社群⾏行銷成功關鍵 UXD案例分享痞客邦 Ruby Kaun

2013/7/18

不是由介面開始討論，而是使用者分析

UX 不是 UI

協助使⽤用者解決特定情境下的問題

服務、產品開發，使⽤用者情境設定

使⽤用簡單的⽅方法解決困難的問題

分析使⽤用記錄

Step1.

Step2.

Step3.

轉換率成⻑⾧長2.7倍

1

2

3

4

2

4

3

1

訪客成⻑⾧長1.5倍，流量成⻑⾧長2.3倍

Ａ/Ｂtest

Type4

Type3

Type1

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Type2

CTR1.21%

CTR 0.9%

CTR 1.04%CTR 1.8%

點擊成⻑⾧長1.3倍

內容的串聯也是UX的⼀一環

Sunglass iPad App Case Study

Avoid turd polishing No matter how shiny it is, it’s still a piece of shit.

Thank you!!