry Marketing B. System Financials
Packaged Semiconductor Product
Semiconductor Device
Physical (Hard) MacroIntellectual Property (IP)
Semiconductor IP• Blocks that are placed into
larger designs• Variety of delivery formats• Many applications• Manufacturing is customer’s
responsibility• Low technology development
overhead• Low COGS• Successful Technology Model:
ARM, MIPS, RAMBUS
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How IP and Why IP is Used
Vision Team Technology Industry Marketing B. System Financials
Motorola is Building a Cell Phone• Market opportunity and window identified• System specification defined• Chip specification defined and handed off
Chip Designers Need to Meet Deadline and Budgets• Develop majority of chip in-house• Buy 3rd party IP (Mobius) for some functions• Integrate IP with their design and send to fabrication facility for
manufacturing
What Mobius Offers System Designers• Lower power to meet power budget• Less space so final product can be smaller• Considerable cost savings• Speed to market
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Microsystems Technology
Vision Team Technology Industry Marketing B. System Financials
MEMSMixed-Signal
Circuits
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Initial Product Opportunities
Vision Team Technology Industry Marketing B. System Financials
AMDAthlon
Processor(1 GHz)
ALL microprocessors, microcontrollers, and programmable logic devices require a clock signal to operate
So what makes it run at 1GHz?
Clock Generation Technology
Clock Signalfclk = 1GHz
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Initial Product Opportunities
Vision Team Technology Industry Marketing B. System Financials
Mobius replaces these crystal electronics with IP embedded inside the microprocessor!
microprocessor crystalelectronics
Part Cost
• Oscillator $ 1.88
• 48 MHz Crystal $ 0.39
• One resistor $ 0.02
• Two Capacitors $ 0.16
• Board Space $ 0.30
Total build cost $ 2.75
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Initial Product Opportunities
Vision Team Technology Industry Marketing B. System Financials
microprocessor crystalelectronics
vs.
Mobius’ On-Chip
Clock Macro
4mW 100mW0.09 mm2 0.5 in2
$0.39 $2.75100MHz – 1GHz Fixed
POWERSIZE
TUNINGCOST
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Technology Roadmap
Vision Team Technology Industry Marketing B. System Financials
On-Chip Clock: 1st Product• Patent Applications Submitted• Prototype Manufacturing in Process: IBM and TSMC
Analog Front End: Follow-on Product• Analog and Mixed-Signal Blocks for Sensing• Patent Applications Submitted• Prototype Manufacturing Complete: TSMC
Mixed-Signal System-on-Chip Library• Complete Mixed-Signal IP Library for System-on-Chip Design• Library will be Completed throughout Commercialization Effort
of Initial Products
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Industry, Market, and Competition
Vision Team Technology Industry Marketing B. System Financials
Industry Overview• Semiconductor Industry (2001): $150 Billion
– CAGR: 8% – Microprocessors, Microcontrollers, and
Programmable Logic Devices Represent 1/3 of This Market
• System-on-Chip (2001): $40 Billion– CAGR: 35%
• Semiconductor IP (2001): $1 Billion – CAGR: 55%
Largest growth in system-on-chip segment, afforded by faster time to market through 3rd party semiconductor IP
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Industry, Market, and Competition
Vision Team Technology Industry Marketing B. System Financials
Addressable Market• Currently no Semiconductor IP has Very Broad
Application• Mobius On-Chip Clock Addresses 1/3 of the Entire
Semiconductor Market• 11.85 Billion Units ($47.5 Billion)• Mobius Intends to Capture 1% of this Market in
Two Years
Mobius’ revenue potential is larger than the entire existing IP market due to the broad application of the on-chip clock
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Industry, Market, and Competition
Vision Team Technology Industry Marketing B. System Financials
Competitive Landscape• Indirect Competitors
– Discrete Component Clock Generation: Epson
• Potential Direct Competitors– Companies with Microsystems “know-how”
Motorola and Analog Devices
Greatest challenge is displacement of entrenched technology
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Industry, Market, and Competition
Vision Team Technology Industry Marketing B. System Financials
Mobius’ Sustainable Competitive Advantage• Patent-protected defensible Intellectual Property• Design cycle lead and Microsystems development
trade secrets• Industrial membership and “first-look” rights to IP
from The University of Michigan Center for Wireless Integrated Microsystems
• IP business model hindsight is 20/20
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Marketing and Sales Strategy
Vision Team Technology Industry Marketing B. System Financials
Marketing Push Strategy• By leveraging established relationships, Mobius can
create a strong market presence with low dollar expenditures in a short time
• Taiwan Semiconductor, IBM, National Semiconductor, and Atmel account for $10 Billion of semiconductor sales
• Manufacturing licenses with these companies will push the Mobius product down to their large customer base
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Marketing and Sales Strategy
Vision Team Technology Industry Marketing B. System Financials
Marketing Pull Strategy• Leverage established relationships
• Sell design licenses to chip designers
• Their demand forces manufacturers to purchase a fabrication license
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Business System
Vision Team Technology Industry Marketing B. System Financials
Revenue Model• Design or Manufacturing-only Licenses: $350,000• Design and Manufacturing License: $600,000• Royalties: $0.10 per unit
Business Location and Infrastructure• Corporate Offices and R&D: Detroit, MI• Sales Force: Silicon Valley, CA
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Financials
Vision Team Technology Industry Marketing B. System Financials
Financial Highlights• First Customer Contract and Revenue in 2002• Cash Flow Positive and Profitable in 2003• Small Initial Capital Offers Large ROI• Only Commercialization Effort Required for Initial
Product• Future R&D Funded by Cash Flow from
Operations • Expecting to Offer Investors Equity Exit 2006
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Investment Oportunities
Vision Team Technology Industry Marketing B. System Financials
• Seeking $1.5 Million in Angel Capital (2002)– Uses: CAD Hardware; Software Infrastructure On-Line;
Office Space and Personnel– Milestone: Delivery of First Product: On-Chip Clock; Secure
1st Customer Contract
• Seeking $5 Million in Institutional Capital (2003)– Uses: Expansion of Infrastructure and Personnel – Milestone: Delivery of Analog Front End Product and Second
Generation of On-Chip Clock
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The Mobius Strip
The ChallengesDisparate Digital and Analog Technologies
Discrete Components
Need for Size, Power, Price Reductions
The SolutionConvergence of Parts into One Whole
Mobius’ Mixed-Signal IP
Mobius’ Value Proposition
Mobius will continually transform challenges into solutions while changing the world as we know it...