1

Market Driven Approach - 2011 Syllabus 2011. 6. 17SEN S.E. Teachers Club Seminar

Social Enterprise:Social Entrepreneurship and Related Topics

2011 (02)6332-7400(O)/ : 3/3 (010)5222-5891(M) : B109 Chullyounglee@hotmail.com

(Course Description) () ( ) , . , . , , , , , , , , ( ) . . (Course Objective) . (Blended Value: ) , , , , , . Social Entrepreneurship Social Enterprise,

() : Social Innovation Driven by Market

: Blended Value Approach

:

Social Entrepreneurship CSR SRIIntl DevelopmentSocial Capital Market(Micro Finance Impact Investing)Environment & Sustainability S.E. Teachers Club SeminarText Books Entrepreneurship in the Social Sector, Jane Wei-Skillern, James E. Austin, Herman Leornard, Howard Stevenson, SAGE PublicationsWhen Principles Pay : Corporate Social Responsibility and the Bottom Line, Geoffrey Heal, Columbia Business School Publishing

Books to Read How to Change the World : Social Entrepreneurs and the Power of New Ideas, David Bornstein, Oxford University Press : , , , The Aid Trap : Hard Truths about Ending Poverty, R. Glenn Hubbard, William Duggan, Columbia Business School Publishing : , , , ,

Books Recommended Social Entrepreneurship: What Everyone Needs to Know, David Bornstein and Susan Davis, Oxford University Press Banker to the Poor, Muhammad Yunus, PublicAffairs , , , The White Mans Burden, William Easterly, Penguin BooksClass ReportAt beginning of each class, students to submit Class Report (1page) summarizing contents of previous class.Grading Criteria : A/B/C/D/F -Class Report (1Page): 30 (P/F)-IWP Report & Presentation: 30 (Grading)-Social Venture Business Plan & Presentation: 40 (Grading)Total: 100 (Grading)

Class ScheduleWk 1 (3/7)Introduction of Social Enterprise-Teaching Aid (Slides): Social Enterprise: Cases & Meaning, Chull-Young Lee-Reading: www.socialventure.or.kr, Social Venture Competition Asia (Judging Criteria, Business Plan Format, SIA/SROI, Award Winners)-Reading: How to Change the World: -, D. Bornstein : - - , Wk 1-2 (3/12)Field Trip to DiD (Dialogue in the Dark), www.dialogueinthedark.co.kr , CaseWk 2 (3/14)Social Entrepreneurship-Teaching Aid (Slides): Start-Up, Development & Growth of Social Enterprise, Chull-Young Lee-Reading: Social Entrepreneurship: The Case for Definition, Roger L. Martin & Sally Osberg, Stanford Social Innovation Review, Spring 2007 Wk 3 (3/21)Strategic Philanthropy and Nonprofit Management & Governance-Guest Speaker: Work Together Foundation: Past, Present and Future, Kwang-Taek Lee, CEO, Work Together Foundation, www.hamkke.org, Case-Reading: Text Book , Chapter 3 Navigating the Philanthropic Labyrinth-Reading: What Business Execs Dont Know- but should know About Nonprofits, Les Silverman & Lynn Taliento, Stanford Social Innovation Review, Summer 2006Social Entrepreneurship: The Case for Definition, Roger MartinEntrepreneur :

Entrepreneurship : Innovation driven by market

Context : Characteristics : () Outcome : - ( ) (Replication) (Scaling-out) -Innovation & Impact

: Business Entrepreneur , Social Entrepreneur Social Enterprise :

Business Entrepreneurs Social EntrepreneursSteve JobsAppleJeff SkolleBayFred SmithFedExMuhammad YunusGrameen BankRobert RedfordSundance InstituteVictoria HaleOneworld Health S.E. Teachers Club SeminarWk4 (3/28)Alliance & Partnership of Social Enterprise-Guest Speaker: Hyung Soo Kim, CEO, Tree Planet , www.treeplanet.net, Case-Reading: Text Book Chapter 5 Crafting Alliances Case 5. 2 : KaBOOM!Wk 4-5 (4/2)Field Trip to SOPOONG, www.sopoong.net, Social Venture Incubation

Wk5 (4/4)Managing Growth of Social Enterprise-Guest Speaker: Joseph J. Lee, CEO, Power Study, www.powerstudy.kr, Case-Reading: Text Book , Chapter 6 Managing Growth Case 6.2 : Sustainable ConservationWhere Next?-Recommended Reading: Pathways to Social Impact: Strategies for Scaling Out Successful Social Innovation, J. Gregory Dees, Beth Battle Anderson, Jane Wei-Skillern. Center for the Advancement of Social Entrepreneurship, Duke University The Fuqua School of Business, August 2002

Alliance & PartnershipKaBoom! : Hillery Clinton. . Darrell Harmond 1995 . 2001 81 , 1500 . .Home Depot, CNA, Target, Ben & Jerrys 60 . CSR KaBoom! .

