© new paradigm learning corporation 2007 1 wikinomics how mass collaboration changes everything...
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© New Paradigm Learning Corporation 2007 1
WIKINOMICS
How Mass Collaboration Changes Everything
Anthony D. Williams
© New Paradigm Learning Corporation 2007 2
World’s most powerful supercomputer?
Supercomputer
PetaFlops: a thousand trillion operations per second by 2010
© New Paradigm Learning Corporation 2007 4
Global platform for collaboration
TRUE
MULTIM
EDIA
BROADBAND MOBILITYWeb 2.0
THE
THIN
G
GEO-SPATIALITY
WEB SERVICES
INTEGRATIO
N
© New Paradigm Learning Corporation 2007 5
A generation that has grown up interacting
Net Generation Norms
Freedom
Customization
Scrutinizers
Integrity
Collaboration
Entertainment
Speed
Innovation
© New Paradigm Learning Corporation 2007 6
Age of participation
Age of Age of
ParticipatioParticipatio
nn
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vs.
The power of collaborative communities
Blogger.com beats CNN.com
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vs.
The power of collaborative communities
Wikipedia.org beats Britannica.com
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vs.
The power of collaborative communities
Flickr.com beats WebShots.com
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vs.
The power of collaborative communities
Myspace.com beat MTV.com
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An architecture of participation
Websites Communities of Interest
HTML XML/SOAP/UDDI/AJAX
Presentation Programmability
E-Commerce Networked Business Models
Web 1.0 Web 2.0
Stickiness & Eyeballs Participation & Syndication
Content Delivery Content Creation
Walled Gardens Public Squares
© New Paradigm Learning Corporation 2007 13
Long wave of technological innovation
Time
Mark
et
Pen
etr
ati
on
Personal Computers
Internet Access
Servers
Mobile/Hypernet
Grid Computing
Location Based Services
Semantic Web
Machine to MachineAutonomic Computing
Enterprise Architecture
Real Time Enterprise
Real Time Collaboration
Micropayments
Software Agents
Smart Dust
VOIP
Peer to Peer
Machine vision
© New Paradigm Learning Corporation 2007 14
The sum total of human knowledge and culture on an iPod
32 million books
750 million articles and essays
25 million songs
500 million images
500,000 movies
3 million videos, TV shows, and short films
100 billion public Web pages
© New Paradigm Learning Corporation 2007 15
The demographic revolution
Initial investigation in North America
Current international investigation will look at the N-Gen in key European countries as well as Brazil, China, India, and Russia
A fact-based analysis: Extensive literature review Qualitative, enthnographic research Primary quantitative research and
segmentation model Strategic implications for marketing
and management
© New Paradigm Learning Corporation 2007 19
The N-Gen Mind
Digital technologies impact brain function
Perception and cognitive abilities
Skill acquisition
Learning
Empathy, altruism and other fundamental human traits
How does growing up digital influence social, interpersonal and consumer behavior?
Implications for marketing and management
© New Paradigm Learning Corporation 2007 24
Age of participation
Age of Age of
ParticipatioParticipatio
nn
© New Paradigm Learning Corporation 2007 25
How are leading
enterprises
responding to the
Wikinomics Era?
© New Paradigm Learning Corporation 2007 28
Mining for gold
A 50 year old mining company shares is proprietary data in a bid to explore the extent of a rich new find
© New Paradigm Learning Corporation 2007 29
How InnoCentive works:
Creating an eBay for innovation
How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?
P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”
Searching for uniquely qualified minds
© New Paradigm Learning Corporation 2007 31
Marketocracy.com Investment Management
Co-designing a mutual fund
Web 2.0
The Net Generation
The Economic Revolution
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If you can create an encyclopedia… what else?
Wikipedia
5 million articles
100 languages
75,000 active contributors
Over 1 million editors
Over 10,000 edits everyday
100’s of thousands of daily visitors
11th largest site on the WebA free repository of
all human knowledge
that anyone can edit
© New Paradigm Learning Corporation 2007 34
Analyzing national intelligence
Web 2.0
The Net Generation
The Economic Revolution
© New Paradigm Learning Corporation 2007 35
Co-creating an educational curriculum
Web 2.0
The Net Generation
The Economic Revolution
© New Paradigm Learning Corporation 2007 38
Creating massive scientific communities
Earth Systems Grid
Sloan Digital Sky Survey GenBank: Human Genome Project
World Community Grid
Tropical Disease Initiative
© New Paradigm Learning Corporation 2007 43
Reinventing democracy
Digital age creates an infrastructure – and a demand – for a more genuine role for citizens in their own governance
“Netizens” are a growing cohort with more access to diverse perspectives, better information and accustomed to tools for self-directed activities
The issue for 21st century democracy: creating room and a role for citizens in governance
© New Paradigm Learning Corporation 2007 44Breadth
Depth
polling
workshops
deliberative polling
focus groups
citizen juriescommissions
referendaelections
policy networks
solicited feedback
question periods
targeted communications
town halls
policy portals
moderated brainstorming
idea zone
recommendationzone
education zone
decision zone
Engaging citizens in policy making
© New Paradigm Learning Corporation 2007 46
Information seeking WebMD
Blogs and discussion groups
Doctissimo
Q&A websites Yahoo! Answers, Answerbag, Wondir, Windows Live QnA
Wikis Wikihow, Wikipedia Medicine, CancerWiki, FluWiki
Swarm intelligence Sermo, OrganizedWisdom, MDJunction, RateMDs
Support communities CaringBridge, TheStatus, Carepages, DailyStrength
Knowledge
Community
The democratization of health care
© New Paradigm Learning Corporation 2007 47
The demand for information is high
Topic Number of blog posts
Number of Google groups
Number of Yahoo searches Feb 2007
Health 11,131,000 3.464 420,000
Cancer 2,813,000 468 82,000
Medicine 2,191,000 826 104,000
Depression 1,302,000 246 233,000
Diabetes 1,148,000 216 154,000
Allergies 570,000 106 64,000
© New Paradigm Learning Corporation 2007 50
Consumer devices driving change
Radiology images stored on an iPod
Shared across a network
iChat used for conferencing
© New Paradigm Learning Corporation 2007 53
24/7 emergency care
LifeVest wearable atrial defibrillator
© New Paradigm Learning Corporation 2007 54
OnStar for people – the next evolution in health care?
Patient care
Phase IV clinical trials
Population segment-specific treatments
DNA-specific treatment
Disease management organization
Pharma-ceutical firm
Clinical trials organization
© 2002 Andy Rekito
Clinical epidemiology database
© New Paradigm Learning Corporation 2007 57
Principles of Wikinomics
1. Peering
2. Openness
3. Sharing
4. Acting Globally
© New Paradigm Learning Corporation 2007 58
Peering
Who are our peers?
What could we peer produce today?
How do we build a community?
© New Paradigm Learning Corporation 2007 59
Openness
How do we tap global talent pools?
How do we change our organizational culture?
© New Paradigm Learning Corporation 2007 60
Sharing
Are there proprietary resources we should be sharing?
With whom (and how much) should we share?