اصول و مبانی تبلیغات mba-جلسه پنجم
TRANSCRIPT
MediaInteractive
:
www.bonzhivarbs.com - 5M--
1
:
1
www.bonzhivarbs.com
2
:
2
www.bonzhivarbs.com
3
:
3
www.bonzhivarbs.com . .
4
:
4
www.bonzhivarbs.com
5
:
5
www.bonzhivarbs.com . . .
6
:
6
www.bonzhivarbs.com
7
:
7
www.bonzhivarbs.com . . .
8
:
8
www.bonzhivarbs.com
9
:
9
www.bonzhivarbs.com Awareness Knowledge liking preference conviction purchase Action
10
:
10
www.bonzhivarbs.com Rational Appeal Emotional Appeal Moral Appeal Humor Appeal Fear Appeal
11
:
11
www.bonzhivarbs.com Rational Appeal Emotional Appeal Moral Appeal Humor Appeal Fear Appeal
12
:
12
www.bonzhivarbs.com Rational Appeal Emotional Appeal Moral Appeal Humor Appeal Fear Appeal
13
:
13
www.bonzhivarbs.com Rational Appeal Emotional Appeal Moral Appeal Humor Appeal Fear Appeal
14
:
14
www.bonzhivarbs.com Rational Appeal Emotional Appeal Moral Appeal Humor Appeal Fear Appeal
15
:
15
www.bonzhivarbs.com : . : . : .
16
:
16
www.bonzhivarbs.com
17
:
17
www.bonzhivarbs.com : .: .: . :
18
:
18
www.bonzhivarbs.com
. . . .
19
19
. . . . . . . .
20
20
:
21
21
Without Words
:
22
22
Without Words:
23
23
Mixing & Matching:
24
24
Compare & Contrast:
25
25
- Exaggeration Turn It Right Around Omission Provocation & Shock Playing with Time Change of Perspective Spoof Symbol & Sign
26
26
-
:
27
27
: .
28
28
Reach Frequency insertion exposure Impact Continuity Rating- Rtg . . GRP rating rating GRP ( Gross Rating Point ) .
29
29
CPM .CPP .
30
30
31
31
. 20 10
32
. .
33