KaBOOM! Market Driven Approach .

TreePlanet . NGO . GSVC (2011) 3 . .

S.E. Teachers Club Seminar

Managing GrowthGGC , . Scaling-out . Power Study .

, Power Study .

Power Study() Pubilc Private Partnership(PPP) GGC(Gunpo Global Center) . S.E. Teachers Club Seminar SusCon , , , .

, SusCon , () , . 50,000 . . SusCon .

. CEO Ashley Boren Stanford MBA .

160 3,500 . , , , . S.E. Teachers Club Seminar

Wk 6 (4/11)CSR (Corporate Social Responsibility)-Reading: Text Book , Chapter 1 Introduction Chapter 2 Social, Environmental and Financial PerformanceChapter 6 Wal-Mart and Starbucks , CaseWk 7 (4/18)Impact@Work Project (IWP) Report: Team Presentation & EvaluationWk 8 (4/25)Submission of Impact@Work Project ReportWK 9 (5/2)SRI (Socially Responsible Investing) & Impact Investing-Teaching Aid (Slides): Socially Responsible Investing (SRI), Chull-Young Lee-Teaching Aid (Slides): Financial Intermediaries & Impact Investing for Social Enterprise, Chull-Young Lee-Reading: Text Book, Chapter 9 Getting Rich by Selling to the Poor , Case

Micro-Finance : ProFundACCION Intl(), Fundes(), Triodos() 10(1995-2005) 8 Micro-finance 6% (Return on averge assets) . , Micro-finance .

Impact Investing : E+Co, Acumen Fund

Source : Impact Investments, Global Research, 29 Nov 2010, J.P. Morgan, Rockefeller Foundation, GIIN Social Innovation, () () (Trade-off) . S.E. Teachers Club SeminarWK 10 (5/9)International Development-Teaching Aid (Slides): NGOs, Social Entrepreneurs & International Development, Chull-Young Lee-Reading: 3. Business Last: The Roots of Failure in Poverty Aid, The Aid Trap: , R.G. Hubbard & W. Duggan3 , : , .-Reading: www.paulpolak.com, Case: Paul Polak & Out of Poverty

WK 11 (5/16)International Development-Guest Speaker: KOICAs Strategy for International Development, Hyun-Sik Jang, Director, KOICA, www.koica.go.kr-Reading: Text Book, Chapter 10 Cell phones and Development , CaseWk 11-12 (5/21)Field Trip to SVCA (Social Venture Competition Asia) 2011 Launching Workshop, www.socialventure.or.kr

VodaPhone () , GrameenPhone (Grameen Bank Telenor ) , ITC () , . International DevelopmentBOP CSR :

BOP 100 10 0.59% (1996-2003). BOP Micro-entrepreneur . S.E. Teachers Club SeminarUNs MDGs(Million Development Goals) 42 5,680 : World Bank William Easterly. $1 , 1990 44.6% 2002 44.0%, .Charity Trap: . Charity() , MDGs Charity() vehicle(). : Glenn Hubbard

S.E. Teachers Club SeminarPaul Polak, IDE Paul Polak 3 1981 IDE(Intl Development Enterprises) .

IDE 25 Treadle Pump, 3 Drip Irrigation System, 1 900 Entrepreneur .

. , .

Bill Gates 4 .

Treadle PumpDrip IrrigationPaul Polak S.E. Teachers Club SeminarWK 12 (5/23)Environment & Sustainability -Teaching Aid (DVD): An Inconvenient Truth. Al Gore, Billy West, Davis Guggenheim-Teaching Aid (Slides): Green Business as Social Entreprise: Cases, Chull-Young Lee-Guest Speaker: Climate Change & Emissions Trading, Rin San Joung, Expert Comissioner, Climate Change Policy, Presidential Committee on Green Growth, www.greengrowth.go.kr-Recommended Reading: The Power and the Glory: A Special Report on Energy, The Economist, June 21, 2008WK 13(5/30)Social Venture Business Plan: Team Presentation & EvaluationWK 14(6/6)National HolidayWK 15(6/13)Submission of Social Venture Business Plan

() :

() Blended Value Approach. (2015 ?) Market Driven Approach.Environment & Sustainability

GSVC(2011) , MIT

SANERGY Project 26 1 6 .

Sanergy Toilet , Sanitation Center( +) , . Sanitation Center Toilet . Kenya (800 ) . S.E. Teachers Club Seminar Social Enterprise:Put horse before cart.*

* The Free-Market Innovation Machine, William Baumol

MarketCharity, Altruism

Social Innovation,Social Impact S.E. Teachers Club Seminar