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incentive

actual incentive

interviews

interviews

direction: collaboration

how people work together in groups; what is it that makes a group strong

personas: leader laura

21 years old Birmingham, AL BFA IDUS @ SCAD Socializing & Drinking Very close to her younger sister

personas: leader laura

say & do think & feel

seehear

eager to experience new things

easily stimulated by environment

doesn’t ask for help (even if she needs to)

adaptive to different situations

feels for other students

i don't get it…

can you explain this to me?

what's your opinion?

friends not able to cope up with the schedule

whiteboard, post-it notes, markers

can see how peers think and explain

personas: observant oscar

25 years old New York City, NY BFA GRDS @ SCAD Reading & Sketching Easy-going; loves frisbee

personas: observant oscar

say & do think & feel

seehear

eager to experience new things

thinks before talking, looks for opinions

discusses peoples problems

friendly and cheerful

have few close relationships

sometimes do certain things to please others

scared of making wrong decision

it's nice working with you

can you do this?

you never get angry?

come hang out with us sometime

lot of stress and arguments around

whiteboard, post-it notes, markers

terrible work and ideas

art work and Inspirations in and around

personas: shy sheila

42 years old Birmingham, AL MFA DMGT @ SCAD Has always wanted to explore design Mother of three Finds group work difficult

personas: shy sheila

say & do think & feel

seehear

in group work she is quiet, sometimes reserved

learning is growth for her

accepts the roles given to her but is growing

inpatient with the lack of empathy in others

wants to be a team leader

worries she is being taken for granted /

not being given a chance

intimidated by conflict

constant direction on small tasks

check-ins seem disingenuous, "Are you ok?"

is interrupted when sharing her ideas

everyone is much younger

herself as a life advisor

interpreting the social organization

very fast pace of work

insight one: space

the organization of a space sets the condition of work which is done

insight one: space

the organization of a space sets the condition of work which is done

I play high volume music to stop people from talking, silence makes people talk.“Too much comfort is risky as we tend to sleep or take a break.“Silence helps me focus well, when I’m working individually.“

insight two: bonding

developing social bonds with peers helps build work ethic trust

insight two: bonding

developing social bonds with peers helps build work ethic trust

I played 70’s music and some RHCP—people seemed to like that.“I will only drink alcohol if I’m comfortable around others.“

insight three: feedback

workflow is dependent on feedback from surroundings

insight three: feedback

workflow is dependent on feedback from surroundings

Distractions are feedback irrelevant to the occasion/space

Confrontation can help sometimes.“I stop working on a machine as soon as the sound pattern is broken.“

insights > secondary research > concepts

study research on bonding

manipulate conditions of space