+ identifying and exploring opportunities. + marshmallow challenge build the tallest freestanding...
TRANSCRIPT
+
Identifying and Exploring Opportunities
+Marshmallow Challenge
Build the Tallest Freestanding Structure: The winning team is the one that has the tallest structure measured from the table top surface to the top of the marshmallow. That means the structure cannot be suspended from a higher structure, like a chair, ceiling or chandelier.
The Entire Marshmallow Must be on Top: The entire marshmallow needs to be on the top of the structure. Cutting or eating part of the marshmallow disqualifies the team.
Use as Much or as Little of the Kit: The team can use as many or as few of the 20 spaghetti sticks, as much or as little of the string or tape. The team cannot use the paper bag as part of their structure.
Break up the Spaghetti, String or Tape: Teams are free to break the spaghetti, cut up the tape and string to create new structures.
The Challenge Lasts 18 minutes: Teams cannot hold on to the structure when the time runs out. Those touching or supporting the structure at the end of the exercise will be disqualified.
+Let’s Talk About It!
+Today’s Agenda
I. Introductions
II. Defining and Understanding the Problem
III. Understanding an Opportunity
IV. Utilizing Scenario Analysis to Prioritize Opportunities
+
Defining and Understanding the Problem
+ Understanding Social Problems
Stating Problems as Solutions The “more” problem Lack of resources Challenges with this approach
Paradigms Myopia Maintains Status quo
+ Problem Analysis
First activity of a planning process Strategic planning situational analysis
Understanding the problem
An assumption free look
+ Problems and Standards
Using a standard to define a problem Federal poverty line Trend statistics
Social judgments Will vary group to group All judgments should be considered
+Defining the Need
+ Normative Need
Established by custom, authority, or general consensus Data source
Secondary (existing surveys) National statistics, similar areas
Mapping
+ Perceived Need
What people think or feel Programs can be responsive Standard fluctuates Data source
First Hand Accounts
+ Expressed Need
Demand oriented Economics approach Data source
Existing Organizations Client Stats
+ Relative Need
Concerned with equity Gap between communities Data source
Objective statistics Client stats
+ Framework for Analysis
What is the nature of the situation?
How are the terms defined?
What are the characteristics of those experiencing the condition?
What is the scale?
What social values are being threatened?
How widely is the condition recognized?
Who defines the condition as a problem?
What is the cause of the problem?
Are there ethnic or gender considerations?
+Your Turn!!
Work through each of the nine questions.
You will not have all the information you need, make note of additional information necessary to answer your questions.
Give yourself the right to be wrong!!!
+
Understanding an Opportunity
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+Role of opportunities
Opportunities = unmet needs or underutilized resources
Alertness (Kirzner) Information asymmetry Prior knowledge Social networks
Monitoring (Drucker) 7 sources of innovative opportunity
Opportunity creation (Sarasvathy)
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Types of opportunities
Unidentified
Value Sought
Identified
UnidentifiedValue Creation Capability
Ardichivili et al., (2003)
Identified
Dreams Problem Solving
Technology Transfer
Business Formation
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+Drucker’s 7 opportunity sources
The Unexpected
The Incongruity
Process Need
Industry and Market Structure
Demographics
Change in Perception
New Knowledge
(The Bright Idea)
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20+Opportunity assessment
Social Value Potential Strategic fit? Achievable outcomes? Value added partnerships? Organizational benefit/Community perception
Market potential User need User desire Funder interest Market share
21+Opportunity assessment (cont.)
Sustainability potential Idea and start-up financial resources Human resource capability Organizational capacity Income potential Funder interests
+The Five Forces Model
Supplier Power
Donor Power
Competitive Rivalry
Threat of Substitution
Service Provider Power
+Your Turn!!
Use the five forces worksheet to assess your environment for potential opportunities.
If you have an existing program, use this as an opportunity to reassess.
+
Using Scenario Analysis to Prioritize Opportunities
+Stages
Define the problem
Assess the Forces
Separate Risks and Uncertainties
Build Multiple Scenarios
Use Scenarios in Future Business Plan
+Separate Risks and Uncertainties
Risks Calculable outcomes Develop contingencies
Uncertainties The liability of being new Build flexibility into the model Anticipate the unknown (what-if)
+Sources of Uncertainty
Social Values
New Models
Power Structures
Environmental turbulance
+Your Turn!!
Use the worksheet to develop opportunity scenarios.
Include even the “unlikely” scenarios, good and bad.
The Devil is in the details so don’t short yourself with cursory scenarios.